We bring together professionals from academia and industry to share ideas, research and practices related to user experience, usability, interaction design, human computer interaction and other related topics.

We meet the 2nd Tuesday of each month at 6-7:30pm, followed by dinner nearby.

Next Meeting: February 9, 2010, 6:00pm: Lost and Found on Websites: Impact of Language and Culture on Global Brands' Glocalization in China

Shaoyi He, Ph.D. California State University, San Marcos, USA Websense - Atrium, 10240 Sorrento Valley Rd San Diego, CA 92121 US Abstract: Glocalization, a blend in the meanings of "globalization" and "localization", refers to one of the most important phenomena in our times, which is a process of adapting a global product or service to accommodate the users or consumers in a local market. In this talk, we will first describe the importance of glocalization with examples drawn from the business world. Then, we will discuss how global brands would glocalize their websites to gain competitive advantages in China market, with an emphasis on how language and culture would impact their website glocalization strategies in China. Finally, we will conclude our talk with a brief outline of the major future research directions. Please join us for dinner and networking at 8:00 at Cozymel's.

Things you can do:
1. Join the discussion list (signup on this site)
2. Sign up for meeting reminders
3. Come to our monthly meetings
4. Tell your friends about us
5. Offer to present a topic

Related sites:
Email: info AT sandchi DOT org
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Past meetings: photos

2009 Board Members:
President: Jeff Axup