SAS has teamed with CRM experts Michael Berry and Gordon Linoff of Data Miners
to offer a three-day seminar entitled Customer Relationship Management Through
Data Mining. (Full details at http://www.sas.com/bks/crm)

DECEMBER 18-20 in HOUSTON, Texas, is the next U.S. scheduled seminar, and
Michael Berry will be the instructor.

From this seminar, you will learn how to apply data mining at the critical
points of the customer lifecycle:
* Acquisition
* Retention
* Loyalty

You will also be lead through a process that will help you achieve vital CRM
goals:
* Increase customer lifetime value
* Segmentation of customers by profitability
* Segmentation of customer by risk of default/churn
* Integration of data mining into the full marketing process
* Improved customer retention
* Increased wallet share

Here's the upcoming schedule:
Munich, Germany...............Dec. 1, 2000 (one-day seminar) - Michael
Berry instructing
Amsterdam, Netherlands.......Dec. 18-20, 2000 - Gordon Linoff instructing
Houston, Texas..................Dec. 18-20, 2000 - Michael Berry
instructing
San Francisco, California......Jan. 17-19, 2001 - Gordon Linoff instructing

To learn more about the seminar visit: http://www.sas.com/bks/crm

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Judy Davis
SAS Institute Inc.
Training Division Marketing
(919) 531-8495
Judy.Davis@...

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