I thought this was a pretty good article and insights on “design”
from an important, broader perceptive., and am pleased to share it with you.
And in the case of our common interests – above all sustainable
development and social justice -- it beings up I believe some important
points that are worth reflecting on.
We in this group are, in fact, “designers” of a
sort, many of us at least. We have a vision of something that we think is important,
something that is missing in many places and that we would like to see better perceived
and perhaps even used.
And, since the world is not yet following our designs, it is
clear that we have to get better at it.
Let me see what I can do from this end.
Eric Britton
Alice Rawsthorn: Four speakers debate the future of design
By Alice Rawsthorn
Sunday, January 27, 2008
DAVOS,
Switzerland: The brief was simple. Identify three themes that, you
believe, will define design in the future. That was the challenge to the four
speakers in the Future Design debate at the World Economic Forum here last
week.
Joining
me in the debate were: Paola Antonelli, senior curator of architecture and
design at the Museum of Modern Art in New York; Hilary Cottam, who develops
design solutions to problems in education, health care and other public
services as co-founder of the London-based agency Participle; and, the digital
design star and newly appointed president of the Rhode Island School of Design
(RISD), John Maeda. What did we all choose?
I'll
skip through my themes briefly, given that you've already had the chance to
read about them in these weekly columns. One was that designers will devote
more time and energy to the underprivileged majority, the 90 percent of the
world's population who can't afford basic products and services. Until now,
they've designed mostly for the wealthy minority, the richest 10 percent, who
arguably need their innovations the least.
Another
theme was dematerialization. Rather than creating new things, designers will
also strive to make existing products disappear, often by integrating them into
digital devices. You can see this happening already in multifunctional devices
like Apple's iPhone. If you own one, do you really need a watch, clock, diary,
notebook, sat nav system, pager, calendar, barometer and phone too?
My
final theme was guiltless consumption. At a time when none of us can ignore the
environmental and ethical consequences of the things we buy, an essential
element of "good design" is feeling free from guilt about how they
were designed, made, sold and will eventually be disposed of.
Paola
Antonelli of MoMA focused on design's relationship with science and technology.
Her first theme was 3D printing, the extraordinarily precise rapid
manufacturing processes now being developed by companies like Materialise in
Belgium. These processes will eventually enable us to order objects, like
furniture, to be custom-made by computer. No material will be wasted during
production, and neither the factory nor the retailer will need to hold stocks.
"There will be no waste of resources or space," predicted Antonelli,
"but unfortunately fewer end-of-season sales."
She
also believes that the yearning for privacy - or Existenzmaximum, as she calls
it - will be an increasingly important issue for designers in the future. This
phenomenon began in the early 1980s with the launch of portable devices, like
the Sony Walkman, and has since accelerated with the development of iPods,
noise-canceling headsets and other digital products that enable us to create
"private" spaces for ourselves even in the busiest public places.
Antonelli's
final theme was the potential for design to translate advances in science and
technology into things we need or want. Recent developments in bioengineering
and the cognitive sciences have tremendous potential, but need to be applied
intelligently. "Because of their role as intermediaries in research and
production, designers often act as the main interpreters in interdisciplinary
teams," said Antonelli, who sees designers as "society's new
pragmatic intellectuals." She is exploring this theme in "Design and
the Elastic Mind," an exhibition opening at MoMA next month.
Hilary
Cottam presented "design as a political force - the ways in which a design
approach has real power to address the big social issues of our time." She
advocated using design to encourage people to change their behavior. An example
is Activmobs, a program she helped to develop when working for Britain's Design
Council in which designers collaborated with health workers to find ways of
helping groups of friends to work together to ease common problems, such as
backache, heart disease and being overweight. The friends were given access to
a trainer, and encouraged to monitor each other's health with positive results.
Another
role for design is to develop new ways of tackling social problems through mass
collaboration. This approach is being applied successfully in another Design
Council health project, whereby people with diabetes in Bolton, Lancashire, are
given packs of cards, each noting an issue relating to their condition and its
treatment. The cards help patients, especially those with language and reading
difficulties, to feel more confident when talking to nurses and doctors, and
help them to remember to raise important issues. They also act as prompts to
remind them about aspects of their treatment, and to communicate with people
looking after them at home.
Cottam
also addressed the role of design in policy making, arguing that designers are
better equipped than politicians to understand the ambiguities and
contradictions of daily life. She suggested that since "designers
understand the power of story telling," they should be more adept at
explaining political issues to the public, and that every parliament should
include at least one designer.
John
Maeda addressed the moral responsibility of designers. He stressed the
importance of transparency in design, and of extending the participatory
"open source" development process now popular in software design to
other sectors. He maintained that although keeping secrets creates the illusion
of power, if nobody knows you have a secret, its value is worthless. On the day
he was named as president of RISD, Maeda launched an internal blog on which
everyone there can talk openly to him about the school.
His
second theme was simplicity, and its importance at a time when our lives are
increasingly complicated, often unnecessarily so. One of the chief culprits,
according to Maeda, is technology, which has tremendous potential to simplify
our lives, but frequently has the opposite effect. A priority for designers in
the future, he said, will be to ensure that we can use it simply and
intuitively.
Maeda
ended by stressing the importance of appreciating the beauty of the everyday
objects and places that are often taken for granted. He makes a point of
seeking out examples of unexpected beauty wherever he goes, such as quirky
signs and stones in intriguing shapes. He suggested that the rest of us should
do the same.
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