Meeting....: Silicon Valley Java Users Group (SVJUG)

Time.......: November 12th, 2003 (second Wednesday of each month)

Cost.......: Always FREE to all!

Topic......: Relationship of Software Architecture to
Corporate Profitability

Speaker....: Luke Hohmann, Author "Beyond Software Architecture"
an Addisson Wesley Signature Series Book

Description:

We know that you are in software because you love
creating software. However, your employer knows that
unless the software you're writing is going to
make them lots of money, you're not going to be in
business in the long run, and you may not even get
that next round of funding in the short run. In
this talk, internationally recognized software expert
Luke Hohmann will define the six most common ways that
software related product and service offerings
make money. Once we've reviewed these basics Luke
will review how each of these approaches influence
your architectures, making certain that you're
doing everything possible to create an effective
-- and profitable -- software architecture. Along
the way, Luke will also highlight why you
should care about software license agreements
and how you certain terms can have a tremendous
impact on your architecture.

Speaker Bio:
Luke Hohmann is an Independent Consultant, author of
"Beyond Software Architecture", an Addisson Wesley
Signature Series (Martin Fowler Signature Book), committed
to coachinghis clients in areas of product management,
software development and organizational effectiveness

Hohmann is the author of Journey of the Software Professional:
A Sociology of Software Development(Prentice Hall,1997)
as well as numerous articles on software development

Agenda.....:
18:30-19:00 Arrive & mingle with Food
Pizza & Soda courtesy of --

19:00-20:30 Presentation by Luke Hohmann

Location...: Netscape Communications, Inc.
Planet Mo'z Dining Room
468 Ellis Street (Bldg. 22)
Mountain View, CA

Map available at http://svjug.org/

After turning onto Ellis from Middlefield, you will
pass 2 big blue glass buildings on the right. Turn
left into the 3 big brown stone buildings just after
the blue buildings. The 3rd brown building at the
end is Building 22. The Planet M'oz Conference room
is at the south West end of the building.

Sponsors...: Netscape provides our meeting room.
http://www.netscape.com/

Croftsoft provides our domain hosting.
http://www.croftsoft.com/

Our thanks to these great sponsors!

__________________________________
Do you Yahoo!?
Protect your identity with Yahoo! Mail AddressGuard
http://antispam.yahoo.com/whatsnewfree