Greetings to all our new readers! If you like our newsletter,
please recommend it to a friend today!
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Ending the Holiday Season with a Bang

As we near the end of the holiday shopping season, it is my wishes
that your business has done wonderful this year. Even more, I hope
your business ventures increase ten-fold in 2004! Here's to more
web visitors, more revenue, and more clients!

One way to finish out the year with a bang is to consider the 'goods
and bads' of your web design. If you host with Lighthouse
Technologies, now is the time to take advantage of your Control
Panel stats. Look over the last year, especially the last two or so
months, and check out your stats. Look at things like top keywords
and key phrases. Look at entry and exit pages. Are most people
coming from a specific location? Did they stumble on your page via
Google, AOL, or MSN? Or did they come from a competitors site?
You'll be surprised at how people find you!

How long did customers average at your website? If the answer
is 'not long', consider moving some things around as we discussed in
the last issue (available at techlh.com/newsletters). Look at your
website from a customer's view. Is the information easily
accessible? Are the most popular keywords on your page? Are they
linked to more information?

Lastly, consider your colors. Are they drastic? Are they mellow?
Do they convey the general 'look and feel' of your business?
Brights such as reds and oranges generally attract attention.
Softer colors such as blue and green portray a more 'businesslike'
feel. And light yellows and grays can portray a more elegant feel.
Of course, these still depend on how you use them. Mixing a bunch
of brights together can bring across a feel of vibrancy and
activeness. Make sure your colors help your customer, and are not
too 'hard on the eyes'.

The beginning of the year is a good time to redesign a website. For
information on a site redesign, contact Lighthouse Technologies
today. techlh.com/contactus.htm

For more information on how to access your control panel, contact
us. If you do not host with Lighthouse Technologies, you should
consider installing a third-party service such as SiteMeter
(www.sitemeter.com) to help you track your visitors.
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PHP Custom Scripts

Lighthouse Technologies recently announced the addition of an entire
PHP scripting service to our clients. Several clients have already
taken advantage of this service. Do you need a custom script that
interacts with a database? Do you want to keep all of your service
calls or job bids in a single place, accessible from anywhere in the
world?

Custom web scripting from Lighthouse Technologies is your answer.
Contact us today for a quote on your next project or idea!
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Business Flu Losses

Recently my house was hit with the flu bug. Fortunately, I suppose,
all of my children got the bug at the same time. Unfortunately, it
got me too. I was down and our for over a week, and am just now
getting back into the swing of things.

What happens to your business and website when a 'bug' attacks? Do
you have sufficient backups? In times of bugs and viruses, do you
have what it takes to keep pressing on in the face of the attack?

When my house was hit, it was a disaster waiting to happen.
Headaches and fevers were all around, and there was no escape. If
your website is hit with a virus, what do you do? Are you
prepared? Can you afford to be without your livelihood for a week?
Two weeks?

As mentioned previously in this newsletter, Lighthouse Technologies
can write a simple custom script that runs incremental or full
backups of your database. These backups are stored to your personal
site, or FTP'd to another site. If you want to find out more about
our backup services, write to us at sales@... today.

When the flu bug hits, be prepared with your medicine. Have your
backup plan ready to go.
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Hosting Specials

Currently Lighthouse Technologies is offering two months FREE when
you sign up for a year of hosting. We offer PHP, MySQL, PERL,
email, a control panel, stats, shopping carts and tons more!

See techlh.com/hosting for all the goods!
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Interested in sponsoring this newsletter with your 5 line ad?
Prices start at only $10 per issue. Contact us at sales@...
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Thanks for reading!

Will Hanke
Lighthouse Technologies
www.techlh.com