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Article Title:
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Why I'm NOT 'The King Of Pay Per Clicks'

Article Description:
====================

When something works, why change it. When something isn't
working, it's insane NOT to change it. Just that simple
observation, properly responded to, will make you an online
success. Now, it's time for you to do it!


Additional Article Information:
===============================

1147 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2007-10-11 11:36:00

Written By: Willie Crawford
Copyright: 2007
Contact Email: mailto:willie@...



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Why I'm NOT 'The King Of Pay Per Clicks'
Copyright (c) 2007 Willie Crawford
Willie Crawford Incorporated
http://WillieCrawford.com/ezine.html



Back in the Spring of 2003, I was at Joel Christopher's Master
List Builder Workshop. Marlon Sanders was up speaking. We had
never formally met, but Marlon had obviously read some of the
things that I'd written on using pay per click advertising.

Back then, I was heavily into pay per click advertising, and had
even done TWO teleseminars with my friend Marty Foley on the
topic. We called the teleseminars "Master The Pay Per Clicks."
We recorded the teleseminars and sold those recordings for a long
time. I still use the recordings from those teleseminars a few
places because much of the information is timeless. Marty and I
taught a lot of testing and tracking. What has changed most since
then is primarily the rules and policies at the pay per clicks...
and which search engines are the most important. We taught solid
basics back then, and they still work.

Anyway, as Marlon was doing his presentation, he spotted me in
the audience, and used what I did as a simple, proven model of
generating a steady flow of traffic to your website and
converting it to sales.

Back then, for every $1 that I invested in pay per click traffic,
I generated $7 in profit. Not a bad return on investment!

Marlon referred to me as "The King Of Pay Per Clicks" and asked
me a few basic questions. I answered them, and Marlon proved his
points.

Actually, one of the points that I heard Marlon make that day was
"Whatever they're buying, I'm Selling!" The lesson that I
learned from Marlon there was, sell the items that your customers
are looking for rather than what you'd like to sell them.

In that same presentation, Marlon yelled, "Dead Ducks Don't
Quack!" I understood his message there to be, if people aren't
buying a product, then stop wasting your time and effort trying
to sell it to them. People KNOW what they want.

Just those two statements made that entire weekend worth the
13-hour drive from Florida to San Antonio. I drove because I
wanted to use the drive time as time to listen to a course that I
had recently purchased. I did listen to the audio tapes in that
course all the way to, and from, San Antonio... completely
absorbing the course in the process.

I absorbed and later applied what Marlon taught during that
fateful presentation. I applied what I learned during that time
spent in "Automobile U" ... the 26 hours driving back and forth
between San Antonio. Both learning experiences shifted my think
in major ways.

Later that year, Ramon Williamson coached me and provided me with
a lot of much needed direction. When I mentioned to him that
Marlon had dubbed me as "The King Of Pay Per Clicks," he asked
if I really wanted to be "pigeon holed" by that title.


Ramon asked me to clarify what "I" wanted to be known for on
the Internet marketing landscape. Back then, I decided that I
really wanted to be a coach and a mentor. That's what I still
get the greatest joy from doing online.

So, while I did leverage the fact that an "Internet marketing
icon" had dubbed me "The King Of Pay Per Clicks," I also took
Ramon's advice to heart and distanced myself from the label.

Today, as back then, I realize that without traffic to your
website, your web business CANNOT be successful. You simply need
visitors to a webpage who, upon arriving, take the desired
action.

Since the need for website traffic is so CRITICAL, back in 2003 I
purchased the domain name "Website Traffic PhD." I had no idea
what I was going to do with that domain, but I KNEW that not
having enough website traffic was what "pained" most
webmasters, and that if I could show them how to get an unlimited
stream of website traffic, I had a product that they would trip
over themselves to get.

Marty Foley and I did discuss creating a joint product that would
be an "encyclopedia" of proven methods of generating website
traffic. Perhaps because I still hadn't learned enough back
then, I didn't tackle a job that I didn't feel totally
qualified for.

I did nothing with that domain, and even allowed the name to
expire, but later re-registered it.

Back in December 2002, I first met John Reese at a seminar at
Hawks Cay, down in The Florida Keys. That was at the same seminar
where I first met Ramon Williamson and Marty Foley. Ramon, Marty
and I all gave presentations.

As time progressed, I got to know John better, and he and Ramon
attended the very first seminar that I hosted. Ramon spoke, and
John totally riveted attendees during conversations held in the
back of the room during breaks (and at meals).

John demonstrated his marketing savvy when in March of 2004, he
conducted his sell-out, $4500 per seat, seminar on website
traffic tactics. John leveraged that seminar into his Traffic
Secrets Course, which made him $1 million in under a DAY! John
validated for me that REALLY studying traffic generation, and
then teaching others how to generate website traffics was an
excellent use of my time.

Between 1996 and today (11 years) I have studied just about every
website traffic generation tactic imaginable. Over time, I
learned which ones worked consistently "for me" (long-term)
and which ones required the least expense and effort.

Today, after sifting through what must be over 100 possible
traffic generation tactics, I have just a few core tactics that I
use and teach. I even have my "Top 10 Best Free Traffic
Generation Techniques." Those are THE techniques that worked for
me yesterday, and will work for me tomorrow, without my having to
struggle staying up with the latest search engine tricks.

I'd rather go fishing, or spend time playing with my grandchild,
than spend countless hours chasing after the latest, usually very
short-lived, search engine tricks.

This strategy is so powerful, that on one site that I recently
setup and promoted using my "Top 10 Free Traffic Generation
Techniques" I generated over 1 million visitors in under 60
days. Needless to say, the site is a success, and will earn me a
nice income stream for a very long time. I like that model...
build a website, plug in free traffic, make minor adjustments,
and let the site make you money :-)

In case you missed why I'm no longer "The King Of Pay Per
Clicks," it's because it takes too much struggle! I prefer the
long-term, very effective traffic generation tactics that I
share with friends at: http://x-factortraffic.com/

When something works, why change it. When something isn't
working, it's insane NOT to change it. Just that simple
observation, properly responded to, will make you an online
success. Now, it's time for you to do it!




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Willie Crawford has been teaching others uncomplicated methods
of building successful online businesses since 1996. Today, he
does most of his teaching inside an exclusive membership site
filled with other experts dedicated to uncovering the truth
about how to succeed online. Join Willie and dozens of other
"old-timers" at: http://TheInternetMarketingInnerCircle.com


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