The Tuesday, November 13th meeting of the Rocky Mountain Internet
Users Group (RMIUG) will discuss "Battle of the Brands: How Online
Marketing Competes and Complements Offline Counterpart"

Since this is an Internet focused group, I probably don't need to
convince you of the importance of the online marketplace. We know
it's huge, it continues to grow, and its importance continues to increase.

But if you like your gut feeling to be supplanted by numbers then
consider this: Internet display advertising overall increased 17.3
percent last year, easily outpacing any other media category,
according to data compiled by TNS Media Intelligence.

But here is another truth: The Internet accounted for just 6.5 percent
of overall media spending in 2006, according to TNS data. Even for top
online advertisers such as AT&T, Walt Disney Co., General Motors and
Verizon (many of whom spend more than $100 million online), the Web
amounted to a fraction of their total ad budgets. For these Fortune
500 brands, online spending was far smaller than TV dollars and
roughly on par with other formats, such as magazines, newspapers and
radio. In all cases, online ranked ahead of outdoor marketing. (At
least we're ahead of outdoor billboards.)

What's going on here? Are marketers missing the boat? Or after 10+
years of digital marketing are there some realities about traditional
marketing that just cannot be ignored?

To debate the topic, we will bring in a few local gurus:

Andrew Davison (adavison@...) is President/CEO of
texturemedia, a Boulder-based digital interactive agency, working on
clients such as Izze, Midas, and Pentax. In addition to overall brand
strategy, strategic positioning, and company performance, he is
responsible for overseeing the Client Services team for texturemedia.
Prior to joining texturemedia's founding team, Andrew was a senior
executive at Pearl Izumi, a world renowned outdoor apparel
manufacturer, where he managed all sales efforts for the company.

Another speaker to be added soon. Stay tuned...


Links:
http://www.texturemedia.com

The meeting is Tuesday, November 13th from 7:00 - 9:00 pm (with
optional 6:30 pm start for refreshments and informal networking). The
meeting will be held at The National Center for Atmospheric Research
(NCAR) at 1850 Table Mesa Drive in Boulder. To get to NCAR from the
Boulder Turnpike (US 36) or Broadway (US 93), take Table Mesa Drive
west towards the mountains for approximately 2.5 miles into the
foothills. NCAR is at the top of the hill. For door-to-door driving
directions, go to MapQuest (http://www.mapquest.com/), click on
Driving Directions, enter your starting address, NCAR's address, and
voila! Park in the NCAR lot, go in the main door, and ask the guard to
point you to meeting, which is held in the main auditorium, right off
the lobby. The meeting is free and open to the public, but we may pass
the hat to help defray expenses.

Our meeting location seats about 120 people. That is usually enough
room to accommodate all attendees, but it's impossible for us to
predict how many people will show up for any given meeting. Seating is
always on a first-come, first serve basis, and in the event of more
attendees than seats, we won't be able to admit additional people into
the auditorium after all seats are filled.

Thanks to our three sponsors who help make RMIUG meetings happen:
---------------------------------------------------------------
MicroStaff (www.microstaff.com) which provides Creative and Technical
talent for Web, Interactive Media, Marketing Communications and
Software Development projects, is the sponsor of food and beverages
for RMIUG meetings.
ONEWARE (http://www.ONEWARE.com) -- a Colorado-based software company
that provides semi-custom web-based applications, sponsors the RMIUG
meeting minutes.
Copy Diva (http://www.copydiva.com) which provides marketing project
management, marketing communications consulting, and web content
development is the AV sponsor for RMIUG.

Consultants and companies are invited to bring Internet-related
Product information, brochures, and business cards which will be
displayed on an information table.

There are email mailing lists set up for this group. To subscribe or
unsubscribe, see http://www.rmiug.org/maillist.html. You can also
reach the RMIUG "Executive" Committee at rmiug-comm@.... Our web
site is at http://www.rmiug.org/


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Please note that RMIUG is hosted at NCAR and we are their guests. NCAR
has security regulations in effect that we must follow in order to use
the facility. If any RMIUG attendee is unwilling to follow these
simple regulations, I would ask that he or she not attend and instead
read the minutes after the meeting.

Here are the NCAR security policies that must be followed:

1. No weapons.
2. Must sign in at front desk and provide name.
3. Cooperate with security folks including providing ID if requested.
4. We are guests of NCAR so cooperation and courtesy are expected when
dealing with NCAR staff.

If there are any questions or concerns with this policy, please
contact me directly.
Thanks, Josh Zapin (josh@...).
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