Having problems with message search?
Learn the Net News--a free weekly service from Learn the Net.com
http://www.learnthenet.comVol. 2, No. 22 -- Week of June 11, 2000
-----------------------------------------------------
Welcome to Learn the Net News.
According to Eastern philosophy, all life is energy. Understanding these forces, called chakras, leads to a sense of well being, which enhances all aspects of your life. Our Web Tour this week, A Guide to Chakras, shows you where to learn about this positive energy.
As a small business owner, I view employee reviews as a dreaded chore. A new online service aims to simply the process by providing a flexible system for evaluating your staff’s overall performance. Technology wizard, Larry Magid, shows you how it works.
------------------------------------------------
"Top Ten Things You Can Do on the Net This Week" include:
1. Revel in the extraordinary art of food:
http://www.getty.edu/gri/exhibit/ediblemonument/index.htm2. Hear Walter Cronkite read from his autobiography:
http://www.mp3lit.com/biography/cronkite.html3. Dive to the depths of the sea:
http://www.divediscover.whoi.edu/4. Play the addictive game of Scrambler:
http://ridgames.riddler.com/games/scrambler/scrambler.html5. Spy on Russia with the KremlinCam:
http://www.discovery.com/cams/kremlin/kremlin.html6. Bake a classic pie:
http://www.bartleby.com/87/0028.html7. Share a laugh with Whoopi Goldberg:
http://www.whoopi.com8. Search thousands of cemetery records:
http://www.interment.net/Default.htm9. Learn about the history of astronomy:
http://cassfos02.ucsd.edu/public/tutorial/History.html10. Read first-hand accounts of near-death experiences:
http://www.near-death.com/Have a site you like? Tell us, please.
mailto:comments@...------------------------------------------------
Subscribers to this newsletter probably know where I stand on the issue of Internet privacy. I resent the collection of personal information so that I can be bombarded with so-called "personalized" advertisements. For instance, since I regularly visit various automotive sites, live in California and own a business, the thinking goes that I might be interested in buying a new car, so I get "served" with lots of banner ads for cars.
Although many ad agencies are investing heavily in targeting technology, it seems that the advertisers themselves are underwhelmed by this approach. They just want to reach as many people as possible, like they traditionally do with TV ads. Agencies that deliver targeted ads charge more and so far, their clients don't see the promised results. Sales haven’t increased enough to justify the additional costs.
This is good news for people like me who bemoan the erosion of privacy in a wired world. On the other side, however, agencies claim that the technology just needs to be perfected, and that once it is, the payoff will justify the price. So don’t write off banner ads just yet. It appears that they’ll be with us for a while longer.
------------------------------------------------
If you like Learn the Net News, please forward it to your friends and ask them to subscribe.
Michael Lerner
Publisher
-----------------------------------
To unsubscribe, please send an empty e-mail to:
learnthenet_news-unsubscribe@egroups.com
Send Email