This Content Distribution Group is owned and managed by:
http://thePhantomWriters.com

You can submit your content here, provided you follow the
thePhantomWriters Article Distribution Email Groups Guidelines:
http://thephantomwriters.com/x.pl/tpw/info/groups/index.html


If you want to skip this page and go directly to the link that
serves your particular purposes, here are the direct links:

Ezine and Newsletter Publishers:
--------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/publishers.html

Webmasters:
-----------
http://thephantomwriters.com/x.pl/tpw/info/groups/webmasters.html

Writers:
--------
http://thephantomwriters.com/x.pl/tpw/info/groups/writers.html

Competing Article Distribution Services:
----------------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/competition.html


If you have been banned from any of our email distribution
groups, go here to find out how to resolve the matter and
reinstate your ability to use our free resources:
http://thephantomwriters.com/x.pl/tpw/info/groups/reset.html


These Rules and Notes found here will apply to All of the
Article Distribution Email Groups That We Own and Manage:
http://thephantomwriters.com/x.pl/tpw/info/groups/management.html


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We provide Content Distribution Resources on the internet as
a public service to the writing community. These resources are
made available to individuals. We do not allow our resources to
be used by competing Content Distribution Services or users of
Content Distribution Software, without prior written permission
to do so.

If you would like to inquire about being exempted from our rules,
you may contact us by using the Contact Form on our website:
http://thephantomwriters.com/x.pl/tpw/info/contact/index.html


If you need help putting your content into circulation, we
might be able to help. Feel free to learn more about our
Article/Content Distribution Services at our website:
http://thephantomwriters.com/x.pl/tpw/index.html

If you need help on creating content for the promotion of your
online business, we can help you on that regard as well. For
more information, please visit:
http://thephantomwriters.com/x.pl/tpw/info/ghost-writing/purchase.html



Thank you for taking the time to read this information.


Bill Platt - Owner
http://thePhantomWriters.com
List Owner of this group.

This Content Distribution Group is owned and managed by:
http://thePhantomWriters.com

You can submit your content here, provided you follow the
thePhantomWriters Article Distribution Email Groups Guidelines:
http://thephantomwriters.com/x.pl/tpw/info/groups/index.html


If you want to skip this page and go directly to the link that
serves your particular purposes, here are the direct links:

Ezine and Newsletter Publishers:
--------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/publishers.html

Webmasters:
-----------
http://thephantomwriters.com/x.pl/tpw/info/groups/webmasters.html

Writers:
--------
http://thephantomwriters.com/x.pl/tpw/info/groups/writers.html

Competing Article Distribution Services:
----------------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/competition.html


If you have been banned from any of our email distribution
groups, go here to find out how to resolve the matter and
reinstate your ability to use our free resources:
http://thephantomwriters.com/x.pl/tpw/info/groups/reset.html


These Rules and Notes found here will apply to All of the
Article Distribution Email Groups That We Own and Manage:
http://thephantomwriters.com/x.pl/tpw/info/groups/management.html


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We provide Content Distribution Resources on the internet as
a public service to the writing community. These resources are
made available to individuals. We do not allow our resources to
be used by competing Content Distribution Services or users of
Content Distribution Software, without prior written permission
to do so.

If you would like to inquire about being exempted from our rules,
you may contact us by using the Contact Form on our website:
http://thephantomwriters.com/x.pl/tpw/info/contact/index.html


If you need help putting your content into circulation, we
might be able to help. Feel free to learn more about our
Article/Content Distribution Services at our website:
http://thephantomwriters.com/x.pl/tpw/index.html

If you need help on creating content for the promotion of your
online business, we can help you on that regard as well. For
more information, please visit:
http://thephantomwriters.com/x.pl/tpw/info/ghost-writing/purchase.html



Thank you for taking the time to read this information.


Bill Platt - Owner
http://thePhantomWriters.com
List Owner of this group.

This Content Distribution Group is owned and managed by:
http://thePhantomWriters.com

You can submit your content here, provided you follow the
thePhantomWriters Article Distribution Email Groups Guidelines:
http://thephantomwriters.com/x.pl/tpw/info/groups/index.html


If you want to skip this page and go directly to the link that
serves your particular purposes, here are the direct links:

Ezine and Newsletter Publishers:
--------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/publishers.html

Webmasters:
-----------
http://thephantomwriters.com/x.pl/tpw/info/groups/webmasters.html

Writers:
--------
http://thephantomwriters.com/x.pl/tpw/info/groups/writers.html

Competing Article Distribution Services:
----------------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/competition.html


If you have been banned from any of our email distribution
groups, go here to find out how to resolve the matter and
reinstate your ability to use our free resources:
http://thephantomwriters.com/x.pl/tpw/info/groups/reset.html


These Rules and Notes found here will apply to All of the
Article Distribution Email Groups That We Own and Manage:
http://thephantomwriters.com/x.pl/tpw/info/groups/management.html


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We provide Content Distribution Resources on the internet as
a public service to the writing community. These resources are
made available to individuals. We do not allow our resources to
be used by competing Content Distribution Services or users of
Content Distribution Software, without prior written permission
to do so.

If you would like to inquire about being exempted from our rules,
you may contact us by using the Contact Form on our website:
http://thephantomwriters.com/x.pl/tpw/info/contact/index.html


If you need help putting your content into circulation, we
might be able to help. Feel free to learn more about our
Article/Content Distribution Services at our website:
http://thephantomwriters.com/x.pl/tpw/index.html

If you need help on creating content for the promotion of your
online business, we can help you on that regard as well. For
more information, please visit:
http://thephantomwriters.com/x.pl/tpw/info/ghost-writing/purchase.html



Thank you for taking the time to read this information.


Bill Platt - Owner
http://thePhantomWriters.com
List Owner of this group.

Free-Reprint Article Written by: Bill Platt
See Terms of Reprint Below.


*****************************************************************
*
* This email is being delivered directly to members of the group:
*
*    ppcse-reprint-articles@yahoogroups.com
*
*****************************************************************


We have moved our TERMS OF REPRINT to the end of the article.
Be certain to read our TERMS OF REPRINT and honor our TERMS
OF REPRINT when you use this article. Thank you.

This article has been distributed by:
http://Article-Distribution.com

Helpful Link:
   The Digital Millennium Copyright Act - Overview
   http://www.gseis.ucla.edu/iclp/dmca1.htm

---------------------------------------------------------------------

Article Title:
==============

Who Else Wants to Know How-To Write an Effective Advertisement?

Article Description:
====================

Webmasters struggle everyday with the question of how they should

advertise their website. There are so many advertising venues; it

is hard to know which is the right venue or the right combination

of advertising venues.


Additional Article Information:
===============================

1431 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2007-11-09 10:12:00

Written By:     Bill Platt
Copyright:      2006-2007
Contact Email:  mailto:comments@...


Bill Platt's Picture URL:
    http://thephantomwriters.com/x-images/bill_platt_80x105b.jpg

For more free-reprint articles by Bill Platt, please visit:
http://www.thePhantomWriters.com/recent/author/bill-platt.html


=============================================
Special Notice For Publishers and Webmasters:
=============================================

If you use this article on your website or in your ezine,
We Want To Know About It. Use the following URL to let
us know where you have used this article, and we will
include a link to your website on thePhantomWriters.com:

http://thephantomwriters.com/notify.php?id=2981&p=load


HTML Copy-and-Paste and TEXT Copy-and-Paste
Versions Of Article Are Available at:
http://thePhantomWriters.com/free_content/db/p/how-to-write-effective-advertisem\
ents.shtml#get_code

---------------------------------------------------------------------

Who Else Wants to Know How-To Write an Effective Advertisement?
Copyright (c) 2006-2007 Bill Platt
the Phantom Writers
http://thePhantomWriters.com



Webmasters struggle everyday with the question of how they should
advertise their website. There are so many advertising venues; it
is hard to know which is the right venue or the right combination
of advertising venues.

The answer to this question is actually simple. The right venues
are the ones that allow you to earn enough sales from the
placement of your advertisement to make a profit. Your
advertisement should earn more money for you than it cost for you
to buy the advertisement.


Choose Your Words Carefully

"If it takes a lot of words to say what you have in mind - give
it more thought." --- Dennis Roth

With advertising of any type, you must learn to choose your words
carefully.

Most online advertising is in the form of a classified ad. With a
newspaper, you can choose any size of advertisement to
communicate your message to readers. The newspaper charges you
based on the number of words in your classified ad.

Online, you don't get the option of buying additional words.
Instead, you buy an ad, and the publisher tells you how many
words or characters you are allowed to use in your advertisement.

Here is how the different search advertising options break down:

ExactSeek.com through the ISEDN.org network:
Headline Length: 30 characters
Description: 100 characters

Google Adwords through Google.com:
Headline Length: 25 characters
Description first line: 35 characters
Description second line: 35 characters

Overture.com through the Yahoo network:
Headline Length: 40 characters
Description: 190 characters


As you can see from these numbers, you generally do not have that
much space to tell your story so you need to select words that
best tell your story, using as few words as possible.

Most products or services cannot be sold in just a few words so
your goal should be to get people to your website and let your
website do the selling.

On your website, you can tell your story in the way it needs to
be told. Your website can also answer all of the questions that
the reader might have about your products or services.


Choosing The Right Formula For Your Advertising

In your own mind, you might think that people need to know all of
your credentials. But, advertising should not be viewed as a
"brag fest". People do not care what you have done; they only
care about what you can do for them.

So tell them how you can help them and give them a reason to
visit your website for more information.

If you understand why your customers buy your products and
services, then you can answer their questions and help them solve
any problem they might have.

If you can solve their problems, they will buy what you are
selling.


Pre-Qualify Your Visitors

If you are engaged in PPC (Pay-Per-Click) advertising, you
definitely need to pre-qualify your visitors in your advertising.
Why pay for people to visit your website if they are not likely
to buy what you are selling?

If you are engaged in selling wholesale products to retailers,
why would you want to pay for visitors people whose sole
intention is to buy one of what you are selling at retail prices?
You wouldn't, would you?

Provide enough detail in your advertisement to help people make
an informed judgement as to whether you can actually help them
accomplish what they want to accomplish.

Give your prospect enough information to skip your advertisement,
if he or she will not benefit from your offer.

Even if you are using other types of advertising like pay-for-
inclusion, you will still want to pre-qualify your visitors,
because if you don't, it will skew your website conversion
numbers. Too many unqualified visitors to your website might give
you the erroneous idea that your sales copy is not performing as
well as it should.


Use Power Words In Your Advertising

"Let thy speech be short, comprehending much in a few words." ---
Aprocrypha

Copywriters are always talking about "power words" or "power
phrases". These are word combinations that influence the reader
to take an action.

One example of using power words in your copy is to substitute
the word "children" for the word "kids". Parents are more
influenced by the reference to children than they are by the
reference to kids.

"Guaranteed" is another power word. It gives your reader an added
incentive to buy what you are selling. Prospects take comfort in
the idea that if they discover later that they have made a bad
decision, they can always get their money back.

"Proven" is another power word. It tells your reader that you can
back up what you are saying with "proof". Your prospect can see
"scientific" or empirical "evidence" that you are telling the
"truth". These are more power words for the person who is paying
attention.

Power words attract attention, spur reader curiosity and  compel
readers to take the action that you want them to take.


Pay More Attention To Your Headline

The 25 to 40 characters that are available to you for your
headline are the most important part of your advertisement, hands
down.

On most websites, the headline is in bold print. The truth is
your prospect will not see your description at all, if their
attention is not captured first by your headline.

"Speak properly, and in as few words as you can, but always
plainly; for the end of speech is not ostentation, but to be
understood." --- William Penn


Test and Track Your Results

If you do not take the time or effort to track your advertising,
you will never know what is, or is not, working for you.

Set up different landing pages for your ads to determine which
ads are producing results and which ads are failing to deliver on
their promise.

This one step will save you more money than you can imagine. It
will allow you to dump the dogs and build upon your successes.


Shades Of Gray

Ad tracking will enable you to pinpoint the effect of the
slightest changes in wording and presentation.

Changing one word in your headline or description could make the
difference between selling one unit and selling 500 units, but
without a tracking system that might never be apparent.

Let's compare two headlines:

* Read Our Wealth Tips,

* Read Our Wealth Secrets.

Which of these two headlines is more compelling to you?

Do you see how much of a difference one word can make in your
copy?

Play around with your copy to find text that is more likely to
compel your reader to visit your website.

The words you use in your copy can make all of the difference in
the world.


Stand Above Your Competition

The PPC advertising companies are going to hate me for telling
you this, but you don't need top placement in their search
advertising results, if your ad is written better than the ads of
your competitors.

The company with the most compelling headline is going to draw
the attention of the reader. It's not uncommon for the
advertisement in position five or six to get the click because of
a compelling headline and an attention grabbing description.

Fortunately for you, most of your competitors probably do not
understand how to write an effective advertisement. This will
allow you to quickly jump to the head of the class without
spending more money for those higher spots in the PPC bidding
process.


Start Small and Take Care With Your Advertising Budget

When you are testing new advertising copy, you should start
small. You don't want to spend $1 a click in a pay-per-click
advertising venue, using an advertisement that hasn't been tested
or proven successful. To do otherwise is a waste of valuable
resources.

Google Adwords ( http://adwords.google.com ) and Yahoo's Overture
( http://www.overture.com ) systems both require you to start
your bidding at five cents a click.

At http://www.7search.com , you can buy advertising for as little
as one cent per click.

At http://www.ExactSeek.com, the founding member of the ISEDN
(http://www.ISEDN.org), you can build an ad around a specific
keyword phrase for as little as $12 per quarter or $36 per year.
Your ad is then displayed through more than 200 ISEDN member
websites.


After You Have Mastered The Art Of Advertising...

After you have mastered the art and science of advertising, you
will learn the most important lesson of all.

All venues can produce exceptional results, if you have written a
compelling and effective advertisement.

When you write effective advertising copy, you will be able to
convert anyone's traffic into sales.





---------------------------------------------------------------------
Bill Platt has been involved with article marketing since 1999,
and as the owner of http://www.thePhantomWriters.com since 2001.
His Byte-Sized Marketing Tips blog is a combination of his random
marketing thoughts and articles from some of the most brilliant
online marketers: http://byte-sized-marketing.blogspot.com


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/p/how-to-write-effective-advertisem\
ents.shtml#get_code



.....................................

TERMS OF REPRINT - Publication Rules
(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Bill Platt can be reached at:
   comments@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
   mailto:comments@...



.....................................

If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool:  http://thephantomwriters.com/link-builder.pl



=====================================================================

ABOUT THIS ARTICLE SUBMISSION

http://thePhantomWriters.com is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by Bill Platt of Stillwater, Oklahoma USA.

The content of this article is solely the property
and opinion of its author, Bill Platt
http://thePhantomWriters.com



---------------------------------------------------------------------
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
---------------------------------------------------------------------

This Content Distribution Group is owned and managed by:
http://thePhantomWriters.com

You can submit your content here, provided you follow the
thePhantomWriters Article Distribution Email Groups Guidelines:
http://thephantomwriters.com/x.pl/tpw/info/groups/index.html


If you want to skip this page and go directly to the link that
serves your particular purposes, here are the direct links:

Ezine and Newsletter Publishers:
--------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/publishers.html

Webmasters:
-----------
http://thephantomwriters.com/x.pl/tpw/info/groups/webmasters.html

Writers:
--------
http://thephantomwriters.com/x.pl/tpw/info/groups/writers.html

Competing Article Distribution Services:
----------------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/competition.html


If you have been banned from any of our email distribution
groups, go here to find out how to resolve the matter and
reinstate your ability to use our free resources:
http://thephantomwriters.com/x.pl/tpw/info/groups/reset.html


These Rules and Notes found here will apply to All of the
Article Distribution Email Groups That We Own and Manage:
http://thephantomwriters.com/x.pl/tpw/info/groups/management.html


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We provide Content Distribution Resources on the internet as
a public service to the writing community. These resources are
made available to individuals. We do not allow our resources to
be used by competing Content Distribution Services or users of
Content Distribution Software, without prior written permission
to do so.

If you would like to inquire about being exempted from our rules,
you may contact us by using the Contact Form on our website:
http://thephantomwriters.com/x.pl/tpw/info/contact/index.html


If you need help putting your content into circulation, we
might be able to help. Feel free to learn more about our
Article/Content Distribution Services at our website:
http://thephantomwriters.com/x.pl/tpw/index.html

If you need help on creating content for the promotion of your
online business, we can help you on that regard as well. For
more information, please visit:
http://thephantomwriters.com/x.pl/tpw/info/ghost-writing/purchase.html



Thank you for taking the time to read this information.


Bill Platt - Owner
http://thePhantomWriters.com
List Owner of this group.

Free-Reprint Article Written by: Willie Crawford
See Terms of Reprint Below.


*****************************************************************
*
* This email is being delivered directly to members of the group:
*
*    ppcse-reprint-articles@yahoogroups.com
*
*****************************************************************


We have moved our TERMS OF REPRINT to the end of the article.
Be certain to read our TERMS OF REPRINT and honor our TERMS
OF REPRINT when you use this article. Thank you.

This article has been distributed by:
http://Article-Distribution.com

Helpful Link:
   The Digital Millennium Copyright Act - Overview
   http://www.gseis.ucla.edu/iclp/dmca1.htm

---------------------------------------------------------------------

Article Title:
==============

Why I'm NOT 'The King Of Pay Per Clicks'

Article Description:
====================

When something works, why change it. When something isn't
working, it's insane NOT to change it. Just that simple
observation, properly responded to, will make  you an online
success. Now, it's time for you to do it!


Additional Article Information:
===============================

1147 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2007-10-11 11:36:00

Written By:     Willie Crawford
Copyright:      2007
Contact Email:  mailto:willie@...



For more free-reprint articles by Willie Crawford, please visit:
http://www.thePhantomWriters.com/recent/author/willie-crawford.html


=============================================
Special Notice For Publishers and Webmasters:
=============================================

If you use this article on your website or in your ezine,
We Want To Know About It. Use the following URL to let
us know where you have used this article, and we will
include a link to your website on thePhantomWriters.com:

http://thephantomwriters.com/notify.php?id=5314&p=load


HTML Copy-and-Paste and TEXT Copy-and-Paste
Versions Of Article Are Available at:
http://thePhantomWriters.com/free_content/db/c/king-pay-per-clicks.shtml#get_cod\
e

---------------------------------------------------------------------

Why I'm NOT 'The King Of Pay Per Clicks'
Copyright (c) 2007 Willie Crawford
Willie Crawford Incorporated
http://WillieCrawford.com/ezine.html



Back in the Spring of 2003, I was at Joel Christopher's Master
List Builder Workshop. Marlon Sanders was up speaking. We had
never formally met, but Marlon had obviously read some of the
things that I'd written on using pay per click advertising.

Back then, I was heavily into pay per click advertising, and had
even done TWO teleseminars with my friend Marty Foley on the
topic. We called the teleseminars "Master The Pay Per Clicks."
We recorded the teleseminars and sold those recordings for a long
time. I still use the recordings from those teleseminars a few
places because much of the information is timeless. Marty and I
taught a lot of testing and tracking. What has changed most since
then is primarily the rules and policies at the pay per clicks...
and which search engines are the most important. We taught solid
basics back then, and they still work.

Anyway, as Marlon was doing his presentation, he spotted me in
the audience, and used what I did as a simple, proven model of
generating a steady flow of traffic to your website and
converting it to sales.

Back then, for every $1 that I invested in pay per click traffic,
I generated $7 in profit. Not a bad return on investment!

Marlon referred to me as "The King Of Pay Per Clicks" and asked
me a few basic questions. I answered them, and Marlon proved his
points.

Actually, one of the points that I heard Marlon make that day was
"Whatever they're buying, I'm Selling!" The lesson that I
learned from Marlon there was, sell the items that your customers
are looking for rather than what you'd like to sell them.

In that same presentation, Marlon yelled, "Dead Ducks Don't
Quack!" I understood his message there to be, if people aren't
buying a product, then stop wasting your time and effort trying
to sell it to them. People KNOW what they want.

Just those two statements made that entire weekend worth the
13-hour drive from Florida to San Antonio. I drove because I
wanted to use the drive time as time to listen to a course that I
had recently purchased. I did listen to the audio tapes in that
course all the way to, and from, San Antonio... completely
absorbing the course in the process.

I absorbed and later applied what Marlon taught during that
fateful presentation. I applied what I learned during that time
spent in "Automobile U" ... the 26 hours driving back and forth
between San Antonio. Both learning experiences shifted my think
in major ways.

Later that year, Ramon Williamson coached me and provided me with
a lot of much needed direction. When I mentioned to him that
Marlon had dubbed me as "The King Of Pay Per Clicks," he asked
if I really wanted to be "pigeon holed" by that title.


Ramon asked me to clarify what "I" wanted to be known for on
the Internet marketing landscape. Back then, I decided that I
really wanted to be a coach and a mentor. That's what I still
get the greatest joy from doing online.

So, while I did leverage the fact that an "Internet marketing
icon" had dubbed me "The King Of Pay Per Clicks," I also took
Ramon's advice to heart and distanced myself from the label.

Today, as back then, I realize that without traffic to your
website, your web business CANNOT be successful. You simply need
visitors to a webpage who, upon arriving, take the desired
action.

Since the need for website traffic is so CRITICAL, back in 2003 I
purchased the domain name "Website Traffic PhD."  I had no idea
what I was going to do with that domain, but I KNEW that not
having enough website traffic was what "pained" most
webmasters, and that if I could show them how to get an unlimited
stream of website traffic, I had a product that they would trip
over themselves to get.

Marty Foley and I did discuss creating a joint product that would
be an "encyclopedia" of proven methods of generating website
traffic. Perhaps because I still hadn't learned enough back
then, I didn't tackle a job that I didn't feel totally
qualified for.

I did nothing with that domain, and even allowed the name to
expire, but later re-registered it.

Back in December 2002, I first met John Reese at a seminar at
Hawks Cay, down in The Florida Keys. That was at the same seminar
where I first met Ramon Williamson and Marty Foley. Ramon, Marty
and I all gave presentations.

As time progressed, I got to know John better, and he and Ramon
attended the very first seminar that I hosted. Ramon spoke, and
John totally riveted attendees during conversations held in the
back of the room during breaks (and at meals).

John demonstrated his marketing savvy when in March of 2004, he
conducted his sell-out, $4500 per seat, seminar on website
traffic tactics. John leveraged that seminar into his Traffic
Secrets Course, which made him $1 million in under a DAY! John
validated for me that REALLY studying traffic generation, and
then teaching others how to generate website traffics was an
excellent use of my time.

Between 1996 and today (11 years) I have studied just about every
website traffic generation tactic imaginable. Over time, I
learned which ones worked consistently "for  me" (long-term)
and which ones required the least expense and effort.

Today, after sifting through what must be over 100 possible
traffic generation tactics, I have just a few core tactics that I
use and teach. I even have my "Top 10 Best Free Traffic
Generation Techniques." Those are THE techniques that worked for
me yesterday, and will work for me tomorrow, without my having to
struggle staying up with the latest search engine tricks.

I'd rather go fishing, or spend time playing with my grandchild,
than spend countless hours chasing after the latest, usually very
short-lived, search engine tricks.

This strategy is so powerful, that on one site that I recently
setup and promoted using my "Top 10 Free Traffic Generation
Techniques" I generated over 1 million visitors in under 60
days. Needless to say, the site is a success, and will earn me a
nice income stream for a very long time. I like that model...
build a website, plug in free traffic, make minor adjustments,
and let the site make you money :-)

In case you missed why I'm no longer "The King Of Pay Per
Clicks," it's because it takes too much struggle! I prefer the
long-term, very effective traffic generation tactics that I
share with friends at:  http://x-factortraffic.com/

When something works, why change it. When something isn't
working, it's insane NOT to change it. Just that simple
observation, properly responded to, will make  you an online
success. Now, it's time for you to do it!




---------------------------------------------------------------------
Willie Crawford has been teaching others uncomplicated methods
of building successful online businesses since 1996. Today, he
does most of his teaching inside an exclusive membership site
filled with other experts dedicated to uncovering the truth
about how to succeed online. Join Willie and dozens of other
"old-timers" at: http://TheInternetMarketingInnerCircle.com


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/c/king-pay-per-clicks.shtml#get_cod\
e



.....................................

TERMS OF REPRINT - Publication Rules
(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Willie Crawford can be reached at:
   willie@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
   mailto:willie@...



.....................................

If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool:  http://thephantomwriters.com/link-builder.pl



=====================================================================

ABOUT THIS ARTICLE SUBMISSION

http://thePhantomWriters.com is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by Bill Platt of Stillwater, Oklahoma USA.

The content of this article is solely the property
and opinion of its author, Willie Crawford
http://WillieCrawford.com/ezine.html



---------------------------------------------------------------------
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
---------------------------------------------------------------------

This Content Distribution Group is owned and managed by:
http://thePhantomWriters.com

You can submit your content here, provided you follow the
thePhantomWriters Article Distribution Email Groups Guidelines:
http://thephantomwriters.com/x.pl/tpw/info/groups/index.html


If you want to skip this page and go directly to the link that
serves your particular purposes, here are the direct links:

Ezine and Newsletter Publishers:
--------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/publishers.html

Webmasters:
-----------
http://thephantomwriters.com/x.pl/tpw/info/groups/webmasters.html

Writers:
--------
http://thephantomwriters.com/x.pl/tpw/info/groups/writers.html

Competing Article Distribution Services:
----------------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/competition.html


If you have been banned from any of our email distribution
groups, go here to find out how to resolve the matter and
reinstate your ability to use our free resources:
http://thephantomwriters.com/x.pl/tpw/info/groups/reset.html


These Rules and Notes found here will apply to All of the
Article Distribution Email Groups That We Own and Manage:
http://thephantomwriters.com/x.pl/tpw/info/groups/management.html


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We provide Content Distribution Resources on the internet as
a public service to the writing community. These resources are
made available to individuals. We do not allow our resources to
be used by competing Content Distribution Services or users of
Content Distribution Software, without prior written permission
to do so.

If you would like to inquire about being exempted from our rules,
you may contact us by using the Contact Form on our website:
http://thephantomwriters.com/x.pl/tpw/info/contact/index.html


If you need help putting your content into circulation, we
might be able to help. Feel free to learn more about our
Article/Content Distribution Services at our website:
http://thephantomwriters.com/x.pl/tpw/index.html

If you need help on creating content for the promotion of your
online business, we can help you on that regard as well. For
more information, please visit:
http://thephantomwriters.com/x.pl/tpw/info/ghost-writing/purchase.html



Thank you for taking the time to read this information.


Bill Platt - Owner
http://thePhantomWriters.com
List Owner of this group.

This Content Distribution Group is owned and managed by:
http://thePhantomWriters.com

You can submit your content here, provided you follow the
thePhantomWriters Article Distribution Email Groups Guidelines:
http://thephantomwriters.com/x.pl/tpw/info/groups/index.html


If you want to skip this page and go directly to the link that
serves your particular purposes, here are the direct links:

Ezine and Newsletter Publishers:
--------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/publishers.html

Webmasters:
-----------
http://thephantomwriters.com/x.pl/tpw/info/groups/webmasters.html

Writers:
--------
http://thephantomwriters.com/x.pl/tpw/info/groups/writers.html

Competing Article Distribution Services:
----------------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/competition.html


If you have been banned from any of our email distribution
groups, go here to find out how to resolve the matter and
reinstate your ability to use our free resources:
http://thephantomwriters.com/x.pl/tpw/info/groups/reset.html


These Rules and Notes found here will apply to All of the
Article Distribution Email Groups That We Own and Manage:
http://thephantomwriters.com/x.pl/tpw/info/groups/management.html


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We provide Content Distribution Resources on the internet as
a public service to the writing community. These resources are
made available to individuals. We do not allow our resources to
be used by competing Content Distribution Services or users of
Content Distribution Software, without prior written permission
to do so.

If you would like to inquire about being exempted from our rules,
you may contact us by using the Contact Form on our website:
http://thephantomwriters.com/x.pl/tpw/info/contact/index.html


If you need help putting your content into circulation, we
might be able to help. Feel free to learn more about our
Article/Content Distribution Services at our website:
http://thephantomwriters.com/x.pl/tpw/index.html

If you need help on creating content for the promotion of your
online business, we can help you on that regard as well. For
more information, please visit:
http://thephantomwriters.com/x.pl/tpw/info/ghost-writing/purchase.html



Thank you for taking the time to read this information.


Bill Platt - Owner
http://thePhantomWriters.com
List Owner of this group.

This Content Distribution Group is owned and managed by:
http://thePhantomWriters.com

You can submit your content here, provided you follow the
thePhantomWriters Article Distribution Email Groups Guidelines:
http://thephantomwriters.com/x.pl/tpw/info/groups/index.html


If you want to skip this page and go directly to the link that
serves your particular purposes, here are the direct links:

Ezine and Newsletter Publishers:
--------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/publishers.html

Webmasters:
-----------
http://thephantomwriters.com/x.pl/tpw/info/groups/webmasters.html

Writers:
--------
http://thephantomwriters.com/x.pl/tpw/info/groups/writers.html

Competing Article Distribution Services:
----------------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/competition.html


If you have been banned from any of our email distribution
groups, go here to find out how to resolve the matter and
reinstate your ability to use our free resources:
http://thephantomwriters.com/x.pl/tpw/info/groups/reset.html


These Rules and Notes found here will apply to All of the
Article Distribution Email Groups That We Own and Manage:
http://thephantomwriters.com/x.pl/tpw/info/groups/management.html


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We provide Content Distribution Resources on the internet as
a public service to the writing community. These resources are
made available to individuals. We do not allow our resources to
be used by competing Content Distribution Services or users of
Content Distribution Software, without prior written permission
to do so.

If you would like to inquire about being exempted from our rules,
you may contact us by using the Contact Form on our website:
http://thephantomwriters.com/x.pl/tpw/info/contact/index.html


If you need help putting your content into circulation, we
might be able to help. Feel free to learn more about our
Article/Content Distribution Services at our website:
http://thephantomwriters.com/x.pl/tpw/index.html

If you need help on creating content for the promotion of your
online business, we can help you on that regard as well. For
more information, please visit:
http://thephantomwriters.com/x.pl/tpw/info/ghost-writing/purchase.html



Thank you for taking the time to read this information.


Bill Platt - Owner
http://thePhantomWriters.com
List Owner of this group.

This Content Distribution Group is owned and managed by:
http://thePhantomWriters.com

You can submit your content here, provided you follow the
thePhantomWriters Article Distribution Email Groups Guidelines:
http://thephantomwriters.com/x.pl/tpw/info/groups/index.html


If you want to skip this page and go directly to the link that
serves your particular purposes, here are the direct links:

Ezine and Newsletter Publishers:
--------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/publishers.html

Webmasters:
-----------
http://thephantomwriters.com/x.pl/tpw/info/groups/webmasters.html

Writers:
--------
http://thephantomwriters.com/x.pl/tpw/info/groups/writers.html

Competing Article Distribution Services:
----------------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/competition.html


If you have been banned from any of our email distribution
groups, go here to find out how to resolve the matter and
reinstate your ability to use our free resources:
http://thephantomwriters.com/x.pl/tpw/info/groups/reset.html


These Rules and Notes found here will apply to All of the
Article Distribution Email Groups That We Own and Manage:
http://thephantomwriters.com/x.pl/tpw/info/groups/management.html


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We provide Content Distribution Resources on the internet as
a public service to the writing community. These resources are
made available to individuals. We do not allow our resources to
be used by competing Content Distribution Services or users of
Content Distribution Software, without prior written permission
to do so.

If you would like to inquire about being exempted from our rules,
you may contact us by using the Contact Form on our website:
http://thephantomwriters.com/x.pl/tpw/info/contact/index.html


If you need help putting your content into circulation, we
might be able to help. Feel free to learn more about our
Article/Content Distribution Services at our website:
http://thephantomwriters.com/x.pl/tpw/index.html

If you need help on creating content for the promotion of your
online business, we can help you on that regard as well. For
more information, please visit:
http://thephantomwriters.com/x.pl/tpw/info/ghost-writing/purchase.html



Thank you for taking the time to read this information.


Bill Platt - Owner
http://thePhantomWriters.com
List Owner of this group.

This Content Distribution Group is owned and managed by:
http://thePhantomWriters.com

You can submit your content here, provided you follow the
thePhantomWriters Article Distribution Email Groups Guidelines:
http://thephantomwriters.com/x.pl/tpw/info/groups/index.html


If you want to skip this page and go directly to the link that
serves your particular purposes, here are the direct links:

Ezine and Newsletter Publishers:
--------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/publishers.html

Webmasters:
-----------
http://thephantomwriters.com/x.pl/tpw/info/groups/webmasters.html

Writers:
--------
http://thephantomwriters.com/x.pl/tpw/info/groups/writers.html

Competing Article Distribution Services:
----------------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/competition.html


If you have been banned from any of our email distribution
groups, go here to find out how to resolve the matter and
reinstate your ability to use our free resources:
http://thephantomwriters.com/x.pl/tpw/info/groups/reset.html


These Rules and Notes found here will apply to All of the
Article Distribution Email Groups That We Own and Manage:
http://thephantomwriters.com/x.pl/tpw/info/groups/management.html


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We provide Content Distribution Resources on the internet as
a public service to the writing community. These resources are
made available to individuals. We do not allow our resources to
be used by competing Content Distribution Services or users of
Content Distribution Software, without prior written permission
to do so.

If you would like to inquire about being exempted from our rules,
you may contact us by using the Contact Form on our website:
http://thephantomwriters.com/x.pl/tpw/info/contact/index.html


If you need help putting your content into circulation, we
might be able to help. Feel free to learn more about our
Article/Content Distribution Services at our website:
http://thephantomwriters.com/x.pl/tpw/index.html

If you need help on creating content for the promotion of your
online business, we can help you on that regard as well. For
more information, please visit:
http://thephantomwriters.com/x.pl/tpw/info/ghost-writing/purchase.html



Thank you for taking the time to read this information.


Bill Platt - Owner
http://thePhantomWriters.com
List Owner of this group.

This Content Distribution Group is owned and managed by:
http://thePhantomWriters.com

You can submit your content here, provided you follow the
thePhantomWriters Article Distribution Email Groups Guidelines:
http://thephantomwriters.com/x.pl/tpw/info/groups/index.html


If you want to skip this page and go directly to the link that
serves your particular purposes, here are the direct links:

Ezine and Newsletter Publishers:
--------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/publishers.html

Webmasters:
-----------
http://thephantomwriters.com/x.pl/tpw/info/groups/webmasters.html

Writers:
--------
http://thephantomwriters.com/x.pl/tpw/info/groups/writers.html

Competing Article Distribution Services:
----------------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/competition.html


If you have been banned from any of our email distribution
groups, go here to find out how to resolve the matter and
reinstate your ability to use our free resources:
http://thephantomwriters.com/x.pl/tpw/info/groups/reset.html


These Rules and Notes found here will apply to All of the
Article Distribution Email Groups That We Own and Manage:
http://thephantomwriters.com/x.pl/tpw/info/groups/management.html


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We provide Content Distribution Resources on the internet as
a public service to the writing community. These resources are
made available to individuals. We do not allow our resources to
be used by competing Content Distribution Services or users of
Content Distribution Software, without prior written permission
to do so.

If you would like to inquire about being exempted from our rules,
you may contact us by using the Contact Form on our website:
http://thephantomwriters.com/x.pl/tpw/info/contact/index.html


If you need help putting your content into circulation, we
might be able to help. Feel free to learn more about our
Article/Content Distribution Services at our website:
http://thephantomwriters.com/x.pl/tpw/index.html

If you need help on creating content for the promotion of your
online business, we can help you on that regard as well. For
more information, please visit:
http://thephantomwriters.com/x.pl/tpw/info/ghost-writing/purchase.html



Thank you for taking the time to read this information.


Bill Platt - Owner
http://thePhantomWriters.com
List Owner of this group.

This Content Distribution Group is owned and managed by:
http://thePhantomWriters.com

You can submit your content here, provided you follow the
thePhantomWriters Article Distribution Email Groups Guidelines:
http://thephantomwriters.com/x.pl/tpw/info/groups/index.html


If you want to skip this page and go directly to the link that
serves your particular purposes, here are the direct links:

Ezine and Newsletter Publishers:
--------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/publishers.html

Webmasters:
-----------
http://thephantomwriters.com/x.pl/tpw/info/groups/webmasters.html

Writers:
--------
http://thephantomwriters.com/x.pl/tpw/info/groups/writers.html

Competing Article Distribution Services:
----------------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/competition.html


If you have been banned from any of our email distribution
groups, go here to find out how to resolve the matter and
reinstate your ability to use our free resources:
http://thephantomwriters.com/x.pl/tpw/info/groups/reset.html


These Rules and Notes found here will apply to All of the
Article Distribution Email Groups That We Own and Manage:
http://thephantomwriters.com/x.pl/tpw/info/groups/management.html


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We provide Content Distribution Resources on the internet as
a public service to the writing community. These resources are
made available to individuals. We do not allow our resources to
be used by competing Content Distribution Services or users of
Content Distribution Software, without prior written permission
to do so.

If you would like to inquire about being exempted from our rules,
you may contact us by using the Contact Form on our website:
http://thephantomwriters.com/x.pl/tpw/info/contact/index.html


If you need help putting your content into circulation, we
might be able to help. Feel free to learn more about our
Article/Content Distribution Services at our website:
http://thephantomwriters.com/x.pl/tpw/index.html

If you need help on creating content for the promotion of your
online business, we can help you on that regard as well. For
more information, please visit:
http://thephantomwriters.com/x.pl/tpw/info/ghost-writing/purchase.html



Thank you for taking the time to read this information.


Bill Platt - Owner
http://thePhantomWriters.com
List Owner of this group.

This Content Distribution Group is owned and managed by:
http://thePhantomWriters.com

You can submit your content here, provided you follow the
thePhantomWriters Article Distribution Email Groups Guidelines:
http://thephantomwriters.com/x.pl/tpw/info/groups/index.html


If you want to skip this page and go directly to the link that
serves your particular purposes, here are the direct links:

Ezine and Newsletter Publishers:
--------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/publishers.html

Webmasters:
-----------
http://thephantomwriters.com/x.pl/tpw/info/groups/webmasters.html

Writers:
--------
http://thephantomwriters.com/x.pl/tpw/info/groups/writers.html

Competing Article Distribution Services:
----------------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/competition.html


If you have been banned from any of our email distribution
groups, go here to find out how to resolve the matter and
reinstate your ability to use our free resources:
http://thephantomwriters.com/x.pl/tpw/info/groups/reset.html


These Rules and Notes found here will apply to All of the
Article Distribution Email Groups That We Own and Manage:
http://thephantomwriters.com/x.pl/tpw/info/groups/management.html


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We provide Content Distribution Resources on the internet as
a public service to the writing community. These resources are
made available to individuals. We do not allow our resources to
be used by competing Content Distribution Services or users of
Content Distribution Software, without prior written permission
to do so.

If you would like to inquire about being exempted from our rules,
you may contact us by using the Contact Form on our website:
http://thephantomwriters.com/x.pl/tpw/info/contact/index.html


If you need help putting your content into circulation, we
might be able to help. Feel free to learn more about our
Article/Content Distribution Services at our website:
http://thephantomwriters.com/x.pl/tpw/index.html

If you need help on creating content for the promotion of your
online business, we can help you on that regard as well. For
more information, please visit:
http://thephantomwriters.com/x.pl/tpw/info/ghost-writing/purchase.html



Thank you for taking the time to read this information.


Bill Platt - Owner
http://thePhantomWriters.com
List Owner of this group.

This Content Distribution Group is owned and managed by:
http://thePhantomWriters.com

You can submit your content here, provided you follow the
thePhantomWriters Article Distribution Email Groups Guidelines:
http://thephantomwriters.com/x.pl/tpw/info/groups/index.html


If you want to skip this page and go directly to the link that
serves your particular purposes, here are the direct links:

Ezine and Newsletter Publishers:
--------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/publishers.html

Webmasters:
-----------
http://thephantomwriters.com/x.pl/tpw/info/groups/webmasters.html

Writers:
--------
http://thephantomwriters.com/x.pl/tpw/info/groups/writers.html

Competing Article Distribution Services:
----------------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/competition.html


If you have been banned from any of our email distribution
groups, go here to find out how to resolve the matter and
reinstate your ability to use our free resources:
http://thephantomwriters.com/x.pl/tpw/info/groups/reset.html


These Rules and Notes found here will apply to All of the
Article Distribution Email Groups That We Own and Manage:
http://thephantomwriters.com/x.pl/tpw/info/groups/management.html


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We provide Content Distribution Resources on the internet as
a public service to the writing community. These resources are
made available to individuals. We do not allow our resources to
be used by competing Content Distribution Services or users of
Content Distribution Software, without prior written permission
to do so.

If you would like to inquire about being exempted from our rules,
you may contact us by using the Contact Form on our website:
http://thephantomwriters.com/x.pl/tpw/info/contact/index.html


If you need help putting your content into circulation, we
might be able to help. Feel free to learn more about our
Article/Content Distribution Services at our website:
http://thephantomwriters.com/x.pl/tpw/index.html

If you need help on creating content for the promotion of your
online business, we can help you on that regard as well. For
more information, please visit:
http://thephantomwriters.com/x.pl/tpw/info/ghost-writing/purchase.html



Thank you for taking the time to read this information.


Bill Platt - Owner
http://thePhantomWriters.com
List Owner of this group.

Free-Reprint Article Written by: Mel Strocen
See Terms of Reprint Below.


*****************************************************************
*
* This email is being delivered directly to members of the group:
*
*    ppcse-reprint-articles@yahoogroups.com
*
*****************************************************************


We have moved our TERMS OF REPRINT to the end of the article.
Be certain to read our TERMS OF REPRINT and honor our TERMS
OF REPRINT when you use this article. Thank you.

This article has been distributed by:
http://Article-Distribution.com

Helpful Link:
   The Digital Millennium Copyright Act - Overview
   http://www.gseis.ucla.edu/iclp/dmca1.htm

---------------------------------------------------------------------

Article Title:
==============

The State of Search Engine Advertising: Reality and Alternatives

Article Description:
====================

The herd mentality never fails to amaze me. When the
pay-per-click concept was first pioneered in 1997-98 by GoTo.com
(now Yahoo! Search Marketing), it was years before the model was
widely accepted. GoTo virtually created the market for
pay-for-performance search single-handedly and redefined how
businesses market online while other search engines sat on their
collective hands. Then, when it was obvious that there was "Gold
in Them Thar (PPC) Hills" hundreds of search engines entered the
PPC arena and hordes of advertisers followed suit.


Additional Article Information:
===============================

1789 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2007-01-18 11:36:00

Written By:     Mel Strocen
Copyright:      2007, All Rights Reserved
Contact Email:  mailto:info@...



For more free-reprint articles by Mel Strocen, please visit:
http://thePhantomWriters.com/free_content/d/index.shtml#Mel_Strocen


=============================================
Special Notice For Publishers and Webmasters:
=============================================

If you use this article on your website or in your ezine,
We Want To Know About It. Use the following URL to let
us know where you have used this article, and we will
include a link to your website on thePhantomWriters.com:

http://thephantomwriters.com/notify.php?id=4245&p=load


HTML Copy-and-Paste and TEXT Copy-and-Paste
Versions Of Article Are Available at:
http://thePhantomWriters.com/free_content/db/s/state-of-search-advertising.shtml\
#get_code

---------------------------------------------------------------------

The State of Search Engine Advertising: Reality and Alternatives
Copyright (c) 2007 Mel Strocen, All Rights Reserved
Jayde Online Network
http://www.exactseek.com/



The herd mentality never fails to amaze me. When the
pay-per-click concept was first pioneered in 1997-98 by GoTo.com
(now Yahoo! Search Marketing), it was years before the model was
widely accepted. GoTo virtually created the market for
pay-for-performance search single-handedly and redefined how
businesses market online while other search engines sat on their
collective hands. Then, when it was obvious that there was "Gold
in Them Thar (PPC) Hills" hundreds of search engines entered the
PPC arena and hordes of advertisers followed suit.

As a search engine advertising model, pay-per-click was, and is,
brilliant in its simplicity. In theory, it is a perfect way to
bill advertisers based on consumer interest in their
advertisements. Unfortunately, in real life money can bring
out the worst in human, and business, nature. In today's search
engine reality, pay-per-click should be on its last legs. But,
as anyone with a knowledge of the search engine industry knows
that simply isn't the case.

Let's first examine the main reasons why advertisers should be
abandoning PPC in droves:

1. Cost

According to the Fathom Online Keyword Price Index
(http://www.fathomonline.com/120506.html), the average keyword
price paid by online advertisers reversed a downward trend and
increased 16.5% percent to $1.48 in the third quarter of 2006,
up from a $1.43 per click at the end of 2005.

That's one report. Another compiled by Click Forensics
(http://www.eadp.org/index.php?q=node/14525)
concluded that the average pay-per-click search-term cost was
$4.51 across retail, financial services, health and fitness,
technology and entertainment advertising. Whatever the average
cost, it's too high for most small to medium-sized businesses.

More stats and information on PPC trends (conflicting or
otherwise) can be found at the links below:

SEM Services: Trends and Predictions
(http://www.buzzle.com/editorials/8-17-2006-105774.asp)

DoubleClick Performics 50 Search Trend Report Q1 2006
(http://www.doubleclick.com/us/knowledge_central/
documents/trend_reports/dc_search_q106.pdf)

Advertisers Cutting Google AdWords Spending With Surge of
Keyword Prices (http://searchengineland.com/070108-154101.php)

2. Click Fraud

You gotta love stats. In researching this article, click fraud
was cited as running anywhere from a low of 2.0% to a high of
35% - a range guaranteed to put a smile on the faces of
government flunkies that like to boggle the public with reams
of out-of-context figures. Since stats can be massaged to
support just about any argument, I won't bore you with a list
of supporting links.

If you're interested, just do a search on "Click Fraud
percentages" or "35% Click Fraud" and review at your leisure.

3. No Accountability

PPC engines bill without providing any backup as to the origin
of the clicks received. It's the "trust us" philosophy of
business. Hey, if you're not savvy enough to look for, or
find, fraud, then obviously there wasn't any. Why would you
think otherwise?

Not all advertisers, however, are content to accept the "trust
us" approach to customer relations. Expect more suits like last
year's class action suit against Google.

Google Agrees To $90 Million Settlement In Class Action Lawsuit
Over Click Fraud
(http://blog.searchenginewatch.com/blog/060308-152034)

Click Fraud Concerns Hound Google
(http://abcnews.go.com/Technology/wireStory?id=1934655)

Of the three reasons noted above, the first and third are known
to any PPC advertiser and the second is widely ignored. Why?
Because many advertisers would prefer to believe that the big
PPC players are doing their best to monitor and control the
click fraud problem. And, of course, they believe this because
companies that make billions of dollars from PPC ads have no
vested interest in padding their bottom line and making their
investors happy. Also, there's the fact that the Internet is
immune to scams and rip-offs. Plus, as we all know, history has
shown that industries and companies that police themselves are
above reproach.

Is this the world we live in? Remember Enron and WorldCom?
In the real world, the equation reads as follows:

          Money + No Accountability = YouRippedOff

But to be fair, not all advertisers turn a blind eye to the
threat of click-fraud. The sad fact is that most are either
unaware there is a problem or are ignorant of the extent of the
problem. These advertisers simply do not have the technical know
how to investigate click fraud as it applies to them or to
determine how it affects them - by which I mean how much money
they are losing.

Generally, this group is impressed with numbers. If they receive
hundreds of clicks per day on a PPC ad, they are in click heaven.
The same group is especially enamoured with all things Google.
All other advertising models are measured against Google's
AdWords and AdSense programs and found wanting. The problem is
that only God and Google really know where their clicks and
impressions come from, but why worry since both subscribe to
"Do No Evil".

So, how bad is click fraud? Worse than you think and worse than
has been reported and, if you've missed what has been reported,
the links below provide an overview:

1/ The Sausage Manifesto
By Jeffry K. Rohrs, December 18, 2006
http://www.sausagemanifesto.com/the-sausage-manifesto/

2/ New Click Fraud Allegations, With a Twist
By Kevin Newcomb | December 8, 2006,
http://www.clickz.com/showPage.html?page=3624150

3/ The Silent Epidemic of Botnets
By Jim Hedger, December 6, 2006
http://www.sitepronews.com/archives/2006/dec/6.html

4/ The Vanishing Click-Fraud Case
By Ben Elgin, December 4, 2006/
http://businessweek.com/technology/content/dec2006/
tc20061204_923336.htm?chan=technology_technology+index+page_more+of+today%27s+to\
p+stories

5/ A True 2nd Tier PPC Click Fraud Story
By Carsten Cumbrowski, November 15, 2006
http://www.searchenginejournal.com/?p=3996

6/ Click Fraud The Dark Side of Online Advertising
Business Week Magazine October 2, 2006
http://www.businessweek.com/magazine/content/06_40/b4003001.htm

7/ Google, Yahoo Click Fraud Audits: When Will Advertisers Demand Them?
By Donna Bogatin, August 25th, 2006 ZDNet
http://blogs.zdnet.com/micro-markets/?p=381

8/ Yahoo Used in SpyWare Click Fraud Scheme
By Jim Hedger, Tuesday, April 04, 2006
http://news.stepforth.com/blog/2006/04/yahoo-used-in-spyware-click-fraud.php

Still not convinced? then, listen to the following interview
with the CEO of AIT Inc. Clarence Briggs who was one of the
lead plaintiffs in last year's Google class action suit:

http://www.webmasterradio.fm/breakingstory.php

These stories should serve as a wake up call to any thinking
person that a large number of clicks don't necessarily equate
to sales or money well spent. And, if you think click fraud is
just part of the cost of doing business, then there are thousands
of scam artists out there who are ready to be your best friend.

Can the PCC industry be saved? Not without accountability from
the major players. In any other industry if you paid for
something - say 100 widgets - you would expect to get 100
widgets. If you received 60 widgets, you would want to know
what happened to the other 40. And, if the supplier said,
"trust me, I sent a 100", you would demand proof.

Even when there are external and independent monitoring agencies
working on behalf of consumers and investors, fraud occurs, as in
the case of WorldCom and Enron. When an industry polices itself
- well, you figure it out.

So, if pay-per-click is a poor choice for your advertising
dollars because of rising costs, fraud and lack of industry
accountability, what are the alternatives?

1. Organic SEO (Search Engine Optimization): The blanket term
used to describe the unpaid, algorithm-driven search results of
a search engine, and the methodologies used to achieve such
website rankings.
(Source: http://www.mediumblue.com/newsletters/organic-seo.html)

Entails a learning curve to become knowlegeable in accepted
SEO techniques but worth the time and effort given that it's
generally accepted that around 80%-90% of all traffic to websites
originates from search engines. If time is money to you, hire a
reputable SEO consultant. Use the savings from the money you
would have spent on a PPC campaign.

2. Paid Inclusion: Refers to the payment of a one-time
fee for placement of a website listing within a search engine's
paid or organic search results. Not as popular an advertising
model as it once was (read not as much money in it for search
engines) but could be poised to make a comeback.

This model used to be the main revenue generator for a number
of search engines with Inktomi being the best known proponent.
Advertisers would pay an annual fee to appear in Inktomi's
search results as well as the results of other engines powered
by Inktomi. The hook was frequent crawling (every 48 hours)
which allowed webmasters to see the results of their SEO efforts
quickly.

Paid inclusion hasn't died, but it has morphed with variations
still being offered by Yahoo! and other engines. Probably, the
most interesting variation was launched about 18 months ago by
ExactSeek.com and the ISEDN (Independent Search Engine &
Directory Network). In a nutshell, the ISEDN offers a hybrid
advertising model which offers rotating top 10 site listing
exposure across a growing network of smaller search engines as
well as web, blog and article directories (currently, there are
260 ISEDN members) for flat fee rates. Pricing is based on time
rather than keyword bidding. Buying a single ad listing for 3
months costs $12 and $36 for 12 months. The model is simple and
affordable, offering all of the advantages of the PPC model
without any of the drawbacks. More details at:

http://www.exactseek.com/featured_listings.html

3. Cost Per Action: From an advertiser's perspective, this could
be the ideal advertising model since the advertiser would only
pay for an ad when a specific action had occurred such as a sale
or a registration. Back in June of 2006, there were several
reports that Google was testing a version of its AdWords product
using the CPA model. (http://www.clickz.com/showPage.html?page=3615476).
Not much has been heard since. The CPA model is widely used in
the affiliate and lead generation industries, but don't hold your
breath waiting for wholesale adoption by the search engines.

4. Pay-Per-Percentage: Put forward by Microsoft as a solution
to both click and impression fraud. Below is a quote from a
Microsoft research paper:

"In this system, an advertiser picks a keyword, e.g. "cameras"
and purchases, perhaps through bidding, a certain percentage of
all impressions for that keyword. For instance, an advertiser
might pay $1.00 to MSN Search. In return, the advertiser might
receive 10% of all impressions for "camera" for 1 week. What
does this mean? It means that for 1 week, one out of ten times
that someone searches for the word "camera", they will see the
ad."

You can read the full abstract for an in-depth explanation.
(http://research.microsoft.com/~joshuago/percentageworkshop-final.pdf)

The Microsoft PPP advertising model was proposed, perhaps not
coincidentally, around the same time Google was testing the CPA
model. Again, not much has been heard since then.

Will any of the above alternatives dethrone PPC? Time will tell.
Which brings us back full circle to the herd mentality. If and
when the advertiser herd twigs to the fact that PPC is a hype
driven industry with very little substance and begins to move to
a new advertising model, expect PPC engines to shift advertising
gears faster than you can say "Who wants to stay a billionaire".




---------------------------------------------------------------------
Mel Strocen is CEO of the Jayde Online Network of websites and
founder of the Independent Search Engine & Directory Network.
The Jayde network is comprised of more than 20 websites,
including ExactSeek.com (http://www.exactseek.com),
SiteProNews.com (http://www.sitepronews.com),
SEO-News.com (http://seo-news.com), and
GoArticles.com (http://www.goarticles.com).


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/s/state-of-search-advertising.shtml\
#get_code



.....................................

TERMS OF REPRINT - Publication Rules
(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Mel Strocen can be reached at:
   info@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
   mailto:info@...



.....................................

If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool:  http://thephantomwriters.com/link-builder.pl



=====================================================================

ABOUT THIS ARTICLE SUBMISSION

http://thePhantomWriters.com is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by Bill Platt of Stillwater, Oklahoma USA.

The content of this article is solely the property
and opinion of its author, Mel Strocen
http://www.exactseek.com/



---------------------------------------------------------------------
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
---------------------------------------------------------------------

Free-Reprint Article Written by: Bill Platt
See Terms of Reprint Below.


*****************************************************************
*
* This email is being delivered directly to members of the group:
*
*    ppcse-reprint-articles@yahoogroups.com
*
*****************************************************************


We have moved our TERMS OF REPRINT to the end of the article.
Be certain to read our TERMS OF REPRINT and honor our TERMS
OF REPRINT when you use this article. Thank you.

This article has been distributed by:
http://Article-Distribution.com

Helpful Link:
   The Digital Millennium Copyright Act - Overview
   http://www.gseis.ucla.edu/iclp/dmca1.htm

---------------------------------------------------------------------

Article Title:
==============

A Hard Look at PPC, Click Fraud and the Alternatives

Article Description:
====================

Just a few years ago, pay-per-click search engine advertising
seemed like it was the answer to the prayers of webmasters vying
for search traffic. Given the increasingly competitive nature of
PPC advertising and spiralling costs, many small- to medium-
sized businesses have begun to question that wisdom. With click
fraud running at 25% and click costs for certain keywords hitting
$50 a click, advertisers are looking for other solutions.


Additional Article Information:
===============================

1268 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2007-01-08 10:01:00

Written By:     Bill Platt
Copyright:      2006-2007
Contact Email:  mailto:comments@...


Bill Platt's Picture URL:
    http://thephantomwriters.com/x-images/bill_platt_80x105b.jpg

For more free-reprint articles by Bill Platt, please visit:
http://thePhantomWriters.com/free_content/d/index.shtml#Bill_Platt


=============================================
Special Notice For Publishers and Webmasters:
=============================================

If you use this article on your website or in your ezine,
We Want To Know About It. Use the following URL to let
us know where you have used this article, and we will
include a link to your website on thePhantomWriters.com:

http://thephantomwriters.com/notify.php?id=2881&p=load


HTML Copy-and-Paste and TEXT Copy-and-Paste
Versions Of Article Are Available at:
http://thePhantomWriters.com/free_content/db/p/hard-look-at-click-fraud.shtml#ge\
t_code

---------------------------------------------------------------------

A Hard Look at PPC, Click Fraud and the Alternatives
Copyright (c) 2006-2007 Bill Platt
the Phantom Writers
http://thePhantomWriters.com



With the creation of the Overture and Google Adwords systems,
many webmasters believed they had finally hit the mother lode. It
was no longer necessary for small online businesses to invest
large amounts of money into Search Engine Optimization (SEO)
services to gain high search rankings in the natural search
results.

Even webmasters committed to SEO campaigns began to realize its
fleeting nature. Given frequent search engine algorithm changes,
optimizing a website was no guarantee that in 6 months or less it
wouldn't be back to square one and page twenty of the search
results.


PAY-PER-CLICK SEARCH ENGINE (PPCSE) PLACEMENT

With the advent of the PPCSE model created by Overture, and
followed by Google Adwords, webmasters felt like they had finally
found the level playing field that everyone talks about. Hiring a
SEO company was no longer necessary to crack the top search
engine results. A Page One placement could be purchased and often
for far less than the cost of a SEO company's services.

Webmasters discovered that they could get traffic to their
website for as little as one cent per click.

Pay-per-click, however, has evolved over the last 5 years and not
to the benefit of most webmasters. Although five cents is
currently the average starting bid price at most major search
engines, many sought after keyword terms can cost as much as $30
- $50 per click. Given the increasingly competitive nature of PPC
advertising and spiralling costs, many small- to medium- sized
businesses today might be better served hiring a good SEO company
to search optimize their websites.


WHO IS CLICKING YOUR PAY-PER-CLICK LINKS?

There are four types of people who click on pay-per-click ads.
Knowing who these people are helps explain why experts keep
telling us that 20% to 25% of all clicks on PPC listings are
"fraudulent clicks".

Personality Type #1: True-Blue Prospects

These are the people for whom you have placed your pay-per-click
ads. They see your advertisement; they like what they see; and
they click your link to see if you can actually serve their
needs.

Personality Type #2: Accidental Clickers

Every once in a while, even my finger misfires, and I click an
advertisement that I did not intend on clicking. My first thought
is usually, "Oh no...", and my first action is to find the back
button.

I didn't mean to cost that person money by clicking his
advertisement... but I did. It was an accident. Now, the
advertiser has to pay for my mistake. That bites.

Personality Type #3: Jealous Competitors

I would like to think that all of my, and your, competitors are
fine, upstanding people. And most of them are. But, there are
some who are not, and they click on pay-per-click links just to
be spiteful or just to cost their business rivals a few dollars.

Believe it or not, a good percentage of "fraudulent clicks" are
believed to be clicks perpetrated by people against their
competitors.

Personality Type #4: True-Blue Fraudsters

Not that long ago pay-per-click providers realized that there was
tremendous opportunity in offering small website owners a method
for cashing in on their limited traffic.

Today, a webmaster can go to any number of pay-per-click
services, add a small piece of code to a webpage and start
serving paid advertising the same day. Webmasters thus become
revenue share partners with the PPC provider, splitting revenues
with the PPC provider for each click.

Ethical webmasters, of course, put the needs of their advertisers
first and focus on putting eyeballs on their website so that
visitors can click on the advertising links.

But, the word "ethical" doesn't exist in the vocabulary of
some webmasters. These are the "true-blue fraudsters" who
believe in making "revenue at any cost... no matter who might be
hurt by their actions." They devise schemes to have their own
ads clicked in order to drive up their revenue share.

These webmasters, although a minority, are responsible for the
vast majority of fraudulent clicks. And, they are the same people
that should be taken out behind the barn, for a good
old-fashioned flogging --- one lashing for each stolen dollar
would be fine with me.


THE UNSEEN COSTS OF THE PAY-PER-CLICK SEARCH GAME

If the experts are correct in estimating that 25% of all clicks
are fraudulent, then you are paying out 33% more than you should
have to pay to get your business.

If you are converting PPCSE clicks-to-sales at a rate of $20 per
transaction, then you should be aware that your actual conversion
rate for non-PPCSE advertising would cost you an average of $15
per transaction. By escaping the pay-per-click search engine
model, you could in effect make an additional $5 per transaction
by cutting the fraud out of your marketing budget.

Personally, I would rather not pay the pay-per-click mafia the $5
a transaction that they are exacting against pay-per-click
advertisers.


WHERE MY ADVERTISING MONEY WORKS BEST

I have always gained the best bang for my buck with
pay-for-placement advertising. In a nutshell, I pay a monthly,
quarterly or yearly fee to have my advertising seen on various
websites. Banner advertising is always an option, but text links
provide better click-through rates (CTR's).

At any one time, you can find links to my websites on dozens of
other websites.

Here are a few examples of pay-for-placement, often referred to
as "paid inclusion", advertising networks:

ISEDN.org Network:
( http://www.ISEDN.org )

The Independent Search Engine and Directory Network (powered by
ExactSeek.com) is comprised of more than 200 specialty search
engines, search directories and article directories. Through
their system, you can buy quarterly or yearly top ten exposure
(http://www.exactseek.com/featured_listings.html) for specific
keyword phrases which are then shown through the ISEDN's 200
plus member websites. Their network claims to show paid inclusion
ads 150 million times per month.

Pricing starts at $4 per month per keyword phrase and goes down
according to the number of keyword phrases purchased. Quarterly
and yearly rates for one keyword phrase are $12 and $36,
respectively.


BraveNet.com Home Page Featured Advertiser Listing:
http://www.adbrite.com/mb/commerce/purchase_form.php?zone_id=8181
4

BraveNet is the number one provider of free web tools in the
world and through their AdBrite sales page you can purchase a 30
day text advertisement at the bottom of the Bravenet home page
for $1500 or a 3 month advertisement for $3500. According to the
Bravenet Media Kit (
http://www.bravenetmedianetwork.com/mediakit.php ), their network
serves 500 million page views per month.


ColdFront Network:
( http://www.coldfront.net/index.php/content/view/100/50/ )

ColdFront serves the Massive Multiplayer Online Role-Playing
Games (MMORPG) communities. With 150,000 unique visits and 12
million page views per month, they provide real advertising
value, if your target market happens to be in this area. Paid
inclusion can be purchased for $250 to $350 per month.


WHO LEFT THE BARN DOOR OPEN?

We put locks and deadbolts on our doors. In some localities, we
put bars on our windows. We keep our valuables in safes. We keep
our cars locked when we are not in them. We are a nation obsessed
with protecting our valuables.

And yet, when we advertise our online businesses, we seem to be
willing to let PPCSE providers steal 25% of our advertising
budget? It boggles the mind.

Personally, I am done with PPCSE companies until they can assure
me that my advertising dollars are protected from click fraud.

I have always relied on my own search engine optimization skills
to strengthen my natural search results. And frankly, I am pretty
good at it.

And, to supplement my own SEO efforts and organic search result
placement sucesses, or lack thereof, paid inclusion currently
offers me the best value for my money.




---------------------------------------------------------------------
Bill Platt is the owner of http://thePhantomWriters.com
Article Distribution Service. Through his system, you
can have your Free Reprint Articles sent to thousands of
publishers and webmasters looking for good quality content.
If you need someone to write articles for you, Bill's writers
can create interesting articles on most any topic. If you
would like to talk to Bill personally about his services,
you can reach him from 9:30am to 6pm CST at: (405) 780-7327.


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/p/hard-look-at-click-fraud.shtml#ge\
t_code



.....................................

TERMS OF REPRINT - Publication Rules
(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Bill Platt can be reached at:
   comments@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
   mailto:comments@...



.....................................

If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool:  http://thephantomwriters.com/link-builder.pl



=====================================================================

ABOUT THIS ARTICLE SUBMISSION

http://thePhantomWriters.com is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by Bill Platt of Stillwater, Oklahoma USA.

The content of this article is solely the property
and opinion of its author, Bill Platt
http://thePhantomWriters.com



---------------------------------------------------------------------
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
---------------------------------------------------------------------

This Content Distribution Group is owned and managed by:
http://thePhantomWriters.com

You can submit your content here, provided you follow the
thePhantomWriters Article Distribution Email Groups Guidelines:
http://thephantomwriters.com/x.pl/tpw/info/groups/index.html


If you want to skip this page and go directly to the link that
serves your particular purposes, here are the direct links:

Ezine and Newsletter Publishers:
--------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/publishers.html

Webmasters:
-----------
http://thephantomwriters.com/x.pl/tpw/info/groups/webmasters.html

Writers:
--------
http://thephantomwriters.com/x.pl/tpw/info/groups/writers.html

Competing Article Distribution Services:
----------------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/competition.html


If you have been banned from any of our email distribution
groups, go here to find out how to resolve the matter and
reinstate your ability to use our free resources:
http://thephantomwriters.com/x.pl/tpw/info/groups/reset.html


These Rules and Notes found here will apply to All of the
Article Distribution Email Groups That We Own and Manage:
http://thephantomwriters.com/x.pl/tpw/info/groups/management.html


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We provide Content Distribution Resources on the internet as
a public service to the writing community. These resources are
made available to individuals. We do not allow our resources to
be used by competing Content Distribution Services or users of
Content Distribution Software, without prior written permission
to do so.

If you would like to inquire about being exempted from our rules,
you may contact us by using the Contact Form on our website:
http://thephantomwriters.com/x.pl/tpw/info/contact/index.html


If you need help putting your content into circulation, we
might be able to help. Feel free to learn more about our
Article/Content Distribution Services at our website:
http://thephantomwriters.com/x.pl/tpw/index.html

If you need help on creating content for the promotion of your
online business, we can help you on that regard as well. For
more information, please visit:
http://thephantomwriters.com/x.pl/tpw/info/ghost-writing/purchase.html



Thank you for taking the time to read this information.


Bill Platt - Owner
http://thePhantomWriters.com
List Owner of this group.

Free-Reprint Article Written by: Kim Roach
See Terms of Reprint Below.


*****************************************************************
*
* This email is being delivered directly to members of the group:
*
*    ppcse-reprint-articles@yahoogroups.com
*
*****************************************************************


We have moved our TERMS OF REPRINT to the end of the article.
Be certain to read our TERMS OF REPRINT and honor our TERMS
OF REPRINT when you use this article. Thank you.

This article has been distributed by:
http://Article-Distribution.com

Helpful Link:
   The Digital Millennium Copyright Act - Overview
   http://www.gseis.ucla.edu/iclp/dmca1.htm

---------------------------------------------------------------------

Article Title:
==============

7 Online Marketing Tools for the Smart Webmaster

Article Description:
====================

As an online marketer, it's hard to wade through all of the
misleading information that is running rampant on the Internet.
Who do you trust? Where do you go for the very best information
in online marketing? Well, this article was written to answer
those very questions.


Additional Article Information:
===============================

1144 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-12-06 10:24:00

Written By:     Kim Roach
Copyright:      2006, All Rights Reserved
Contact Email:  mailto:kim@...


Kim Roach's Picture URL:
    http://blog.sitepronews.com/uploads/kimr.gif

For more free-reprint articles by Kim Roach, please visit:
http://thePhantomWriters.com/free_content/d/index.shtml#Kim_Roach


=============================================
Special Notice For Publishers and Webmasters:
=============================================

If you use this article on your website or in your ezine,
We Want To Know About It. Use the following URL to let
us know where you have used this article, and we will
include a link to your website on thePhantomWriters.com:

http://thephantomwriters.com/notify.php?id=4007&p=load


HTML Copy-and-Paste and TEXT Copy-and-Paste
Versions Of Article Are Available at:
http://thePhantomWriters.com/free_content/db/r/7-online-marketing-tools.shtml#ge\
t_code

---------------------------------------------------------------------

7 Online Marketing Tools for the Smart Webmaster
Copyright (c) 2006 Kim Roach, All Rights Reserved
SEO-News
http://www.seo-news.com



As an online marketer, it's hard to wade through all of the
misleading information that is running rampant on the Internet.
Who do you trust? Where do you go for the very best information
in online marketing? Well, this article was written to answer
those very questions. Below I have outlined 7 tools that can
be used to increase your marketing knowledge, improve your
website, increase your website's traffic, and even save time.
Hope you enjoy!

1. Make Your Site Sell

The first of these tools comes from Ken Envoy, who has released
his bestselling internet marketing book to the public for free.
With 100,000+ copies sold, Make Your Site Sell! 2002 can now be
downloaded free of charge.

This internet marketing bible has timeless information to
improve your online business and increase your traffic. Because
it was created in 2002, some of the information is a bit dated,
but if you skip the search engine info, Envoy's book is a gem
from front to back.

This is the book that got me started in internet marketing and
I am forever thankful to Ken Envoy. Inside Make Your Site Sell,
you'll find the three cornerstones of building a successful
online business - developing a great product, building a site
that sells, and attracting targeted traffic to your site.

Check it out at http://myss.sitesell.com

2. Dotcomology (http://www.dotcomology.com)

Another great resource for learning about online marketing is
Dotcomology by Stone Evans. This one is a bit more up-to-date.

Inside you'll learn:

* How to increase your traffic using expired domains
* How to build and maintain your credibility online
* How to increase your profits using back-end and cross-selling
  techniques
* How to optimize your site for high rankings in the search
  engines
* How to profit with Google Adwords
* How to build a massive opt-in mailing list
* How to set up joint ventures to expand your marketing reach
  for free
* How to use press releases for free publicity and....
* How to launch a viral marketing campaign

In addition, you'll also get a number of free tools for all of
your webmaster needs.

Download this book for free at http://www.dotcomology.com

3. Website Translation

Do you know how you can multiply your content by 9 times by
expending just a few minutes of your time? Simply translate your
website into 9 other languages. There are tools out there that
make the process quick and easy.

You don't have to worry about duplicate content issues either.
It's all unique content that the search engines love. More
content equals more traffic. 64.8% of the world is surfing the
Internet in a language other than English. By translating your
website into other languages, you immediately open up a stream
of new markets and increased traffic from foreign search engines.

If you are a seasoned SEO, you'll be happy to hear that the
competition in foreign language search engines is much less
than in the English search engines.

There are a number of tools available that will enable you
to translate your website.

The first one is a Wordpress plugin called Simple Thoughts. This
plugin uses automatic machine translation to translate your blog
into eight languages - Spanish, French, German, Portuguese,
Italian, Japanese, Korean, and Chinese.

You can download this plugin at

http://blog.taragana.com/index.php/archive/angsumans-translator-
plugin-pro-for-wordpress-blogs-released/

If you're looking for a higher-end solution, I would suggest you
take a look at http://www.translationgold.com. Translation Gold
can be used on blogs as well as traditional websites to translate
your site into 9 different languages.

4. OnlyWire

Social bookmarking is a great way to increase the exposure to
your articles. However, it can also be quite time consuming.

Fortunately, there is a tool that will automate much of your
social bookmarking for you. It is called OnlyWire
(http://www.onlywire.com) and it allows you to submit links
to 17 social bookmarking sites all at one time. Simply create
an account, give your bookmark a title, type in the URL, add
tags, and send it off.

When using this tool, you must keep in mind that it is not meant
to be abused. This tool is simply a time-saving device to help
you in your social bookmarking efforts.

You must always submit quality content. In addition, you should
also share and submit other sites that you feel would provide a
great resource to these communities.

Social bookmarking is all about community. If you are not
actively involved in the community and submitting links besides
your own, then you are simply wasting your time.

However, if you spend a little bit of time to do things right,
you can reap some enormous benefits.

To find out more about OnlyWire, go to http://www.onlywire.com

5. ROR Sitemaps

Sitemaps are an important tool for making sure your site can be
completely spidered and indexed by the search engines.
Unfortunately, many of today's sitemaps are specific to one
search engine or another. Because of this, there have been a
number of Google and Yahoo sitemap generators produced in
recent years.

However, there is an alternative that presents many benefits
over today's Google and Yahoo sitemaps. In addition, these new
and improved sitemaps are readable by all search engines.

They are called ROR sitemaps (http://www.rorweb.com). They use
XML feeds to describe your web content. These sitemaps are
structured feeds that enable search engines to complement text
search with structured information to better interpret the
meaning of your site. With a ROR sitemap, search engines can
better understand your products, services, images, newsletters,
articles, podcasts, and anything else that you want to describe.

You can create your own ROR sitemap at
http://www.xml-sitemaps.com/

6. Web Templates

If you are a webmaster, then you know the importance of quality
web design. Good web design can mean the difference between a
paying customer and a confused visitor.

Fortunately, there are a few websites that are providing free,
quality templates. One of these can be found at
http://www.oswd.org, where they offer over 1,600 web designs.

Open Source Web Design is making the web a prettier place, one
template at a time. To find a professional template for your
own site, you can check out some of their favorite designs at
http://www.oswd.org/designs/favorites/ .

If you are looking for a nice blog design, you can go to
http://themes.wordpress.net, where you'll find over 800
themes, free to download.

7. Viral Marketing - PDF Generator

To start your own viral marketing campaign, I suggest that you
look at Viral Publisher (http://www.viralpublisher.com). This
free software allows you to create your own brandable PDF ebooks
and optimize them for the web. Creating your own ebook and
giving it away for free is a great way to increase your
online exposure.

You can offer your ebook to your affiliates, website visitors,
and your customers.

Because it's brandable, the user can customize the ebook with
their own affiliate links, encouraging them to pass it along
even further.

Start your own viral frenzy at http://www.viralpublisher.com




---------------------------------------------------------------------
Kim Roach is a staff writer and editor for the SiteProNews
(http://www.sitepronews.com) & SEO-News (http://www.seo-news.com)
newsletters. You can also find additional tips and news on
webmaster and SEO topics by Kim at the SiteProNews blog
(http://blog.sitepronews.com/). Kim's email is:
kim @ seo-news.com

This article may be freely distributed without modification and
provided that the copyright notice and author information remain
intact.


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/r/7-online-marketing-tools.shtml#ge\
t_code



.....................................

TERMS OF REPRINT - Publication Rules
(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Kim Roach can be reached at:
   kim@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
   mailto:kim@...



.....................................

If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool:  http://thephantomwriters.com/link-builder.pl



=====================================================================

ABOUT THIS ARTICLE SUBMISSION

http://thePhantomWriters.com is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by Bill Platt of Stillwater, Oklahoma USA.

The content of this article is solely the property
and opinion of its author, Kim Roach
http://www.seo-news.com



---------------------------------------------------------------------
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
---------------------------------------------------------------------

Free-Reprint Article Written by: Kim Roach
See Terms of Reprint Below.


*****************************************************************
*
* This email is being delivered directly to members of the group:
*
*    ppcse-reprint-articles@yahoogroups.com
*
*****************************************************************


We have moved our TERMS OF REPRINT to the end of the article.
Be certain to read our TERMS OF REPRINT and honor our TERMS
OF REPRINT when you use this article. Thank you.

This article has been distributed by:
http://Article-Distribution.com

Helpful Link:
   The Digital Millennium Copyright Act - Overview
   http://www.gseis.ucla.edu/iclp/dmca1.htm

---------------------------------------------------------------------

Article Title:
==============

Going Broke on Google Adwords?

Article Description:
====================

You've heard the stories. Click fraud has run rampant on Google,
Yahoo, and MSN. This is evidenced by the numerous law suits that
have been filed.


Additional Article Information:
===============================

1229 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-12-05 10:48:00

Written By:     Kim Roach
Copyright:      2006, All Rights Reserved
Contact Email:  mailto:kim@...


Kim Roach's Picture URL:
    http://blog.sitepronews.com/uploads/kimr.gif

For more free-reprint articles by Kim Roach, please visit:
http://thePhantomWriters.com/free_content/d/index.shtml#Kim_Roach


=============================================
Special Notice For Publishers and Webmasters:
=============================================

If you use this article on your website or in your ezine,
We Want To Know About It. Use the following URL to let
us know where you have used this article, and we will
include a link to your website on thePhantomWriters.com:

http://thephantomwriters.com/notify.php?id=4006&p=load


HTML Copy-and-Paste and TEXT Copy-and-Paste
Versions Of Article Are Available at:
http://thePhantomWriters.com/free_content/db/r/going-broke-on-adwords.shtml#get_\
code

---------------------------------------------------------------------

Going Broke on Google Adwords?
Copyright (c) 2006 Kim Roach, All Rights Reserved
SEO-News
http://www.seo-news.com



You've heard the stories. Click fraud has run rampant on
Google, Yahoo, and MSN. This is evidenced by the numerous
law suits that have been filed.

One of the most notable cases occurred this year when Google
settled their own click fraud case to the tune of 90 million
dollars (http://www.bigmouthmedia.com/live/articles/
google-vs-lanes-gifts--settling-for-better-or-f.asp/3201/).
In fact, Google and Yahoo have each settled a class action
lawsuit filed by marketers.

Click Fraud - What It Is

So, what is click fraud and how does it occur? Wikipedia
provides us with a definition:

"Click fraud occurs in pay per click online advertising when a
person, automated script, or computer program imitates a
legitimate user of a web browser clicking on an ad, for the
purpose of generating an improper charge per click. Click fraud
is the subject of some controversy and increasing litigation due
to the advertising networks being a key beneficiary of the fraud
whether they like it or not."

However, I would like to simplify this definition. Click fraud
is a crime, plain and simple. Cybercrime, however, is hard to
track. Law enforcement has only just recently started focusing
on the threat of click fraud.

Click fraud is now being targeted by some of the industry's
biggest names. This movement has both the American court and
government system involved. Business Week recently announced
(http://www.businessweek.com/magazine/content/06_40/
b4003001.htm?chan=innovation_branding_top+stories)
that major brands including Expedia.com and mortgage broker
LendingTree.com planned to go public with their disputes
over click fraud in late September.

Who can blame them? When it's your money that's going out the
door, you need to be asking questions. Unfortunately, Google
and Yahoo haven't come up with many answers.

They have certainly paid lip service, indicating that they have
systems in place to deter it, but the click fraud numbers
continue to rise.

The Threat to a Popular Advertising Model

The Interactive Advertising Bureau estimates that 20 to 35
percent of ad clicks are fraudulent. The multi-billion dollar
search industry is under attack and the problem is not going
away anytime soon.

Advertisers are being cheated and the search engines appear to
be sitting on the sidelines, leaving much of the responsibility
for detecting click fraud with advertisers, the majority of whom
lack the tools and knowledge to detect it.

The high level of click fraud has undermined advertisers'
confidence and some have even pulled their entire ad campaigns.
For small to medium-sized businesses click fraud effectively
erodes ROI, impacting the bottom line and future marketing
initiatives.

Click fraud is also the single biggest threat to companies like
Google and Yahoo, whose digital empires are largely dependent
on their advertising revenues. Google's $6 billion-a-year
advertising business is especially at risk. Despite the threat,
or maybe because of it, Google is saying little about click
fraud and the pay-per-click concept as a whole.

While Google maintains its silence, many advertisers and savvy
online entrepreneurs wonder where pay-per-click is headed. Click
fraud threatens to destroy the very business that Google thrives
on. In fact, click fraud losses have surpassed the total loss
attributed to credit card fraud in the U.S.

Do the current click fraud problems have the power to slow the
growth of pay-per-click search advertising or even bring it to
a screeching halt?

Well, that's hard to say, but the industry as a whole is
certainly being crippled by this problem. Pay-per-click may
not be the future. Many advertisers are now starting to look
at advertising options that offer an uncorrupted alternative.
Flat-fee advertising, pay-per-percentage, and pay-per-action
are all possibilities, but there is one alternative in
particular that deserves attention.

This search engine advertising model was first put forward by
ExactSeek.com (http://www.exactseek.com/featured_listings.html)
and then promoted through the ISEDN (Independent Search Engine &
Directory Network) which ExactSeek founded in June, 2005. The
model promulgated by ExactSeek and the ISEDN does not eliminate
click fraud but does eliminate the cost associated with it.

How the ISEDN Model Works

The ISEDN charges a flat fee for advertising, making click fraud
a pointless endeavor for scam artists, "paid to read" rings and
cutthroat competitors. Your competition could click on your ISEDN
listings all day long and it wouldn't cost you a single penny
more than what you originally paid.

$3-$4 provides you with an entire month's worth of advertising
across a network of 235+ search engines and web directories. If
you choose to buy in volume, you can even expect some significant
discounts.

Let's face it, pay-per-click advertising is expensive. There are
a number of companies who spend $5,000 to $10,000 per month on
paid search marketing. Competition is fierce with many keywords
costing $5 per click or more.

The problem is then compounded when you consider that 20 to 35
percent of those advertising dollars are wasted on fraudulent
clicks. Just imagine. If you are paying $1,000 dollars per
month to advertise on Google, $200 - $350 of those dollars are
wasted on click fraud.

If you want to lower your click fraud costs, you need to buy
click fraud monitoring software, which is quite pricey.
Unfortunately, few click fraud monitoring companies target
small to medium sized businesses.

The ISEDN offers an affordable alternative that charges a
one-time, flat fee. The initial cost is the only cost.

Within this unique advertising model, the sale of any keyword or
phrase is limited to 30 advertisers. Regardless of whether a
keyword term is sold 5 or 30 times, ads rotate within the SERPs
and throughout the ISEDN. The rotation ensures that every ad
appears in the top 10 search results. In the worst case scenario,
a listing would appear on the first page of results approximately
once out of every 3 searches.

Of course, you can't expect the same exposure provided by Google
or Overture. Google alone receives millions of searches per day.
However, if you are looking for a consistent return on your
investment without wasting a penny on click fraud, then the
ISEDN provides an affordable and lucrative solution.

Not to mention, the ISEDN is growing every day. An average of
3- 5 search engines are added every week. As the network
continues to grow, your ad automatically receives more exposure.

This program gives advertisers the benefit of advertising with
smaller search engines on a massive scale without the fear of
click fraud and without the hassle of managing multiple
advertising accounts. For more information on the ISEDN, visit
http://www.exactseek.com/featured_listings.html.

Summing It Up

The rules in search engine advertising are shifting and the
winners are adapting.

As for Google, Yahoo, and MSN, you can definitely expect to see
some changes being made with their paid search programs in the
near future. Cybercrime is still a crime and law enforcers are
finally starting to take these problems seriously.

The pay-per-click model is inherently flawed and must be altered
to survive. Google and the other major search engines know that
their business will be crippled if they do not adapt. The
challenge for them is how to adapt and still maintain those
multi-billion dollar bottom lines.

Fortunately, there are individuals, groups, companies and
organizations more interested in finding and providing
solutions to the problem of click fraud than in propping up
a flawed concept. Those leading the fight against click-fraud,
like the ISEDN, may never see 10 figure bottom lines like Yahoo
or Google, but the revenue they do make won't be based on
fraudulent clicks and at your expense.




---------------------------------------------------------------------
Kim Roach is a staff writer and editor for the SiteProNews
(http://www.sitepronews.com) & SEO-News (http://www.seo-news.com)
newsletters. You can also find additional tips and news on
webmaster and SEO topics by Kim at the SiteProNews blog
(http://blog.sitepronews.com/). Kim's email is:
kim @ seo-news.com

This article may be freely distributed without modification and
provided that the copyright notice and author information remain
intact.


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/r/going-broke-on-adwords.shtml#get_\
code



.....................................

TERMS OF REPRINT - Publication Rules
(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Kim Roach can be reached at:
   kim@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
   mailto:kim@...



.....................................

If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool:  http://thephantomwriters.com/link-builder.pl



=====================================================================

ABOUT THIS ARTICLE SUBMISSION

http://thePhantomWriters.com is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by Bill Platt of Stillwater, Oklahoma USA.

The content of this article is solely the property
and opinion of its author, Kim Roach
http://www.seo-news.com



---------------------------------------------------------------------
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
---------------------------------------------------------------------

This Content Distribution Group is owned and managed by:
http://thePhantomWriters.com

You can submit your content here, provided you follow the
thePhantomWriters Article Distribution Email Groups Guidelines:
http://thephantomwriters.com/x.pl/tpw/info/groups/index.html


If you want to skip this page and go directly to the link that
serves your particular purposes, here are the direct links:

Ezine and Newsletter Publishers:
--------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/publishers.html

Webmasters:
-----------
http://thephantomwriters.com/x.pl/tpw/info/groups/webmasters.html

Writers:
--------
http://thephantomwriters.com/x.pl/tpw/info/groups/writers.html

Competing Article Distribution Services:
----------------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/competition.html


If you have been banned from any of our email distribution
groups, go here to find out how to resolve the matter and
reinstate your ability to use our free resources:
http://thephantomwriters.com/x.pl/tpw/info/groups/reset.html


These Rules and Notes found here will apply to All of the
Article Distribution Email Groups That We Own and Manage:
http://thephantomwriters.com/x.pl/tpw/info/groups/management.html


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We provide Content Distribution Resources on the internet as
a public service to the writing community. These resources are
made available to individuals. We do not allow our resources to
be used by competing Content Distribution Services or users of
Content Distribution Software, without prior written permission
to do so.

If you would like to inquire about being exempted from our rules,
you may contact us by using the Contact Form on our website:
http://thephantomwriters.com/x.pl/tpw/info/contact/index.html


If you need help putting your content into circulation, we
might be able to help. Feel free to learn more about our
Article/Content Distribution Services at our website:
http://thephantomwriters.com/x.pl/tpw/index.html

If you need help on creating content for the promotion of your
online business, we can help you on that regard as well. For
more information, please visit:
http://thephantomwriters.com/x.pl/tpw/info/ghost-writing/purchase.html



Thank you for taking the time to read this information.


Bill Platt - Owner
http://thePhantomWriters.com
List Owner of this group.

Free-Reprint Article Written by: Ramon Sanchez
See Terms of Reprint Below.


*****************************************************************
*
* This email is being delivered directly to members of the group:
*
*    ppcse-reprint-articles@yahoogroups.com
*
*****************************************************************


We have moved our TERMS OF REPRINT to the end of the article.
Be certain to read our TERMS OF REPRINT and honor our TERMS
OF REPRINT when you use this article. Thank you.

This article has been distributed by:
http://Article-Distribution.com

Helpful Link:
   The Digital Millennium Copyright Act - Overview
   http://www.gseis.ucla.edu/iclp/dmca1.htm

---------------------------------------------------------------------

Article Title:
==============

3rd Edtion New Ground In Online Money-Making Strategies

Article Description:
====================

In his highly sought-after third edition, fully beefed up,
updated with the latest techniques and expanded to include even
more money-making AdSense techniques than ever before, Comm gives
us the architecture and toolbox every to-be online entrepreneur
and Internet Marketer requires to truly prosper.


Additional Article Information:
===============================

376 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-11-09 17:36:00

Written By:     Ramon Sanchez
Copyright:      2006, All Rights Reserved
Contact Email:  mailto:articles@...



For more free-reprint articles by Ramon Sanchez, please visit:
http://thePhantomWriters.com/free_content/d/index.shtml#Ramon_Sanchez


=============================================
Special Notice For Publishers and Webmasters:
=============================================

If you use this article on your website or in your ezine,
We Want To Know About It. Use the following URL to let
us know where you have used this article, and we will
include a link to your website on thePhantomWriters.com:

http://thephantomwriters.com/notify.php?id=3893&p=load


HTML Copy-and-Paste and TEXT Copy-and-Paste
Versions Of Article Are Available at:
http://thePhantomWriters.com/free_content/db/s/3rd-edtion-new-ground.shtml#get_c\
ode

---------------------------------------------------------------------

3rd Edtion New Ground In Online Money-Making Strategies
Copyright (c) 2006 Vasrue.com, All Rights Reserved
Written by: Ramon Sanchez
http://www.Vasrue.com




Joel Comm, the Internet Marketing guru, has developed and refined
one of today's most well-known and revolutionary industry books,
'What Google Never Told You About: Making Money with AdSense'.
In his highly sought-after third edition, fully beefed up,
updated with the latest techniques and expanded to include even
more money-making AdSense techniques than ever before, Comm gives
us the architecture and toolbox every to-be online entrepreneur
and Internet Marketer requires to truly prosper.

He begins his book with the basics, a refresher course for more
experienced AdSense users and an outstanding core foundation for
those just beginning. He speaks clearly and understandably,
avoiding highly technical jargon and defining terms in the books
comprehensive glossary. He explores techniques anyone can use to
launch an unlimited stream of cash with no money down, no
experience, no inventory and minimal time investment.

Readers acquire a thorough understanding of website development,
profitable domain naming, web hosting, content creation and
search engine optimization. In his book, Comm also demystifies
the lucrative world of blogging and how anyone can use this new
medium to make money working from their home, office or abroad.
He explains, in easy to understand language, the secrets to
profits, what makes some websites sell and others falter right
down to fine details like the colors and link locations on a
page.

In addition to offering guidance on what you should do, Comm also
explores frequent pitfalls and mistakes both new AdSense users
and seasoned professionals need to know. He discloses the biggest
(and often costly) mistakes AdSense publishers fall into, along
with practical ways to avoid them. His techniques, followed
step-by-step, can help anyone earn significant advertising
revenue online.

Comm leaves some of the most powerful information geared toward
established AdSense Internet Marketers for his chapter on
troubleshooting. This chapter dispels the myths and sheds light
on common obstacles faced in ad publishing. Through years of
experience, Comm is able to rectify why publishers might be
getting low revenues, traffic levels, clickthrough rates and
click prices. He shows why too many public service ads may be
running through your ad stream and why ads may have a low
relevance to your page. Each chapter, page and lesson is powerful
as a whole or individually as a reference.





---------------------------------------------------------------------
Ramon Sanchez, is a professional writer and Internet Marketing
enthusiast. He's actively worked in the industry for nearly
a decade. To find out more about or purchase Joel Comm's
completely updated and expanded 2006 edition visit
http://www.vasrue.com/dt/t.php?id=182 today!
Copyright (c) 2006 Vasrue.com. All Rights Reserved


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/s/3rd-edtion-new-ground.shtml#get_c\
ode



.....................................

TERMS OF REPRINT - Publication Rules
(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Ramon Sanchez can be reached at:
   articles@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
   mailto:articles@...



.....................................

If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool:  http://thephantomwriters.com/link-builder.pl



=====================================================================

ABOUT THIS ARTICLE SUBMISSION

http://thePhantomWriters.com is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by Bill Platt of Stillwater, Oklahoma USA.

The content of this article is solely the property
and opinion of its author, Ramon Sanchez
http://www.Vasrue.com



---------------------------------------------------------------------
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
---------------------------------------------------------------------

This Content Distribution Group is owned and managed by:
http://thePhantomWriters.com

You can submit your content here, provided you follow the
thePhantomWriters Article Distribution Email Groups Guidelines:
http://thephantomwriters.com/x.pl/tpw/info/groups/index.html


If you want to skip this page and go directly to the link that
serves your particular purposes, here are the direct links:

Ezine and Newsletter Publishers:
--------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/publishers.html

Webmasters:
-----------
http://thephantomwriters.com/x.pl/tpw/info/groups/webmasters.html

Writers:
--------
http://thephantomwriters.com/x.pl/tpw/info/groups/writers.html

Competing Article Distribution Services:
----------------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/competition.html


If you have been banned from any of our email distribution
groups, go here to find out how to resolve the matter and
reinstate your ability to use our free resources:
http://thephantomwriters.com/x.pl/tpw/info/groups/reset.html


These Rules and Notes found here will apply to All of the
Article Distribution Email Groups That We Own and Manage:
http://thephantomwriters.com/x.pl/tpw/info/groups/management.html


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We provide Content Distribution Resources on the internet as
a public service to the writing community. These resources are
made available to individuals. We do not allow our resources to
be used by competing Content Distribution Services or users of
Content Distribution Software, without prior written permission
to do so.

If you would like to inquire about being exempted from our rules,
you may contact us by using the Contact Form on our website:
http://thephantomwriters.com/x.pl/tpw/info/contact/index.html


If you need help putting your content into circulation, we
might be able to help. Feel free to learn more about our
Article/Content Distribution Services at our website:
http://thephantomwriters.com/x.pl/tpw/index.html

If you need help on creating content for the promotion of your
online business, we can help you on that regard as well. For
more information, please visit:
http://thephantomwriters.com/x.pl/tpw/info/ghost-writing/purchase.html



Thank you for taking the time to read this information.


Bill Platt - Owner
http://thePhantomWriters.com
List Owner of this group.

Free-Reprint Article Written by: Jim Corkern
See Terms of Reprint Below.


*****************************************************************
*
* This email is being delivered directly to members of the group:
*
*    ppcse-reprint-articles@yahoogroups.com
*
*****************************************************************


We have moved our TERMS OF REPRINT to the end of the article.
Be certain to read our TERMS OF REPRINT and honor our TERMS
OF REPRINT when you use this article. Thank you.

This article has been distributed by:
http://Article-Distribution.com

Helpful Link:
   The Digital Millennium Copyright Act - Overview
   http://www.gseis.ucla.edu/iclp/dmca1.htm

---------------------------------------------------------------------

Article Title:
==============

3 Amazing but little known "Secrets" to make your Website Blast to the
top of Search Engines!

Article Description:
====================

I know you hear all of the squabble about links being the number
1 factor in getting your website top search engine positions. I
have had many clients come to me and say, I have hundreds more
links than the top 10 sites for the keywords I am targeting, and
all of my links are from related sites, Why is my site not in the
top 10?


Additional Article Information:
===============================

646 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-10-25 15:00:00

Written By:     Jim Corkern
Copyright:      2006
Contact Email:  mailto:jim_corkern@...



For more free-reprint articles by Jim Corkern, please visit:
http://thePhantomWriters.com/free_content/d/index.shtml#Jim_Corkern


=============================================
Special Notice For Publishers and Webmasters:
=============================================

If you use this article on your website or in your ezine,
We Want To Know About It. Use the following URL to let
us know where you have used this article, and we will
include a link to your website on thePhantomWriters.com:

http://thephantomwriters.com/notify.php?id=3755&p=load


HTML Copy-and-Paste and TEXT Copy-and-Paste
Versions Of Article Are Available at:
http://thePhantomWriters.com/free_content/db/c/3-amazing-secrets.shtml#get_code

---------------------------------------------------------------------

3 Amazing but little known "Secrets" to make your Website Blast to the
top of Search Engines!
Copyright (c) 2006 Jim Corkern
Traffic Specialist
http://www.traffic-specialist.com



I know you hear all of the squabble about links being the number
1 factor in getting your website top search engine positions. I
have had many clients come to me and say, I have hundreds more
links than the top 10 sites for the keywords I am targeting, and
all of my links are from related sites, Why is my site not in the
top 10?

The reply is always the same. There are 3 factors that you are
not doing or allowing for in your campaign. We will now cover the
3 things that professional SEO's do not want you to know about
links.

1. Anchor Text: Anchor text is the clickable text of a hyper
link. To show you how it works, go to Google and search the
phrase "Click Here". The number 1 site in the natural search
results will be Adobe.com. Now ask yourself, why would the adobe
site rank number 1 for the term "Click Here" when "click here" is
not on the page or in the source code of that page?  Here is the
reason. Have you ever visited a website and they had a
downloadable file in PDF format? It has wording similar to this
"You can download this file for free, you will need the adobe
reader to read this file, If you do not have the adobe reader
"Click Here" to download the adobe reader for free" and click
here is the clickable text that links to the adobe site. Starting
to get the picture? Your anchor text for your website should
contain the phrase or word you want your site to rank for. This
is the number 1 reason that people never get their sites to rank
for their keywords.

2. The second mistake is in calculating how many links you will
need to get top positions in Google. Google only gives a sample
of the links they have credited to a website. This is as simple
as it gets. I use Yahoo to get an average of links compared to
the links showing on Google. Let me explain. If you go to yahoo
and check a sites links and they show 497 links. Then go to
Google and see how many they have credited, it will be much less
than Yahoo, but let's say for our example it is 50. Then, if you
do a comparison, you will need to have over 500 links on Yahoo
pointing to your site to catch up with this site you are trying
to beat in Google. This should give you close to the same amount
on Google.

3. The final factor that is most common in causing a "miss" is
not calculating or allowing for the top sites continued link
building campaign. With Yahoo and Google, updates are completed
on a cycle. These cycles are not carved in stone. Google averages
90 day cycles for major updates, Yahoo averages about 50 days.
So, you have to allow for the fact that the top 10 websites know
that other sites are looking to take over their positions.  If a
new site gets into the top 10, they know that one of them drops
out of the top 10, so they are constantly building links. They
may not build at the rate that someone climbing is building. But
rest assured they are building. When you decide the total number
of links you will need, add 30%. This should put you in a
position to overcome their link popularity and gain web traffic.

Note: There are many other factors that affect your sites
positions due to links, like the PR (Page Rank) of the page your
link is on, the title, Content, Keyword density, position of link
on the page, ECT.... This article is to help the Average website
owner or webmaster clear up the most common problems with link
building.




---------------------------------------------------------------------
Jim Corkern is a respected seo with 5 years of experience.
He has place over 200 sites into the top 10 of the major
search engines for thousands of keywords  and is an expert
at getting natural Web Traffic. You can visit his website
http://www.traffic-specialist.com  or email him at jim_corkern@... for
more info.


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/c/3-amazing-secrets.shtml#get_code



.....................................

TERMS OF REPRINT - Publication Rules
(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Jim Corkern can be reached at:
   jim_corkern@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
   mailto:jim_corkern@...



.....................................

If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool:  http://thephantomwriters.com/link-builder.pl



=====================================================================

ABOUT THIS ARTICLE SUBMISSION

http://thePhantomWriters.com is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by Bill Platt of Stillwater, Oklahoma USA.

The content of this article is solely the property
and opinion of its author, Jim Corkern
http://www.traffic-specialist.com



---------------------------------------------------------------------
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
---------------------------------------------------------------------

Free-Reprint Article Written by: Kamau Austin
See Terms of Reprint Below.


*****************************************************************
*
* This email is being delivered directly to members of the group:
*
*    ppcse-reprint-articles@yahoogroups.com
*
*****************************************************************


We have moved our TERMS OF REPRINT to the end of the article.
Be certain to read our TERMS OF REPRINT and honor our TERMS
OF REPRINT when you use this article. Thank you.

This article has been distributed by:
http://Article-Distribution.com

Helpful Link:
   The Digital Millennium Copyright Act - Overview
   http://www.gseis.ucla.edu/iclp/dmca1.htm

---------------------------------------------------------------------

Article Title:
==============

How to Prosper Beyond Virtual Real Estate

Article Description:
====================

We explore virtual real estate (VRE) sites as sites primarily
embedded with Google Adsense™ or Yahoo Publisher's Network (YPN)
ads.


Additional Article Information:
===============================

1263 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-10-17 13:00:00

Written By:     Kamau Austin
Copyright:      2006, All Rights Reserved
Contact Email:  mailto:kamau@...


Kamau Austin's Picture URL:
    http://www.searchengineplan.com/blogs/kamausmlx.jpg

For more free-reprint articles by Kamau Austin, please visit:
http://thePhantomWriters.com/free_content/d/index.shtml#Kamau_Austin


=============================================
Special Notice For Publishers and Webmasters:
=============================================

If you use this article on your website or in your ezine,
We Want To Know About It. Use the following URL to let
us know where you have used this article, and we will
include a link to your website on thePhantomWriters.com:

http://thephantomwriters.com/notify.php?id=3590&p=load


HTML Copy-and-Paste and TEXT Copy-and-Paste
Versions Of Article Are Available at:
http://thePhantomWriters.com/free_content/db/a/beyond-virtual-estate.shtml#get_c\
ode

---------------------------------------------------------------------

How to Prosper Beyond Virtual Real Estate
Copyright (c) 2006 DBA AdPro Media Sales, All Rights Reserved
Written by: Kamau Austin
Search Engine Plan
http://www.SearchEnginePlan.com



In my last series of articles on "Prosper with Virtual Real
Estate and Digital Assets – Parts 1, 2, and 3 I defined virtual
real estate and digital assets.  We explored virtual real estate
(VRE) sites as sites primarily embedded with Google Adsense(tm)
or Yahoo Publisher's Network (YPN) ads.  The purpose of these
sites is to be monetized with PPC advertising from Google, Yahoo!
and new players in this industry.  We did try to discuss this new
industry with the realism.  We revealed the love and hate
relationship Google and the other search engines have for these
sites in this regard.

For a recap of this series visit the Search Engine Plan Blog at:
http://www.searchengineplan.com/blogs/seoblog.htm


Despite the fact that these VRE sites may make Google close to 4
Billion dollars this year it is in a war to stem the tide of
Adsense(tm) with quasi-content or duplicate content overwhelming
quality and unique sites within the Google index or database.  In
short it doesn't want duplicate or low quality content miring
its organic results within the search engine result pages
(SERPs).  Needless to state the resistance to Adsense(tm) focused
sites by Google will make it difficult for most people to make a
windfall of cash within the program despite the assertions of
some Internet gurus who claim to generate hundreds of thousands
of dollars a year in the Adsense(tm) program.

Furthermore, I explained despite the aforementioned difficulties
generating VRE cash, at least with the assistance of Google's
free organic search results, this industry was here to stay!
Google and Yahoo! will soon be generating 5 or 6 billion dollars
with these burgeoning industries.  Moreover, since most people
only check up to the first two or three pages of the SERPs this
gives the search engines somewhat limited inventory that has high
value.

With only 3 pages worth bidding on (although for a seeming
unlimited amount of keywords) the search engines need publishers
to provide them unlimited inventory to display their advertising.
  In short Google and YPN need online publishers in order to
expand and make more money for their stockholders.  Google will
never make its targeted goal of 100 Billion dollars in revenues
without a ubiquitous visibility on the over 20 million business
websites presently online.

The ambiguity in which Google(tm) views and treats VRE sites has
created tension within the Google culture (I call it the warring
souls of Google) and threatens to tear it apart.  For many in the
web marketing community Google seems to be almost schizophrenic
demonstrating a multiple business personality.  On one side you
get the kinder "do no harm" Google and on the other side you get
the all power seeking "Google Gods".

Despite these challenges, in my last series of articles I
suggested ways to prosper with VRE sites using deficient search
engine marketing.  You can see those articles for the next month
on the front page of my blog at:
http://www.searchengineplan.com/blogs/seoblog.htm

Most importantly we developed a working definition of what is a
digital asset.  I hope you would agree that VRE sites could
qualify as digital assets.  This is because they can work to make
money for you -- without you physically having to be there
working.  As we pointed out in our last series of articles
digital assets and virtual real estate making just a few hundred
or thousand dollars a month can generate as much or more cash
flow as traditional real estate.  Just think about it, you would
have to invest tens of thousands of dollars and commit to a
mortgage of hundreds of thousands of dollars to rent units that
generate the income of even small VRE sites.  Plus with VRE sites
you don't have the landlord tenant issues.

But there are even other digital assets that can be developed
beyond VRE sites online.  Of course affiliate sites and sales or
mini-sites can also be lucrative digital assets.  On your VRE
sites net sales expert John Reese suggests also building an email
list with an autoresponder course.  The purpose of this
autoresponder course is to increase the sales conversion of
infoproducts that are within the theme and content of your VRE
site.  Usually you can only get 1% - 3% sales conversion on
infoproducts when site visitors first check out your site.
However an autoresponder course can increase your sales to more
like 20% for people who sign up.  In other words a good
autoresponder course can be a good digital asset because it will
put more sales in your pocket on autopilot.

Once you find or develop infoproducts that are proven sellers I
like to then put them up on PPC programs to generate even more
revenue.  Again once they are set up they sell in an automatic
fashion therefore qualifying as digital assets within the
framework of my systematic business.  But in the whole scheme of
developing digital assets think outside of the box.

Before you spend a lot of time and money building a VRE empire of
50 to 100 Adsense(tm) or YPN sites think about marketing on other
search engines.  For example if you have good affordable writing
sources rather than building so many websites consider if you can
take the same amount of time and money and develop ebooks and
printed books to be sold on Amazon utilizing their A9 search
technology.  Or write your blogs in a logical fashion that later
can be converted to a book or ebook.  Walt Goodridge a best
selling author on Amazon and who self published "Turn You Passion
into Profit" (www.PassionProfit.com) has retired to a south
Pacific Island on his 12 books which sell on Amazon.

Remember e-tailers like Amazon, Barnes and Nobles, Borders, and
Click Bank are sales machines.  Their focus and automated search
technology like A9 aren't slowed down with ambiguous feelings
towards its publishers like Google.  They don't on one hand want
you to make money, but on the other hand become concerned you may
overwhelm their search results like Google or Yahoo!  They don't
care how many titles you have as long as you sell books.  They
have a one track mind – to sell as many books, infoproducts, and
other products as they can.  Looking at virtual real estate
creatively could become having many titles on Amazon you are
selling and promoting.  You have to realize Amazon in the past
has generated almost as much money as Google and Yahoo! combined.
  Furthermore even the printing, publishing, and delivery of paper
bound books can be automated with print on demand services (POD)
like Lightning Source.  This service makes the printing and
delivery of printed books almost as easy as having downloadable
ebooks for sale.

Lastly sell some of your virtual real estate not only to Google,
YPN, or on Amazon think about link brokering.  Many of my clients
and my sites make hundreds of dollars a month selling links on
our sites.  You can sign up with a service like Linkworth.com and
market your links from your virtual real estate sites if you know
how to build decent Google PageRank(tm).  Some sites they make as
much doing link brokering as they do reselling ads for Google and
YPN.

Planning and executing a campaign to develop diversified digital
assets and virtual real estate will for many savvy web marketers
become as valuable as having a stock portfolio and physical real
estate.  If you are now seriously marketing online there's no
reason to be caught behind this important money making trend.
Until next time I hope you are always on top in both your
personal and business affairs.







---------------------------------------------------------------------
Kamau Austin is a stay-at-home dad and Searchpreneur(c).
He is the author of “Always On Top – How to Get Your Website
on Top of the Search Engines Every Time!” See his book at:
http://www.AlwaysOnToptheBook.com. He is also a nationally
recognized writer who has been featured on the American Urban
Radio Network (AURN) and XM Satellite Radio. He has also been
featured in both numerous community newspapers and national
magazines such as Black Enterprise and Fortune Magazine's Small
Business. Find out more about Virtual Real Estate with Blogs,
RSS, and search engines at http://www.SearchEnginePlan.com


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/a/beyond-virtual-estate.shtml#get_c\
ode



.....................................

TERMS OF REPRINT - Publication Rules
(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Kamau Austin can be reached at:
   kamau@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
   mailto:kamau@...



.....................................

If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool:  http://thephantomwriters.com/link-builder.pl



=====================================================================

ABOUT THIS ARTICLE SUBMISSION

http://thePhantomWriters.com is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by Bill Platt of Stillwater, Oklahoma USA.

The content of this article is solely the property
and opinion of its author, Kamau Austin
http://www.SearchEnginePlan.com



---------------------------------------------------------------------
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
---------------------------------------------------------------------

Free-Reprint Article Written by: Jim Hedger
See Terms of Reprint Below.


*****************************************************************
*
* This email is being delivered directly to members of the group:
*
*    ppcse-reprint-articles@yahoogroups.com
*
*****************************************************************


We have moved our TERMS OF REPRINT to the end of the article.
Be certain to read our TERMS OF REPRINT and honor our TERMS
OF REPRINT when you use this article. Thank you.

This article has been distributed by:
http://Article-Distribution.com

Helpful Link:
   The Digital Millennium Copyright Act - Overview
   http://www.gseis.ucla.edu/iclp/dmca1.htm

---------------------------------------------------------------------

Article Title:
==============

Click Fraud: Defining the Context of a Problem (Part 1)

Article Description:
====================

Everyone involved in search marketing considers Click Fraud a
problem issue though to what degree problems exist depends on who
is looking at the issues. Pay-Per-Click (PPC) search advertising
is the golden goose that makes the major engines financially
viable but the success of the PPC model, mixed with the nature of
the 'net can make PPC advertising a double-edged sword for
advertisers.


Additional Article Information:
===============================

1426 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-10-12 16:12:00

Written By:     Jim Hedger
Copyright:      2006, All Rights Reserved
Contact Email:  mailto:jimhedger@...


Jim Hedger's Picture URL:
    http://blog.sitepronews.com/uploads/jimh.gif

For more free-reprint articles by Jim Hedger, please visit:
http://thePhantomWriters.com/free_content/d/index.shtml#Jim_Hedger


=============================================
Special Notice For Publishers and Webmasters:
=============================================

If you use this article on your website or in your ezine,
We Want To Know About It. Use the following URL to let
us know where you have used this article, and we will
include a link to your website on thePhantomWriters.com:

http://thephantomwriters.com/notify.php?id=3711&p=load


HTML Copy-and-Paste and TEXT Copy-and-Paste
Versions Of Article Are Available at:
http://thePhantomWriters.com/free_content/db/h/click-fraud-problem-part-1.shtml#\
get_code

---------------------------------------------------------------------

Click Fraud: Defining the Context of a Problem (Part 1)
Copyright (c) 2006 Jim Hedger, All Rights Reserved
SiteProNews
http://www.sitepronews.com



Everyone involved in search marketing considers Click Fraud a
problem issue though to what degree problems exist depends on
who is looking at the issues. Pay-Per-Click (PPC) search
advertising is the golden goose that makes the major engines
financially viable but the success of the PPC model, mixed with
the nature of the 'net can make PPC advertising a double-edged
sword for advertisers.

This is the first piece in an ongoing series on Click Fraud we
will be running in SiteProNews and SEO-News. Many in the search
marketing and search advertising industries would prefer the
issue be avoided altogether. Paid search advertising has grown
to become a rapidly expanding multi-billion dollar industry,
much of it based on the success of PPC.

According to a recent study, "US Online Advertising Forecast,
2005 to 2011" (http://www.marketingvox.com/archives/2006/07/24/
online_advertising_to_reach_nine_percent_of_total_ad_spend_by_2011/),
by JupiterResearch, $6.5-billion will be spent on search
advertising in 2006, a figure that is projected to jump to
$11-billion over the next five years. Click Fraud, which is
estimated to range from 5% - 15% of PPC traffic (some estimates
are as high as 20% - 35%) could therefore be a factor in
$350-million to $975-million worth of click-transactions. There
is a lot of money involved in PPC and the tremendous weight of
financial interest lurks somewhere behind virtually any
discussion of the issue, especially a discussion about Click
Fraud.

The share values of giants such as Google, and to a lesser
degree, Yahoo!, Time Warner, AOL, IAC and MSN rely on advertiser
confidence in paid search advertising. A massive amount of
search marketing spam is created to generate high PPC payouts,
which are shared between the search engines and web publishers.
There are a number of legitimate SEM agencies turning a tidy
profit by charging a percentage of the monthly or annual
ad-spend of their clients. With so much money at stake, it's
little wonder the biggest players in the search engine and
search marketing industries would want to keep the issue under
wraps.

This series is going to explore issues associated with Click
Fraud from several angles, starting with an attempt to define
the issue from a few different points of view. In subsequent
articles we will focus on motives and opportunities,
technologies and techniques, detection and deception, and
alternative search based advertising methods outside the realm
of PPC. We expect to touch on a number of other points, many of
which will overlap from article to article, during the
development of the series.

A good place to start would be an attempt at defining what,
exactly, constitutes Click Fraud. In this case, the breadth of
the beast is measured in the eye of the beholder.

The Wikipedia (http://en.wikipedia.org/wiki/Invalid_click)
offers the best definition saying, "Click fraud occurs in pay
per click online advertising when a person, automated script, or
computer program imitates a legitimate user of a web browser
clicking on an ad, for the purpose of generating an improper
charge per click. Click fraud is the subject of some controversy
and increasing litigation due to the advertising networks being
a key beneficiary of the fraud whether they like it or not."

Of the search engines themselves, Google provides the simplest,
most direct definition. Yahoo! offers a 13-point FAQ that fails
to actually provide an exact definition. MSN and Ask also
provide fairly good descriptions of the issue and remedies for
advertisers. None of the major PPC providers offer advertisers
an indication of how complicated click fraud analysis can be.


Google's Definition

Google doesn't like to use the term Click Fraud, preferring a
phrase that conveys far fewer implications, "invalid clicks".

According to the Google AdWords Learning Center
(http://www.google.com/adwords/learningcenter/text/19457.html),
"Invalid clicks are clicks generated by prohibited methods.
Examples of invalid clicks may include repeated manual clicking
or the use of robots, automated clicking tools, or other
deceptive software. Invalid clicks are sometimes intended to
artificially and/or maliciously drive up an advertiser's clicks
and or a publisher's earnings."

Google provides instruction on how to deal with and report
suspicions of click fraud and outlines how to initiate an
investigation.


Yahoo!'s Definition

Yahoo! doesn't mind using the phrase Click Fraud. A prominent
text-link on the front page of the Yahoo! Search Marketing site
leads to the Y!SM Click Fraud FAQ
(http://searchmarketing.yahoo.com/legal/clickfraud.php) page.

On it, Yahoo! says, "Click fraud is generally considered to be
clicks made with bad faith with the sole purpose of generating a
charge to the advertiser with zero possibility of a legitimate
site visit or transaction occurring. We agree."  No clear
definition of Click Fraud is provided, aside from Yahoo!'s
agreement with a general statement describing it. Apparently,
defining click fraud is complicated.

The FAQ suggests it is difficult to judge the purpose of clicks
through its network because it is technically impossible to read
people's minds. (Ed. note: We agree.)  Instead, it is forced to
fall back on analysing click behaviour, spotting identifiable
patterns in click traffic, trying to define the faith of each
click. Yahoo!'s FAQ continues, saying, "In terms of identifiable
behavior, we define click fraud as detected illegitimate bots
and certain repetitive clicks."

The next paragraph on the FAQ page should be of concern to
advertisers. It introduces the phrase, "Traffic Quality Clicks",
a phrase describing all clicks that are not generated by
(identifiable) click fraud. This includes, "... clicks from
domestic and international users and clicks from our various
distribution channels and products." A small but scary number of
Yahoo!'s distribution channels and products have been linked to
malware, spyware and click-bot networks, as a coming article in
this series will examine. Come to think of it, someone at Yahoo!
needs to take a look at that FAQ page immediately, we're going
to and we thing Y!SM marketers should as well.


Microsoft's Definition

MSN, which broke into the PPC market later than its rivals did,
shares Google's aversion to the phrase "Click Fraud", agreeing
to refer to the problem of "Invalid Clicks"
(http://advertising.msn.com/microsoft-adcenter/faqs/invalid-clicks).
An FAQ entry offers a short and direct definition of what they
consider an Invalid Click saying, "An invalid click is a type of
non-billable click resulting from user error, malicious activity
or other factors potentially indicative of fraudulent activity."

In a subsequent statement, MSN acknowledges invalid click
activity will occur saying, "Any unexplained changes in click
activity should be reviewed for validity." The FAQ section goes
on to explain how to monitor and appeal click charges.


Ask's Definition

Ask's new Sponsored Listing PPC considers Click Fraud to be an
industry problem. Ask's Traffic Quality page
(http://sponsoredlistings.ask.com/trafficquality.php) opens with
the headline, "We protect you against click fraud."

Ask suggests, "Valid clicks are clicks on a listing that are
generated by humans, whose intent we judge to be to engage the
advertiser's site (such as to make a purchase, register for
services, or navigate content.). Invalid clicks are clicks
generated by robots, systems or software whose intent we judge
not to be to engage the advertiser's site."

The rest of the page goes into great detail describing how Ask
identifies invalid click behavior, mentioning several factors it
uses to assess the validity of each click.


Industry Analysts

In a March 26, 2006 iMediaConnection
(http://www.imediaconnection.com/content/8830.asp) article
analyzing Google's settlement of a major click fraud case called
Lane's Gifts v. Google, Clickfacts (http://www.clickfacts.com)
cofounder, Michael Caruso provides a well rounded description,

"With pay-per-click ads that show up next to search results, the
more times an ad is clicked, the more the advertiser pays. With
contextual ads, where ads are placed on third-party websites,
pay-per-click ad revenue is split between the publisher and the
search company, such as Google.

Sometimes publishers click their own sites to get more revenue
from the search engines. Webmasters sometimes form partnerships
to click on each other's advertisements. Sometimes people click
on their competition's ads, just to drive up their costs. CNET
reported, "...the chief executive of an internet marketing
company, enjoys clicking on his rivals' text ads ... his
competitor must pay as much as $15 each time." There is also
bot-like software all over the internet through anonymous
"proxy" servers scattered in far-flung locales, creating the
illusion that visitors are logging on from all over the place,
masking the traffic's true origin.

Then there are even software companies with names like Fakezilla
that sell traffic simulators online intended to make sites
appear popular and thus boost ranking on search engine pages.
They are also used for click fraud."

Six definitive acknowledgements of invalid click activity later,
we can all agree that click fraud is a very complicated and very
real problem. Stay tuned as we explore it.




---------------------------------------------------------------------
Search marketing expert Jim Hedger is one of the most prolific
writers in the search sector with articles appearing in numerous
search related websites and newsletters, including SiteProNews,
Search Engine Journal, ISEDB.com, and Search Engine Guide.

He is currently Senior Editor for the Jayde Online news sources
SEO-News (http://www.seo-news.com) and SiteProNews
(http://www.sitepronews.com). You can also find additional tips
and news on webmaster and SEO topics by Jim at the SiteProNews
blog (http://blog.sitepronews.com/).


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/h/click-fraud-problem-part-1.shtml#\
get_code



.....................................

TERMS OF REPRINT - Publication Rules
(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Jim Hedger can be reached at:
   jimhedger@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
   mailto:jimhedger@...



.....................................

If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool:  http://thephantomwriters.com/link-builder.pl



=====================================================================

ABOUT THIS ARTICLE SUBMISSION

http://thePhantomWriters.com is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by Bill Platt of Stillwater, Oklahoma USA.

The content of this article is solely the property
and opinion of its author, Jim Hedger
http://www.sitepronews.com



---------------------------------------------------------------------
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
---------------------------------------------------------------------

Free-Reprint Article Written by: Kamau Austin
See Terms of Reprint Below.


*****************************************************************
*
* This email is being delivered directly to members of the group:
*
*    ppcse-reprint-articles@yahoogroups.com
*
*****************************************************************


We have moved our TERMS OF REPRINT to the end of the article.
Be certain to read our TERMS OF REPRINT and honor our TERMS
OF REPRINT when you use this article. Thank you.

This article has been distributed by:
http://Article-Distribution.com

Helpful Link:
   The Digital Millennium Copyright Act - Overview
   http://www.gseis.ucla.edu/iclp/dmca1.htm

---------------------------------------------------------------------

Article Title:
==============

Prosper with Virtual Real Estate and Digital Assets - Part 3.

Article Description:
====================

The resistance to Adsense focused sites by Google will make it
difficult for most people to make a windfall of cash with the
program despite the assertions of some Internet gurus.


Additional Article Information:
===============================

927 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-10-10 13:00:00

Written By:     Kamau Austin
Copyright:      2006, All Rights Reserved
Contact Email:  mailto:kamau@...


Kamau Austin's Picture URL:
    http://www.searchengineplan.com/blogs/kamausmlx.jpg

For more free-reprint articles by Kamau Austin, please visit:
http://thePhantomWriters.com/free_content/d/index.shtml#Kamau_Austin


=============================================
Special Notice For Publishers and Webmasters:
=============================================

If you use this article on your website or in your ezine,
We Want To Know About It. Use the following URL to let
us know where you have used this article, and we will
include a link to your website on thePhantomWriters.com:

http://thephantomwriters.com/notify.php?id=3589&p=load


HTML Copy-and-Paste and TEXT Copy-and-Paste
Versions Of Article Are Available at:
http://thePhantomWriters.com/free_content/db/a/prosper-real-estate-3.shtml#get_c\
ode

---------------------------------------------------------------------

Prosper with Virtual Real Estate and Digital Assets - Part 3.
Copyright (c) 2006 DBA AdPro Media Sales, All Rights Reserved
Written by: Kamau Austin
Search Engine Plan
http://www.SearchEnginePlan.com



In the first two articles in this series I explored the rise of
the virtual real estate (VRE) industry.  I also wrote about how
promising this industry is and the major players like Google and
the Yahoo Publisher's Network (YPN).  Then I showed that Google
is trying to stem the tide of Adsense(tm) focused sites because
it feels too many are hurting the integrity of its search engine
result page (SERP) results.  The resistance to Adsense(tm)
focused sites by Google will make it difficult for most people to
make a windfall of cash with the program despite the assertions
of some Internet gurus.

Therefore I ask the question if the road to riches with VRE sites
something that most website owners should pursue?  I feel you
shouldn't quit your day job just yet.  In a poll that Adsense
Expert Joel Comm conducted the overwhelming majority of his
subscribers were making less than $500 a month in Adsense(tm)
Revenue.  However, you shouldn't give up the hope of VRE and
other digital assets making you a full time living online.

To read the first two articles in this series please visit the
Search Engine Plan Blog at:
http://www.searchengineplan.com/blogs/seoblog.htm

If you look at the VRE strategy as a long term business
investment, and perhaps just one part of your overall plan to
develop digital assets it could be quite worthwhile.  Consider
the fact that in many parts of the country traditional landlords
charge rents for apartments at $600 a month.  Imagine if you had
2 or 3 Adsense(tm) sites generating just $500 or $600 a month in
revenue.  You would have a virtual real estate business that
rivals many traditional Landlords who hold real estate valued at
hundreds of thousands of dollars.  Plus you would be more
profitable because you wouldn't have the problems with tenants
and the constant up keep of homes.  You wouldn't have to put up
$10,000 or $20,000 dollars in a down payment to own virtual real
estate.

Let's recall our definition of a digital asset from part 2 of
this article.  A digital asset is something that works for you to
make you money without you having to constantly be there
physically.   Like a good stock and bond portfolio or traditional
investment real estate.  These investments work hard to make you
money.

Well isn't an Adsense(tm) site making you $500 or $600 dollars a
month on autopilot a digital asset in the truest sense of the
term?  Isn't it ironic that two or three good Adsense(tm)
websites could be actually more of an asset than your home?  For
instance Robert Kiyosaki points out that many homeowners
mistakenly consider their home an asset.  He feels if you are
paying a mortgage into your home without making any money from it
your home it is actually an asset for the bank -- and not for
you.

Even if your equity increases the value of the property he
doesn't really see it as being an asset in the truest sense of
the term.  Unless you actually collect rents enough to make a
profit on your mortgage, or you can flip the property for a nice
profit Kiyosaki dismisses your house as a true asset.   He seems
to think primary of a positive cash flow investment property as a
true real estate asset.  Along this same thinking an Adsense(tm)
monetized site can bring you passive income without you having to
always work on it.

Your biggest problem is overcoming the love and hate relationship
that Google has with Adsense(tm) sites.  This is not an easy task
given Google's large budget to protect what it sees as the
integrity of its search results.  It is no secret that doing SEO
on Google is more challenging than it is on the other search
engines.  However here are some tips on getting Google to give
your site a high ranking and send you traffic.  These aren't
"black hat" or quick tricks on getting traffic from Google.
These are strategies for the long term building of your virtual
real estate towards acquiring assets of a true business.


Tips on Getting Traffic from Google and other Search Engines

  * Find out what information people are searching for on
Wordtracker.com or similar service.

  * Build websites or blogs with keywords with a high KEI and
high PPC value

  * Research unique content whether you have to write it or
outsource writing to others

  * Develop search engine friendly websites or blogs with high
KEI and PPC value

  * Get plenty of one-way links from traditional and especially
blog directories

Remember the best way to get traffic from the search engines is
to give them what they want.  That is content that their users
are looking for especially if a lot of sites are not yet
providing that information.  Do Search Engine deficient
marketing.  Research with WordTracker.com search terms that
people are looking for in considerable numbers but there are not
large numbers of sites providing this information (KEI).

Check the bid tool at Yahoo Search Marketing for a couple of
weeks to determine high paying keywords.  Then over time provide
the best content possible to satisfy both the search engines and
site users.  This is the best long term business strategy.
Remember good content can be great articles, web applications to
help site visitors accomplish a task, or even screen capture
videos to teach them something.  Make it in the search engines
best interest to rank you high and send you traffic.  Then you
really will have a future in the lucrative virtual real estate
industry for years to come.




---------------------------------------------------------------------
Kamau Austin is a stay-at-home dad and Searchpreneur(c).
He is the author of “Always On Top – How to Get Your Website
on Top of the Search Engines Every Time!” See his book at:
http://www.AlwaysOnToptheBook.com. He is also a nationally
recognized writer who has been featured on the American Urban
Radio Network (AURN) and XM Satellite Radio. He has also been
featured in both numerous community newspapers and national
magazines such as Black Enterprise and Fortune Magazine's Small
Business. Find out more about Virtual Real Estate with Blogs,
RSS, and search engines at http://www.SearchEnginePlan.com


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/a/prosper-real-estate-3.shtml#get_c\
ode



.....................................

TERMS OF REPRINT - Publication Rules
(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Kamau Austin can be reached at:
   kamau@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
   mailto:kamau@...



.....................................

If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool:  http://thephantomwriters.com/link-builder.pl



=====================================================================

ABOUT THIS ARTICLE SUBMISSION

http://thePhantomWriters.com is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by Bill Platt of Stillwater, Oklahoma USA.

The content of this article is solely the property
and opinion of its author, Kamau Austin
http://www.SearchEnginePlan.com



---------------------------------------------------------------------
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
---------------------------------------------------------------------

Free-Reprint Article Written by: Kamau Austin
See Terms of Reprint Below.


*****************************************************************
*
* This email is being delivered directly to members of the group:
*
*    ppcse-reprint-articles@yahoogroups.com
*
*****************************************************************


We have moved our TERMS OF REPRINT to the end of the article.
Be certain to read our TERMS OF REPRINT and honor our TERMS
OF REPRINT when you use this article. Thank you.

This article has been distributed by:
http://Article-Distribution.com

Helpful Link:
   The Digital Millennium Copyright Act - Overview
   http://www.gseis.ucla.edu/iclp/dmca1.htm

---------------------------------------------------------------------

Article Title:
==============

Prosper with Virtual Real Estate and Digital Assets - Part 2

Article Description:
====================

With close to $4 billion being generated in ads posted on
publisher's websites, Google's Adsense program is more than
just a cottage industry.


Additional Article Information:
===============================

1223 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-10-03 13:00:00

Written By:     Kamau Austin
Copyright:      2006, All Rights Reserved
Contact Email:  mailto:kamau@...


Kamau Austin's Picture URL:
    http://www.searchengineplan.com/blogs/kamausmlx.jpg

For more free-reprint articles by Kamau Austin, please visit:
http://thePhantomWriters.com/free_content/d/index.shtml#Kamau_Austin


=============================================
Special Notice For Publishers and Webmasters:
=============================================

If you use this article on your website or in your ezine,
We Want To Know About It. Use the following URL to let
us know where you have used this article, and we will
include a link to your website on thePhantomWriters.com:

http://thephantomwriters.com/notify.php?id=3588&p=load


HTML Copy-and-Paste and TEXT Copy-and-Paste
Versions Of Article Are Available at:
http://thePhantomWriters.com/free_content/db/a/virtual-real-estates-2.shtml#get_\
code

---------------------------------------------------------------------

Prosper with Virtual Real Estate and Digital Assets - Part 2
Copyright (c) 2006 DBA AdPro Media Sales, All Rights Reserved
Written by: Kamau Austin
Search Engine Plan
http://www.SearchEnginePlan.com



In the first article part of this article, we described the
burgeoning virtual real estate market (VRE). We explained that
this industry was spring-boarded by Google's business strategy
to allow website owners (resellers) to get a cut of the
commissions from pay-per-click (PPC) ads displayed on their
sites. This program is known as Google Adsense(tm).  I also
alluded to the fact that Google generates almost 40%-50% of its
$7.5 billion ad revenues from the Adsense(tm) program. We quoted
from Business 2.0 magazine that Adsense(tm) is projected to do
about $4 billion in revenue in 2006.

With close to $4 billion being generated in ads posted on
publisher's websites, Google's Adsense program is more than
just a cottage industry. In fact, it is probably the first true
sales channel in which Internet advertising will see its share of
the $175 billion ad industry traditionally composed of
television, radio, cable, and print advertising.

Despite its potential to further its profit, at least on the
surface, Google seems to have ambiguous feelings about the rapid
growth of VRE sites. In its canned corporate responses on this
topic, Google forbids creating sites just to make money with
Adsense(tm) revenue.


The Dueling Souls of Google

Borrowing a social construct from W.E.B. DuBois (the first
African-American to earn a PhD from Harvard), Google's corporate
culture seems to have two dueling souls. This duality became
especially apparent after the IPO went public.

On one hand, Google is the "do no harm" company that wants the
web to be an innovative place to facilitate the research,
organization, communication, and retrieval of information. In
this, the company is one of the Internet's and world's most
respected and almost deified brands. Its fan base is often
intensely, almost rabidly loyal.

On the other hand, Google is the iconic business powerhouse that
dares to shape the world to its image and will. Google is full of
arrogant hubris when it comes to issues of privacy, copyright,
and business issues. Many feel Google is becoming the next
Microsoft. In my opinion, Google is far more of a potentially
intrusive business concern than Microsoft.

For example, the New York Times reported that the US and other
national governments throughout the world had to seek relief from
Google Earth showing aerial photographs of their capitals. They
feared terrorists could use these readily accessibly photos in
their plans.

In addition, organizations of publishers and writers are
currently involved in disputes with Google over their scanning
efforts of books and other copyrighted information.  Google is
challenging their rights to scan certain works under fair use
legal loopholes.  But more to our immediate concerns, Google is
becoming a challenge to web marketers and even their core
advertisers by attacking pop-up ads with its toolbar and by
restricting advertisers' use of such pop-ups.

Even one session of pop-ups that used a cookie to regulate them
was a no-no for Google.  Any net marketer knows that pop-ups,
used in a responsible way, are the most effective way to acquire
new subscribers. Although many people were abusing the pop-up
ads, there were many advertisers who used them only once per
session. However, Google and its supporters argued that long-term
site usability would benefit from killing pop-ups ads.  With no
one to advocate for pop-up ads but web marketers, the general net
objections are muted. I don't like TV commercials either, but I
know they are the price I pay for free or cheap content
delivery.

In the past year, Google has made SEO, blogging, and RSS
visibility in its search engine more difficult. It is really
cutting down on duplicate content and has strengthened a
time-based delay filter commonly known as the dreaded "Google
Sandbox"-designed to halt the get-rich-quick mentality of many
Adsense(tm) entrepreneurs. For example, if you start a new site,
it will usually take you six months to a year to get a decent
ranking on Google.

Finally, Google added insult to injury with the latest
modification to Adwords criteria. This latest round of
restrictions cut to the core of some of the most profitable
practices of web marketers. In a round-about way, Google is
attempting to marginalize the squeeze page, the sales page, and
Adsense Arbitrage sites. These sites are effective ways to
generate site revenue, increase e-mail lists, and get visitor
conversion.

The squeeze page is a page where the sole focus is to get a site
visitor to opt-in to an e-mail list before they can obtain
information. Google doesn't like this type of site because it
makes their search engine less user-friendly and relevant.

The sales page's, or mini-site's, primary focus is to sell a
product (usually an info product) with the secondary focus of
getting people to sign up for an e-mail list. Google doesn't
care for these sites because they offer little useful information
to searchers and primarily exist to sell products.

Adsense(tm) Arbitrage sites bid on low-cost search terms to draw
traffic to their sites and show more expensive ads there in the
hopes site users will click on those ads. In financial markets,
arbitrage is the practice of buying undervalued or under-priced
stock or assets and reselling them for a simultaneous profit in
other markets. Google doesn't like this practice because it
encourages the development of low quality magnet sites that draw
traffic but offer little, if any, useful content. Why would you
create useful content if you only want people to click on ads?

Google's resistance to these sales and money-making tactics
raises the question whether VRE, info-product, and affiliate
sites really have a future for new net marketers and website
business owners. But Google isn't the only player to consider in
the lucrative VRE market.

Despite the YPN network's late arrival to the contextual ad
potential of the online real estate of millions of partner
reseller or affiliate sites, it is making up significant ground.

John Reese rumored that from his own testing and from others in
his circles, YPN pays a better percentage than Google. Since both
these companies cloak their payment policies and refuse full
disclosure, it is hard to verify these facts. However, it is
something you should test on your own pages.

Although an Internet business can be started cheaply, it is very
time consuming to build and develop your site into something
profitable. This is especially true given Google's tough filters
and algorithms. Despite a lot of Internet hype to the contrary,
most people won't run a business on the Internet that makes a
fortune overnight.

Since Google is such a schizophrenic business partner and YPN is
still such a newbie in the VRE space, is the ad reseller path
worth going down for the average website owner? Sure, people with
long-standing websites might make a fortune with VRE sites-like
Joel Comm. But what about the average new website owner, can they
ever make significant income doing VRE sites? As I illustrated,
building profitable VRE sites will not be easy. Especially given
the major search engine's vigilance in protecting their most
prized real estate-the first three pages of the search engine
result pages (SERPs). Google and other search engines are
increasingly viewing VRE sites as a threat to the integrity of
their search results. We will explore these and other critical
questions on our journey to find solutions to build profitable
VRE sites and digital assets.




---------------------------------------------------------------------
Kamau Austin is a stay-at-home dad and Searchpreneur(c).
He is the author of “Always On Top – How to Get Your Website
on Top of the Search Engines Every Time!” See his book at:
http://www.AlwaysOnToptheBook.com. He is also a nationally
recognized writer who has been featured on the American Urban
Radio Network (AURN) and XM Satellite Radio. He has also been
featured in both numerous community newspapers and national
magazines such as Black Enterprise and Fortune Magazine's Small
Business. Find out more about Virtual Real Estate with Blogs,
RSS, and search engines at http://www.SearchEnginePlan.com


--- END ARTICLE ---

Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/a/virtual-real-estates-2.shtml#get_\
code



.....................................

TERMS OF REPRINT - Publication Rules
(Last Updated:  May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.

* You may not use sentences from this article as an input
   for any software that steals sentences from others in
   order to build an article with software. The copyright on
   this article applies to the "WHOLE" article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Kamau Austin can be reached at:
   kamau@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
   mailto:kamau@...



.....................................

If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool:  http://thephantomwriters.com/link-builder.pl



=====================================================================

ABOUT THIS ARTICLE SUBMISSION

http://thePhantomWriters.com is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by Bill Platt of Stillwater, Oklahoma USA.

The content of this article is solely the property
and opinion of its author, Kamau Austin
http://www.SearchEnginePlan.com



---------------------------------------------------------------------
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
---------------------------------------------------------------------

This Content Distribution Group is owned and managed by:
http://thePhantomWriters.com

You can submit your content here, provided you follow the
thePhantomWriters Article Distribution Email Groups Guidelines:
http://thephantomwriters.com/x.pl/tpw/info/groups/index.html


If you want to skip this page and go directly to the link that
serves your particular purposes, here are the direct links:

Ezine and Newsletter Publishers:
--------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/publishers.html

Webmasters:
-----------
http://thephantomwriters.com/x.pl/tpw/info/groups/webmasters.html

Writers:
--------
http://thephantomwriters.com/x.pl/tpw/info/groups/writers.html

Competing Article Distribution Services:
----------------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/competition.html


If you have been banned from any of our email distribution
groups, go here to find out how to resolve the matter and
reinstate your ability to use our free resources:
http://thephantomwriters.com/x.pl/tpw/info/groups/reset.html


These Rules and Notes found here will apply to All of the
Article Distribution Email Groups That We Own and Manage:
http://thephantomwriters.com/x.pl/tpw/info/groups/management.html


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We provide Content Distribution Resources on the internet as
a public service to the writing community. These resources are
made available to individuals. We do not allow our resources to
be used by competing Content Distribution Services or users of
Content Distribution Software, without prior written permission
to do so.

If you would like to inquire about being exempted from our rules,
you may contact us by using the Contact Form on our website:
http://thephantomwriters.com/x.pl/tpw/info/contact/index.html


If you need help putting your content into circulation, we
might be able to help. Feel free to learn more about our
Article/Content Distribution Services at our website:
http://thephantomwriters.com/x.pl/tpw/index.html

If you need help on creating content for the promotion of your
online business, we can help you on that regard as well. For
more information, please visit:
http://thephantomwriters.com/x.pl/tpw/info/ghost-writing/purchase.html



Thank you for taking the time to read this information.


Bill Platt - Owner
http://thePhantomWriters.com
List Owner of this group.

This Content Distribution Group is owned and managed by:
http://thePhantomWriters.com

You can submit your content here, provided you follow the
thePhantomWriters Article Distribution Email Groups Guidelines:
http://thephantomwriters.com/x.pl/tpw/info/groups/index.html


If you want to skip this page and go directly to the link that
serves your particular purposes, here are the direct links:

Ezine and Newsletter Publishers:
--------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/publishers.html

Webmasters:
-----------
http://thephantomwriters.com/x.pl/tpw/info/groups/webmasters.html

Writers:
--------
http://thephantomwriters.com/x.pl/tpw/info/groups/writers.html

Competing Article Distribution Services:
----------------------------------------
http://thephantomwriters.com/x.pl/tpw/info/groups/competition.html


If you have been banned from any of our email distribution
groups, go here to find out how to resolve the matter and
reinstate your ability to use our free resources:
http://thephantomwriters.com/x.pl/tpw/info/groups/reset.html


These Rules and Notes found here will apply to All of the
Article Distribution Email Groups That We Own and Manage:
http://thephantomwriters.com/x.pl/tpw/info/groups/management.html


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

We provide Content Distribution Resources on the internet as
a public service to the writing community. These resources are
made available to individuals. We do not allow our resources to
be used by competing Content Distribution Services or users of
Content Distribution Software, without prior written permission
to do so.

If you would like to inquire about being exempted from our rules,
you may contact us by using the Contact Form on our website:
http://thephantomwriters.com/x.pl/tpw/info/contact/index.html


If you need help putting your content into circulation, we
might be able to help. Feel free to learn more about our
Article/Content Distribution Services at our website:
http://thephantomwriters.com/x.pl/tpw/index.html

If you need help on creating content for the promotion of your
online business, we can help you on that regard as well. For
more information, please visit:
http://thephantomwriters.com/x.pl/tpw/info/ghost-writing/purchase.html



Thank you for taking the time to read this information.


Bill Platt - Owner
http://thePhantomWriters.com
List Owner of this group.