Hi all,

I've posted this previously on the [podcasters] list but would like to
focus in here a bit more on how this will tie into your marketing and
promotional efforts.

For background, del.icio.us has added support for media tags.  These new
tags will make it possible to not only generate topical feeds for
podcasts, but also provide a bookmarking mechanism for individual show
like we don't have today.  If you'd like to read more, please check here:

http://socialtwister.com/archives/000539.html

Some questions I have for the business minded:

1) Are you currently preparing show notes for your shows?
2) How are you reaching out to other groups that are potential listeners?
3) How are you quantifying results for potential advertisers/sponsors?

Greg

--
Sparkcasting.com - Tune In To Life
http://sparkcasting.com

Gregory Narain
Founder

email greg@...
phone 973-204-5499

A new Yahoo Group: Podcasting Announcements
For those who want to shamelessly, or shamefully, promote their
podcasts. General announcements, press releases, etc.

Have fun!


Paul Puri
Unsigned Podcast Network
http://www.unsignedpodcast.com/
Coming Soon

-- Sparkcasting.com - Tune In To Life
http://sparkcasting.com
Gregory Narain
Founder
email	greg@...
phone	973-204-5499

So Gavin,

Why not alert your listeners that you do not - advocate murder or
violence in your podcasts and let them decide if they want to listen
or not?

Roy


--- In podbiz@yahoogroups.com, Gavin Impett <gavin.impett@g...> wrote:
> Hi,
> Forming groups to define and establish ethical behaviour is what human
> beings do. Music is one issue,  in the US First Amendment rights is
> another. Someone has already been fired for the content of a
> podcasting casting program.
> In the process of preping for my first show, I had to let my co-host
> know that I wasn't going to allow the advocation of murder or violence
> on my show. We are both adult males in our 40's, which is standard
> practice for talk radio and cable tv.
>
> That being said, my planned intro is the reading
> article one
> Congress shall make no law respecting an establishment of religion, or
> prohibiting the free exercise thereof;  or abridging the freedom of
> speech, or of the press, or the right of the people peaceably to
> assemble, and to petition the government for a to redress the
> grievances.
> If people don't like it, they can fucking not listen.
> Gavin
>
> On 5/13/05, roykamen <rkamen@k...> wrote:
> >  (Cross posted onto Yahoo Podcasters Group and The NYC Podcasting
> >  Association)
> >
> >  Well Greg, I guess my conversation with you sunk in a little from the
> >  Tuesday night Beercast.
> >
> >  The NYC Podcasters Meetup Group which we call "The NYC Podcasting
> >  Association" is now 55 members strong. I have been in touch with the
> >  other Podcaster meetup groups around the country as well.
> >
> >  An area of great concern is the use of music - doing it legally
or not
> >  doing it at all. As one of the larger groups, we now have the ear of
> >  the RIAA ... hopefully they will hear "our side" when it comes to
> >  creating a positive environment for podcasting music.
> >
> >  Another interesting outgrowth of our meeting was whether to podcast
> >  the Podcasters meeting or not.
> >
> >  On first glance... it is obvious - of course podcast it!... but on
> >  further examination, it really comes down to "the rights of the
> >  individual" to control his/her Intellectual Property, be it music or
> >  voice.
> >
> >  My own opinion is that if only one person does not want to be
> >  recorded, we cannot record... or we have to ask that person not to
> >  partcipate which is not ok with me. This is besides the logistics of
> >  recording 55 people so everyone can be heard, who hosts the file, can
> >  someone edit the file, can someone profit from the file?
> >
> >  I have had many conversations with podcasters about this and the
> >  larger issue has to do with our individual responsibility to our
> >  content and listening public. After all, a microphone can be a
> >  powerful tool for good, or a powerful weapon as we have seen
> >  throughout the 20th century in Germany and Rwanda (and some say
in the
> >  good ole US of A)
> >
> >  I think we, as a community, need to adopt a "code of ethics" that we
> >  follow if we are ever to be taken seriously by the "Powers That Be".
> >  Sure some of us want to "Stick it to the Man".... I am a child of the
> >  sixties and know full well what that means.
> >
> >  I am not talking about rules nor a long list here. I am suggesting
> >  that we agree to always obtain proper permission from the people we
> >  record and the music we play... including full disclosure about our
> >  intentions (podcasting for financial gain?).
> >
> >  I also think we should voluntarily rate our podcasts as to kid
> >  friendly or not either through a self imposed rating system like the
> >  movie/music/tv industry follows. I know... I have 3 kids and they
> >  should not be listening to certain podcasts. As of now there is
no way
> >  to determine what is suitable or not.
> >
> >  We podcasters meet to discuss podcasting and share our enthusiasm and
> >  knowledge. But as our numbers grow, we will come into the radar
of the
> >  general public, business and government and if we do not set up some
> >  guidelines, someone else will. And THAT scares me.
> >
> >  Roy Kamen
> >
> >
> >
> >
> >
> >
> >  ________________________________
> >  Yahoo! Groups Links
> >
> >
> > To visit your group on the web, go to:
> > http://groups.yahoo.com/group/podbiz/
> >
> > To unsubscribe from this group, send an email to:
> > podbiz-unsubscribe@yahoogroups.com
> >
> > Your use of Yahoo! Groups is subject to the Yahoo! Terms of Service.

Hi,
Forming groups to define and establish ethical behaviour is what human
beings do. Music is one issue,  in the US First Amendment rights is
another. Someone has already been fired for the content of a
podcasting casting program.
In the process of preping for my first show, I had to let my co-host
know that I wasn't going to allow the advocation of murder or violence
on my show. We are both adult males in our 40's, which is standard
practice for talk radio and cable tv.

That being said, my planned intro is the reading
article one
Congress shall make no law respecting an establishment of religion, or
prohibiting the free exercise thereof;  or abridging the freedom of
speech, or of the press, or the right of the people peaceably to
assemble, and to petition the government for a to redress the
grievances.
If people don't like it, they can fucking not listen.
Gavin

On 5/13/05, roykamen <rkamen@...> wrote:
>  (Cross posted onto Yahoo Podcasters Group and The NYC Podcasting
>  Association)
>
>  Well Greg, I guess my conversation with you sunk in a little from the
>  Tuesday night Beercast.
>
>  The NYC Podcasters Meetup Group which we call "The NYC Podcasting
>  Association" is now 55 members strong. I have been in touch with the
>  other Podcaster meetup groups around the country as well.
>
>  An area of great concern is the use of music - doing it legally or not
>  doing it at all. As one of the larger groups, we now have the ear of
>  the RIAA ... hopefully they will hear "our side" when it comes to
>  creating a positive environment for podcasting music.
>
>  Another interesting outgrowth of our meeting was whether to podcast
>  the Podcasters meeting or not.
>
>  On first glance... it is obvious - of course podcast it!... but on
>  further examination, it really comes down to "the rights of the
>  individual" to control his/her Intellectual Property, be it music or
>  voice.
>
>  My own opinion is that if only one person does not want to be
>  recorded, we cannot record... or we have to ask that person not to
>  partcipate which is not ok with me. This is besides the logistics of
>  recording 55 people so everyone can be heard, who hosts the file, can
>  someone edit the file, can someone profit from the file?
>
>  I have had many conversations with podcasters about this and the
>  larger issue has to do with our individual responsibility to our
>  content and listening public. After all, a microphone can be a
>  powerful tool for good, or a powerful weapon as we have seen
>  throughout the 20th century in Germany and Rwanda (and some say in the
>  good ole US of A)
>
>  I think we, as a community, need to adopt a "code of ethics" that we
>  follow if we are ever to be taken seriously by the "Powers That Be".
>  Sure some of us want to "Stick it to the Man".... I am a child of the
>  sixties and know full well what that means.
>
>  I am not talking about rules nor a long list here. I am suggesting
>  that we agree to always obtain proper permission from the people we
>  record and the music we play... including full disclosure about our
>  intentions (podcasting for financial gain?).
>
>  I also think we should voluntarily rate our podcasts as to kid
>  friendly or not either through a self imposed rating system like the
>  movie/music/tv industry follows. I know... I have 3 kids and they
>  should not be listening to certain podcasts. As of now there is no way
>  to determine what is suitable or not.
>
>  We podcasters meet to discuss podcasting and share our enthusiasm and
>  knowledge. But as our numbers grow, we will come into the radar of the
>  general public, business and government and if we do not set up some
>  guidelines, someone else will. And THAT scares me.
>
>  Roy Kamen
>
>
>
>
>
>
>  ________________________________
>  Yahoo! Groups Links
>
>
> To visit your group on the web, go to:
> http://groups.yahoo.com/group/podbiz/
>
> To unsubscribe from this group, send an email to:
> podbiz-unsubscribe@yahoogroups.com
>
> Your use of Yahoo! Groups is subject to the Yahoo! Terms of Service.

(Cross posted onto Yahoo Podcasters Group and The NYC Podcasting
Association)

Well Greg, I guess my conversation with you sunk in a little from the
Tuesday night Beercast.

The NYC Podcasters Meetup Group which we call "The NYC Podcasting
Association" is now 55 members strong. I have been in touch with the
other Podcaster meetup groups around the country as well.

An area of great concern is the use of music - doing it legally or not
doing it at all. As one of the larger groups, we now have the ear of
the RIAA ... hopefully they will hear "our side" when it comes to
creating a positive environment for podcasting music.

Another interesting outgrowth of our meeting was whether to podcast
the Podcasters meeting or not.

On first glance... it is obvious - of course podcast it!... but on
further examination, it really comes down to "the rights of the
individual" to control his/her Intellectual Property, be it music or
voice.

My own opinion is that if only one person does not want to be
recorded, we cannot record... or we have to ask that person not to
partcipate which is not ok with me. This is besides the logistics of
recording 55 people so everyone can be heard, who hosts the file, can
someone edit the file, can someone profit from the file?

I have had many conversations with podcasters about this and the
larger issue has to do with our individual responsibility to our
content and listening public. After all, a microphone can be a
powerful tool for good, or a powerful weapon as we have seen
throughout the 20th century in Germany and Rwanda (and some say in the
good ole US of A)

I think we, as a community, need to adopt a "code of ethics" that we
follow if we are ever to be taken seriously by the "Powers That Be".
Sure some of us want to "Stick it to the Man".... I am a child of the
sixties and know full well what that means.

I am not talking about rules nor a long list here. I am suggesting
that we agree to always obtain proper permission from the people we
record and the music we play... including full disclosure about our
intentions (podcasting for financial gain?).

I also think we should voluntarily rate our podcasts as to kid
friendly or not either through a self imposed rating system like the
movie/music/tv industry follows. I know... I have 3 kids and they
should not be listening to certain podcasts. As of now there is no way
to determine what is suitable or not.

We podcasters meet to discuss podcasting and share our enthusiasm and
knowledge. But as our numbers grow, we will come into the radar of the
general public, business and government and if we do not set up some
guidelines, someone else will. And THAT scares me.

Roy Kamen

Hi all,

I've noticed over the past few months that many different "associations"
have formed that claim to represent anywhere from a small segment of the
podcasting community to the whole thing.  I've personally not
investigated these groups very much, but I'm more concerned about the
group-forming behavior.

It seems that an association works on some sort of consensus.  I'm
curious about the charter of these groups and how they are representing
us to other industries.  What rights/goals are they trying to attain?
How is our voice heard in these groups?  Do we have to be members to
have opinions?

If you've established an association of some form, can you speak to how
you decided one was needed, who you are representing, and how you're
making strides?

If you're a member, can you talk about how you're participating and what
your perceived benefit is.

If you're not either, how come?

Best,
Greg

--
Sparkcasting.com - Tune In To Life
http://sparkcasting.com

Gregory Narain
Founder

email greg@...
phone 973-204-5499

It's a fact that when you take on sponsorship for a show, and you rely
on that sponsorship to keep going, the sponsor will ultimately control
the content of the show. And once that control is out of your hands
there's a good chance that you'll start to drift away from what your
listeners like about the show.

Consider this. Podcasters have an instant worldwide reach. Does it
really make sense to load up a podcast with advertisements for
products or services that can only be utilized by a small percentage
of your audience? If someone wants to pay to sponsor a show, that's
fine. Let the buyer beware. But the producer of the show risks losing
listeners if they continually deliver advertisements from sponsors who
have no relevance to their situation.

Provide material that is fun, interesting and relevant to the audience
you're looking for and you'll find that the listeners themselves can
be the best sponsors in the world. Once you start changing content and
scrapping shows to please corporate sponsors whims, you've compromised
and allowed yourself to be censored in the name of a buck. That's an
unfortunate circumstance and one that I will never allow to occur at
Podcast NYC. If someone wants to sponsor a show, they'll have to
accept 100% of the content or take their business elsewhere.

--- In podbiz@yahoogroups.com, James Clark <jclark@r...> wrote:
> Greg,
>
> Ah, the casualties of trailblazing...
>
> My thoughts are that the early advertisers in Podcasting will be
risk
> takers (obviously), but that does not mean they will not seek a
level
> of sophistication and professionalism traditionally associated with
any
> advertising medium. Podcaster seeking advertising revenue should
> clearly and honestly represent their show's content, focus and the
risk
> for explicit material. Authenticity is the lure of Podcasting for
> consumers, although with authenticity comes more risk to the
advertiser
> for a host "wigging" out.
>
> Also, if a Podcaster is using ad revenue as an income or revenue
> stream, they should be conscious of the responsibility that comes
with
> the advertising scenario.
>
> I'm not too sure how much reputation plays a role in blog
advertising
> as compared to theme based content. At blogads you can see Henry
> Copeland's system is based on topic, political slant, price and
> traffic.  Traffic is a good indicator of a person's reputation in
terms
> of market saturation, but not in terms of explicit or non-explicit
> content. Someone could have a great reputation as being a jerk --
not
> all too different from traditional TV, radio and print advertising.
>
> I think your personal account of having shows canceled is a good
early
> indication that some advertisers want a little more reassurance of
the
> product and how it will ultimately reflect on their organization.
> Something for Podcasters to keep in mind.
>
> And as you mention, a lot of it will draw on what the intent of the
> advertiser is. Are they sponsoring NPR for the brand association,
or
> running infomercials on AM radio for high sales conversions.
>
> I would love to hear from someone that actually is accepting ad
revenue
> for their Podcasts and their take on this.
>
> Nothing like watching an industry unfold right before your eyes.
>
> James Clark
>
>
> ----------------------------------------
> James Clark
> Room 214, LLC
> 303-440-7161
> jclark@R...
>
> http://www.Room214.com
>
> Blog
> http://www.Room214.com/blog
>
> On May 10, 2005, at 8:24 AM, Gregory Narain wrote:
>
> >  Hi all,
> >
> >  Came across this news tidbit last night.  Looks like we
supposedly
> > had the first firing from Podcasting Land.  If it's real, it
doesn't
> > surprise me in the least.  It happened in the blogging world
several
> > times and considering Podcasting's roots in blogging and the
> > accelerated pace at which it's taken off, this firing seems right
on
> > time.
> >
> >  The deeper question is this: How will businesses react to
> > sponsoring/endorsing/advertising podcasts that are either a)
diverse
> > in content and character or b) overtly explicit?
> >
> >  I think these questions exist for the blogging community as
well.
> > It's hard to characterize the people that have spent ad money on
> > blogs, but relative to the marketplace, it's tiny.  We're
starting to
> > see that some podcasters are getting advertising flow.  Is that
based
> > on their reputation?  If Michael at Reel Reviews wigged tomorrow
and
> > started cursing about how bad a movie was, would his insurance
> > advertisers be a) aware b) annoyed c) angry?  I have no idea what
> > their expectation was.
> >
> >  How will Adam Curry and PodShow deal with this?  They're
pitching
> > Madison Avenue.  I can attest that we've had shows canceled on us
for
> > Beercasting because people were allowed to curse and the
corporate
> > entity didn't want any liability (real or imagined).
> >
> >  What are your thoughts?
> >  Greg
> > --
> > Sparkcasting.com - Tune In To Life
> > http://sparkcasting.com
> >
> > Gregory Narain
> > Founder
> >
> > email   greg@s...
> > phone   973-204-5499
> >
> > Yahoo! Groups Links
> >  •  To visit your group on the web, go to:
> > http://groups.yahoo.com/group/podbiz/
> >
> >  •  To unsubscribe from this group, send an email to:
> > podbiz-unsubscribe@yahoogroups.com
> >
> >  •  Your use of Yahoo! Groups is subject to the Yahoo! Terms
of
> > Service.
> >

Services, like AudioBlog, that enable others to more easily publish
and share content are a winner. I expect that the space will start to
get crowded as people's desire for multimedia content delivered via
the internet increases. Still, there will be opportunities at several
different levels. You'll have casual publishers, more serious
publishers and then enterprise level publishers. There are certainly
going to be opportunities to provide paid (or advertising supported)
services to each of those groups.

--- In podbiz@yahoogroups.com, "Eric Rice" <eric@e...> wrote:
> I'll share my active models on this one since there are few that pay
me. All I do is podcast
> and videoblog for a living.
>
> 1. Tools/Services: Audioblog.com is about to turn one year old and
we're a podcast +
> videoblog creation and publishing service
> 2. Creative Services: I'm paid to produce podcasts. My studio has
in-house and outsourced
> voiceovertalent.
> 3. Advertising: Or perhaps this is read as underwriting/sponsorships
what have you
> 4. Speaking/Training:  Seminars and workshops
> 5. Consultations: The invisible side of podcasting business. It's a
bit more comprehensive
> than 'creative services'
> 6. Retail sales/Mechandising: There are other peripherally viable
business models that
> support podcasting: sale of hardware as well as a podcast's
merchandise (our show's first
> poster from a few years ago was quite popular)
> 7. Performance: not yet, but being paid to perform.
>
> Your mileage may vary.
>
> Eric Rice
> http://www.ericrice.com
> The Eric Rice Show
> KSSX.com
> Engadget Podcast
>
>
>
> --- In podbiz@yahoogroups.com, "mcdtracy" <mcdtracy@y...> wrote:
> > Business Models That Might Apply to PODcasting?
> >
> > 1. Sponsors/underwriters:
> >    Dave Slusher has iPodderX (It tend to jump over the ad since he
> >    always places in the frist few minutes... It's annoying in it's
> >    packaging... I actually just gave up on that PODcast entirely).
> >
> >    Reel Reviews has a Insurance sponsor... time placed and
Geoghegan
> >    tries to vary the pitch and honor the business for it's
support...
> >    a seemless sale
> >
> >    Dawn and Drew have a condom sponsor... I've only listen to a
couple
> >    shows to see them related their PODshows connection. They sell
> >    themselves and products they like rather well in my opinion.
> >    Just an honest endorsement and not overly groveling... not
unlike
> >    Don Imus' sale approach... straight and believeable. Only sell
> >    something you believe in.
> >
> > 2. PODcasting software...
> >
> >    The space has been corrputed with a lot of free projects
> >    so I suspect it won't be viable... but someone may have a
different
> >    take. Software that pulls the audience back to a service is
> >    a likely play.
> >
> > 3. PODcasting Services:
> >
> >    Several are in the works... Odeo, Andresen's start-up (?)
> >    PODshows.com (UK), PodShow.com... This is a likely winner
> >    if they become a leader portal for a directory, reviews,
> >    show notes and generate click-through revenue like Google.
> >
> > 4. PODcasting Creation Services:
> >
> >    Like a traditional pre/post-production audio house.
> >
> > 5. PODcasting Audio Products
> >
> >    Jingles, Bumpers, etc. to help the wanna-be sound more pro.
> >
> > 6. How to's and Books
> >
> >    A good short-term opportunity. Pitch the larger press outfits
and
> >    write solid for a few weeks...
> >
> > 7. Conventions
> >
> >    Like the Ontario, CA event coming in November.
> >
> > Any more?

Greg,

Ah, the casualties of trailblazing...

My thoughts are that the early advertisers in Podcasting will be risk
takers (obviously), but that does not mean they will not seek a level
of sophistication and professionalism traditionally associated with any
advertising medium. Podcaster seeking advertising revenue should
clearly and honestly represent their show's content, focus and the risk
for explicit material. Authenticity is the lure of Podcasting for
consumers, although with authenticity comes more risk to the advertiser
for a host "wigging" out.

Also, if a Podcaster is using ad revenue as an income or revenue
stream, they should be conscious of the responsibility that comes with
the advertising scenario.

I'm not too sure how much reputation plays a role in blog advertising
as compared to theme based content. At blogads you can see Henry
Copeland's system is based on topic, political slant, price and
traffic.  Traffic is a good indicator of a person's reputation in terms
of market saturation, but not in terms of explicit or non-explicit
content. Someone could have a great reputation as being a jerk -- not
all too different from traditional TV, radio and print advertising.

I think your personal account of having shows canceled is a good early
indication that some advertisers want a little more reassurance of the
product and how it will ultimately reflect on their organization.
Something for Podcasters to keep in mind.

And as you mention, a lot of it will draw on what the intent of the
advertiser is. Are they sponsoring NPR for the brand association, or
running infomercials on AM radio for high sales conversions.

I would love to hear from someone that actually is accepting ad revenue
for their Podcasts and their take on this.

Nothing like watching an industry unfold right before your eyes.

James Clark


----------------------------------------
James Clark
Room 214, LLC
303-440-7161
jclark@...

http://www.Room214.com

Blog
http://www.Room214.com/blog

On May 10, 2005, at 8:24 AM, Gregory Narain wrote:

>  Hi all,
>
>  Came across this news tidbit last night.  Looks like we supposedly
> had the first firing from Podcasting Land.  If it's real, it doesn't
> surprise me in the least.  It happened in the blogging world several
> times and considering Podcasting's roots in blogging and the
> accelerated pace at which it's taken off, this firing seems right on
> time.
>
>  The deeper question is this: How will businesses react to
> sponsoring/endorsing/advertising podcasts that are either a) diverse
> in content and character or b) overtly explicit?
>
>  I think these questions exist for the blogging community as well. 
> It's hard to characterize the people that have spent ad money on
> blogs, but relative to the marketplace, it's tiny.  We're starting to
> see that some podcasters are getting advertising flow.  Is that based
> on their reputation?  If Michael at Reel Reviews wigged tomorrow and
> started cursing about how bad a movie was, would his insurance
> advertisers be a) aware b) annoyed c) angry?  I have no idea what
> their expectation was.
>
>  How will Adam Curry and PodShow deal with this?  They're pitching 
> Madison Avenue.  I can attest that we've had shows canceled on us for
> Beercasting because people were allowed to curse and the corporate
> entity didn't want any liability (real or imagined).
>
>  What are your thoughts?
>  Greg
> --
> Sparkcasting.com - Tune In To Life
> http://sparkcasting.com
>
> Gregory Narain
> Founder
>
> email   greg@...
> phone   973-204-5499
>
> Yahoo! Groups Links
>  •  To visit your group on the web, go to:
> http://groups.yahoo.com/group/podbiz/
>  
>  •  To unsubscribe from this group, send an email to:
> podbiz-unsubscribe@yahoogroups.com
>  
>  •  Your use of Yahoo! Groups is subject to the Yahoo! Terms of
> Service.
>

Business value?

1) Cutting edge!

Everyone has a website, soon everyone will have a blog. Does everyone
have a podcast?

2) Connect!

Podcasting is much more personal than text. Your voice, emotion, and
passion come across much more clearly on a podcast than in a blog post.

There's probably lots more reasons, but those are the first two that
came to mind.

By the way, excellent idea for this group!

You have to know what your pitching. Podcasting/Content
Syndication/RSS is relevant for anyone who needs to send a message to
a target audience. As far as I know, almost all business and artists
have that requirement. But knowing that the requirement exists is not
enough.

How can these people use syndication to their benefit? To answer that
you have to know what they do and who they're trying to send their
messages to (among other things.) So there needs to be some analysis
of the business models involved prior to pitching the idea.

Businesses tend to get more excited about something when they hear it
presented in a real life scenario that is relevant to their business.
Do a little home work on different types of businesses and develop a
few scenarios where RSS/Blogs/Podcasting will add value to a business.
Then you'll be ready to make the pitch.


--- In podbiz@yahoogroups.com, Gregory Narain <greg@s...> wrote:
> Hi all,
>
> For some time, I have read the writings of AudioGraphics.com.  I
don't
> know who the author is, but I've loved reading the site simply
because
> it tends to be the most pessimistic view of podcasting I can
> consistently find.  I don't mean that as a jab in any way because
you're
> only growing if you're able to adjust and steamroll your nay-sayers.
>
> I came across a recent post "When to Become Concerned About
Podcasting"
> <http://www.audiographics.com/agd/s3050905.htm>   which pretty much
> reduces podcasting down to the distribution method (RSS).  The site
> suggests going out and spending your money on better programming
> (doesn't sound like a bad idea).  For now, I'm going to have to
simply
> disagree with that empirical definition, is not the important part.
>
> For all those consultants and service providers out there, when do
you
> know it's the right time to approach a business for enter the
podcasting
> fray?  I've spent about  a year and a half doing consulting in the
> blogging space and it still seems like we're only getting to that
point
> with blogs.  What makes podcasting so special?  Is it riding on
> blogging's coattails?
>
> And the million dollar question.  What's the business value you
pitch
> your potential customers?
>
> Greg
>
> --
> Sparkcasting.com - Tune In To Life
> http://sparkcasting.com
>
> Gregory Narain
> Founder
>
> email greg@s...
> phone 973-204-5499

I use the following hardware:

Shure SM57 Mic w/ pop screen
Midiman 2 channel pre-amp
Echo Indigo I/O interface card
Magix Audio Studio Deluxe - recording and effects
DB Power Amp - conversion and ID3 tagging tool

I've been recording on the PC for almost ten years and I'd consider my
audio quality very good for a pc based recording solution. Audiophiles
would prbably consider the quality low.

I haven't had one complaint yet that relates to the quality of the
audio. This is out of the hundreds of comments that I get a month. The
fact is that if the recording is clean and there are no annoying
noises (like clicks, pops and overbearing background noice)people will
be ok with it.

Content is definitely king and you don't have to be a complete
audiofile to produce a fun and interesting podcast. I believe that the
listening audience will go for fun and interesting with marginal audio
quality versus bland content with superior quality audio.

--- In podbiz@yahoogroups.com, Gregory Narain <greg@s...> wrote:
> Hi all,
>
> I just got through listening to the latest Corante Podcast,
available at
> http://bestkungfu.com/corante-20050506.mp3.  There are a number of
> interesting points in there which I have been pondering for some time
> now as well.
>
> One longer segment in the show deals with the spectrum of audio
> equipment being used and the output that it generates.  Indeed there is
> a spectrum.  It looks something like this:
>
> |-----------------------------------------------------------------|
> Available                    Affordable                  Audiophile
>
> Let's take a quick look at those groups:
>
> [Available]
> These are the folks that are just getting it done.  They're podcasters
> (according to my definition) that really embrace podcasting and want to
> do it because doing it is so much of what it's all about.
>
> [Affordable]
> These are the people that got bit my the bug initially and then went on
> out and purchased some equipment to aid in the process.  I bet this is
> anything from the $50 headset to the $100 mixer and many other tools in
> the mix.
>
> [Audiophile]
> These are the people that make the rest of us jealous and also give
a few
> reason to go "What the hell?".  They've invested extensively in the
> tools of the trade and seem to know the difference it produces.  I'd
expect
> the rigs in this group costs upwards of thousands of dollars.
>
>
> So, what's the big deal?  I don't know actually.  Since I make it my
job to
> get discussion going, I'll take a stance.  Here's a few questions to
> consider:
>
> 1. Does it really matter how high the quality if most people can't
tell the
> difference?
>
> 2. If you are listening to a compelling conversation and it's not great
> quality,
> do you opt out of the conversation?  Ever had a bad cell connection you
> stuck with?
>
> 3. If enough people become audiophiles, does that change what qualifies
> as a "great"
> podcast?
>
> 4. Can bad quality be a feature, not a defect?
>
>
> As you can guess, I'm going to choose to be biased (if not solely
> because I produce
> podcasts in the field and the quality/levels are all over the place.
>
> I'm willing to argue, for argument's sake, that the quality is a
> non-issue when the work product is human conversation - assuming the
> content is worth hearing.  Naturally, that's a subjective matter (as it
> should be).  I'm not advocating completely maxed out audio that cannot
> be interpreted by anyone.  At the same time, is studio-level quality
the
> benchmark we want to be measured against?
>
> It seems many of us have ended up hating/resenting/ignoring radio
> largely because of the censorship/filtering it's been processed with
> over the last 50 years or so.  The threat the media is reporting on is
> not the audio quality but the content's quality.  It's the ability to
> converse in a  manner that's really lost on the listening world as
of late.
>
> To me, it seems that the business case for podcasting has many levers
> that need adjusting (feel free to add your own, this is not definitive):
>
> * Programming (Content) - How focused is it?
> * Listenership - How many people listen?
> * Distribution - How many other ways is it distributed?
> * Production - How's the quality?
>
> I'm willing to bet that from a sales point of view, if I were to go out
> and seek sponsorship for a podcast, if I can prove the first 3 are
> strong, no one's going to ask about the 4th.  In fact, I've been in
> those conversations already and I've seen it happen.
>
> Naturally, everyone wants the best quality they can get.  They should.
> I'm just cautioning that setting the bar too high on Production could
> make many people who can get juice in the Programming, Listenership and
> Distribution departments.
>
> I'd hate to see potential podcasters walking away because they can't
> afford to start.
>
>
> Let the war begin!
> Greg
>
> --
> Sparkcasting.com - Tune In To Life
> http://sparkcasting.com
>
> Gregory Narain
> Founder
>
> email greg@s...
> phone 973-204-5499

Hi,
this is strictly a personal observation, but the idea of podcasting as
an idea, has to be explained first, because the assumption is is that
podcasting is a physical thing that can be bought. Which strictly
speaking, ain't so.
I describe podcasting as vcr for radio. Then Tivo, then, Programing On
Demand, not as a  mac product. Once Podcasting is serperated from
Mac's marketing campain, and podcasting is defined as a distribution
method, then business applications become obvious.

Gavin


On 5/9/05, Gregory Narain <greg@...> wrote:
>  Hi all,
>
>  For some time, I have read the writings of AudioGraphics.com.  I don't know
> who the author is, but I've loved reading the site simply because it tends
> to be the most pessimistic view of podcasting I can consistently find.  I
> don't mean that as a jab in any way because you're only growing if you're
> able to adjust and steamroll your nay-sayers.
>
>  I came across a recent post "When to Become Concerned About Podcasting"
> which pretty much reduces podcasting down to the distribution method (RSS).
> The site suggests going out and spending your money on better programming
> (doesn't sound like a bad idea).  For now, I'm going to have to simply
> disagree with that empirical definition, is not the important part.
>
>  For all those consultants and service providers out there, when do you know
> it's the right time to approach a business for enter the podcasting fray?
> I've spent about  a year and a half doing consulting in the blogging space
> and it still seems like we're only getting to that point with blogs.  What
> makes podcasting so special?  Is it riding on blogging's coattails?
>
>  And the million dollar question.  What's the business value you pitch your
> potential customers?
>
>  Greg
>
>  --
> Sparkcasting.com - Tune In To Life
> http://sparkcasting.com
>
> Gregory Narain
> Founder
>
> email greg@...
> phone 973-204-5499
>
>  ________________________________
>  Yahoo! Groups Links
>
>
> To visit your group on the web, go to:
> http://groups.yahoo.com/group/podbiz/
>
> To unsubscribe from this group, send an email to:
> podbiz-unsubscribe@yahoogroups.com
>
> Your use of Yahoo! Groups is subject to the Yahoo! Terms of Service.

-- Sparkcasting.com - Tune In To Life
http://sparkcasting.com
Gregory Narain
Founder
email	greg@...
phone	973-204-5499

I use a Neuman U87, top preamp and a full blown protools rig...
compression, EQ, Brickwall limiting etc.

Talent - MARINA, Professional VO artist, musician/singer/fitness
expert and other professional talent.

Top notch quality... but as in the latest issue of Mix Magaizine -
quality in the end doesn't seem to matter anymore. Even though we
strive to put out HD 7.1 sound, consumers are used to mp3... heck, the
classic hits were mono on crappy 45's and AM radio (modern hits that
is)... nobody complained about the sonic quality. We engineers strive
to start with the best sound, highest sample and bit rate available
before downsampling... just makes for a better output.

So does audio quality matter? As they say - Content is King!

Roy Kamen
www.marinaspodcast.com

This is an excellant topic!

I myself am an audiophile. My mic is worth more than
my computer for goodness sake! But I personally know
that you don't have to pay a lot of money for a good
recording. The quality of cd's these days is very
suspect. I'm talking major label releases. Top that
off with what the radio station does to them, and
well, you have proffesional crap. With a computer, and
a few hundred bucks, your on your way to a decent
recording. I used to do consulting, so I've seen the
prices of gear that an "average" user has at home drop
like crazy.

As far as what I'd like to hear in a podcast, I look
at content first. Your podcast could be in surround
sound and rated for THX, but if it's not what I want
to hear, I'm not downloading it. I like Adam Curry's
show, but it sounds like garbage. Maybe that's because
he's always beta testing software.

In this MP3 generation, I don't think there are many
people that care too much about quality as there used
to be. But I'm willing to forgive a little loss in
quality for a cheaper and faster delivery method.


Paul Puri
Unsigned Network
http://www.unsignedpodcast.com/
Coming Soon


--- Gregory Narain <greg@...> wrote:
> Hi all,
>
> I just got through listening to the latest Corante
> Podcast, available at
> http://bestkungfu.com/corante-20050506.mp3.  There
> are a number of
> interesting points in there which I have been
> pondering for some time
> now as well.
>
> One longer segment in the show deals with the
> spectrum of audio
> equipment being used and the output that it
> generates.  Indeed there is
> a spectrum.  It looks something like this:
>
>
|-----------------------------------------------------------------|
> Available                    Affordable
>     Audiophile
>
> Let's take a quick look at those groups:
>
> [Available]
> These are the folks that are just getting it done.
> They're podcasters
> (according to my definition) that really embrace
> podcasting and want to
> do it because doing it is so much of what it's all
> about.
>
> [Affordable]
> These are the people that got bit my the bug
> initially and then went on
> out and purchased some equipment to aid in the
> process.  I bet this is
> anything from the $50 headset to the $100 mixer and
> many other tools in
> the mix.
>
> [Audiophile]
> These are the people that make the rest of us
> jealous and also give a few
> reason to go "What the hell?".  They've invested
> extensively in the
> tools of the trade and seem to know the difference
> it produces.  I'd expect
> the rigs in this group costs upwards of thousands of
> dollars.
>
>
> So, what's the big deal?  I don't know actually.
> Since I make it my job to
> get discussion going, I'll take a stance.  Here's a
> few questions to
> consider:
>
> 1. Does it really matter how high the quality if
> most people can't tell the
> difference?
>
> 2. If you are listening to a compelling conversation
> and it's not great
> quality,
> do you opt out of the conversation?  Ever had a bad
> cell connection you
> stuck with?
>
> 3. If enough people become audiophiles, does that
> change what qualifies
> as a "great"
> podcast?
>
> 4. Can bad quality be a feature, not a defect?
>
>
> As you can guess, I'm going to choose to be biased
> (if not solely
> because I produce
> podcasts in the field and the quality/levels are all
> over the place.
>
> I'm willing to argue, for argument's sake, that the
> quality is a
> non-issue when the work product is human
> conversation - assuming the
> content is worth hearing.  Naturally, that's a
> subjective matter (as it
> should be).  I'm not advocating completely maxed out
> audio that cannot
> be interpreted by anyone.  At the same time, is
> studio-level quality the
> benchmark we want to be measured against?
>
> It seems many of us have ended up
> hating/resenting/ignoring radio
> largely because of the censorship/filtering it's
> been processed with
> over the last 50 years or so.  The threat the media
> is reporting on is
> not the audio quality but the content's quality.
> It's the ability to
> converse in a  manner that's really lost on the
> listening world as of late.
>
> To me, it seems that the business case for
> podcasting has many levers
> that need adjusting (feel free to add your own, this
> is not definitive):
>
> * Programming (Content) - How focused is it?
> * Listenership - How many people listen?
> * Distribution - How many other ways is it
> distributed?
> * Production - How's the quality?
>
> I'm willing to bet that from a sales point of view,
> if I were to go out
> and seek sponsorship for a podcast, if I can prove
> the first 3 are
> strong, no one's going to ask about the 4th.  In
> fact, I've been in
> those conversations already and I've seen it happen.
>
> Naturally, everyone wants the best quality they can
> get.  They should.
> I'm just cautioning that setting the bar too high on
> Production could
> make many people who can get juice in the
> Programming, Listenership and
> Distribution departments.
>
> I'd hate to see potential podcasters walking away
> because they can't
> afford to start.
>
>
> Let the war begin!
> Greg
>
> --
> Sparkcasting.com - Tune In To Life
> http://sparkcasting.com
>
> Gregory Narain
> Founder
>
> email greg@...
> phone 973-204-5499
>
>

Gregory Narain <greg@...> wrote:

These are the folks that are just getting it done. They're podcasters
(according to my definition) that really embrace podcasting and want to
do it because doing it is so much of what it's all about.

Why is this someone 'really embracing' podcaster and others not?
I don't consider myself and audiophile but I am surely annoyed by 'bad'
sounds - it is just something I don't like to hear. If I am presented with a podcast which has original content but has low
quality in audio, then I am sorry, but it gets on my nerves too much to
listen to it. Same goes with this reverb stuff everybody seems to like.
It gives me simply a headache - and when I have to choose between good
content and headache or not that content but anotherone without the
headache, I can tell you, where I go.
And yes, of course I do have some better equipment than just anything I
could grab. A better software because it will help me save time, a normal
studio microphone because I don't like how my voice sounds in my headset.
Which I use at the same time for skyping. But to your definiton, I am not
'really embracing' podcast anymore. Why?
Nicole

-- Sparkcasting.com - Tune In To Life
http://sparkcasting.com
Gregory Narain
Founder
email	greg@...
phone	973-204-5499

Gregory Narain <greg@...> wrote:
>These are the folks that are just getting it done.  They're podcasters
>(according to my definition) that really embrace podcasting and want to
>do it because doing it is so much of what it's all about.

Why is this someone  'really embracing' podcaster and others not?

I don't consider myself and audiophile but I am surely annoyed by 'bad'
sounds - it is just something I don't like to hear.

If I am presented with a podcast which has original content but has low
quality in audio, then I am sorry, but it gets on my nerves too much to
listen to it. Same goes with this reverb stuff everybody seems to like.

It gives me simply a headache - and when I have to choose between good
content and headache or not that content but anotherone without the
headache, I can tell you, where I go.

And yes, of course I do have some better equipment than just anything I
could grab. A better software because it will help me save time, a normal
studio microphone because I don't like how my voice sounds in my headset.
Which I use at the same time for skyping. But to your definiton, I am not
'really embracing' podcast anymore. Why?

Nicole

--
http://sushiradio.de - der feine Happen für deine Ohren

Blogs &  Podcasts:  http://gnak.de/ - http://ideengeberin.de/
http://useful-sounds.de/ (english) - http://beissholz.de/

Enter your vote today!  A new poll has been created for the
podbiz group:

What part of the audio production quality spectrum do you fall?

   o Available
   o Affordable
   o Audiophile


To vote, please visit the following web page:
http://groups.yahoo.com/group/podbiz/surveys?id=12028404

Note: Please do not reply to this message. Poll votes are
not collected via email. To vote, you must go to the Yahoo! Groups
web site listed above.

Thanks!

Hi all,

I just got through listening to the latest Corante Podcast, available at
http://bestkungfu.com/corante-20050506.mp3.  There are a number of
interesting points in there which I have been pondering for some time
now as well.

One longer segment in the show deals with the spectrum of audio
equipment being used and the output that it generates.  Indeed there is
a spectrum.  It looks something like this:

|-----------------------------------------------------------------|
Available                    Affordable                  Audiophile

Let's take a quick look at those groups:

[Available]
These are the folks that are just getting it done.  They're podcasters
(according to my definition) that really embrace podcasting and want to
do it because doing it is so much of what it's all about.

[Affordable]
These are the people that got bit my the bug initially and then went on
out and purchased some equipment to aid in the process.  I bet this is
anything from the $50 headset to the $100 mixer and many other tools in
the mix.

[Audiophile]
These are the people that make the rest of us jealous and also give a few
reason to go "What the hell?".  They've invested extensively in the
tools of the trade and seem to know the difference it produces.  I'd expect
the rigs in this group costs upwards of thousands of dollars.


So, what's the big deal?  I don't know actually.  Since I make it my job to
get discussion going, I'll take a stance.  Here's a few questions to
consider:

1. Does it really matter how high the quality if most people can't tell the
difference?

2. If you are listening to a compelling conversation and it's not great
quality,
do you opt out of the conversation?  Ever had a bad cell connection you
stuck with?

3. If enough people become audiophiles, does that change what qualifies
as a "great"
podcast?

4. Can bad quality be a feature, not a defect?


As you can guess, I'm going to choose to be biased (if not solely
because I produce
podcasts in the field and the quality/levels are all over the place.

I'm willing to argue, for argument's sake, that the quality is a
non-issue when the work product is human conversation - assuming the
content is worth hearing.  Naturally, that's a subjective matter (as it
should be).  I'm not advocating completely maxed out audio that cannot
be interpreted by anyone.  At the same time, is studio-level quality the
benchmark we want to be measured against?

It seems many of us have ended up hating/resenting/ignoring radio
largely because of the censorship/filtering it's been processed with
over the last 50 years or so.  The threat the media is reporting on is
not the audio quality but the content's quality.  It's the ability to
converse in a  manner that's really lost on the listening world as of late.

To me, it seems that the business case for podcasting has many levers
that need adjusting (feel free to add your own, this is not definitive):

* Programming (Content) - How focused is it?
* Listenership - How many people listen?
* Distribution - How many other ways is it distributed?
* Production - How's the quality?

I'm willing to bet that from a sales point of view, if I were to go out
and seek sponsorship for a podcast, if I can prove the first 3 are
strong, no one's going to ask about the 4th.  In fact, I've been in
those conversations already and I've seen it happen.

Naturally, everyone wants the best quality they can get.  They should.
I'm just cautioning that setting the bar too high on Production could
make many people who can get juice in the Programming, Listenership and
Distribution departments.

I'd hate to see potential podcasters walking away because they can't
afford to start.


Let the war begin!
Greg

--
Sparkcasting.com - Tune In To Life
http://sparkcasting.com

Gregory Narain
Founder

email greg@...
phone 973-204-5499

Hi Greg,

I like your thoughts on indexing and see the residual optimization
benefits in creating additional content ladened html files.

  From a business perspective it would have to make financial sense to
get these translated. I would like to be able to roll the transcription
costs into the my overall production package. From a systems
standpoint, translation services are a well established industry and I
don't see any unforeseen hurdles for you in creating efficiencies to
handle volume. Most translation services charge on a per word basis. So
where I see this playing out is pricing and packaging, i.e. making it
simple to the customer to comprehend.

So, if there is some average statistic one could use about the average
number of words spoken in 10 minutes of conversation, break that down
to the price per word, then the packaging could be sold in time based
intervals, i.e. $600 for a 30 minute production, $750 for a 45 minute
production, etc.

With early adoption technologies there is a tendency, and rightfully
so, to have add on pricing. The problem with add on pricing is that it
often confuses the client and even if they purchase it, it doesn't make
them feel good as they perceive that someone with more knowledge just
laid one on them.

What potential Podcasters want to see from us is tight understandable
services offerings. Not techie geekspeak.

James Clark
Room 214


On May 6, 2005, at 3:17 PM, Gregory Narain wrote:

> Hi all,
>
>  One of the biggest problems we have with these audio podcasts is that
>  there is not much to "index" from the google end of things.  What ends
>  up happening is that loads of content is "lost" as a result of being
>  embedded in the file.
>
>  When I first started, I was doing pretty detailed show notes for the
>  beercasts.  Of course, this was an extremely tedious task and takes a
>  good amount of time.  The primary benefit, though, was that there was
>  something text based for search engines to hook in to.
>
>  Looking forward, we're going to be offering transcription services to
>  our clients. We'll most likely make this stuff available online as
> both
>  html and pdf.  It will provide an even bigger branch to index and also
>  give those who don't want to listen to also read.
>
>  Is anyone else interested in this?  Anyone doing it now?
>
>  Best,
>  Greg
>
>  --
>  Sparkcasting.com - Tune In To Life
> http://sparkcasting.com
>
>  Gregory Narain
>  Founder
>
>  email      greg@...
>  phone      973-204-5499
>
>
> Yahoo! Groups Links
>  •  To visit your group on the web, go to:
> http://groups.yahoo.com/group/podbiz/
>  
>  •  To unsubscribe from this group, send an email to:
> podbiz-unsubscribe@yahoogroups.com
>  
>  •  Your use of Yahoo! Groups is subject to the Yahoo! Terms of
> Service.
>

Hi all,

One of the biggest problems we have with these audio podcasts is that
there is not much to "index" from the google end of things.  What ends
up happening is that loads of content is "lost" as a result of being
embedded in the file.

When I first started, I was doing pretty detailed show notes for the
beercasts.  Of course, this was an extremely tedious task and takes a
good amount of time.  The primary benefit, though, was that there was
something text based for search engines to hook in to.

Looking forward, we're going to be offering transcription services to
our clients. We'll most likely make this stuff available online as both
html and pdf.  It will provide an even bigger branch to index and also
give those who don't want to listen to also read.

Is anyone else interested in this?  Anyone doing it now?

Best,
Greg

--
Sparkcasting.com - Tune In To Life
http://sparkcasting.com

Gregory Narain
Founder

email greg@...
phone 973-204-5499

How to make this list work for you: Don't subscribe in e-mail. It's
overwhelming. Instead,
use the RSS feed and subscribe.... Now while Yahoo doesn't give the best RSS, it
does
enable you to see the activity level on every topic.

I subscribe to several active Yahoo Groups and I would be completely avalanched
by the
information if it came into my inbox in real time. So, I subscribe to each group
and follow
a certain thread until I can't take it any more. IN MOST CASES, if the topic
changes, people
are usually good about changing the subject of the post slightly.

I can still follow the conversation in near real-time, without having the
conversation
interrupt me.

Hope that helps,

Eric Rice
http://www.ericrice.com



--- In podbiz@yahoogroups.com, "jvick123" <jeff@q...> wrote:
> I am into podcasting as a compliment to my media business. I work in
> the mobile entertainment business and I deal alot with the hip hop
> industry. I am planning several podcast relating to hip hop that I
> will launch very soon. They are sponsor driven.
>
> I read the emails over at the other Yahoo group to keep up
> with what the thought leaders are thinking but honestly sometimes
> they make me just want to scream.
>
>  I think the idea of a business group is great HOWEVER , reading
> emails using Yahoo is just too time consuming.
>
> I purchased a copy of vbulliten for my other businesses and had the
> domain http://www.thepodcastforum.com
>
> I have tried to set it up for the business side of podcasting. I am
> not trying to make any money here ...I just like discussing the
> business side of this and could care less lots of the technical
> issues. I have lots of great people I can hire to do that. What I
> need is contacts to build marketing relationships and not alot of
> time spent waiting on yahoo email or group post...it just not a good
> use of time.
>
> Ill put a few post over t the other place.  Again not knocking the
> group its just too hard to read all these emails.
> If anyone has any suggestions send them to me at jvick123@y...
> if nobody goes over Ill just crawl back in my shell.
> Regards
> --JV

The basic business model I am looking at is the Christian Church, with
Eric Rice as my Pope - kinda sorta.
This form of communication is perfect for spreading the Christian word
or shameless and potentially, tax-free, self-promotion, depending on
your point of view. Basically, whatever you believe in, the Christian
business model is the one that works. How the Christians do it, is
what I think we should be looking at.

Gavin


On 5/6/05, Gregory Narain <greg@...> wrote:
>  Hi all,
>
>  Glad someone got things going...  comments inline:
>
>  Eric Rice wrote:
>
>  >5. Consultations: The invisible side of podcasting business. It's a bit
> more comprehensive
>  >than 'creative services'
>  >
>  >
>  I'll second Eric on consultations.  It's pretty encouraging how
>  receptive lots of companies have been to the Podcasting methods.
>  Specifically, getting into conversations on how they can make use of
>  this medium definitely is leading to work on my end.
>
>  >6. Retail sales/Mechandising: There are other peripherally viable business
> models that
>  >support podcasting: sale of hardware as well as a podcast's merchandise
> (our show's first
>  >poster from a few years ago was quite popular)
>  >
>  >
>  I'm curious how many people are selling swag on their web sites now as a
>  way to make cash.  Does it work?  Are you just using Cafe Press?
>
>  >--- In podbiz@yahoogroups.com, "mcdtracy" <mcdtracy@y...> wrote:
>  >
>  >
>  >>Business Models That Might Apply to PODcasting?
>  >>
>  >>1. Sponsors/underwriters:
>  >>
>  I think the point you made here is a great one.  Contextualizing the ad
>  makes so much sense to me.  Getting D&D to talk about something they
>  believe in or that they think is fun will only work to increase the
>  mileage you get.  I remember there was some other thing, a magazine or
>  something, and they just didn't have the pep for it.  You could tell.
>
>  Greg
>
>  --
>  Sparkcasting.com - Tune In To Life
>  http://sparkcasting.com
>
>  Gregory Narain
>  Founder
>
>  email      greg@...
>  phone      973-204-5499
>
>
>
>  ________________________________
>  Yahoo! Groups Links
>
>
> To visit your group on the web, go to:
> http://groups.yahoo.com/group/podbiz/
>
> To unsubscribe from this group, send an email to:
> podbiz-unsubscribe@yahoogroups.com
>
> Your use of Yahoo! Groups is subject to the Yahoo! Terms of Service.

I am into podcasting as a compliment to my media business. I work in
the mobile entertainment business and I deal alot with the hip hop
industry. I am planning several podcast relating to hip hop that I
will launch very soon. They are sponsor driven.

I read the emails over at the other Yahoo group to keep up
with what the thought leaders are thinking but honestly sometimes
they make me just want to scream.

  I think the idea of a business group is great HOWEVER , reading
emails using Yahoo is just too time consuming.

I purchased a copy of vbulliten for my other businesses and had the
domain http://www.thepodcastforum.com

I have tried to set it up for the business side of podcasting. I am
not trying to make any money here ...I just like discussing the
business side of this and could care less lots of the technical
issues. I have lots of great people I can hire to do that. What I
need is contacts to build marketing relationships and not alot of
time spent waiting on yahoo email or group post...it just not a good
use of time.

Ill put a few post over t the other place.  Again not knocking the
group its just too hard to read all these emails.
If anyone has any suggestions send them to me at jvick123@...
if nobody goes over Ill just crawl back in my shell.
Regards
--JV

Hi all,

Glad someone got things going...  comments inline:

Eric Rice wrote:

>5. Consultations: The invisible side of podcasting business. It's a bit more
comprehensive
>than 'creative services'
>
>
I'll second Eric on consultations.  It's pretty encouraging how
receptive lots of companies have been to the Podcasting methods.
Specifically, getting into conversations on how they can make use of
this medium definitely is leading to work on my end.

>6. Retail sales/Mechandising: There are other peripherally viable business
models that
>support podcasting: sale of hardware as well as a podcast's merchandise (our
show's first
>poster from a few years ago was quite popular)
>
>
I'm curious how many people are selling swag on their web sites now as a
way to make cash.  Does it work?  Are you just using Cafe Press?

>--- In podbiz@yahoogroups.com, "mcdtracy" <mcdtracy@y...> wrote:
>
>
>>Business Models That Might Apply to PODcasting?
>>
>>1. Sponsors/underwriters:
>>
I think the point you made here is a great one.  Contextualizing the ad
makes so much sense to me.  Getting D&D to talk about something they
believe in or that they think is fun will only work to increase the
mileage you get.  I remember there was some other thing, a magazine or
something, and they just didn't have the pep for it.  You could tell.

Greg

--
Sparkcasting.com - Tune In To Life
http://sparkcasting.com

Gregory Narain
Founder

email greg@...
phone 973-204-5499

I'll share my active models on this one since there are few that pay me. All I
do is podcast
and videoblog for a living.

1. Tools/Services: Audioblog.com is about to turn one year old and we're a
podcast +
videoblog creation and publishing service
2. Creative Services: I'm paid to produce podcasts. My studio has in-house and
outsourced
voiceovertalent.
3. Advertising: Or perhaps this is read as underwriting/sponsorships what have
you
4. Speaking/Training:  Seminars and workshops
5. Consultations: The invisible side of podcasting business. It's a bit more
comprehensive
than 'creative services'
6. Retail sales/Mechandising: There are other peripherally viable business
models that
support podcasting: sale of hardware as well as a podcast's merchandise (our
show's first
poster from a few years ago was quite popular)
7. Performance: not yet, but being paid to perform.

Your mileage may vary.

Eric Rice
http://www.ericrice.com
The Eric Rice Show
KSSX.com
Engadget Podcast



--- In podbiz@yahoogroups.com, "mcdtracy" <mcdtracy@y...> wrote:
> Business Models That Might Apply to PODcasting?
>
> 1. Sponsors/underwriters:
>    Dave Slusher has iPodderX (It tend to jump over the ad since he
>    always places in the frist few minutes... It's annoying in it's
>    packaging... I actually just gave up on that PODcast entirely).
>
>    Reel Reviews has a Insurance sponsor... time placed and Geoghegan
>    tries to vary the pitch and honor the business for it's support...
>    a seemless sale
>
>    Dawn and Drew have a condom sponsor... I've only listen to a couple
>    shows to see them related their PODshows connection. They sell
>    themselves and products they like rather well in my opinion.
>    Just an honest endorsement and not overly groveling... not unlike
>    Don Imus' sale approach... straight and believeable. Only sell
>    something you believe in.
>
> 2. PODcasting software...
>
>    The space has been corrputed with a lot of free projects
>    so I suspect it won't be viable... but someone may have a different
>    take. Software that pulls the audience back to a service is
>    a likely play.
>
> 3. PODcasting Services:
>
>    Several are in the works... Odeo, Andresen's start-up (?)
>    PODshows.com (UK), PodShow.com... This is a likely winner
>    if they become a leader portal for a directory, reviews,
>    show notes and generate click-through revenue like Google.
>
> 4. PODcasting Creation Services:
>
>    Like a traditional pre/post-production audio house.
>
> 5. PODcasting Audio Products
>
>    Jingles, Bumpers, etc. to help the wanna-be sound more pro.
>
> 6. How to's and Books
>
>    A good short-term opportunity. Pitch the larger press outfits and
>    write solid for a few weeks...
>
> 7. Conventions
>
>    Like the Ontario, CA event coming in November.
>
> Any more?

Business Models That Might Apply to PODcasting?

1. Sponsors/underwriters:
    Dave Slusher has iPodderX (It tend to jump over the ad since he
    always places in the frist few minutes... It's annoying in it's
    packaging... I actually just gave up on that PODcast entirely).

    Reel Reviews has a Insurance sponsor... time placed and Geoghegan
    tries to vary the pitch and honor the business for it's support...
    a seemless sale

    Dawn and Drew have a condom sponsor... I've only listen to a couple
    shows to see them related their PODshows connection. They sell
    themselves and products they like rather well in my opinion.
    Just an honest endorsement and not overly groveling... not unlike
    Don Imus' sale approach... straight and believeable. Only sell
    something you believe in.

2. PODcasting software...

    The space has been corrputed with a lot of free projects
    so I suspect it won't be viable... but someone may have a different
    take. Software that pulls the audience back to a service is
    a likely play.

3. PODcasting Services:

    Several are in the works... Odeo, Andresen's start-up (?)
    PODshows.com (UK), PodShow.com... This is a likely winner
    if they become a leader portal for a directory, reviews,
    show notes and generate click-through revenue like Google.

4. PODcasting Creation Services:

    Like a traditional pre/post-production audio house.

5. PODcasting Audio Products

    Jingles, Bumpers, etc. to help the wanna-be sound more pro.

6. How to's and Books

    A good short-term opportunity. Pitch the larger press outfits and
    write solid for a few weeks...

7. Conventions

    Like the Ontario, CA event coming in November.

Any more?