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A Hard Look at PPC, Click Fraud and the Alternatives

Article Description:
====================

Just a few years ago, pay-per-click search engine advertising
seemed like it was the answer to the prayers of webmasters vying
for search traffic. Given the increasingly competitive nature of
PPC advertising and spiralling costs, many small- to medium-
sized businesses have begun to question that wisdom. With click
fraud running at 25% and click costs for certain keywords hitting
$50 a click, advertisers are looking for other solutions.


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Copyright:      2006
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A Hard Look at PPC, Click Fraud and the Alternatives
Copyright © 2006 Bill Platt
the Phantom Writers
http://thePhantomWriters.com



With the creation of the Overture and Google Adwords systems,
many webmasters believed they had finally hit the mother load. It
was no longer necessary for small online businesses to invest
large amounts of money into Search Engine Optimization (SEO)
services to gain high search rankings in the natural search
results.

Even webmasters committed to SEO campaigns began to realize its
fleeting nature. Given frequent search engine algorithm changes,
optimizing a website was no guarantee that in 6 months or less it
wouldn't be back to square one and page twenty of the search
results.


PAY-PER-CLICK SEARCH ENGINE (PPCSE) PLACEMENT

With the advent of the PPCSE model created by Overture, and
followed by Google Adwords, webmasters felt like they had finally
found the level playing field that everyone talks about. Hiring a
SEO company was no longer necessary to crack the top search
engine results. A Page One placement could be purchased and often
for far less than the cost of a SEO company's services.

Webmasters discovered that they could get traffic to their
website for as little as one cent per click.

Pay-per-click, however, has evolved over the last 5 years and not
to the benefit of most webmasters. Although five cents is
currently the average starting bid price at most major search
engines, many sought after keyword terms can cost as much as $30
- $50 per click. Given the increasingly competitive nature of PPC
advertising and spiralling costs, many small- to medium- sized
businesses today might be better served hiring a good SEO company
to search optimize their websites.


WHO IS CLICKING YOUR PAY-PER-CLICK LINKS?

There are four types of people who click on pay-per-click ads.
Knowing who these people are helps explain why experts keep
telling us that 20% to 25% of all clicks on PPC listings are
"fraudulent clicks".

Personality Type #1: True-Blue Prospects

These are the people for whom you have placed your pay-per-click
ads. They see your advertisement; they like what they see; and
they click your link to see if you can actually serve their
needs.

Personality Type #2: Accidental Clickers

Every once in a while, even my finger misfires, and I click an
advertisement that I did not intend on clicking. My first thought
is usually, "Oh no...", and my first action is to find the back
button.

I didn't mean to cost that person money by clicking his
advertisement... but I did. It was an accident. Now, the
advertiser has to pay for my mistake. That bites.

Personality Type #3: Jealous Competitors

I would like to think that all of my, and your, competitors are
fine, upstanding people. And most of them are. But, there are
some who are not, and they click on pay-per-click links just to
be spiteful or just to cost their business rivals a few dollars.

Believe it or not, a good percentage of "fraudulent clicks" are
believed to be clicks perpetrated by people against their
competitors.

Personality Type #4: True-Blue Fraudsters

Not that long ago pay-per-click providers realized that there was
tremendous opportunity in offering small website owners a method
for cashing in on their limited traffic.

Today, a webmaster can go to any number of pay-per-click
services, add a small piece of code to a webpage and start
serving paid advertising the same day. Webmasters thus become
revenue share partners with the PPC provider, splitting revenues
with the PPC provider for each click.

Ethical webmasters, of course, put the needs of their advertisers
first and focus on putting eyeballs on their website so that
visitors can click on the advertising links.

But, the word "ethical" doesn't exist in the vocabulary of
some webmasters. These are the "true-blue fraudsters" who
believe in making "revenue at any cost... no matter who might be
hurt by their actions." They devise schemes to have their own
ads clicked in order to drive up their revenue share.

These webmasters, although a minority, are responsible for the
vast majority of fraudulent clicks. And, they are the same people
that should be taken out behind the barn, for a good
old-fashioned flogging --- one lashing for each stolen dollar
would be fine with me.


THE UNSEEN COSTS OF THE PAY-PER-CLICK SEARCH GAME

If the experts are correct in estimating that 25% of all clicks
are fraudulent, then you are paying out 33% more than you should
have to pay to get your business.

If you are converting PPCSE clicks-to-sales at a rate of $20 per
transaction, then you should be aware that your actual conversion
rate for non-PPCSE advertising would cost you an average of $15
per transaction. By escaping the pay-per-click search engine
model, you could in effect make an additional $5 per transaction
by cutting the fraud out of your marketing budget.

Personally, I would rather not pay the pay-per-click mafia the $5
a transaction that they are exacting against pay-per-click
advertisers.


WHERE MY ADVERTISING MONEY WORKS BEST

I have always gained the best bang for my buck with
pay-for-placement advertising. In a nutshell, I pay a monthly,
quarterly or yearly fee to have my advertising seen on various
websites. Banner advertising is always an option, but text links
provide better click-through rates (CTR's).

At any one time, you can find links to my websites on dozens of
other websites.

Here are a few examples of pay-for-placement, often referred to
as "paid inclusion", advertising networks:

ISEDN.org Network:
( http://www.ISEDN.org )

The Independent Search Engine and Directory Network (powered by
ExactSeek.com) is comprised of more than 200 specialty search
engines, search directories and article directories. Through
their system, you can buy quarterly or yearly top ten exposure
(http://www.exactseek.com/featured_listings.html) for specific
keyword phrases which are then shown through the ISEDN's 200
plus member websites. Their network claims to show paid inclusion
ads 150 million times per month.

Pricing starts at $4 per month per keyword phrase and goes down
according to the number of keyword phrases purchased. Quarterly
and yearly rates for one keyword phrase are $12 and $36,
respectively.


BraveNet.com Home Page Featured Advertiser Listing:
http://www.adbrite.com/mb/commerce/purchase_form.php?zone_id=8181
4

BraveNet is the number one provider of free web tools in the
world and through their AdBrite sales page you can purchase a 30
day text advertisement at the bottom of the Bravenet home page
for $1500 or a 3 month advertisement for $3500. According to the
Bravenet Media Kit (
http://www.bravenetmedianetwork.com/mediakit.php ), their network
serves 500 million page views per month.


ColdFront Network:
( http://www.coldfront.net/index.php/content/view/100/50/ )

ColdFront serves the Massive Multiplayer Online Role-Playing
Games (MMORPG) communities. With 150,000 unique visits and 12
million page views per month, they provide real advertising
value, if your target market happens to be in this area. Paid
inclusion can be purchased for $250 to $350 per month.


WHO LEFT THE BARN DOOR OPEN?

We put locks and deadbolts on our doors. In some localities, we
put bars on our windows. We keep our valuables in safes. We keep
our cars locked when we are not in them. We are a nation obsessed
with protecting our valuables.

And yet, when we advertise our online businesses, we seem to be
willing to let PPCSE providers steal 25% of our advertising
budget? It boggles the mind.

Personally, I am done with PPCSE companies until they can assure
me that my advertising dollars are protected from click fraud.

I have always relied on my own search engine optimization skills
to strengthen my natural search results. And frankly, I am pretty
good at it.

And, to supplement my own SEO efforts and organic search result
placement sucesses, or lack thereof, paid inclusion currently
offers me the best value for my money.




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Article Title:
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A Comparison of Paid Search Advertising Models

Article Description:
====================
The most common advertising offer at the search engines is the
PPC (Pay-Per-Click) advertising model. There are also other
search advertising models such as CPM (Cost Per Thousand
Impressions) and Featured Listings. In this article, we will
look at the advantages and disadvantages of each advertising
method.


Additional Article Information:
===============================
1464 Words; formatted to 65 Characters per Line
Distribution Date and Time: Wed May  3 15:51:41 EDT 2006

Written By:     Bill Platt
Copyright:      2006
Contact Email:  mailto:comments@...

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A Comparison of Paid Search Advertising Models
Copyright © 2006 Bill Platt
the Phantom Writers
http://thePhantomWriters.com



As webmasters, we are all chasing customers. We are looking for
human visitors to come to our websites and to buy what we are
selling.

To serve our needs for targeted traffic --- potential customers
--- the search companies have begun to offer us a share of their
significant traffic through many paid advertising methods.

The most common advertising offer at the search engines is the
PPC (Pay-Per-Click) advertising model. There are also other
search advertising models such as CPM (Cost Per Thousand
Impressions) and Featured Listings.

In this article, we will look at the advantages and disadvantages
of each advertising method.


PPC (PAY-PER-CLICK) ADVERTISING MODEL

By far, PPC is currently the most popular advertising model. From
the buyer's perspective, it is usually the most expensive type of
advertising and the one that generates the most fear of fraud. In
fact, many experts suggest that click-fraud might be as high as
20 to 25% of all click-traffic.

Pay-Per-Click is exactly what it sounds like. The advertiser bids
on keywords and tells the advertising company that they will pay
X number of cents or dollars for every click that they receive to
their website through the PPC-provider's website.

Advertisers compete for position within the search results with
the highest bidder getting the best advertising spot at the top
of the results. The second highest bidder gets the #2 spot, etc.

Generally, Pay-Per-Click providers serve three listings on
the first page of search results. Only when there is strong
competition for a particular keyword term and a number of
advertisers vying for placement, will the PPC-provider show
results with more than three advertisers.

If you bid the minimum five cents per click (the standard for
most PPC systems), then it is possible that you might not see
your listing on page one or page two of the search results. Let's
face it; PPC providers are interested in making the most money
they can from the traffic they send to people. So, if one
advertiser is paying a dollar per click and you are only bidding
five cents a click, who do you think will receive the best
placement? Yep, the one-dollar per click advertiser will get
the most attention and the best placement, even if it requires
pushing your placement back to page three of the search results.

The top two PPC-providers are:

http://adwords.google.com/
http://www.content.overture.com/d/ - Now owned by Yahoo!

Other not-so-well-known providers of PPC traffic, in
alphabetical order, include:

http://www.411web.com/
http://www.7search.com/
http://www.abcsearch.com/
http://www.adbrite.com/
http://www.ask.com/
http://www.brainfox.com/
http://www.enhance.com/
http://www.kanoodle.com/
http://search.looksmart.com/
http://www.lycos.com/
http://www.miva.com/ - Formerly FindWhat.com
http://www.search123.com/
http://www.searchfeed.com/
http://turbo10.com/

The biggest advantage to these systems is that they serve large
pools of consumers online, and they let you target specific
search keywords.

The disadvantages are numerous. Those most often cited include:
the high cost of  bids for certain keywords, poor conversion
rates on purchased clicks, and click fraud (generally regarded
as people clicking your link just so they can get paid for it).

Personally, I have paid as high as a dollar per-click for a
service that sells for $35, and $20 in volume. I have spoken to
others who operate for-profit websites and have paid as much as
$2.50 per click on an average keyword. In some really competitive
markets, people pay as much as $30 per click.

If you use the Web-Professor bid tool to check keywords at
Overture ( http://web-professor.net/tools/bidstats/ ) and you
type in the keyword "mesothelioma", you'll find 30 bidders vying
for that term and a maximum bid of $29.88 per click! If the
maximum bidder converts traffic to sales at the national average
of 3%, then he or she is paying an average of $900 to get one
client! Insane, but true.


CPM (COST PER THOUSAND IMPRESSIONS) ADVERTISING MODEL

CPM advertising is most often associated with banner advertising,
but can now be purchased for text ads as well. This type of
advertising is available from many sources, including:

http://adwords.google.com/
http://www.realtechnetwork.com/
http://www.joetec.net/

CPM advertising can be cheaper than PPC, but it fails to address
the effectiveness of your advertising copy. Before undertaking
a large CPM campaign, you need to be confident your advertising
copy will deliver results.

As with any other type of advertising, you need to track click-
through and conversion rates to determine the advertising copy
that is most effective for your business.

You also need to have a solid understanding of how many
impressions it will take to generate a visitor, and how many
visitors you will need to generate one sale. And, on the
backside, you will need to know what the average earnings from
your sales will be. With these stats in hand, you'll know how
much you can afford to pay for CPM advertising or any other type
of advertising.

Using Google Adwords, you can buy CPM advertising for as little
as $2 per thousand impressions. The one time I went that route,
thinking my advertising might be cheaper, I ended up dropping
$180 in three days with only one sale to show for my investment -
-- utilizing the exact same ad that generated a 4% click-through
rate (CTR) in Google's PPC advertising system.

The major appeal of CPM advertising is its perceived low-cost,
with rates ranging between $2 - $3 per thousand impressions.

The major disadvantage to this type of advertising is that you
need a good handle on how well your advertising is performing.
Your advertising copy can make or break you. Additionally, you
need to keep an eye on your advertising budget. From first hand
experience, I can tell you that although CPM advertising can
appear inexpensive, it can in short order surpass the costs of
PPC advertising.


FEATURED LISTING ADVERTISING MODEL

Featured listings differ from the other two advertising models
in that you do not pay for "ad clicks" or "ad impressions". With
featured listings, your advertisement appears in the purchased
location for 30 days, 90 days, or one year.

Featured listings can be bought on individual websites and even
on networks of websites. Below are a few examples of advertising
networks that offer featured listings:


Geek Files ( http://www.geekfiles.com/advertising/ )

Geek Files offers various Featured Listing placement options with
ad rates ranging from $19 to $179 per month. You get two months
free if you buy advertising for a full year.


Aardvark Travel ( http://www.aardvarktravel.net/featured/ )

Aardvark Travel is a travel search engine. Featured listings
appear in a colored box between the top five listings and the
bottom five listings in the travel-related search results. There
is a $50 setup fee for each Featured Listing and a $10 per month
recurring charge for as long as you keep your listing active.
Aardvark claims featured listings generate 40 times more clicks
than any other listings on their pages.


The Independent Search Engine & Directory Network
( http://www.isedn.org/ )

The ISEDN offers a program that allows you to purchase Top Ten
exposure for your website(s) across their network of 200 plus
member websites.

The network is comprised of specialized search engines, search
directories, and article directories. Featured Listing placements
for specific keywords are displayed across the entire ISEDN
system.

The cost of a keyword term (the word or phrase associated with
the listing) is $12 for three months or $36 for 12 months. The
price drops for each additional 5 listings you purchase. If you
are buying in volume, discounts can be significant. For example,
the cost for 16 to 100 listings is $6 per listing for 3 months
and $18 per listing for 12 months.

The main drawback to the ISEDN program is that the network,
although large, does not yet have the traffic volume of the major
engines.

The major benefit, of course, is that you can buy a lot more bang
for your advertising dollars. Additionally, you can see your ads
appearing on pages in a position that will attract more attention
and click-through traffic to your website.


WHICH ADVERTISING MODEL IS RIGHT FOR YOU?

It really depends on your business model. More so, it depends on
your absolute click-through averages and your website conversion
rates.

Your advertising needs to cost you no more than what it earns for
you. Ideally, your advertising will cost less than it earns for
you.

Some businesses trade on the lifetime value of customers and are
willing to pay more to get customers than what they earn on their
first sale, but not all of us can afford to build a customer base
in the same way that Amazon built theirs.

If your advertising budget is small, your goal should be to make
every advertising dollar count. Grow your business to the point
where you might be able to afford some of the more expensive
advertising solutions. But then, if the lower-cost solutions
generate sales for you, why would you want to pay more?




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Four Reasons Why The Smaller Search Engines Matter

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There are actually four reasons why you would want to extend your
search engine marketing activities beyond Google. I will discuss
each of those reasons here:


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Four Reasons Why The Smaller Search Engines Matter
Copyright © 2006 Bill Platt
the Phantom Writers
http://thePhantomWriters.com



These days, all search engine optimization gurus seem to only
talk about Google, as if Google was the only search engine on the
Internet.

Of course, we all know that there really are hundreds of search
engines and directories available to us, and we know that some of
the smaller search engines serve a very tight niche of users.

Honestly, I can understand why there is a lot of press on Google,
because after all, granddaddy Google is the biggest of the big.
We know that millions of people use Google daily for their search
activities, and we know that our websites receive a lot of
traffic from Google.

There are actually four reasons why you would want to extend your
search engine marketing activities beyond Google. I will discuss
each of those reasons here:


REASON #1: Targeted Traffic

Niche content search engines can be a very powerful force in your
marketing arsenal.

For example, suppose you have a website dedicated to helping to
sell real estate. Does it make better sense to list a house for
sale in Google or in one of the many real estate search engines?

Let's face facts. When we look for tightly focused content such
as real estate listings, we generally seek out a search engine
that will serve our search the best. When searching for a new
home, an individual may begin his or her search at Google to find
the real estate search engines, but once the niche search engine
has been found, there is no need or desire to return to
granddaddy Google. The real estate search engine will allow the
individual to search through cities and neighborhoods, prices,
features and pictures, to find just the house they feel might
strike their fancy.

Even in the game of Internet marketing, a niche content search
engine or directory can be a very powerful addition to your
marketing portfolio. It is only a matter of searching out and
locating the niche content search engine or directory that serves
your particular niche the best.


REASON #2: Costs Management

The Big Three have each developed their own pay-per-click search
models. And, because they are the Big Three search engines, they
can also afford to charge advertising rates that permit them to
be among the most profitable enterprises on the Internet.

The perception of pay-per-click pricing at the Big Three is that
the little guy can afford to advertise with them. But with every
Internet marketer on the web trying to compete for the Big Three
search traffic, their five cents per click easily increases to
sixty cents per click, and in some industries, it can climb to
five or fifty dollars per click.

The pay-per-click "auction mentality" really kicks into hyper-
overdrive in some industries. And the Big Three eat it up, as do
their stockholders. Each day, they dance their way to the bank
with your money in tow.

The smaller niche search engines may not serve as much traffic,
but they definitely allow you to reach more people for the same
money. You can reach people who are more inclined to buy your
goods and services, because they were searching on a niche
website, and you can get their traffic for a lot less money than
it would cost you to get the same prospect from any of the Big
Three search engines.


REASON #3: Linking for Google Placement

For those of you who are still involved in the Google PageRank
chase, the smaller search directories can be counted on as a
really valuable asset in your linking portfolio.

Many of the smaller search directories carry some pretty decent
PageRank with them.

For example:

  * Blog-Search.com carries a PR6.
  * Search66.com carries a PR6.
  * GoArticles.com carries a PR6.
  * SearchWarp.com carries a PR5.
  * SitesOnDisplay.com carries a PR5.
  * SearchRamp.com carries a PR5.
  * MixCat.com carries a PR5.
  * TorontoMalls.com carries a PR5.
  * OutdoorHits.com carries a PR4.
  * FindYourForum.com carries a PR4.

As you are already aware, the PageRank of a website that is
pointing to your website plays a role in determining the value of
your own website in the Google PageRank calculations, thereby
increasing your chances of gaining ground in the Google SERP's
(Search Engine Ranking Pages).

Targeted directories pass their PageRank value to the websites
that list with them, which is great for your website.
Additionally, getting placed into these directories is often
cheaper and easier to accomplish, than with any other method of
linking for the purposes of increasing PageRank.


REASON #4: Extra Traffic

Yahoo, MSN, WindSeek.com, ExactSeek.com, and many others are
making changes, improving their results, and trying to position
themselves to compete toe-to-toe with Google or to compete for
searcher's not happy with Google's search product (yes, there are
actually people out there who do not like to use Google). These
non-Google engines are currently serving millions of additional
searches a day or month.

The Big Three: Google, Yahoo and MSN only served 73% of the
Internet's search traffic in July 2005
(http://searchenginewatch.com/reports/article.php/3099931), and
81% of the search traffic in November of 2005
(http://searchenginewatch.com/reports/article.php/2156451). These
percentages are based on a rough estimation of just over 5
billion searches per month.

Even on the November 2005 numbers, search engines that are NOT in
the Big Three are delivering 950 million searches per month. That
is a lot of additional traffic!

If your search engine marketing activities are focused only on
the Big Three, or even worse, only on granddaddy Google, you are
throwing away anywhere from 20% to 53% of your potential customer
base!


Locating The Smaller Search Engines and Directories...

Here are a few resources that can help to find hundreds of the
smaller search engines and directories that may be available to
you:

Independent Search Engine & Directory Network -
http://www.isedn.org/

Yahoo Search Engine & Directory Listings -
http://dir.yahoo.com/Computers_and_Internet/Internet/World_Wide_Web/Searching_th\
e_Web/Search_Engines_and_Directories/

International Directory of Search Engines -
http://www.searchenginecolossus.com/


Small Search Engines and Directories Really Do Matter...

I have just outlined four reasons why the smaller search engines
and niche directories should matter to those of us who market our
goods and services on the Internet. I have also given you a
starting point for locating these excellent search websites.

Sure, it might take a little bit more time to get listed in these
smaller resources, but if you calculate how much time you spend
developing your positioning in the Big Three, then it really is
not that much of a time investment after all.

The smaller directories can help us to improve our Google
PageRank. They can help us to get more mileage from our
advertising dollars, than what we can get from the Big Three.
They allow us to tap into additional sources of targeted traffic
with a real potential for increasing our sales and profits. And,
the best reason to use the smaller search engines and directories
is that they actually serve another 950 million searches a month.



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Article Title:
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What Is Pay-Per-Click? When To Use It - And When Not To

Article Description:
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Great tips with using pay-per-click! Also, this tells how
SEO specialists can leverage this tool to guarantee you
top placement in search engines.


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Distribution Date and Time: Thu Jan 19 21:20:33 EST 2006

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What Is Pay-Per-Click? When To Use It - And When Not To
Copyright © 2006 Robert Fuess
Spiderweb Logic
http://www.SpiderwebLogic.com



The only way to really guarantee top placement is to use pay-per-
click advertising. (This is an advertising mechanism in which you
pay for every click of a potential customer.) Most search engines
offer this on a bidding basis, and if it generates more money
than you spend on it, it can be sound business advise. In most
cases, you would DO THIS LAST - after you optimize your web
site and implement other promotional techniques. If you do an
effective job with your website optimization and promotion, you
may already come up top naturally and not have to use pay-per-
click for several keywords. (This is expecially true for MSN or
Yahoo.) Or if you choose to make a big (temporary) advertising
campaign while you are optimizing (and have the money for this),
then you may consider this.

Some keywords will cost more than others, depending on
competition. Some will generate more paying customers than
others. Do the math as you go along. Figure out the return on
investment. This is seldom a one shot deal and often takes a few
months of tweaking to get the optimum pay-per-click bid amount
for the different keywords.

YOU WILL FIND SEO COMPANIES THAT GUARANTEE YOU TOP PLACEMENT FOR
YOUR FAVORITE KEYWORDS. THIS IS HOW THEY DO IT. They use pay-per-
click as part of the package and point to the pay-per-click
listing, showing you your top placement. The natural links are
normally much cheaper in the long run, since once you achieved a
top ranking without pay-per-click you will have a steady stream
of customers without having this kind of per-click fee.

Google is, of course, an exception. For the first year you will
not likely rank for most of your desired keywords despite any
valiant efforts on your part. During this period, I would
encourage using Google's pay-per-click (AdWords). Although Google
is the slowest to recognize your natural ranking - it will give
the greatest return in the long run. While you do this - use the
information they give you while you manage your pay-per-click
keywords. See what is used most often - and what gives you the
most sales (conversions). They have tools to help you with that.

ANY SEO FIRM that promises or guarantees top placement for
competitive keywords is either selling you pay-per-click or is
being boastful. Be wary with your money. You don't need an SEO
expert to sign up for pay-per-click. You may use one to help
you find the right keywords or perhaps to handle optimization
techniques. If they are selling you a package, pay-per-click is
often a justifiable part of it. However, don't let such a promise
be a decision factor in selecting an SEO expert.



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Robert Fuess is a veteran website designer who specializes
in making dynamic search engine optimized websites.
http://www.SpiderwebLogic.com  | http://www.SchoolAndTeacher.com


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Please consider this free-reprint article written by:
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Article Title: How To Improve CTR Of Your Google Adwords!
Author: Arun Agrawal
Word Count: 609
Article URL: http://www.isnare.com/?id=10830&ca=Marketing
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================== ARTICLE START ==================
As you are aware, Google Adwords is one of the most popular PPC
avenues because of several features.

* Low signup cost (only $5)
* Instant activation of your account
* Instant activation of your ad campaign
* Provision to set daily spending limits

As the Click-Through-Rate (CTR) goes up, your ad position
improves and Cost-Per-Click (CPC) goes down. This really puts
Google Adwords in a different league.

Here are some simple tips to improve your CTR --

1) Specific matching along with broad matching

Generally when you want to advertise for, say, online dating,
you put online dating in the keywords list. I suggest that you
all of these in the keywords list -

[online dating]
"online dating"
online dating

This way, when a searcher types just online dating, the click
is credited to the 1st keyword. If the searcher types a
keyphrase including online dating in that order but as part of
a bigger term like free online dating, it is credited to the
2nd keyword. And if both online and dating are present but not
together and in that order, like online singles dating, it is
credited to the 3rd keyword.

This improves the CTR for certain specific keywords and helps
to lower your CPC and also improves your ad position.

2) Use a variable title

Did you know that your clickthrough rate (CTR) goes up when the
searcher sees his keywords (that he searched for) in your ad?
This is because Google shows these words in bold.

But you don't know what term this searcher has used. So how can
you put the term in the title? Try this.

Put this string in the title field on the Adwords screen -

{KeyWord: Default Title} where you replace "Default Title" with
a suitable text. Now Google will show the search term as the ad
title if the searched term fits within the 25 character limit
and your default title if the search term won't fit.

Example - say you use {KeyWord: Online Dating} as the title and
dating as the keyword.

If someone searches for dating help, the shown title will be
Dating Help. However if one searches for free online dating
resources, Google will show Online Dating because the search
term won't fit in the title space (25 characters).


Did you notice the capitalization? If you use Keyword, then
only the first word would be capitalized. If you use keyword,
all the letters will be in small case.

This tip alone can boost your CTR by 157% or more.

3) Variable destination URL

Did you know that Google now allows variable destination URLs?
Why do you need that? Variable destination URL can help you
identify the terms that the searchers are using and you can
alter your page content to suit those terms for a much better
conversion.

Let's see the syntax to get the search term in the destination
URL --

http://www.ebizindia.com/pam.php?kw={keyword}

Here we are sending the searcher to a PHP program (you can use
a Perl program also), which then stores the terms in a database
for easy analysis. You can plan for yourself how you want to put
this information to your advantage.

Frankly this tip does not increase your clickthrough rate
directly but once you know what the searches were searching
for, when they arrived at your site, you can change your
message for a much better response.


About The Author: Are you suffering from the No-traffic
syndrome? Arun Agrawal is a search engine optimization
specialist and offers guaranteed Top 10 Ranking services at
http://www.SEOtop10.com
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AdSense is Stupid When...

Article Description:
====================
There are times Google's heralded ad affiliate program isn't in
your long term business interest.  Oh no I said it! AdSense isn't
the unstoppable revenue engine for every eBusiness.


Additional Article Information:
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1014 Words; formatted to 65 Characters per Line
Distribution Date and Time: Fri Sep  9 02:57:24 EDT 2005

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Copyright:      2005
Contact Email:  mailto:Kamau@...

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AdSense is Stupid When...
Copyright © 2005 Kamau Austin
Search Engine Plan
http://www.searchengineplan.com/



There are times Google's heralded ad affiliate program isn't in
your long term business interest.  Oh no I said it!

AdSense isn't the unstoppable revenue engine for every
eBusiness.  Before I am taken out and flogged by the eCommerce
pundits -- please let me explain what I mean in my defense.

I make revenues from AdSense at a very high click-through rate.
I experience high click-through rates with AdSense without
resorting to questionable tactics like tricking site users with
photos (the AdSense trick and tip dujour).

So my perspective is from one who has made decent income from
AdSense to fund aspects of his business like advertising
seminars -- and outsourcing to his virtual assistants. Yes,
AdSense is a legitimate and significant revenue source.  However
evaluate AdSense with some type of balance.

By now you may have heard about people like Joel Comm's six
figure income with AdSense, or Jason Calacanis of Weblogs being
on his way to generating 1 million dollars in AdSense revenue.
Google's Ad revenue sharing affiliate program for publishers
certainly seems to be an eSales Nirvana for many webmasters.

But there are obvious and not so obvious times not to use
AdSense ads on your sites.  Let's list - examine - and explain
them below.

~~~~> 1. On Sales or Mini-sites

This is a no-brainer.  If you are trying to sell a particular
product that is important to your bottomline, you don't want
AdSense ads distracting your customers from either joining your
email list, or hindering your site's online sales process.

However I do see hybrid sites that are mini-sites or full scale
eCommerce sites, with AdSense at the bottom of their pages.
This might not be so bad since only 1% - 15% of your site
visitors will either buy from you or fill out a form.

The thinking with this approach is you might as well make money
from disinterested parties using up your server's bandwidth.

~~~~~>  2. SEO Business Sites

If your livelihood depends on search engine optimization or
marketing for a living you might want to think twice about
displaying AdSense Ads on your site.  I can tell you this from
personal experience.  I once was on top of MSN for search engine
marketing in my local area.  I concentrated on my local area
because I found people felt more comfortable hiring an eCommerce
consultant locally.

One day my site fails totally out of the MSN index.  After
intense study I noticed that I obviously had a filter on my site
from MSN.

I analyzed all the top ranking sites in MSN and noticed the only
difference between me and the other top ranking sites was I had
Google AdSense ads on my site.  Someone at MSN felt that my
AdSense ads, and perhaps to a less extent, my book on SEO, was
getting a free ride in the MSN search engine database.

In fact I noticed that there were no sites with AdSense ads for
at least the first 3 pages.  Plus the sites with AdSense were
only using 1 ad unit at the bottom of the home page (there were
very few of them in the top 5 pages).

I knew it was strange to not have AdSense ads on the top
Internet marketing sites.  This prompted me to scan other
industries where I noticed the same trend.

Many of the leading SEO gurus have sites that have been banned
from the top listings by the search engines.  It seems the more
visible you become, the more of a target your sites are to the
search engine auditors.

Some of my sites are still on the top of MSN with AdSense ads
but that doesn't mean they won't also be targets in the future.

Let's face the facts.  MSN and Yahoo! have competing ad networks
to Google's, and this competitive situation is rife for a
potential backlash against SEO sites with AdSense ads.

Many SEOs will point to exceptions to this position.  However
you have been warned!

Think about it, how long will MSN and Yahoo! sit back and watch
SEO driven websites use their search indexes to fund Google?
Did you know SEO in MSN and Yahoo(!) --- is much easier to
obtain.

Therefore optimized sites are creating an ad sales wealth
transfer from MSN and Yahoo into the pockets of Google!  It
won't be long before Yahoo! and MSN begin to devalue ranking on
AdSense sites in their databases -- if not outright ban them.

If you are in the search engine business stay search engine
neutral, or create multiple sites for different search engines.

~~~~~>  3. When AdSense Becomes Your Only Business Model

When you become so myopic in your thinking that you build a
business solely on AdSense revenue -- think again my friend.
Why build a business solely on the largess of Google?

I don't know if your realize it or not, but the sites making the
real big AdSense money usually have a following that doesn't
depend on the search engines.  Internet mavens like Chris
Pirillo or Joel Comm have been on the Internet a while and have
followings for their websites.  Therefore they can consistently
make six figures with AdSense.

These content powerhouses are an asset to Google and not the
other way around.  But do you think Google is going to sit back
and watch just anybody make big bucks off of their top rankings?

If you do a search on most keywords you will notice many of the
top ranking sites are news sites, .gov sites, or .org sites
these days.  The only exception is in industries where these
sites don't really exist like eCommerce industries (clothing,
shopping, etc.).

No doubt in most industries you will notice a conspicuous
scarity of AdSense sites in the top rankings.  In other words
don't bet your future fortunes on AdSense.

An IPO based on projections of AdSense revenue isn't in the
future for the average eBusiness.  Think of Google AdSense as
supplemental income.  Building a business solely on AdSense
revenue isn't just silly -- it's just plain stupid.



---------------------------------------------------------------------
Kamau Austin is the publisher of over ten websites. See more of
his eCommerce and Search Engine Commentary can be found at:
http://www.eInfoNEWs.com and http://www.SearchEnginePlan.com


--- END ARTICLE ---



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Article Title:
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How Search Engines Show You the Money

Article Description:
====================
According to a recent article by Jason Miller, a reporter for
Web Pro News "MSN searchers were 48% more likely to buy online
than the average Internet user.


Additional Article Information:
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817 Words; formatted to 65 Characters per Line
Distribution Date and Time: Tue Aug 23 02:19:44 EDT 2005

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How Search Engines Show You the Money
Copyright © 2005 Kamau Austin
Search Engine Plan
http://www.SearchEnginePlan.com



Do Search Engines Drive Internet and Offline sales?

According to a recent article by Jason Miller, a reporter for
Web Pro News "MSN searchers were 48% more likely to buy online
than the average Internet user. His info was based on a report
from the month of June by comScore Networks, Inc. The report
also indicated that "Google users are 42% more likely" to buy
than the average Internet users.

On the flip side of this good news was the lackluster ecommerce
involvement of AOL users, who were only 3% more likely to make a
purchase than the average Internet user. This is significant to
know because search engine users have been traditional thought
of as better potential customers than other types of Internet
traffic. Search engine users are proactively looking for
information with specifically targeted search terms, and
therefore are considered by many marketers as target direct
response driven prospects.

One theory is the reason MSN searchers may be more likely to buy
is that the majority of them are women (who many times make more
buying decisions for their families), while the majority of
Google users are men at 51%.

This theory doesn't really hold up because AOL subscribers are
52% women, but who tend "NOT" to make many more purchases than
the average Internet user. Perhaps MSN users are slightly more
upscale than Google, Yahoo! or AOL users.

The comScore study also reiterated what a lot of recent studies
have shown by other sources. It indicates the more sophisticated
and complex search terms are, the more likely the searchers
using those terms will be inclined to make an online purchase.

Another interesting revelation in this article is that many
searchers (85%) made their purchases offline 5 to 12 weeks after
the initial search session. Only 15% made a purchase during the
first search session (which by the way is very high because most
websites have a initial conversion rate of .5 - 1%).

It is because of these facts that search engine marketing is
debated as a direct marketing tool.  Many would categorize
search engine marketing as more of a long term marketing
strategy,  because their usage may precede a purchase by as much
as 60 to 90 days. According to the comScore study most searches
(70%) started out as generic generalized terms and then became
more specific. Only about 20% of the search terms started out as
brand names like Sony, HP, or Dell.

It must be mentioned here however that closer to the buying
circle more brand names are used in searches.

A deeper look at the comScore study also showed that "search
played a role in roughly half of all online purchases."

The comScore study was commissioned by DoubleClick because
comScore had a panel of 1.5 million U.S. Internet consumers.

In is also interesting to note (in a different study) that
According to Hitwise, an online competitive intelligence service
search engines contributed greatly to the record traffic to
shopping and classified sites last Dec. 11th, 2004 of
9.73 percent). In other words search engines drove about 10% of
Holiday sales. The specific traffic drivers were Google (4.26
percent), Yahoo! (2.24 percent) and MSN 0.54.

According to the Hitwise research Google seems to drive retail
traffic of books, sports, fitness and music. Hitwise further
reveals "Yahoo! search is stronger in sending its shopping
referrals to: ... video and games, automotive, and classifieds".
MSN sends a higher share of its shopping referrals to Apparel
& Accessories, House & Garden, and Appliances & Electronics".

Here are some other reasons to use search engine marketing...

The Top 7 Reasons Your Site should have a Search Engine
Marketing Strategy.

1. 47% of Internet traffic is driven from the search engines.

2. 91% of Internet sales are first researched on
    the search engines.

3. Search engine traffic is the best free way to
    position your business to target ideal sales leads
    and customers.

4. Search engine traffic is more targeted and
    receptive to your products and services. This is the
    case because unlike traditional advertising
    search engine traffic is initiated by the customer.

5. 20% of search engine queries are for local traffic.
    Twice as many people use search engines to
    find local businesses as do use the local yellow pages.

6. Search engines are the cornerstones of
    any Internet marketing campaign (I don't know
    any successful Internet marketer that doesn't have a
    search engine marketing component to their marketing).

7. Search engine traffic can be inexpensive or
    free but naturally monetized with strategies
    like Google Adsense, link brokering, and
    traditional advertising.

This definitely shows that search engine marketing is an
important part of the marketing mix of most companies --
especially in the retail industry. Search engine visibility may
take a few months to manifest themselves, but search engines
without a doubt drive sales down the info superhighway --
showing us the money along the way.



---------------------------------------------------------------------
Kamau Austin Helps Small Businesses make more money by using
search engines as marketing and sales channels to increase
their business. He also publishes http://www.eInfoNEWS.com.
For more search engine news visit His New Jersey based site
http://www.SearchEnginePlan.com .


--- END ARTICLE ---



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Article Title:
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Winning the ® Google AdSense War

Article Description:
====================
Some owners of content sites are earning four and even
five-figure incomes per month selling "nothing."


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726 Words; formatted to 65 Characters per Line
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Winning the ® Google AdSense War
Copyright © 2005 Willie Crawford
Willie Crawford's Internet Marketing Success Course
http://WillieCrawford.com



Some owners of content sites are earning four and even
five-figure incomes per month selling "nothing." They're
doing this by selling their targeted traffic to other
websites through Google's AdSense program.

If you're not familiar with ®AdSense, it's where ®Google
pays website owners ("publishers") to run ads on their
sites.  Google accepts paid ads from advertisers, and
then shares this revenue with the publishers who allow
these ads to be displayed on their sites.  They pay
based upon clicks generated from the publishers' sites.

Many publishers have discovered that running Google
AdSense ads is more lucrative, and less trouble, than
marketing their own products or services. So an
entire industry has sprang up around monetizing
websites using AdSense and other pay-per-click programs.

The "industry" is mature enough that seminars are
even held that teach how to best monetize your content
sites.  I'll be attending a seminar, in New Orleans,
Louisiana, on September 9th - 11th, 2005, that has this
very focus. You can read more about it at:
http://WillieCrawford.com/new-orleans-seminar.html

Since MOST people I've communicated with aren't earning
four or five-figure incomes per month, let's examine how
you increase your chances of earning these amounts.

First of all, your website has to be on a topic (a niche)
where people are spending lots of money.  There are
niches where advertisers often spend $40 - $50 per click...
just to get visitors to their websites. Obviously, these
visitors buy "things" on these websites that make it
worthwhile to pay that much for the traffic.

In case you're wondering what keywords any "sane"
marketer would spend $50 on a single click for, read on...

Certain visitors to websites, that later convert to
customers, could literally be worth thousands, even
millions, to marketers. These marketers know the lifetime
value of their visitors, and have the conversion rates
calculated!  Markets where customers can be this lucrative
include legal/lawsuits, medical, higher education,
real estate, new and used vehicles, investments, travel,
and products offering residual income.  There are many
others.

I actually have a list of over 9000 keywords that I
consult when building a new site, or optimizing an
existing site. Doesn't it makes perfect sense to create
sites that attract visitors with a high value-per-visitor?

You can grab a copy of my list along with a few personal
notes on how to monetize these high-value keywords at:
http://9000TopPayingKeywords.com

The keywords on the list above range from 93 cents to
$108 per click. There ARE higher priced keywords but
you probably don't want to focus on them since the
competition can be incredibly cutthroat.  There are niches
where your competitors will actually sabotage your efforts.
Money does that to some people  :-)

It makes economic sense to build a site around topics
where people are actually spending money already.

It makes sense to target a market where people have
money to spend - and they expect to spend it on products
similar to yours. In that sense, you can even set up
site designed to generate traffic for governmental
agencies, foundations, charities, etc.  It's all
about getting in front of the traffic and then
re-directing that traffic to those willing to pay for it.

When setting up content sites, it's important that you
not violate the terms-of-service at the pay-per-click
management firm that you plan on using.  For example,
Google actually tells you that you should not build
sites just for their AdSense program. Yet, they need
sites to display their customers’ ads in order for
their program to work.

It's a delicate balancing act. Google wants to deliver
relevant clicks to their customers. They know that
traffic coming from "junky" or "spammy" sites may not
convert as well for their customers. This would lower
their customers ROI, and lead to many unhappy
customers.  This would drive Google's customers to
their ever-growing competitors.

Google wants webmasters that have quality, targeted
traffic to run AdSense Ads. When you set up a free blog on
Google's Blogger.com they even have the AdSense invitation
"programmed" into the signup process.

So how DO you win the Google AdSense War and get your
share of that multi-billion dollar advertisers' revenue
stream?  You build high-quality content sites that
focus on niches where people are spending money. It's
as simple as that. You let those already doing it
teach you what works best - it's a easy as that!



---------------------------------------------------------------------
Willie Crawford has taught PROVEN Internet marketing
techniques to thousands of successful Internet
entrepreneurs since late-1996.  Grab a free copy of
his comprehensive, 20-Lesson Internet Marketing
Success Course now at: http://WillieCrawford.com


--- END ARTICLE ---



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Article Title:
==============
Web Site Promotion: Free Web Site Traffic That Produces Leads and Sales

Article Description:
====================
Sure, you can pay for ezine advertising and PPC listings and get
targeted traffic all day long. But wouldn't you like to have a
stream of free quality traffic (at no extra cost) bringing you
interested web site visitors at the same time that your
advertising is running? Web promotion, when done correctly,
can bring you that stream of free, targeted traffic.


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576 Words; formatted to 65 Characters per Line
Distribution Date and Time: Thu Aug  4 11:28:10 EDT 2005

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Web Site Promotion: Free Web Site Traffic That Produces Leads and Sales
Copyright © 2005 Ken Leonard Jr
KLJ Online
http://www.kenleonardjr.com



Sure, you can pay for ezine advertising and PPC listings and get
targeted traffic all day long. But wouldn't you like to have a
stream of free quality traffic (at no extra cost) bringing you
interested web site visitors at the same time that your
advertising is running? Web promotion, when done correctly, can
bring you that stream of free, targeted traffic.

There are many different web site promotion methods you can use.
The time it will take to learn and apply them is well worth it.
The key to profitable results from your free traffic is to use
every web site promotion method that you can.

What are some web site promotion methods that you can easily put
into action to bring you a stream of free targeted traffic?

1) Writing and submitting promotional articles
2) Exchanging links with quality, related web sites
3) Swapping ads and articles with other webmasters/publishers
4) Writing and submitting free, helpful ebooks/reports
5) Getting publicity from newspapers, tv and radio
6) Using viral marketing methods

Considering the price of advertising, you are crazy if you don't
develop a strong web site promotion system. And don't think that
you can just pay for traffic using one of those "100,000
guaranteed hits to your website" deals. Those "pay for hits"
programs generally do not produce quality visitors. Test for
yourself and you will see what I mean. But make sure you use
money that you can afford to lose.

That means your site about "travel destinations" may get hits
from people looking for computers, movie info and classic cars,
in addition to any other subject you can think of. These visitors
are useless to you, and the money you paid for the traffic was
wasted. All the more reason to use many free or low cost ways at
the same time to promote your web site, if you're interested in
long term results.

You've probably read that most people fail to make any money with
their web sites. The online home business owners that succeed are
the ones that have a serious web promotion plan and have put it
into action. They are getting quality traffic that in some cases
would have cost thousands in advertising costs. And they're not
paying a dime for it.

I get email every day asking how to make money from home online.
No matter what product or subject the emailer is dealing with,
they are advised to learn the finer points of copywriting for the
web and to learn web site promotion. If you can learn to write
attention grabbing headlines and compelling sales copy, you can
place ads in ezines and with the PPCs that will bring in leads
and make you money. If you take the time to learn a systematic
approach to web site promotion, you stand to bring in even more
leads and make more money, with no extra cost to you. Wouldn't
you say that's a really good deal?

Using a web site promotion plan properly can get you all the free
and low cost targeted traffic you could ever want.

Do yourself a favor and don't waste any more valuable time. Get
started right away and learn how you can produce more leads and
sales at no cost to you with free and low cost web site
promotion. Or would you rather pay for every lead and visitor to
every one of your web sites forever. It's your choice.



---------------------------------------------------------------------
Ken Leonard Jr. publishes New Marketer Ezine,
the Home Business Coaching newsletter.
Serious about starting or building a
home business? See what others are saying
about the helpful ORIGINAL CONTENT here...
http://www.kenleonardjr.com


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Article Title: Successful Pay Per Click Ad Copy
Author: Christoph Puetz
Word Count: 471
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Format: 64cpl
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================== ARTICLE START ==================
Writing outstanding ad copy for pay-per-click advertising
campaigns is critical if a webmaster wants to be successful.
Why waste money on clicks from people who aren't going to buy
what a webmaster has to sell? To be as targeted as possible
descriptive titles and effective ad copy are needed. Since the
webmaster is paying for each click it's very important to have
ad copy which conveys the right message to the right person.
The challenge is the small area available from most advertising
networks like Google (AdWords) or Yahoo! (Overture).

Successful PPC advertising campaigns should be made of at least
3-4 different versions of an ad for the same product.
Advertising via PPC is not a "one size fits all" procedure. A
webmaster should make sure he/she defines the right target
groups before getting into the process of writing the ad copy.
Studies have shown that if important keywords are included in
the ad title and the body the conversion rate is going to be
higher. This is going to be a challenge in many cases as the
ads in pay-per-click search engines offer limited space. Google
AdWords as an example allows for the following character limits"


Headline = 25 characters
Line 1 = 35 characters
Line 2 = 35 characters
Display URL = 35 characters

Other advertising networks have very similar limitations in
place. The art of writing successful ads is also the art of
fitting a message into these limits. The key to writing
successful PPC ad copy is to write something that will stick
out from the competition. An ad should pre-qualify the
visitors. Well written ads are clear enough so that a potential
visitor can already decide if he wants to click or if the offer
does not really apply to him. The webmaster would waste a lot
of money if the ad does not allow to make a decision if the
advertised product or service will be of interest for the
potential visitor. This pre-qualification through the ad copy
may lower the click through rate, but a webmaster will be
getting higher quality visitors in return.

Each PPC ad should be combined with a targeted landing page. A
webmaster should not send visitors just to the homepage as the
homepage could be too generic. Using the homepage as landing
page has been proven to get lower conversion rates. A landing
page should be the matching counterpart of the PPC ad. Highly
targeted and filled with keywords and information relevant to
the ad and the product a webmaster is trying to sell. The
landing page should be easy to navigate and the 'sales message'
needs to be highly visible. If a visitor needs more than 3-5
seconds to find what he is looking for, the chance to convert
the visitor into a sale is going dramatically down.


About The Author: Christoph Puetz is a successful entrepreneur
and international book author. Homepages:
http://www.webhostingreport.net & http://www.highlandsranch.us
================== ARTICLE END ==================

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Article Title:
==============
How To Ramp Up Your Business With Sizzling Ad Copy

Article Description:
====================
What is the importance of Ad copy? Your ad copy, sales letter
will make or break your business. You can have the best
product/service but without a good sales copy, you cannot
sell anything.


Additional Article Information:
===============================
837 Words; formatted to 65 Characters per Line
Distribution Date and Time: Wed Jul 27 01:51:02 EDT 2005

Written By:     Cathy Qazalbash
Copyright:      2005
Contact Email:  mailto:cathy@...

Article URL:
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How To Ramp Up Your Business With Sizzling Ad Copy
Copyright © 2005 Cathy Qazalbash
A1 Newsletters
http://a1-newsletters.com/



What is the importance of Ad copy? Your ad copy, sales letter
will make or break your business. You can have the best
product/service but without a good sales copy, you cannot sell
anything. Website visitors are becoming increasingly savvy, hype
and hard selling no longer work, as they used to. A subtler
approach is necessary and gets good results.

Common mistakes in business ad copy:

  * Features not benefits

  * Too much hype

  * Misuse of graphics

  * Using the negative trigger words

  * Font hard to read


The most frequent error in ad copy, is listing features not
benefits. Your visitor does not need to know how fancy the
product is, they are just looking for the answer to “what’s in it
for me?” Why should they buy your product, or use your service?
You will need to persuade them that the benefits for them are
irresistible and they would be seriously missing out if they did
not buy your product/use your service.

Here is one of the most irritating of all mistakes, hyping up
your product/service. Nobody likes to be played for a fool least
of all your prospective clients. Unbelievable exaggeration (hype)
does just that. It insults the intelligence of your reader and
will alienate them very quickly from the sale. Would you buy from
someone who treated you like this? Besides if your product is
good you will have enough real benefits not to need any useless
hype.

Graphics, be careful with these. Small relevant pictures can go a
long way to helping sell your product, especially if you are
selling hard goods and e-books. Some websites try to use cartoon
graphics and different eye catchers, this can divert your visitor
and take away from your sales message. Again this can bring down
the prestige of your site. Presentation is very important with a
business site. Your visitor needs to take you seriously in order
to buy from you, they need to know you are a professional.
Presentation in your ad copy is especially important if you are
offering a service.

Here is a more subtle mistake and one that with some careful
planning and knowledge does not need to happen. The use of
negative “trigger words.” If you have been on the internet for
any length of time you will have heard about “Mr. Fire” Joe
Vitale, a legendary copywriter and article writer. Joe Vitale is
the master of the use of “trigger words” and subtle “Hypnotic
Selling.” What are “trigger words?” These are words that
subconsciously spark a feeling of well-being and urge to buy in a
reader. For example “Ramp Up” your business with... “Boost" your
business using this... “Discover the secret”.... I am sure you
have seen these and many more (there are over 200 ) When you have
looked at good sales pages.

Alternatively negative “trigger words” will have the opposite
effect, for example “low-income” “failure” and many more that you
can probably think of. These words generate an unconscious
feeling of depression and sadness with a reader and deter him
from buying. Don’t you buy more when you are in an upbeat mood?
Be careful how you write your sales letter or even a small ad,
words are very powerful in copywriting and will make or break the
sale. As all good copywriters will tell you selling is all about
understanding your visitors’ mindset.

Readable font, includes use of punctuation, capitalization and
color arrangement. Let me explain:

    Excessive use of punctuation, especially the !!! exclamation
    point and sometimes the??? question mark. This distracts the
    reader and is a turn off for sales. Respect your reader’s
    intelligence and do not belittle your reader with this
    unprofessional technique.

    Too much CAPITALIZATION is also unprofessional and has the
    same effect. Capitalization is known as shouting a word. Do
    you the reader want to be shouted at? I am sure this does
    not put you in a buying mood.

    Color combination is also a sign of being a good sales person.
    Always write with credibility in mind. As mentioned
    credibility is very important in convincing your prospective
    buyer. Unusual fonts and color combinations will take away
    from your sales copy and leave an unfavorable impression with
    your reader. Size is a factor too, make sure the font is
    normal sized. Style of font should be Ariel, Times Roman,
    Veranda, or similar styles, do not make a sales letter in
    fancy type set, it will distract your reader, (selling art
    work and cartoon drawings may be an exception to the rule).


Always keep your reader in mind. Write your sales letters as you
would to a respected friend. Remember your visitors are taking
time out of their busy schedule to read your sales letter, write
in a concise, persuasive, polite way, as you would expect to be
treated by a sales person when you want to buy something. With
these points, you will be able to ramp up your business with
sizzling ad copy and improve your sales 110% and more.



---------------------------------------------------------------------
Cathy is a freelance writer and copywriter. She has written
over a hundred articles on small business development and
marketing. She has also written promotional articles and
sales copy for a variety of businesses. and is the publisher
of 2 online publications. Her resource websites are:
http://advertise-your-business.com
http://a1-newsletters.com
http://a-y-b.com


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Article Title:
==============
What Are Joe Vitale's Top 3 Secrets To Instantly Writing Hypnotic Headlines?

Article Description:
====================
In a recent interview for the List Crusade program, Dr. Joe
Vitale revealed secrets for creating hypnotic headlines that
will compel your readers to read your article or sales
letter.


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===============================
500 Words; formatted to 65 Characters per Line
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What Are Joe Vitale's Top 3 Secrets To Instantly Writing Hypnotic Headlines?
Copyright © 2005 Rick Miller, All Rights Reserved
List Crusade
http://www.listcrusadearticles.com/tpw-vitaleheadlines.html



Without a doubt, Joe Vitale is recognized as the "World's
First-Ever Hypnotic Copywriter."

In a recent interview for the List Crusade program, Dr. Joe
Vitale revealed secrets for creating hypnotic headlines that
will compel your readers to read your article or sales
letter.

(Note: To hear Joe Vitale's complete audio interview, see
end of article)

Joe revealed that he often starts to write with a working
title in place.  After the article is written, he goes back
and selects the best headline that'll stop readers dead in
their tracks.

Over the years, he's discovered 30 tried-and-proven formulas
(many have been in use for over 150 years) for writing
hypnotic headlines.

In the List Crusade interview, Joe revealed 3 of his
favorite headline formulas that you can use today to start
writing hypnotic headlines that will grab your readers.

Would you like to know them?

Listen closely:

1) Ask a question--Joe claims that this formula is a billion
dollar tip and his secret weapon.  Here's an example that
Joe recently used: What Is the Secret To Getting Rich Today?

According to Joe, questions engage the mind and open your
reader up to the message you're trying to communicate.
Warning: the question must be open-ended and not something
that can be answered with a YES or NO.  It must be one that
can only be answered by reading the article.

By the way, did you notice that I used this method in the
headline of this article?  It works, doesn't it?

2) Use the word WANTED to start the headline--This word
grabs attention and calls out to your target audience. Just
think about WANTED posters in the Old West or want ads in
your newspaper.

For an example of how to use this technique, I could have
titled this article as:

Wanted:  Internet Marketers Dying To Know Joe Vitale's Top 3
Secrets To Writing Hypnotic Headlines

3) Start the headline with beginning word "Who Else"--You've
probably seen this in many different ads.  It's a standard
pattern that many top copywriters use.  Why?  Because it
works.   By the way, did you notice that this technique is
actually a variation of Joe's favorite technique of asking
questions?

For example: Who Else Wants To Know Joe Vitale's Top 3
Secrets To Instantly Writing Hypnotic Headlines?

As you sit there learning these techniques, you are getting
more and more excited about actually writing headlines for
your articles and sales letters.

If you're at all involved in Internet Marketing, I can't
think of a more knowledgeable person to learn from than Joe
Vitale.

Joe also revealed:

  * Instant hypnotic list-building tricks that'll pull in
    subscribers like mindless zombies

  * What is Karmic Marketing?

  * Mental techniques to make writing killer money-pulling copy
    a breeze

  * How to use an "ethical bribe" to get subscribers to your
    ezine

Take these secrets from Joe Vitale's interview and use them
today.  The more you use them, the more you'll find that
they'll become automatic and your Internet Marketing will
prosper.



---------------------------------------------------------------------
Rick Miller is a Certified Master of Web Copywriting and co-
founder of List Crusade. We've arranged scholarships for 75
of our readers to get access to Joe Vitale's entire interview,
along with 51 other audio lessons from top Internet Marketing
and Self Help Gurus, such as Jay Abraham, Jack Canfield,
Joe Vitale, Mark Joyner, and Robert Allen--go to:
http://www.ListCrusadeArticles.com/tpw-vitaleheadlines.html

© 2005 Rick Miller. All rights reserved.


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Article Title: Adsense – The Powerful Passive Income Generator
Author: Matt Bacak
Word Count: 775
Article URL: http://www.isnare.com/?id=4233&ca=Internet
Format: 64cpl
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================== ARTICLE START ==================
Webmasters have a revolutionary new method of collecting income
from their websites. Whereas in the past advertising revenue was
reserved for those sites with large a coming and going of
visitors, now even teenagers are making a quick buck with their
online hobby blogs. People place adsense on their online family
photo albums, their blogs and their business sites. The minimum
you would get, even with a small amount of traffic, is for
adsense to pay for your hosting costs.

Adsense revolutionized the world of paid advertising; banner
advertising is based on the number of visitors you attract to
your site, so the number of “banner impressions” dictate the
revenue you receive. Google Adsense is quite different; it is
the number of visitors that actually click on the advertising
that determine how much you earn.

There is also a great disparity between payouts; because
advertisers bid up the price for certain keywords, some ads pay
more than others. As such, a site with few visitors but
expensive keywords in their google ads can potentially still
pull in a hefty payout.

Google really has taken the web by storm; attracted to passive
income, more and more people are seriously capitalizing on
their Google adsense advertising. Some of the highest earners
manage to attract enough visitors to make a four figure monthly
income, just from using adsense alone! This is not one of those
get-rich-quick schemes and Google’s adsense success is largely
thanks to the fact that Google already enjoyed a fantastic
reputation before introducing the program. They are a publicly
traded company with physical headquarters. This, and the fact
that anyone can apply to use adsense for free, has caused
millions of people to sign up. For google it was a smart move,
because now they extend their presence to countless websites
and generate millions of dollars in advertising revenue. People
were never reluctant to sign up, because the program is free.
Google benefits by more people using adsense, so offering it
for free was the best thing they could do.

One of the driving forced behind the program are its relevance
to each and every page on a website; the program picks up
keywords appearing in the website copy and automatically
displays relevant ads. This increases the chances of people
clicking through, and the webmaster collecting more revenue.

People are leveraging their income by operating several
websites and attempting to attract as many targeted visitors as
possible; in many instances we can observe that people work hard
at a site, then once it is established they can largely leave it
alone, yet still collect significant checks.

A major concern for entrepreneurs was the danger of a
competitors ads showing up on their site; thanks to the adsense
feature where it only displays relevant advertising. However
this problem was solved by offering webmasters the option of
filtering out unwanted ads. They can submit the URL of the
competing site in their account, and any ads from the website
will be blocked.

Google recently came out with a new feature: small targeted
keywords based on the site’s content are displayed; then as
people click on those, a page opens showing a variety of
pay-per-click ads based on that keyword. This gives webmasters
the chance of displaying more advertising in less space.

Adsense also adds creditability to your website; the more
focused the content, the better the ads will be and this
encourages people to built high quality websites. These make
the net a better place and generally provide a free service;
site owners can afford to share their expertise or passions
because they can receive indirect revenue’s. The visitor does
not pay for the information; instead the advertisers do, making
the website’s existence possible in the first place.

It is no surprise Google adsense is the most widely used form
of advertising; they have created a program that is beneficial
to both advertisers and users with their “no click no pay”
mechanism, or more popularly called “pay-per-click”.
Advertisers do not pay for ads that are not drawing visitors,
and website owners are paid more for each click than they would
if the system were based on the number of people viewing the
ads, instead of clicking on them.

All in all Google adsense has developed itself into a powerful
tool, used by large corporations and the kid next door. They
have truly revolutionized how the web thinks about advertising
and made the process more profitable for site owners, while
less costly for advertisers.


About The Author: Matt Bacak, The Powerful Promoter and
Entrepreneur Magazine e-Biz radio show host, became a "#1 Best
Selling Author" in just a few short hours. He has helped a
number of clients target his specialty, opt-in email direct
marketing systems. The Powerful Promoter is not only a
sought-after internet marketer but has also marketed for some
of the world's top experts whose reputations would shrivel if
their followers ever found out someone else coached them on
their online marketing strategies. For more information, visit
Bacak's site at http://www.powerfulpromoter.com or sign up for
his Powerful Promoting Tips at http://www.promotingtips.com
================== ARTICLE END ==================

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Article Title:
==============
Tips for Successful Pay-Per-Click Campaigns

Article Description:
====================
Pay per click (PPC) is by far one of the easiest and quickest
methods of driving targeted, consistent traffic to your website.
While this may seem like a daunting method of advertising for
some, it's actually quite easy and can end up becoming that one
marketing method that you can't live without.


Additional Article Information:
===============================
1679 Words; formatted to 65 Characters per Line
Distribution Date and Time: Fri Jun 17 00:55:55 EDT 2005

Written By:     Eddie Machaalani
Copyright:      2005, Interspire,
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Tips for Successful Pay-Per-Click Campaigns
Copyright © 2005, Interspire, Eddie Machaalani
ROI and Conversion Tracking Application, TrackPoint
http://www.interspire.com/trackpoint



Introduction

Pay per click (PPC) is by far one of the easiest and quickest
methods of driving targeted, consistent traffic to your website.
While this may seem like a daunting method of advertising for
some, it's actually quite easy and can end up becoming that one
marketing method that you can't live without.

What I'd like to do today is provide some tips and techniques
that I personally use when creating and monitoring PPC ad's.
Hopefully these tips will help you in your future marketing
endeavors.


Experimenting With Different Search Engines

There are many PPC search engines, with some being better than
others. The top two are Google and Yahoo, which was previously
known as Overture. It's a good idea to start your PPC campaigns
with a small budget, spreading it out over a few different search
engines to experiment and see where your target market may be
lurking.

Generally speaking, I've found Google Adwords is better for more
technically orientated products or services, including software,
hardware, web design etc. Yahoo, on the other hand, is better for
general consumer products, including insurance, toys, music etc.

What I wrote in the previous paragraph is very general, and you
should analyze your campaigns carefully to see where they are
performing their best. We'll discuss this in detail a little
later in the article.


Selecting the Right Keywords

The keyword selection process is probably the most important of
all when it comes to creating your PPC ad's. You'll need to
select keywords that are specific to your product or service
offering, but you need to be careful not to select keywords that
are extremely popular, as this may deplete your PPC funds sooner
than expected.

The keyword selection process begins by asking yourself just one
question:

"If I was searching for a product just like mine, which words or
phrases would I search for?"

Using your answer(s) to this question as your base, you can then
use a thesaurus and common sense to start building your keyword
list with plurals, synonyms, similar words, etc.

To see which keywords your competitors are using, simply try
searching for them. If you see a PPC ad along the side for your
competitor, then note that keyword down and add it to your list.

Another way of coming up with great keywords is to use the
overture search suggestion tool:
http://inventory.overture.com/d/searchinventory/suggestion/

Type in a set of keywords and it will list similar keywords,
including the number of times that keyword has been searched for
on Overture (Yahoo) in the last month!

There's often a fine line between selecting keywords that are
either too specific or keywords that are too general. Try to keep
away from these, as they can often result in wasted PCP funds.

A typical example of this would be an ad that I created recently
for our latest product, TrackPoint, which -- not coincidently --
is an internet marketing return on investment (ROI) tracking
tool.  Although the product is heavily geared towards internet
marketing, using such a broad term would have made it virtually
impossible to compete with the other advertisers.

The term "internet marketing" is searched for 825,674 times per
month on Overture alone. Combined with the huge number of
different advertisers that target this keyword, the top bid for
"internet marketing" on Google AdWords is $13.84 per click! With
an average of 240 clicks per day, a single day of advertising
alone would cost $505!

Now, unless you have an extremely high conversion rate of
visitors to sales, or you're selling a high priced item that
usually has a high customer acquisition cost, I suggest targeting
more specific keywords. Not only will this decrease your overall
competition with other advertisers, but it will also increase the
chances of turning your newly found web site visitors into
customers.

Back to my earlier example, I chose to be specific with my
keywords. One keyword was "ROI tracking", which is searched for
1,828 times per month on Overture and has a much cheaper top bid.
This keyword is also more targeted to the product I was
marketing, meaning that a large percentage of people clicking on
my ad should turn into customers.

It's also helpful to note that taking the top bid is not always
necessary, and anywhere in the top 5-10 can generate great leads.
This really does come down to budget and analysis.


Attracting People to Your Ad

Now that we've selected our keywords, we need to get those
searching to click on our ad, which in turn will result in them
clicking through to our web site and potentially purchasing our
product.

One of the simplest ways to get peoples attention is to use their
search keywords in the title of your PPC ad. This has been proven
to increase click-thru rates on ad's by over 50%.

Why? Simple. If the potential customer is searching for "ROI
Tracking" and the title of a PCP ad begins with "ROI Tracking",
then their attention will be grabbed instantly. He or she doesn't
need to know much else, other than that the PPC ad is catered
specifically for him or her.

One thing to keep in mind is that you can sometimes create a more
relevant title by combining your different keywords into one PPC
ad. For example, I could have easily used something like "ROI
Tracking PHP Script" as the title of my ad, which effectively
would have decreased my click-thru rate, but definitely caters my
ad more to a specific audience. Once again, this comes down to
analysis and adjustment.

Another important technique to attract attention to your ad is to
differentiate yourself from your competitors. In our particular
case, the majority of our competition offer hosted solutions,
whereby they manage the software on their servers in return for
monthly or per traffic fees.

Our product caters to a different audience, those that want more
control over their software, as well as those not wanting to pay
monthly fees.  So, in this example, I would make the title of my
ad "Pay no monthly or per traffic fees".

Next -- and this is where experimentation is extremely important
-- we need to create a description for our PPC ad that will
attract the potential customer and let them know that our product
is exactly what they are searching for. To do this, I start my
ad's description with "Track PPC, campaigns & search".

Finally, it's good practice to add a "Call to action" at the
bottom of your ad. If you're not familiar with this term, its
usually an instruction to tell the person to do something, such
as "Click here to view a demo", "Download Now", etc.

Marketing experts seem to agree that the average human needs to
be prompted to click on an ad or take action, so we'll add this
line to the end of our PPC ad's description:

"Track PPC, campaigns & search. Try demo!"


Reducing Click-Thru's

Sometimes it's important to reduce the number of clicks your PPC
ad is receiving. This could be because you are attracting people
who are only after free products/services, or even the wrong
target market.

The two quickest ways to reduce click-thru's are to make the
description of your ad more targeted and to add the price of the
product to the ad.

Making the description more targeted (as I've discussed above)
can reduce your overall click-thru rate, but potentially increase
the likelihood of a click resulting in a purchase.

In my earlier example, by adding the words "PHP script" to the
description, we are effectively filtering out those looking for a
hosted solution, downloadable software or even those with a
server that isn't capable of running PHP scripts.

We also increase the targeting of our ad because we now know that
the majority of those clicking on the ad are looking for a PHP
script, which is exactly what our product is.

Secondly, by adding the price of the product you are selling to
the end of the ad, you instantly eliminate those looking for free
products, and target those willing to purchase your product or
service.


Tracking Your Clicks and Conversions

The fundamental core of a successful advertising campaign --
whether it be a PPC ad, banner ad or even newspaper ad -- is
knowing whether or not your ad's are actually converting into
sales or not.

If your ads aren't making you money then you're more that likely
better off saving your advertising dollars and adjusting your
ad's or using your marketing budget elsewhere in your company.

Both Google and Overture have built in tracking and conversion
tools that you can use to get a holistic view of your current PPC
ad campaigns. You can even use external tools which let you add
conversion code to your website to tell you exactly which of your
ad's are converting into sales and which aren't. This is often
referred to as knowing your ROI or Return on Investment.

We need to know exactly how much money we are making per dollar
spent on every PPC ad. If the ROI is positive and we are making
more money than we are spending, then the ad is working and we
can use this knowledge to further improve our other ad's or
increase ad spending for that particular ad/set of keywords.

If, however, our ad's are costing us more than they are
returning, then we can reduce our spend, change our approach, or
remove these ad's altogether. It's a rather simple formula, but
frustratingly ignored by many advertisers.

You must track your ads if you want to succeed with any form of
Internet advertising. You should also constantly monitor and
adjust your ads according to how they are performing, your return
on investment, etc.


Conclusion

Hopefully I've provided you with a clear insight into PPC
advertising and techniques that you can use to improve your
advertising campaigns. It pays -- pun intended -- to do your
research and understand your target market, because the rewards
can sometimes be much more than you expected.



---------------------------------------------------------------------
Eddie Machaalani is the Interspire marketing and project manager.
He's most recently been kept busy helping out with the interface
design for Interspire's <a href="http://www.interspire.com/trackpoint">ROI and
Conversion Tracking Application,
TrackPoint</a>. To see how TrackPoint can help boost your
revenue, go here:  http://www.interspire.com/trackpoint


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How To Use Pay Per Click Ads Without Ruining Yourself.

Article Description:
====================
Pay Per Click Ads may seem to be a very expensive way of selling
your products. But if it is done the right way, it can be a money
making machine on auto-pilot.


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How To Use Pay Per Click Ads Without Ruining Yourself.
Copyright © 2005 Torgeir Sunnarvik
Every Pleasures
http://www.everypleasures.com/



Pay Per Click Ads may seem to be a very expensive way of selling
your products. But if it's done the right way, it can be a money
making machine on auto-pilot.

Let's say that you have bought one of the many ebooks with
reprint rights that you can find online. Then you use the tools
that you receive with the ebook to set up your own web page on
your own domain. It's very easy and often done in just one hour
or two.

After your sales page is online and you have checked that
everything is working fine, you should go to Overture and open an
account. Then you start to make your keyword list. For that you
can use Overture's own keyword tool. It's quite good because you
can see how many times each keyword have been searched for the
previous month. That gives you a clue of how popular the keyword
is, and it predicts how many clicks you can get for that keyword.

When you search for keywords you should first look at your sales
page, for words that are relevant for the product that you are
promoting. Write all the words down or save them in a txt file.
You can also put in spelling mistakes in these keywords. There
are always a lot of searches with spelling mistakes. And these
keywords have often no bids. This site offer a tool to find
spelling mistakes.
http://www.seochat.com/seo-tools/keyword-typo-generator/

Now it's time to put all the words into Overture's keyword tool.
If you use the tools that are available when signing up for an
account, you should be able to see how high the bids are for each
keyword.

The words that have the highest number of searches are most
likely to have the highest bids, too. I have seen keywords that
have bids for $40 and even higher for each click. What you want
to find are the keywords that have high searches and low bids.
If you are lucky you can find words that have no bids on them
yet. Then you have the opportunity to have your ad on the first
position for only $0,10 per click. This is the lowest bid on
Overture. The minimum bid per click can vary among the company's
that offer pay per click ads.

By the way, that amount is what you should bid on all your
keywords. Try to find as many keywords as possible. It's better
to have 5000 keywords that you have low bids on, than to have a
few keywords with higher bids. That way, you will have a better
chance to earn money.

Remember that you get 1000 visitors for $100 if you bid only
$0,10 per click. So, if you are selling a product that costs $25,
and you sell around one unit per 100 visitors, you will have
earned $250 after getting 1000 visitors to your website. You
will have earned $250 for every $100 spent on your keyword ad
campaign.

You should also think about saving money when you write your ad.
Don't try to lure people into click your ad by writing about free
offers or any hype of that kind. You might get a lot of visitors
that way, but they will leave your site when they see that they
have to pay for your product. They are only using up your money
without helping you to make a single sale.

Instead you should write exactly what you are offering, and what
price you are asking for the product. That way you are getting
targeted visitors that know they have to pay the price you set
in the ad in order to get the product you are offering. To top
it off, you can offer them a test drive. If it's an ebook you can
put one chapter of it onto a auto responder in 5-7 emails. Then
send the messages once a day to the people that sign up for the
test drive.

Now you can sit back and see what results you get. Let the ad go
for a month and see how many clicks it takes before anyone buys
from you. If it's not bringing back enough money, you should try
to figure out what's wrong. Is it the ad or is it your web page?
Anyway, try to fix it and let the ad go for another month. When
you have a reasonable return of investment(ROI), it's time to let
the ad continue its run, without any more work on your part. Now,
your ad is running on auto pilot. Just remember to check it once
a month to see if the ROI is dropping. If it's not bringing in
enough money, you can then find another product, and do the same
thing all over again.



---------------------------------------------------------------------
Torgeir Sunnarvik, Norway
mailto:webmaster@...

Torgeir Sunnarvik is the owner and webmaster of
http://www.everypleasures.com/
His site offer free ebooks, ebooks with
reprint rights and marketing articles.


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Article Title:  How To Save BIG In Your Online Business
Article Author:  Willie Crawford
Article Copyright: 2005

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How To Save BIG In Your Online Business
Copyright © 2005 Willie Crawford
Internet Business Success Course
http://WillieCrawford.com



When you're first starting an online business, it can be a
struggle finding the money to invest in the things that will
grow your business most.   Only later do you discover things
all the guru's know that could have saved you a small fortune.
Here are a few things that will help you save on Internet
marketing business necessities.

In order to be in business on the Internet you DO need a
website.  Hosting that website doesn't need to cost you an
arm and a leg.  Here are two ways to save:

1)  Don't register your domain through your web host. Instead
go to a discount registrar.  Your web host will charge you up
to $40 or more (per  year) just to conveniently handle your
domain name  registration.  You can register or renew your
domain name yourself for as little as $8 per year.  I've set
up a service for my subscribers and clients to do just that at:
http://WillieCrawford.com/domains/

How am I able to offer you such a bargain? I have a domain name
reseller account at Wild West Domains.  For around $100 per
year, practically anyone can  become a domain name reseller.
You are charged a wholesale price for domain name registrations
(and other services offered on my site above). You decide how
much you want to mark up your prices  above that.  I have
practically no markup because I enjoy helping beginners get off
to a good start. I know that you'll be back for other products
and services that I offer - after you're a big success :-)

2)  Consider getting a web hosting account here:
http://www.profitautomation.com/app/adtrack.asp?AdID=119107

I have an account that lets me host up to 50 domains for only
$109 per month. That equates to about $2 per domain, per month.
The $109 package that I have gives me 4400 meg of disk space and
100 gigabytes of monthly bandwidth to spread among  my 50 domains
in that account any way that I want to.

The account above is intended for people who want to open their
own web-hosting business. Basically, you can get one of these
accounts and then charge your online or local customers whatever
price you choose.  Find 50 local customers and charge them $100
each and you've just turned $109 into $5000.  That's a nice
monthly revenue stream and it's also in-line with what offline
businesses expect to pay.

The above account isn't for everyone. It doesn't come with a
lot of free tech support. You have to go through some online
tutorials and then you're the tech support. If you need help,
you can get it through an online forum or through a trouble
ticket system (where you pay by the minute).  When one of your
customers needs help, their trouble tickets go to you. If you
pass them along to the parent company, you are billed by the
minute.

I use the above account to host many of my own domains. I have
numerous very simple sites that are only a few pages. Some are
only a one-page sales letter.  I save a bundle by paying only $2
per month to host these. When you're paying only $2 per month for
hosting you don't need to make a lot of sale for a site to be
profitable.

Another necessity is basic Internet access. For  that I use my
local cable company but I also have a  backup dialup connection.
That account, which offer decent service cost me less than $10
per month. Because I transfer many 30 meg or larger files back
and forth regularly, this account probably isn’t robust enough
to be my  primary. However, my local cable company does sometimes
have outages for various reasons.  That's when I use this dialup
account most.  I also use it sometimes while I'm traveling.  You
can checkout the company I use at:
http://47928.yourdialupservice.com/
They offer thousands of local access numbers in the U.S. and
Canada.

I have not located a comparable resource for outside the U.S. and
Canada, but will pass it along when I do.


Another way to save big is to get your own merchant account.
When you use Paypal or Clickbank, your initial investment may be
less. However you pay much higher processing fees, and your less
professional appearance DOES cost you sales.  Savvy customers who
understand Clickbank and Paypal will recognize that you're not
processing enough volume to consider a merchant account
worthwhile. They may consider you an amateur that they don't want
to risk major purchases with.

I'm not saying that you shouldn't use Paypal or Clickbank when
you first start out and you're not confident that your  product
will even sell. I AM saying that "when you're ready to run with
the big dogs, you need to look like one of them."  Top marketers
that I know who are processing tens of thousands, and even
hundreds of thousands of dollars per month in credit card
transactions use: http://WarriorProcessing.com Take a look at
the site and you'll see why it's who we use.

As you get your online business rolling, the other thing you'll
need is traffic. When you  first get started, the fastest way to
get it is from the pay-per-clicks. I use Google AdWords to drive
initial traffic to all of my sites when I need that traffic fast.
That allows me to quickly get enough traffic to test and improve
my conversion rate.  None of the other pay-per-clicks usually
deliver the volume of traffic that I want quickly enough.

After I refine things using Google AdWords, I do set up accounts
at some of the other pay-per-clicks. I use Google AdWords at
first because I  place a very high value on my time and I don't
want to spend months just getting enough traffic to refine the
sales process on a single site.

Unless you have lots of free time, I wouldn't  waste time on any
other traffic source initially EXCEPT for the one I am using
right here. Writing and submitting articles to ezines and article
directories has proven the single best source of free traffic for
me.  It works so well that I've written over 300 articles on
various aspect of Internet marketing.  To prove that this works,
just enter my name at any search engine. You'll see millions of
returns and most of them are simply from my article writing
activities.

The other thing that will save you time is studying and
practicing copywriting.  Minor improvement in your web copy can
easily increase your conversion rate by 100 times.  Not learning
copywriting is practicing false economy for most of us.  If only
1 out of every 200 visitors to your site buys  and just by
changing a headline you can change that to 1 in 20, that shows
just how important copywriting is.  There have been countless
documented cases of people getting improvements this dramatic
from minor but important improvement in their web copy.

To learn copywriting, I went through and highly recommend Yanik
Silver's Ultimate At-Home Internet Copywriting Workshop.  This
will be your largest initial expense, but it's a necessary one.
Words sell, and if you're not willing to learn to use words
properly in your marketing, then you probably shouldn't waste
time setting up a website.

You can get all of the details on this course at:
http://www.ultimateonlinecopymanual.com

We've just gone over a number of way that you can dramatically
cut the expenses associate with operating your online business.
I'm willing to bet that I've just told you things that NO ONE
else has told you.  They aren't all trying to take advantage of
you. However, they are hoping that out of ignorance you'll spend
more on the same items through them. Save that money and plow it
back into growing your business.



-----------------------------------------------------------------
This article is excerpted from Willie Crawford's Revised, Free
20-lesson Internet Business  Success Course.  To sign up for the
entire course  today, simply  visit:  http://WillieCrawford.com




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Article Title: Writing Effective Ads For Network Marketing Programs


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Writing Effective Ads For Network Marketing Programs
Copyright © 2005 Ken Leonard Jr
KLJ Online
http://www.kenleonardjr.com



One of the most powerful ways to promote your network marketing
home business is to run ads in targeted ezines and web sites. To
harness the power, though, your ads must stand out from the rest.
Using a simple formula, you can create ads for any product or
business opportunity. Learn to use this method for writing ezine
and web site ads that "pull" and you can create a steady stream
of interested prospects to any web site you wish.

Many readers skim through ezines and web sites. Writing ads that
are different than the others will get the attention of skimmers.
They will stop in their tracks to read your compelling ad. Once
your ad is noticed, interested prospects will click through to
your web page and enter your promotion machine.

The formula for writing effective online and ezine ads is simple
to use. First you create a list of the product or opportunity
features. Those features are then converted into a list of
benefits the user will experience from joining your network
program or buying your product or service. These benefits will be
the building blocks of the ads you write. It's as easy as that,
though many people do not use this formula. Then they wonder why
their advertising does not attract new signups and customers.

To build a list of features for your home business opportunity,
start by going to the main website of the program. This would be
the site where interested prospects are directed from links in
your ads. Create a list of every feature you see mentioned
anywhere on this site. Then thoroughly review your member web
site and program features. Add every feature you get as a member
to your list. Also review any ebooks, reports or courses included
with the opportunity and make note of those features in your
list. Omit any repeated entries and you will have a complete list
of all the features of your home business opportunity.

To create your list of user benefits, take each entry from the
list of features and read it. Now ask the question "What's in it
for me?". The answer will be the first entry on your benefits
list. Repeat this process for each entry in the features list.
Most people that see features in an ad will respond with
something like "So what?". Applying "WIIFM?" to each feature will
give you the answer to the potential question "So what?".

Strong benefits that solve the user's problem will attract the
new signups you want, not an ad full of features. Use your
benefits list as a resource for writing ads for your home
business opportunity or product. The biggest benefit on your list
should be used as a headline (or first line of a classified ad).
This is the one benefit that will solve your prospect's greatest
problem or want. Doing this will attract the reader's attention
as they skim over the ezine or website. Use some of the other
benefits from the list in the body of the ad.

Now that you have used the formula to create an original ad that
promotes your network marketing program, the testing and tuning
process begins. Never assume an ad is going to work well for you.
Many factors can affect the pull of your ad and the quality of
the prospects clicking through to the program web site.

Always test different headlines and different headline words for
each ad you run. Use an ad tracker so you can monitor how many
clicks a particular ad generates. When you find a headline that
does well, experiment with the rest of the ad copy. Sometimes a
small change like swapping the order of two lines of copy can
produce a huge difference in response. If you need an ad tracking
system for your online and email advertising, an easy to use
service can be found here: http://www.hypertracker.com

You can use this ad writing formula to create different kinds of
ads. Write small ads of 2 to 4 lines in length to run in web site
classified listings and in targeted ezines and newsletters. This
type of ad is good to use for testing your ads, since classified
ads are usually pretty cheap.

You can also write ads of 4 to 10 lines to run as top sponsor
ads. These ads are placed at the top of a web page or ezine
issue. Top sponsor ads get more response than typical classified
ads, but with added response comes added cost. "You get what you
pay for" definitely applies to online and email advertising.

When you are willing to spend even more for a greater response,
create stand alone "solo ads" of 20 to 60 lines. Solo ads are
your best bet to grab the readers attention, get a lot more
clicks and get more signups and sales. Some publications even
offer "advertorials" for the same price as some solo ads. This is
an informative (and benefit packed) promotional article of 400 to
700 words that includes more of a sales pitch than traditional
articles. Most publishers will not run an article that heavily
promotes a product or service for free, as they do with standard
promotional articles. The advantage to using advertorials is that
you usually get a lot more space for your message compared to a
typical solo ad.

These are your options for buying ads. You now have a simple
formula for creating original web site and ezine ads that will
stand out from the crowd. It is up to you to put it all into
action. Your first ad writing attempts may not produce the
results you are looking for, but the more practice you get, the
faster you will become a pro at writing online and email ads that
pull like crazy. That means your ads will get a lot of clicks and
you will get more new signups and sales than you ever would have
imagined.



-----------------------------------------------------------------
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and Willie Crawford. Promote an established BBB
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Find out why this could be the last opportunity
you will ever join right now...
http://EliteTeamFreedom.com




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Nearest - Dearest
Copyright © 2004-2005 Malcolm R. Campbell
The Sun Singer
http://www.campbelleditorial.com/sunsinger.html



    "Begin with the clear conception that the subject of
     deepest interest to the average human being is himself."
     -- Horace Greeley


Was the founder of the old New York Tribune overly cynical or
simply realistic in his advice to a friend who planned to start
a newspaper?

When it comes to news, we seldom ignore exciting or shocking
events far away. But nearest is dearest for truly capturing
our attention, if not our hearts.

“What Greeley said is true,” say Campbell and Wolseley in How
to Report and Write the News. “Today—as a century ago—the news
consumer reads what interests him. This interest has its origin
in his expectation of some immediate or delayed benefit.”

What interests you? Perhaps your list includes health, wealth,
advancement, safety, achievement, companionship, entertainment,
and inspiration. Whether you’re writing a news story or a press
release, a white paper or user manual, a novel, a how-to article,
a routine e-mail message or a love letter, you communicate about
what you care about.

But will you reader care about it, too? When you write “grand
opening tomorrow” or “the scheduling software includes a genetic
algorithm,” will your reader care? Ah, that depends on the
benefits!

    Grand opening tomorrow = products you need, 25% off.
    Genetic algorithm = less down time, better throughput.

Your attention to unity, coherence and emphasis in your writing
will help you show others what you care about. But, if you want
your message to be understood and bring about a positive response
from your readers, remember nearest-dearest.



-----------------------------------------------------------------
Malcolm R. Campbell is the author of The Sun Singer, a
quest/adventure novel available from major on-line
booksellers, fine bookstores and the author’s web site
at:  http://www.campbelleditorial.com/sunsinger.html




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Article Title:  Amazing Secrets Of A Free Traffic Generation MASTER
Article Author:  Willie Crawford
Article Copyright: 2004

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Amazing Secrets Of A Free Traffic Generation MASTER
Copyright © 2004 Willie Crawford
Profit Magician
http://ProfitMagician.com



Without traffic to your website, you're not going to make
any money in your online business (unless you're able to
tap into someone else's traffic).

For many websites... especially new sites, one of the
fastest, surest ways to drive traffic to the site is pay per
click search engines. The RISK in using pay per clicks
is that you don't know how well that traffic is going to
convert before you've paid for it. You can adjust your
webpages and your pay per click listing fairly quickly, but
today I want to share with you two of my MAJOR free
traffic generation methods.

The most powerful weapon I've used in my marketing
arsenal lately is actually... blogging. A blog is simply an
on-line diary or weblog. Since they are usually updated
frequently, the search engines love them and visit them
often.

The way that I use my blogs is that when I make a post,
I include a link to a site or webpage that I want spidered
by the search engines. Google actually visits my blogs
daily, and takes snapshots of everything there, and
follows links from the pages, and takes snapshots of those
pages! So, I make minor changes to pages that I want to
get ranked higher, and then I "help" Google to find those
updated pages. It's a simple, ethical, and very powerful
method.

I'm fairly new at blogging, but I'm quickly getting the hang
of it. Most of what I know about blogging I learned from
a course by my friend Paul Short. The course is called
RSS Exposed. I recommend you get a copy of Paul's
course today and set aside 2 hours to digest it. Get it at:
http://www.profitautomation.com/app/adtrack.asp?AdID=109478

Paul is like me... he's very busy, and doesn't have time for
fluff. So his course is under 100 pages, and it's all "stuff"
that you can read and then immediately implement.

Does this stuff work thought. My friend Stephen Pierce
taught me that NOTHING is more powerful than concrete
PROOF. So let's look at how I rank for a few keywords
that I'm focusing on right now. I'll show you with a few of
the more than 100 niches that I have top 10.... often top
3 rankings for. I know that showing you these examples
may attract the attention of potential and existing competitors,
so I won't show you the most lucrative ones :-)

Readers who know me, know that my real online success
started with a simple soul food or southern cookbook!
That one cookbook still generates a very nice six-figure
income! This season of the year, I know that people are
on-line searching for holiday recipes and also gift-giving ideas.
My logs show me how my market finds me... keywords and
sources. They show that for the cookbook, most find my site
through Google, with MSN being a distant second. Here's
how I ranked for a few cooking related terms (as of
November 21st, 2004):

Soul Food Recipes - #2 out of 1,220,000
Soul Food - #3 out of 8,840,000
Soul Food Cookbook - #2 out of 273,000
Deep Fried Turkey Recipe - #3 out of 257,000
Deep Fried Turkey Recipes - #4 out of 302,000
Sweet Potato Pie - #2 out of 614,000
Sweet Potato Pie Recipe #2 out of 394,000
Fried Chicken Recipe - #2 out of 861,000
Fried Chicken Recipes - #2 out of 1,160,000
Southern Fried Chicken - #2 out of 436,000
Deep Fried Turkey - #14 out of 330,000
Pound Cake Recipe - #2 out of 547,000
Macaroni And Cheese Recipe - #1 out of 207,000
Collard Green Recipe - #4 out of 21,200
Southern Recipes - # 15 out of 4,970,000
... I guess I need to work on that last listing :-)


One of my other markets is "Internet Marketing," and those
looking to start or improve upon an online or home-based
business. How do I rank there? Here are a few of the
thousands of terms that bring me in free search engine traffic
(again based upon my website logs):

Internet Marketing 101 - # 1 out of 5,550,000
Internet Marketing Course - #2 out of 10,600,000
Free Internet Marketing Course - #2 out of 11,800,000
Free Internet Marketing Lessons - #2 out of 2,810,000
Homebased Business - #9 out of 1,930,000
Homebased Business Course - #1 out of 522,000
Free Homebased Business Course - #1 out of 483,000


For those of you without your own product, let's see how
I do with products I have reprint rights to. One is a web
copywriting course by Bob Serling called Power Copywriting
For The Internet. When someone is searching for that course
they search on very specific terms... but... since their
search is so specific, a higher percentage of them will buy
when they get to my website. This is a more niche market,
but some of my rankings are:

Internet Copywriter + Bob Serling - #1 out of 985
Web Copywriting + Bob Serling - # 7 out of 918
Web Copywriting Course + Bob Serling - #5 out of 16,400
Power Copywriting For The Internet - #2 out of 128,000


Another product that I have reprint rights to is an excellent
course on how to increase your website, and advertising,
conversion rates. It's called, "Small Changes - Big Profits."
Here's my ranking on keywords customers have recently
used to find (and buy) this product:

Increase Website Conversion - #6 out of 2,480,000
How to Increase Website Conversion - # 6 our of 2,490,000
Note that when you enter that last phrases, Google tells you
that "how to" is a very common phrase and therefore not
included in the search. However, notice that Google found
an additional 10,000 pages when I gave it that expression.
Ok, so I'm confused too :-)

My second most powerful weapon right now is that I write
lots of ezine articles... like this one. Since 1998, I would
estimate that I've written over 300. Those articles are a very
powerful way of getting one-way links to my site. Those
articles are a powerful way for people with specific problems
or interest to find my sites.

Here's a simple example of how powerful articles can be.
I know for a fact that the majority of people in network
marketing aren't doing that great. I also know why. The proof
that I know what they are doing wrong, and how to correct it,
is provided by the fact that I was recently the #2 producing
representative in a major network marketing company for 2
consecutive months. The only reason I wasn't #2 longer is
that I've only been with the company a little over 4 month,
and that in my fourth month, I was the #1 top producing rep
in the entire company!

Recognizing what many network marketers are doing wrong...
especially those that market over the internet, I wrote an
article on the topic. This article targeted those who wanted
to know why their network marketing is failing. So if you go
to Google and enter...

"Network Marketing Failing" without the quotation marks,
you'll see that the returns for webpages featuring my article take
up the entire first page. If a person were to type in the
statement "My Network Marketing Is Failing" my page ranks
#1 out of 312,000. Do people search on these terms? Not as
many as search on more competitive terms, but why not go
after easier terms... why not go after "the low-hanging fruit."

People do visit my sites after reading the hundreds of articles
that I've written, and they do make purchases and join my
network marketing team. That's proof that writing and properly
using articles is a very powerful traffic generation technique.
I have lots of resources on how to properly do this inside my
private membership site. If you're not a member, you should join
today. Inside the site you'll find lots more solid, usable
information like you just gotten in this article.

I've just shared with you two of my most powerful free traffic
generation methods. I actually know HUNDREDS but only use
a handful. I believe that it's better to get really good at
using a few rather than tinkering with (but never mastering)
many. You need to do your research and find the techniques
that work best for you.

If you'd like a really comprehensive course on website traffic
and sales generation methods, I recommend John Reese's
Traffic Secrets Course. Check out John's course to learn
a ton of ways to outflank your competition at:
http://www.profitautomation.com/app/adtrack.asp?AdID=110203
It's 14 DVD's, so realize that it will throw a LOT of information
at you. Make sure that you pick just a few techniques he
covers, and then put them into immediate action rather than
letting the sheer volume of information overwhelm you.

As I've demonstrated, being a master at generating free,
responsive traffic doesn't have to be complicated or even
difficult :-)



-----------------------------------------------------------------
Willie Crawford is a corporate president, published author,
seminar speaker and host, tele-seminar speaker and host,
retired military officer, karate black belt, master network
marketing trainer, and lifetime student of marketing. He shows
people how to actually generate substantial income on-line
using very simple, easily modeled systems. An example of
such a system that you can study and duplicate is at:
http://ProfitMagician.com




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Article Title:  Sell 100,000 eBooks by letting it be read for free?
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Sell 100,000 eBooks by letting it be read for free?
Copyright ©  Hugh McFarland
Mason Books
http://www.masonbooks.com/cbfree



Did you know that if just one person goes into a library and asks
for your eBook and if it is listed in the librarians’ catalogs,
then the library will buy a copy of your eBook in order to lend
out.

And did you know that it only takes just one library purchase for
your eBook to be given a Machine Readable Catalog record (MARC),
which then makes your eBook even more noticeable and accessible
to all other libraries.

In the US, there are over 100,000 libraries – 16,421 public
libraries and 93,861 school libraries that could buy in your
eBook. And you don’t have to be based in the US to have your
eBook included in the US library system.

Why is this new idea a clever marketing strategy?

  - your marketing efforts directed to telling people how they can
get to read your book for free will draw significant interest and
traffic to your website

- through a sales page included in your eBook, you can offer the
library reader an opportunity for them to own their own copy,
which gives you the possibility of multiple sales for every
library purchase - you could even include an affiliate program for
even greater sales opportunities

- on your website telling people how to get a free read of your
eBook, you will also be selling copies to those people that just
have to download it ‘now’ – the fact that they have a choice
increases sales. Here is an example - www.compacturl.com/zgdw.

- do you need to offer a money-back guarantee when people have
the choice to read it for free first before making a purchase

- you can legitimately use the word ‘free’ in your promotions –
e.g. Google Adwords editorial review panel have accepted the
library strategy as a legitimate use of the word ‘free’ and will
allow this word in their ads, which drives more traffic

- your eBook being available through the public library system
gives your eBook invaluable credibility as an authority in the
particular genre in which you specialize

- you can write articles for publication in newsletters and
ezines promoting your free eBook that will now not be rejected as
blatant advertising

- if you use eBay to sell your eBook you can use your ‘About Me’
page to tell people how they can get it for free if they weren’t
successful in the auction – completely within eBay rules

- libraries are often interested in having authors nights where
you can give a short talk about your eBook – this can lead to you
being invited to address larger audiences where you could also
sell CD-rom versions of your eBook

These are just a few ideas for getting more promotion.

This free report also gives useful advice on how to secure your
eBook against unauthorized copying, how to improve your search
engine rankings, how to use ClickBank for multiple affiliates,
and if you sell eBooks via eBay, how to automatically deliver
your eBooks to your customers without any manual intervention.

All this information is in a new free report that is available
for immediate download from <A HREF="http://www.masonbooks.com/cbfree"
target=_blank>http://www.masonbooks.com/cbfree</A>.



Resource Box:
-----------------------------------------------------------------
Hugh McFarland is the author of the popular niche eBook
'Freemasonry Inside-Out' which is now available for borrowing
from public libraries across America.  This report explains how
he achieved this.  See: <A HREF="http://www.masonbooks.com"
target=_blank>http://www.masonbooks.com</A> for details.
-----------------------------------------------------------------


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Article Title:  21 Search Engine Terms Every Web Marketer Should Know Part 1.
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21 Search Engine Terms Every Web Marketer Should Know Part 1.
Copyright © 2004 Kamau Austin
Ebiz By Design
http://www.Ebizbydesign.com



1. Search Engine - Is a database of web sites that is ranked
according to the computerized criteria that the programmers
decide upon called an algorithm. Various search engines
determine ranking on their own different factors of importance
or relevancy. For the last few years the Google search engine
was the most popular search engine supplying the search results
for Yahoo and to a lesser extent MSN and AOL. This all changed
recently after Yahoo purchased different search engine companies
and developed its own search engine. Soon MSN will enter this
market with its own search engine algorithm.

Searchers input keyword queries into search boxes and are given
results from the databases of the search engines in accordance
with the ranking algorithm from whatever search engine they are
using.

In other words, search engines index sites it feels will be of
value to its customers, which are Internet surfers searching for
information.

The most important concept to grasp with a search engine, is
that it uses an automated computerized system to find and rank
the sites within its database of web sites.

2. Internet Directory - An Internet directory is a large
listing of categorized web sites - however the concept that
should be understood with the Internet directories, is that they
actually have editors that decide what goes into the directory.
Remember an Internet directory is decided and managed by human
editors, while in contrast, a search engine is ranked by a
computerized algorithm or system. Directories are important to
get links from because, they will raise your rankings in the
Google algorithm (which is based on PageRank™ or links from
other sites to a great extent).

3. SEO - Search Engine Optimization From the Tao of Search
Engine Promotion represents the Ying or Female Principle in that
it is more fluid and receptive to the algorithms of the search
engines, which of course you - do not control. SEO promotion is
using known conventions and in some cases deconstructing the
algorithms of the developers of the search engines and working
with them. In other words it is like Judo where you use the
momentum and power of the search engines to build your business.
You will have to be constantly vigilant, in order to try to stay
abreast of the latest developments in SEO promotion.

4. Pay-Per-Click (PPC) advertising with the search engines is
bidding for particular keyword phrases or search terms used most
frequently by Internet users related to information on certain
niches and sectors. Overture was the first great pay-per-click
advertising sales channel for the search engines. It presently
represents Yahoo, MSN, AOL, Alta Vista, Hot Bot, and related
partners allowing advertisers to bid on particular keywords.
Google presently runs its own PPC Search Engine advertising
branch called Google's Adwords Select. Since PPC advertising is
so expensive use it in moderation by setting daily and monthly
budgets (otherwise for high volume searched keywords you could
go broke).

After setting budgets, which you do in the Overture and Google
advertising interfaces, use PPC to test your conversion rates
for subscribers, sales, etc., and constantly monitor it and
fine-tune it. You want to increase your conversation rates.
This is critical because as we alluded to the expense of PPC in
earlier in this article the typical major ad agency or corporate
brand only spends $5 - $15 dollars to reach a thousand people
(CPM). Although they may go higher for a responsive direct mail
lists like $100 or $150 to reach a thousand people. In PPC
advertising small business are usually paying at least 35 cents
on the dollar (for any word with any real competition) to reach
a thousand people or $350 dollars. I have seen and experienced
people paying $2.50 a click or $2250 dollars to reach a thousand
people.

The true expense of PPC is never discussed by experts in that
industry. Any small business using PPC should have an
outstanding product ready for prime time, to see any return in
investment. Alternately, they should only use it for limited
testing or to get a product quickly to market on-line. Given the
expense of PPC some small business people might be better off
buying classified direct response advertising in a niche
publication or obtaining ad space in ezines.

Another point to discuss in PPC is how the major companies hurt
their advertisers (stab them in the back) by using pop-up
blockers, which hurts the advertisers ability to collect email
addresses on the front end, and with spam filters block even
legitimate marketers ability to reach opt-in subscribers on the
back end. Google is more of a front end pop-up blocker, AOL is
more of an email blocker, while Yahoo is both. There are better
ways to stop email and web site spam. What is important is that
small business, if it is not careful with PPC could be paying
AOL, Google, and Yahoo/Overture to put them out of business.

5. Pay Per Inclusion is paying to be included in the database
of a search engine or Internet directory. Presently it is free
to be included in the Google search engine. You just need a link
to your site from a few other sites already in the Google
database and your site will be spidered in many cases. Recently
it has been announced Yahoo will charge a fee to update your new
content into their search engine database. From what I
understand if you are already listed in Yahoo its all well and
good, but any new content that you put on your site will not be
indexed.

6. Search Terms (AKA Keywords or Keyword Phrases) - Search terms
and more specifically keyword phrases are words searchers put
in a search box to find information on a particular product,
service, or item. Keywords and Keyword phrases have different
tiers. For instance the top tier keyword "business" probably
receives 500,000 searches a month. But it is so general that it
would not be a good keyword for which to optimize your site.
However, the second tier Keyword phrase "small business" would
have less searches, but it is more of a targeted search. The
third tier keyword phrases are even more targeted and would be
ideal for persons to optimize their sites for although there
are less monthly searches for them.

7. Search Engine Algorithm - Algorithms are sets of rules
according to which search engines rank web pages. Figuring out
the algorithms is a major part of SEO. The thinking is that if
you understand how they calculate relevance, you can make
specific pages on your site super relevant for specific search
terms. For more on algorithms and SEO in general, please check
out http://www.searchengineplan.com .



Resource Box:
-----------------------------------------------------------------
Kamau Austin, helps small and minority business make more
money, by creating, search friendly web sites. He is the
owner of http://www.Ebizbydesign.com ,
http://www.Einfonews.com , http://www.carolsartshows.com and
the creator of the Free Search Engine Promotion Tele-course.
See the free telecourses at: http://www.SearchEngineplan.com
-----------------------------------------------------------------


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Article Title:  Lead Me On - Learn About Internet Marketing Leads
Article Author:  Mal Keenan
Article Copyright: 2004

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Lead Me On - Learn About Internet Marketing Leads
Copyright © 2004 Mal Keenan
Home Business Tips Newsletter
http://www.home-business-tips-newsletter.com/



Every business is engaged in selling something, whether a
product, service, information, or something else. And sales
usually begin with sales leads. As an offline example, new
insurance and car sales people are frequently asked to compile
lists of their friends, families, acquaintances, and so on.
This list is used then as a lead builder - something to get
the ball rolling towards that first big sale. The online world
is no different. Every for-profit web site needs a steady flow
of internet marketing leads. A big part of any online marketer's
job is to generate the leads that will ultimately be responsible
for another sale. In particular, in the highly competitive
online marketing arena, someone selling products and services
to other marketers will need a steady flow of fresh internet
marketing leads to fuel their sales.

Selling to internet marketers is a tough market segment to
compete in. New products and services are released at an amazing
rate. These new products and services are sometimes driven by
new technology, other times by changes in market conditions or
search engines, and still others are variations of existing
products. Some of these products are themselves designed to
help capture internet marketing leads!

There are several basic ways to capture new leads online. The
most commonly recommended method is to build an email list.
There's an old direct marketing axiom "The money is in the
list", and this has held true on the internet as well. Email
marketing may not work as well as it used to, due to spam
filtering, but that's not to say it's not effective. After all,
other than your time, it's free to send, and response rates for
email that does reach the intended recipients have remained
steady. The theory of this type of internet marketing leads
generation is that an email list works as the first part of a
funnel system, whereby subscribers get some incentive to sign
up for the list. It may be a free product, program, or report,
or some other incentive that will then "funnel" responsive
customers to your main products and services.

Other common lead generation techniques include using
pay-per-click (PPC) advertising, adding information about a
site, product, or service to an email signature file, and
posting and answering questions on marketing related forums.
Just think, for someone selling to other marketers, what
better free way is there to generate internet marketing leads
than posting in forums where other marketers "hang out"?

Whatever the lead generation techniques a marketer uses, the
most important thing to remember about finding internet
marketing leads is this: to be effective, they must be targeted.
This means that the leads you generate must be generally
interested in the product or service you offer. For an extreme
example, it probably wouldn't make sense to try to generate
leads for a knitting product on a site that is football-related.
The target audience of a football site isn't generally going to
be interested in knitting products.

As you begin to build your marketing-related web business, be
sure to plan a good internet marketing lead strategy from the
outset. It shouldn't be an afterthought that you'll take care
of someday - Give it a lot of consideration early on.



Resource Box:
-----------------------------------------------------------------
Mal Keenan is editor and publisher of Home Business Tips
Newsletter: http://www.home-business-tips-newsletter.com/
For a comprehensive leads package and followup system in one
visit here:  http://www.homebusinessnetworking.com
-----------------------------------------------------------------


Posted: Wed Oct 20 03:10:21 EDT 2004


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Article Title: Pay Per Click To Guarantee Targeted Traffic!


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TITLE: Pay Per Click To Guarantee Targeted Traffic!
AUTHOR: Steve Nash
EMAIL: stephen.nash@...

WORD COUNT: 927 words (60 characters wide)

SUMMARY:
Getting free traffic from search engines is getting harder
and harder these days. So now might be time to consider
getting cheap traffic instead, using pay-per-click search
engines. Only a few of the hundreds of search engines can
guarantee targeted visitors day after day, though. So this
article reveals the major pay-per-click search engines, and
briefly discusses the best ways to use this guaranteed
traffic-generation tool.

ARTICLE URL:
http://www.howipromotemywebsite.com/pay-per-click

ARTICLE AUTORESPONDER:
http://www.wise-buys.info/webmaster-articles.shtml


________________________________________

Pay Per Click To Guarantee Targeted Traffic!

       - by Steve Nash

(c) Steve Nash - All Rights reserved
     http://www.howipromotemywebsite.com
________________________________________


[Article last revised: Sep 2004]


The days of free search engine traffic are over!

(And the reign of cheap search engine traffic has begun!)

Okay, that may not be quite the case *yet*, but you really
do have to work hard (or pay someone to work hard), to even
get close to guaranteeing a top 10 position on search
engines like Google.

Pay-Per-Click search engines, however, offer the promise of
guaranteed visitors, for the keywords of your choice.

Choose to pay per click wisely!

There are literally hundreds of pay-per-click search engines
available for you to spend your money. Only a few can
guarantee targeted visitors to your site, though. I've
listed the best pay-per-click search engines below.


=> SIGN-UP WITH THESE POPULAR PAY-PER-CLICK SEARCH ENGINES

* GOOGLE ADWORDS

Google operate a highly popular pay-per-click search engine.

Called Google AdWords, results appear on the Google search
engine itself, as part of the search engine listings (right
hand side).

Results also appear as part of AOL and Yahoo!'s searches and
other major content providers. This might change soon,
though. And, with it's recent launch of Google AdSense,
Google AdWords now appear on minor, but still relevant,
content sites.

Unlike other pay-per-click search engines, Google AdWords
doesn't always list the highest bid term first (see THE
BASICS OF BIDDING below for details). In Google's words:

    'Getting great results in AdWords doesn't necessarily
    mean spending a lot either. The AdWords system rewards
    the best-performing ads.'

Verdict: Definitely consider signing-up to Google AdWords,
but learn how to make the most of your AdWords campaign
first via a suitable tutorial or learning resource.

Google AdWords - https://adwords.google.com/

* OVERTURE

Overture is the original pay-per-click search engine.
However, its popularity as a marketing tool has probably
been surpassed by the superior Google AdWords product.

Overture is also one of the most expensive, and competitive.
A quotation taken from their sign-up page:

    'A $50 initial deposit is non-refundable and will be
    applied to click-throughs or to the minimum monthly
    spend. Each account has a $20 minimum monthly spend.
    There is a minimum bid requirement of $0.10 per click-
    through.'

Overture do have tough anti-fraud measures in place - always
evolving, obviously - so there is far less chance of
receiving so-called 'bogus clicks' using Overture.

And Overture has an impressive search engine reach, with its
results found in 'Sponsored Listings' in many search
engines.

You can currently choose from Fast Track or Self Serve sign-
up options.

Verdict: If you're serious about generating targeted traffic
to your site, but less bothered about minimum (or maximum!)
bid amounts etc. then you should consider signing-up with
Overture.

Overture - http://www.overture.com
Overture UK - http://www.uk.overture.com

* ESPOTTING

Espotting is the self-proclaimed #1 pay-per-click search
engine in Europe. Its results appear on many major search
engines as well as well as thousands of relevant smaller
sites too

This is what is says at Espotting UK's sign-up page:

    'Espotting Media can help you access targeted leads from
    72% of the UK's online population... By ensuring that
    your listings appear within our top 3-5 search results,
    you will benefit from highly targeted leads from Yahoo!
    Europe, Lycos, Kelkoo and Netscape and many more. '

It offers a Gold, Silver and Bronze service depending on how
'hands-on' you want to be with your pay-per-click campaign
(and how much money you want to spend!).

Verdict: A serious contender in Europe, worth considering.

Espotting - http://www.espotting.com


=> OR VISIT THESE LINKS

There are other pay-per-click search engines worth
considering. All of the pay per click search engines listed
below have considerable reach, and can guarantee visitors to
your site (often at a much cheaper cost than Overture etc.)

o  http://www.enhance.com

o  http://www.FindWhat.com

o  http://www.kanoodle.com

o  http://www.xuppa.com/ (formerly Bay9)

o  http://www.7search.com

o  http://www.epilot.com/

o  http://www.goClick.com

o  http://www.onesearch.com

o  http://www.NetFlip.com


=> THE BASICS OF BIDDING

Using Overture as an example here, making a bid is simply a
matter of choosing the following:

* keyword
* title
* description

And as Overture recommends on its site, always repeat the
keyword in both the title and description to improve your
chances of a click. Overture also comes with a keyword
suggestion tool, available to Overture advertisers only.

Choosing your keywords, and the amount you are willing to
bid is also simple, but can take a lot of time.

This is because you need to research suitable in-demand
keywords, that cost little. Solutions to this problem
include using the paid-for version of Wordtracker - the
excellent keyword suggestion tool allows you to brainstorm
good keywords, and determine the current cost of the top 20
bids. You might also want to use bid management software.

Wordtracker
- http://www.wordtracker.com

Example of bid management software for Overture
- http://www.ppcmanagement.com/

Find more pay-per-click search engine tools and resources
(including keyword generation) here
- http://HowIPromoteMyWebsite.com/pay-per-click-tools.html


=> BUT BID CAREFULLY!

Make sure you don't spend too much money.

Clicks can add up quickly. It's probably worth investing in
some kind of bid management software, or at least worth
using the in-built bid management provided by search engines
like Overture.

Remember, you ONLY want your prospective customers to click.
And you must know the value of your visitor! (A rough guide:
Value = average earnings / average unique visitors .)

Try and make sure that the cost of a click never exceeds
this 'value' of a visitor.

One successful strategy is to bid low on many listings.


=> READ MORE...

You can find out a great deal more about pay-per-click
search engines from this excellent resource.

- http://www.PayPerClickSearchEngines.com/

And the online version of this article contains a variety
of sign-up offers for some of the search engines listed, as
well as details of Google AdWords learning resources, and
some useful pay-per-click search engine tools
- http://howipromotemywebsite.com/pay-per-click


     C Copyright 2002-2004 Steve M Nash. All Rights Reserved.

___________________________________________________________

STEVE M NASH is the author of the ebook: '3 Super-Tips To
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Article Title:  Why T-Shirts are Better Than PPC
Article Author:  Bill Broadbent
Article Copyright: 2004

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Why T-Shirts are Better Than PPC
Copyright © 2004 Bill Broadbent
T-ShirtKing.com, LLC
http://www.t-shirtking.com



Many people are spending the cost of a good t-shirt just to
get a few clicks.

For as little as $3.50 to $5.00, you can get a white cotton
t-shirt with your ad on it.

A good t-shirt can do a lot for your company.

The person you give the shirt to will be greatly impacted by
your message. They'll feel a true connection to your company.
They will become a valuable spokesperson willing to endorse
your company to anyone that asks.

Their immediate friends and family will be inundated with
ad impressions every day the t-shirt is worn. Inquiries and
curiosities will be answered by the t-shirt wearer - a true
believer, an unpaid salesperson for your company.

In addition, hundreds, and even thousands of people, will be
exposed to your ad during the normal course of the day when
your company sponsor is proudly wearing your t-shirt.

And, talk about added value! The way you give away your t-shirts
can be very creative and make your new sponsor feel great about
getting the t-shirts. Using contests, drawings or as gifts of
appreciation, these are just a few ways to use the t-shirts to
your advantage by making your new sponsor feel good about being
chosen to receive a free t-shirt.

Good T-Shirts can last years, even a decade or two in some cases.
Your investment in this type of advertising does not expire when
your visitor clicks away from your site to surf others. It lasts
for years and affects many people intimately. It's a great
advertising medium.

To get the best value in buying t-shirts, post your project here
and get bids from multiple manufacturers to produce it for you.

http://www.CustomT-Shirts.Info

Create a cool t-shirt and people will seek you out and ask for
your advertisement.

That's powerful advertising.



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by Bill Broadbent
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Posted: Tue Sep 14 20:05:45 EDT 2004


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Article Title:  Profiting from Terrible Keyword Supply and Demand Ratios
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Profiting from Terrible Keyword Supply and Demand Ratios
Copyright © 2004 Brian Kindsvater
Nichex
http://nichex.com



One of the recent fads is to search for keywords and niches based
on an R/S Ratio.  The 'R' is the number of websites found with
that keyword as reported by a search engine search (the supply),
and the 'S' is the number of searches on that keyword (the
demand).


Here is How This Works

In fantasy land the number of searches would be 100,000 and the
number of websites would be 1 (your website), resulting in an R/S
ratio of .00001.

In reality, the number of found websites is about 1,000,000 and
the number of searches is 10,000, resulting in an R/S ratio of
100.

Theoretically, the lower the ratio the better, which is why
numerous marketers suggest that low R/S ratios be searched for
and then targeted.  Keywords with high R/S ratios are immediately
discarded.


Why the R/S Ratio is Meaningless

Theoretically, the ratio works, but now let us get back to the
real world.  If you are ignoring keywords or niches with high
ratios you are missing highly profitable markets.

The number of websites reported as the 'supply' is usually
meaningless.  This is why the ratio does not work if it is based
on the number of computer generated results.  So Google says it
found 10,000,000 other websites with your keyword.  Hope is not
lost.  You are not competing against 10 million websites.  Hardly
any of the websites will have anything to do with your target
market.


Compare the following:

Example 1

Search results  - 100,000
Searches - 10,000
R/S Ratio - 10

Example 2

Search results - 5,000,000
Searches - 100,000
R/S Ratio - 50


Which example is potentially more profitable?

You have no way of knowing!  If you automatically fail to
consider Example 2 in your marketing efforts because it has a
much higher ratio you may have made the wrong decision and
discarded 100,000 potential customers.

You need to actually review the websites listed in the search
results to see what value they hold.  This is important.  The
'supply' side of the equation that needs to be evaluated is not
the number of websites containing your keyword, but the number of
websites that are actual competitors.

If the top websites are giving away your information for free,
like government sites, then maybe it is time to find a different
keyword to target.

But more likely you will see only a few, or maybe a few dozen
websites that actually provide meaningful content or products
that compete against you.  Instead of a theoretical 5,000,000
websites, in reality there may only be 50 - or less.

The R/S ratio analysis is also primarily only important for
natural search engine results.  Through pay-per-click programs
you can jump your website to the top of the search engine results
page, and your competition for PPC keywords will be even less.
Sometimes it will be nonexistent.

You also need to remember that a high R/S ratio in Google may not
be high in Yahoo, 7Search, or another search engine.  Similarly,
keywords for which bidding competition is fierce on Google may be
wide-open in Overture.

As a result, do not be quick to disregard an entire keyword
market due to your initial evaluation that the keyword has a
terrible supply and demand ratio.  Dig a little.  Review the
actual search engine results and act as a potential customer to
better assess what the real competition is.  Compare different
search engines, and evaluate different PPC programs.  This extra
effort will often unveil profitable markets that your
competitors, using a flawed analysis, will neglect.



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Brian Kindsvater has been marketing online since 1994.  Brian
shares research about niche products, free and useful marketing
resources, and valuable articles at the exclusive membership site
http://nichex.com.  Brian Kindsvater's legal articles can be
found at http://lawzilla.com
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Profiting from Terrible Keyword Supply and Demand Ratios
© 2004 by Brian Kindsvater
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