>>But how are you supposed to write a job description for that? Doesn't it
sort of sound like you're hiring someone to goof off online all day? The
ReadWriteWeb report has a price tag, but it's well worth it if you're really
considering these issues.<<

This quote is what I hear time and time again, and it never ceases to
infuriate me. It sounds like the voice of the ignorant. I mean, every
profession that I can think of has someone that spends time DOING exactly
what it is that they are meant to represent. Is it the entire job? No. but
it should definitely be part of the job. How else will the professional know
what it is that is needed by their audience?

How many times is a lawyer reprimanded for being in court, practicing law
instead of sitting behind their desk studying it? How many marketing
executives are punished for attending a focus group? Anyway, I do believe
that it is high time more hiring managers understand that if they expect
their staff to report back on their public, the staff need to understand,
analyze and research said public.

My .02 cents. I think i'm ready for this holiday weekend, eh?

On Thu, Jul 2, 2009 at 7:40 AM, Tari Akpodiete <TariAkpodiete@...>wrote:

>
>
> The Second Coming of the Online Community Manager
>
>
http://beth.typepad.com/beths_blog/2009/06/the-second-coming-of-the-online-commu\
nity-manager.html
>
> [quote]If you're implementing social media smartly at your
> organization, you already know it raises more issues for nonprofits
> than it solves. Chief among them: who does it? If social media is
> about individuals conversing authentically with a community, who's in
> charge of the conversation? You'll find most people responsible for
> social media in marketing departments. But shouldn't program staff be
> involved, as well? How about leadership?[unquote]
>
>



--
Jennifer McChesney Puckett
AIM: JJuniper70
Skype: Juniper.Berry
Ph: +1 310 430 2889


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