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http://www.emarketer.com/news/article.php?1001664&ref=ed
P2P Music Sites Present Problems for Industry
1 October 2002
Ipsos-Reid presented US music downloaders with possible market scenarios in which they could obtain music online -- when P2P file sharing was an option, it was chosen by nearly 47.9%, but when it was extracted, 48.8% chose music retailers.
Ipsos-Reid presented a sample of US music downloaders with possible music market scenarios from which they had to choose their preferred method of obtaining music, and found that when an online peer-to-peer (P2P) option was presented, nearly 50% cited it as the manner in which they would obtain music, followed by 19.2% who cited a pay-per-download method. When no P2P option was presented, 48.8% of respondents said they would turn to a retailer (traditional or online) for music, and 37.6% said they would choose a pay-per-download option.
Ipsos surveyed 690 US music downloaders, age 12 and older, between July and August 2002.
Unfortunately for the music industry, barriers to widespread digital music purchasing still exist. Edison Media Research determined in August 2002 that 43% of US consumers age 12 through 17, and 26% of those between the ages of 18 and 24, believe they do not need to buy music anymore since they can download it for free online.
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