Getting Top Positions about More Hits? Thanks to
Google Alert!
By Asif Iqbal

How many of you think this way? Let me repeat my
question, is getting top positions about more hits to
your website? I guess all will answer in YES, but the
truth is a bitter reality, thanks to “Google alert”.

Getting King’s place doesn’t mean more Money!
In the same manner getting top positions doesn’t mean
more hits to your website, when a website comes at top
place in search engine, what it shows? It has three
things to show, page title, description and website
address. Site title and description help searchers to
motivate (to visit) or reluctant (to leave).

Hard to justify with different Industries every time
It takes years to understand one business properly,
how can one expect from SEOs should understand all
industries? YES, SEOs understand their JOB very well,
most SEOs understand the common sense of business.

To Understand clients’ industry/business and its term
is just like giving them the best outcomes, it will
not only help to communicate with Clients but this way
SEOs can help them in correct direction.

Why to Thanks Google Alert!
Google Alert is a very effective utility of Google, it
tells us about which websites are hits with search
keyword phrase/s, it really helped me knowing the fact
that not all top ranked website/s are hits, it’s about
the best description tag that turns searchers to click
on that website/s, it doesn’t matter where website/s
ranked, you can experience it by yourself,
www.google.com/alert is a free service, create your
alerts and whenever you get alerts, try to search with
those mentioned keyword phrases and see the position
of the hit website/s.

How important is Description Tag?
Description tag can turn searchers to be visitors, so
you can guess how important description tag is!
Bringing websites to top positions require a lot of
things including healthy content, good link
popularity, easy navigation, logical site structure,
clean html and relevant title/description tags.
SEO efforts are not just to bring websites to top,
bringing website to Top is just one of the elements of
SEO efforts. A SEO involvement is the 2nd heaviest
involvement than website owner.

Understanding Clients Business…
1. Understand clients target audience and market
2. Select the best keyword phrases according to
product/services, keeping target audience in mind
3. Focus on the most relevant keyword phrases
4. Recheck all keywords by “Reverse Engineering
Process” , either the selected keyword phrases give
the exact traffic your clients require or not
5. Write “Title”, title belongs to keywords, try to
include relevant keyword phrase within the limit of 60
to 70 Characters
6. Write “Description Tag” , description tag is very
important bringing traffic and converting visitors
into customers, it belongs to products and services,
write is according to products and services, it has to
be central idea of the page and site

Motivate SE Searchers!
Searchers are never the less important than Visitors,
it’s easy to motivate visitors than searchers, a
visitor visit a page but a searcher view collectively
not more than four lines of title, description and
website address.

Do you know?
Who your searchers are…
What they must be looking for…
What description your website is showing off after
search…
On Which page your searchers are directed…

If you still miss some answers of above mentioned
questions, you should be able to find out all, after
knowing all answers, you can easily motivate your
searchers to hit your website.

About The Author
Asif Iqbal is a Researcher, SEO, Trainer, Speaker and
Author, specializes in branding and promotion, pioneer
of SEO industry in Pakistan, and has trained dozens of
quality SEOs. He can be reached at asif@...



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