The Tuesday, January 13th meeting of the Rocky Mountain Internet Users
Group (RMIUG) will discuss "Digital experiences beyond the monitor:
Interactive Digital Out Of Home concepting and process"

Want to interact with a billboard in the middle of New York City's
Times Square? Or have a window display whistle at you as you walk by?
Or have a an busstop tell you when your bus is going to arrive.

While all this seems like science fiction, it is already happening today:

* Volkswagen used a 3,685-square-foot interactive billboard in New
York's Times Square enabling pedestrians to vote yes or no to poll
questions that appear on the sign via SMS
* An Obama Minute, a grassroots gropu of Brack Obama fundraisers
used software from a startup called LocaModa to display text messages
on a Jumbotron at 49th Street and Broadway in New York's Times Square.
* Estee Lauder Lab Series for Men used an RFID solution to display
videos on digital signs above the product when customers pick up
different products.


Interacting beyond the computer monitor is a reality and is shaping
our spaces and day-to-day life. From advertising in well-trafficked
squares, to information displays in airports, digital experiences are
moving way beyond the computer computer screen.

A recent study confirmed its impact is increasing. The study
commissioned by Danoo, a digital out-of-home media company, and
Arbitron Media Research has found that consumers are highly engaged
with the new, digital billboards. These Web-connected LCD screens have
been found to have an 84% engagement rate with consumers.

While this sounds great, knowing which platforms to incorporate into a
campaign, and how to architect a solution to not just support, but
take advantage of them can be a complicated task.

During the next meeting, our guest speakers will explain what some of
the current options exist for large scale interactive digital out of
home executions, with insight into a few executions they have
overseen. Lo-fi and homebuilt executions are also possibilities, and
often are potential endeavors for students or teams interested in
speculative projects. This session will go over all of the possible
options today, as well as look to the near and distant futures as we
wrap up with some ideas we have on our wish list.

Calling all techies: This one is for you!

Our Speakers:
Joesph Corr (jcorr@...) and Mathew Ray (mray@...)
are Sr. Technical Lead and Associate Technical Director, respectively,
at Crispin, Porter + Bogusky (CP+B), Creativity magazine's 2008 Agency
of the Year.

In a previous life, Joe Corr was the Manager of Technology at IQ
Interactive, a founding SODA member. An Interactive Developer/Designer
with over 12 years of professional experience designing and developing
for the web, Joe has a background in Flash, Flex, AIR, Silverlight and
other Interactive tools. Joe is currently finishing his MFA thesis
from the Savannah College of Art and Design in Interactive Design.

Mat Ray's most recently work is on the Microsoft Windows account and
the "I'm A PC" campaign. Previously at CP+B, he directed acclaimed
projects for Volkswagen and Dominos including vw.com and the BFD Pizza
Builder. In a previous life, Mathew served as Director of Research and
Development for IQ Interactive in Atlanta and helped build a large
interactive team while producing award-winning work for the American
Cancer Society, Audi, Celebrity Cruise Lines, Cox Communications,
Genworth, IBM, the National Geographic Channel, Royal Caribbean, and UPS.

CP+B is a full-service integrated advertising agency with clients
including American Express, Burger King, Coke Zero, Dominos,
Microsoft, Old Navy, and Volkswagen. The agency and its work has been
profiled in The New York Times, The Wall Street Journal, USA Today,
Business Week, Forbes, Fast Company, Time, Newsweek, Business 2.0,
Advertising Age, Creativity and Archive. The agency currently has
over $1 billion dollars in billings, with offices in Miami, Boulder,
Toronto, Los Angeles and London.

Links:
Crispin Porter + Bogusky: http://www.cpbgroup.com


The meeting is Tuesday, January 13th from 7:00 - 9:00 pm (with
optional 6:30 pm start for refreshments and informal networking). The
meeting will be held at The National Center for Atmospheric Research
(NCAR) at 1850 Table Mesa Drive in Boulder. To get to NCAR from the
Boulder Turnpike (US 36) or Broadway (US 93), take Table Mesa Drive
west towards the mountains for approximately 2.5 miles into the
foothills. NCAR is at the top of the hill. For door-to-door driving
directions, go to MapQuest (http://www.mapquest.com/), click on
Driving Directions, enter your starting address, NCAR's address, and
voila! Park in the NCAR lot, go in the main door, and ask the guard to
point you to meeting, which is held in the main auditorium, right off
the lobby. The meeting is free and open to the public, but we may pass
the hat to help defray expenses.

Our meeting location seats about 120 people. That is usually enough
room to accommodate all attendees, but it's impossible for us to
predict how many people will show up for any given meeting. Seating is
always on a first-come, first serve basis, and in the event of more
attendees than seats, we won't be able to admit additional people into
the auditorium after all seats are filled.

Thanks to our three sponsors who help make RMIUG meetings happen:
---------------------------------------------------------------
MicroStaff (www.microstaff.com) which provides Creative and Technical
talent for Web, Interactive Media, Marketing Communications and
Software Development projects, is the sponsor of food and beverages
for RMIUG meetings.
ONEWARE (http://www.ONEWARE.com) -- a Colorado-based software company
that provides semi-custom web-based applications, sponsors the RMIUG
meeting minutes.
Copy Diva (http://www.copydiva.com) which provides marketing project
management, marketing communications consulting, and web content
development is the AV sponsor for RMIUG.

Consultants and companies are invited to bring Internet-related
Product information, brochures, and business cards which will be
displayed on an information table.

There are email mailing lists set up for this group. To subscribe or
unsubscribe, see http://www.rmiug.org/maillist.html. You can also
reach the RMIUG "Executive" Committee at rmiug-comm@.... Our web
site is at http://www.rmiug.org/

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Please note that RMIUG is hosted at NCAR and we are their guests. NCAR
has security regulations in effect that we must follow in order to use
the facility. If any RMIUG attendee is unwilling to follow these
simple regulations, I would ask that he or she not attend and instead
read the minutes after the meeting.

Here are the NCAR security policies that must be followed:

1. No weapons.
2. Must sign in at front desk and provide name.
3. Cooperate with security folks including providing ID if requested.
4. We are guests of NCAR so cooperation and courtesy are expected when
dealing with NCAR staff.

If there are any questions or concerns with this policy, please
contact me directly.
Thanks, Josh Zapin (josh@...).
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