The Tuesday, January 10th meeting of the Rocky Mountain Internet Users Group
(RMIUG) will discuss "Websites, Podcasts, and Blogs Oh, My: How to Capture the
Online Conversation."

When the Internet first became a popular medium, business communication seemed
really simple: Build a website with engaging content, register it with a search
engine or two, and customers will come.

The advent of cheap rich media technologies in conjunction with (seemingly)
unlimited bandwidth means that we have many more choices when businesses want to
communicate online. For example, you could do any of the following:
* Create a radio station (Podcast)
* Build an online conversation (Blog)
* Deliver news items directly to your customers (RSS Newsfeeds)
* Blast them with an email
And you can still build "old fashioned" Website.

The big question is which one? Some of them can be really "scary" to
businesses. Dialogs, like blogs and podcasts, allow customers to tell you what
they really think.

Is there a combination of them that we should use?

To explore this topic, RMIUG will bring in the following speaker:
James Clark (jclark@...) is a Founding Partner of Room 214, an Internet
marketing and public relations firm. James has over 10 years of experience
creating, managing and implementing successful communications campaigns for
consumer product and high-tech companies. His core skill is to help teams
rapidly examine and refine their market strategy, align communications and
business goals, and establish communications priorities. James will talk to us
about how to analyze an audience determine the best communication strategy to
target them.

We are still looking for additional speakers. If you think you might have some
interesting experience on the topic, please contact josh@....

Links:
Room 214: http://www.room214.com

The meeting is Tuesday, January 10th from 7:00 - 9:00 pm (with optional 6:30 pm
start for refreshments and informal networking). The meeting will be held at The
National Center for Atmospheric Research (NCAR) at 1850 Table Mesa Drive in
Boulder. To get to NCAR from the Boulder Turnpike (US 36) or Broadway (US 93),
take Table Mesa Drive west towards the mountains for approximately 2.5 miles
into the foothills. NCAR is at the top of the hill. For door-to-door driving
directions, go to MapQuest (http://www.mapquest.com/), click on Driving
Directions, enter your starting address, NCAR's address, and voila! Park in the
NCAR lot, go in the main door, and ask the guard to point you to meeting, which
is held in the main auditorium, right off the lobby. The meeting is free and
open to the public, but we may pass the hat to help defray expenses.

Our meeting location seats about 120 people. That is usually enough room to
accommodate all attendees, but it's impossible for us to predict how many people
will show up for any given meeting. Seating is always on a first-come, first
serve basis, and in the event of more attendees than seats, we won't be able to
admit additional people into the auditorium after all seats are filled.

Thanks to our three sponsors who help make RMIUG meetings happen:
---------------------------------------------------------------
MicroStaff (www.microstaff.com) which provides Creative and Technical talent
for Web, Interactive Media, Marketing Communications and Software Development
projects, is the sponsor of food and beverages for RMIUG meetings.
ONEWARE (http://www.ONEWARE.com) -- a Colorado-based software company that
provides semi-custom web-based applications, sponsors the RMIUG meeting minutes.
Copy Diva (http://www.copydiva.com) which provides marketing project
management, marketing communications consulting, and web content development is
the AV sponsor for RMIUG.

Consultants and companies are invited to bring Internet-related Product
information, brochures, and business cards which will be displayed on an
information table.

There are email mailing lists set up for this group. To subscribe or
unsubscribe, see http://www.rmiug.org/maillist.html. You can also reach the
RMIUG "Executive" Committee at rmiug-comm@.... Our web site is at
http://www.rmiug.org/


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Please note that RMIUG is hosted at NCAR and we are their guests. NCAR has
security regulations in effect that we must follow in order to use the facility.
If any RMIUG attendee is unwilling to follow these simple regulations, I would
ask that he or she not attend and instead read the minutes after the meeting.

Here are the NCAR security policies that must be followed:

1. No weapons.
2. Must sign in at front desk and provide name.
3. Cooperate with security folks including providing ID if requested.
4. We are guests of NCAR so cooperation and courtesy are expected when dealing
with NCAR staff.

If there are any questions or concerns with this policy, please contact me
directly.
Thanks, Josh Zapin (josh@...).
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JZ

Joshua D. Zapin

E: mail@..., jzapin@..., josh@...
W: http://www.jzapin.com
(303) 506-8262



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