As with any business, when free publicity comes your way, you jump
at the chance for it. Whether you get a spot on a local talk show,
an article in a newspaper or business journal, or are a special
guest on a radio show, you want to be prepared to impress
the 'crowd' with your product, service, or whatever it is that
you're there for.

Many people nowadays watch for mention of a website where they can
find out more information about you or your product. Mentioning
your website is definitely a HUGE key to turning that publicity into
real cash. Getting people to the website is the first step, and
keeping them there long enough to perhaps purchase something is even
better!

I've come to find out that a GREAT website addition is a "Featured"
page, which lists different articles, websites, and other important
things that your business has been featured in. If you're featured
in a large scale media outlet, it doesn't hurt to temporarily add
an "As Featured On..." at the top of your home page. That way
people that saw you there will know they are at the right place.

Publicize your publicity. Let people know that you aren't a fly-by-
night operation, but that you've got 'credentials'. Even if you
were on TV for 30 seconds to explain your better mousetrap, flaunt
it! People automatically consider you an expert if you've been on
TV, or featured in a newspaper. You must know something, since you
were there. Take advantage of that and sell, sell, sell!

If you don't have a Featured page, start today. Flaunt your
publicity. Take advantage of it before it passes.
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Short and sweet. Good luck in all your personal and business
ventures and have a safe Fourth!

Thanks for reading,
Will Hanke
Lighthouse Technologies
www.techlh.com