Concerning the conference (and
potentially moving it locationwise), I'd like to put things into
formal perspective here.
The conference was sponsored by my
previous employer, whose name I won't mention here, with an initial
commitment made in October 2005. At the time, it was implied that my
own involvement was to be kept to a minimum because it was not cost
effective for them to have me sidelined on the conference, but that
they would be providing other people to manage the conference site
and organization. The people who did so were originally tasked
perhaps five hours a week on the conference, and when things began to
slacken up they went to as much as eight, but for the most part they
were not very competent in what they did, requiring far more
involvement on my part than my employer felt comfortable. Over time,
they were assigned elsewhere, and the site and progress
languished.
In late January, this company lost a contract
worth nearly $10 million dollars, which made up roughly 80% of its
revenues. While it was assumed that they would be able to pick those
contracts up quickly, mismanagement of their sales efforts meant that
they were down to a point where they were running into a revenue
shortfall by mid-April. They reneged upon the agreement to pay for
conference space and hotels at that point, forcing me to postpone the
conference until October when the rates were more conducive and
hopefully buying some time to get outside sponsorship. I left the
company in mid-May, and though I was re-employed by July 1, this also
put a damper upon my ability to organize as I was spending time
negotiating a new position with a different company.
I give
this context not to excuse my own inability to manage this project
but to provide something of a cautionary tale. Ronan has been spot on
in his analysis, as has Doug. I am not doubting Alastair's abilities
- I was the one who recommended him after all - but I also think it
is worth looking at worst case scenarios here. His company could lose
a major contract at an inopportune time, forcing things off the rails
again. His employers could decide that his skills are needed
elsewhere, and in that situation there's not a lot that he could do,
especially if they felt that his work for the conference was taking
away from the time necessary to get critical work done. Phillip
Mansfield was able to make SVG 2003 work because he was the CEO of
Schemasoft - it was his decision to commit to the degree of the
company's involvement in the conference, and there were perceived
benefits for having done so.
I am not saying that we should
hold the conference elsewhere because of this - frankly, I think
there are few enough that are in a position in this group to have the
freedom anywhere to do this. Rather I think this points out that this
conference is better handled if we:
1) Have an independent
board (possibly the Netherland organization) that could act as the
organization handling fiduciary responsibilities for the conference.
This would mean that profits from the conference would go, as they
should, to helping fund the next year's conference, rather than being
paid out as "profit" to the holders of the conference. I
was trying to set up a Canadian company to do the same, but setting
up an international NFP takes time and resources that I didn't have
(roughly eighteen months in the case of an NFP). This organization
would also handle accounting, would be given formal responsibility
for hiring and firing chairs and otherwise providing a level of
oversight that I see as being critical.
2) Doug proposed, and
I'm fully in favor of, setting the sponsorship/exhibition rates
reasonably low - a platinum sponsorship was available for $3000, gold
for $2000, silver for $1000, and I'd propose a title sponsorship at
$5000. We need to get a matrix of sponsors for the conference, not
just one or two, for several reasons:
We need to get more cross pollenization between the business side and the academic side ... I've been talking to a lot of people at conferences outside of the immediate SVG sphere, and the visibility of SVG (and of the conference) is almost non-existent there except in a vaguely fuzzy way. When I'm getting this reaction at a GIS conference (GeoWeb in Vancouver last month) I know that we've got problems here,
It reduces the fiduciary burden on the hosting organization if we can spread it out in this way,
it reduces the exposure to the conference if that organization defaults on their obligations,
It lends credibility to the conference if you have a couple of dozen vendors showing their wares - students (and professors) coming from the academic side see it as a chance to get hired, companies get a chance to see what the latest thinking is on the academic side, and in general everyone walks away happier,
it makes it easier to negotiate with concessionaires and venue providers if they know that there are business opportunities to be had beyond simply holding the conference itself,
it makes it easier to convince hosting organizations that this conference is legitimate and that it offers a chance for exposure to potential markets, making it more worthwhile for them to free up not only moneys but also the key personnel necessary to make all this happen.
3) As part of the Netherlands corporation, consider setting up a
community based consortium along the likes of OASIS. Individual
members can join for 100 Euros (companies for 500 Euros) giving them
access to community resources and fora, providing a place for such
organizations as clipart.org and other OSS groups to provide a common
entry point, advertising vehicles for small (and not-so-small)
companies, create educational resources for students, developers and
managers, and giving them discounted access to the conference. This
refills the coffers and furthers the original goals of the
conference, which was to provide awareness and education on SVG and
open standards graphical technologies. This has been a big goal of
mine for some time, but the business of getting the conference itself
organized distracted me from it.
I think the central goal
here is to ask which is more important - the conference or the
mission of the conference. I for one believe that there has been too
much focus on the conference itself (even to the demand of having a
cruise every time around) without asking the bigger question of what
the intent of the conference was ... which I've always seen as an
educational vehicle (though not necessarily an academic one), raising
the awareness of the technology's potential and providing a central
focus for the community at large.
I dropped the (admittedly
very heavy) ball with the conference itself, but I would contend that
if we don't rethink what it is we are all trying to do here then we
are only setting Alastair up to fail as well, no matter how capable
and well intentioned he is. There's been some question as to my
wording on the conference and the assertions I've made in the letter
I wrote - these were deliberate. I called this a postponement rather
than a cancellation because while people may be annoyed at
postponements, a cancellation reflects far worse. I will, upon
reading the announcement as posted, make some minor revisions to it
to make sure that people understand what is going on, but I think
that overall we're better served as an organization to say "we
made a mistake, we're changing the people handling things and we're
going on" than to say "Oops, we canceled it ... please come
back later and see if we have our act together."
Finally,
an argument about keeping things in Victoria - the risks have been
assessed here - we know the contact people for everything from
getting venue space at universities or convention centers to who
handles printing up bottles or proceedings. It IS a good place to
visit, the hotels are facing some serious shortfalls because of the
US Visa idiocy and a recently imposed tax by Alaska on cruise ship
traffic, and the price of gas is through the roof. They WILL
negotiate reasonable rates, but only if we can show that we are
capable of acting in good faith ourselves.
Moreover, I could
not count on Alastair to help earlier because of his own obligations
to his employer at a critical time, and as a newly landed immigrant
in Canada my own network was non-existent when I first agreed to take
this on (my biggest mistake all told was taking it on in the first
place, but I honestly didn't see anyone else coming up to the plate)
because I lacked the resources to make it happen. Today, I have most
of the organizational resources, Alastair has others at his disposal
that I don't, but these were all only acquired after a year's worth
of investment of time and reciprocated favors, when we had largely
run out of time. I think it would prove a terrible mistake to abandon
that investment simply on the basis that the organization wasn't
ready to hold a conference in October.
Ronan, Andreas or Ruud,
if I may make a recommendation - please talk to Barend about such an
organization. It is vital. I do not have final say at this point
about where 2007 will be held (I've given my recommendations) but I
think that 2008 will be a wash if you do not have this organization
in place. Moreover, I would gladly see the 2007 conference under such
an organization, as it makes accountability more manageable. Profits
after expenses for the conferences would go into the organizational
pot, a community membership (the Open Graphics Alliance perhaps)
would fund the day-to-day management of the organization, it would
make setting up a centralized server more feasible and it would
provide a level of continuity that doesn't exist today, to insure
that there are no more such train wrecks.
Kurt Cagle