SAS has teamed with e-Intelligence expert Ismail Parsa of Epsilon to offer a
three-day seminar entitled Mining Web Data for Personalization Solutions. (Full
details at http://www.sas.com/bks/webmining).

DECEMBER 6-8 in BOSTON, Massachusetts, is the next scheduled seminar.

From this seminar, you will gain an understanding of mining consumer
navigational patterns and purchase behavior to support marketing, sales and
personalization solutions as they relate to one-on-one targeted marketing.

Topics addressed are:
* Data Sources on the Web, Enhancing Web Data, and Integration with Offline
Data
* e-Metrics: Measuring Success on the Web
* Clickstream Analysis for Personalization
* Overview of Web Log Analysis, Web Mining Solutions/Technologies, and
e-Business Platforms

Ismail Parsa will be presenting the seminar at these locations:
Boston, Massachusetts .........Dec. 6-8, 2000
Orlando, Florida..................Jan. 24-26, 2001
Phoenix, Arizona.................Feb. 14-16, 2001

To learn more about the seminar visit: http://www.sas.com/bks/webmining

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Judy Davis
SAS Institute Inc.
Training Division Marketing
(919) 531-8495
Judy.Davis@...

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