Hi --

Good recent reportage on social networks and social network analysis in
the news.

Business Week:

http://tinyurl.com/8anmx
http://tinyurl.com/mbzqj


I saw Rob Cross yesterday. There are about 60 companies in his social
network research consortium. That fact is impressive and encouraging!

It is essential that SN/SNA techniques and thinking is going
mainstream. Everyone must develop basic social network fluency to
fundamentally improve knowledge leadership, web communities, communities
of practice, network-centric business models and overall business
excellence.

It is also very important to position the important research and
academic techniques Of SNA with respect to practice-centered value
networks and value network analysis.

Social network analysis (SNA) is an open research tool for visualizing
Relationships and knowledge pathways. It shows a part of the picture.

For business, it is important to see the processes and how value is
really generated, not just the social network.

Value networks provide the bridge between business processes and social
networks. Value networks show the whole picture.

Value networks span organizations and boundaries. They illuminate
customers, suppliers and all stakeholders in the value web. It is not
just examining groups of employees and their departments.

Value networks build on SNA and living systems. They provide the
dynamic view of business value across organizational boundaries.

See: http://kmblogs.com/public/item/115274

SNA is a good laboratory tool for researchers. For business, value
network analysis elaborates the broader web of business value.

See: http://kmblogs.com/public/item/115793

Value networks generate economic wealth and social value through
exchanges of both tangible and intangible benefits.


Cheers,

John


P.S. There is an open, moderated group on value networks:

URL : http://groups.google.com/group/Value-Networks

Email : Value-Networks@googlegroups.com