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SEO News | A Monthly Newsletter that has Search Engine Optimization Tips and Valuable Techniques that will help your website better rank in Search Engine
Internet Marketing and Search Engine Optimization is based on 50% Observation and Experiences, 10% Facts and Figures 10% Researches and 30% Assumptions. |
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How to Write Effective META Description Tag for Better Positioning in Yahoo and Msn
By Asif Iqbal
Description tag is another useful meta tag which takes prominent place at your web site’s header. There are SEOs who think that there is no worth using this meta tag, but majority of them still agree that this meta tag helps in optimizing websites for Yahoo and Msn, in this article you’ll learn how to effectively utilize it.
What Is The Meta Description Tag?
It’s an HTML tag use to feed description to search engines, it gives description of webpage to search engines, it is declared after title tag of the webpage under head tag.
Example: <meta name=”description” content=“Your Home Page Description”>
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Google Hiring Independents To Collect Business Info For Maps
The Google Local Business Referral Program is an initiative to gather contact, business hours and other information on businesses for listings in Google Maps - where Google is using independent contractors to gather their information. Basically they are paying $10 a confirmed listing.
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Google hires browser hacking guru
Google has snapped up one of the sharpest minds in the hacker community, luring Michal Zalewski to help lock down its long list of Internet facing products.
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- Google's "Unavailable After" META Tag Now Live
Google's Dan Crow announced today that the unavailable_after META tag is now live and operational. - Google expands newspaper ad sales
Google Tuesday said it expanded its Google Print Ads test program to enable AdWords advertisers to buy ads in 225 newspapers. The print ads test originally debuted in November with a small group of about 100 advertisers and 50 newspapers. The search engine said any advertiser using AdWords can now participate and buy newspaper print ads by selecting the news outlets and placing a bid for the ad space.
- See Google Results From Any Country With Firefox Extension
RedFly Marketing developed a Firefox extension that enables you to see Google search results from any country.
- Another Googler Leaves Google
Pedram “Gangsta-programma” Keyani, an Orkut engineer, resigned from Google last Friday.
- Google cookies will 'auto delete'
Google has said that its cookies, tiny files stored on a computer when a user visits a website, will auto delete after two years. |
Why Is The Description Tag Important?
Description tag is the very important tag, search engines take webpage description through this tag, though search engines don't give any importance to this tag in their ranking algorithms but this tag can lead searchers to motivate and visit your website.
Tips To Write Effective Page Description Tag:
- Describe your complete webpage in one single line or in a small paragraph
- Forget about keywords, focus on “call to action” words with respect to page relevancy
- Avoid covering complete website in one paragraph, try to focus on page
- Use unique description tag for each page, since each page has unique content
- Keep your description tag’s limit under 225 to 250 characters, longer sentences won’t give any value but they can be hurdle in deep crawl of your web page
- Avoid using special characters such as ! @ # $ ^ & * ( }[ | ? /
- Avoid all capital letter, try to use sentence case
- Use motivational lines so that your listing will be clicked comparatively better than your competitors
- Don’t misguide search engine visitors, write what is available there at the page
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About The Author
Asif Iqbal is a Research Analyst, eBusiness & eMarketing Consultant, SEO Specialist, Trainer, Speaker and Author, specializes in eBusiness, eMarketing, SEO, branding and promotion and has trained dozens of qualified SEOs. He can be reached at asif@... | |
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