The objective of this list is to provide a discussion platform for user trust in online services. Given the multidimensional nature of trust, we encourage participation from a wide range of disciplines:

e.g. psychology, sociology, economics, human-computer interaction (HCI), information technology, marketing or graphic design.

The focus will be on understanding online trust, evaluating trust and designing for trust. The last issue is particularly important to maximise the perceived trustworthiness of e-commerce systems.