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#4 From: "hantony58" <hantony58@...>
Date: Thu Sep 11, 2008 12:13 am
Subject: Online Degree Benefits
hantony58
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#3 From: "vijee_82" <vijee_82@...>
Date: Mon May 19, 2008 11:43 am
Subject: CASUAL BROWSING MAKES U EARNING
vijee_82
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CASUAL BROWSING MAKES U EARNING







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#2 From: "v12gte" <luke.kowalski@...>
Date: Sun Apr 13, 2008 7:31 pm
Subject: Luke/Oracle - Re: How would you spend your 1 million Euro UX marketing budget?
v12gte
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While I was the moderator I have put together my budget breakdown,
which includes both internal and external User Experience Evangelism
venues:

Here is the budget breakdown, followed by questions about goals and
venues:

UX Budget, original U$1Million (vs. 1 Million Euro).

-Business Development Partnership (Borrow street cred through union
with another company) â€" 150K (development, channel costs)
-Hire: Invest in product quality (What you say is less important -than
what you deliver) -150K UI QA, Customer follow up headcount, and 150K
for customer relations UX Product Manager (field troubleshooter and
traveling ethnographer)
-Advertising, web and print (50/50), or TV (100%) “Interface is the
Message” ---Efficiency subtextsâ€"$100K
-Conferences (0) :(
-Viral marketing (YouTube video, blogs)-50K production costs
-Unconference for Analysts â€" 100K
-Community project (design pattern library, standards, etc.) â€" 150K
-Fee for “hot endorsement”, consultant project- 150K

Goals of EX Marketing and Evangelism

-Increasing product sales by explaining the UCD value-add proposition
-Increasing public awareness of the human factors profession
-Employee retention, compensation adjustments, and hiring are some of
the reasons why a company would market user experience
-Direct communication with end users, who either feel disfranchised in
the procurement process
-User Group outreach
-Usability test participant recruitment
-Competitive differentiator?
-Wants and Needs, product testing, focus groups, and User Centered
Design provide better products than Company X.
-Reinforce a user-centric focus for the product
-Strengthen the brand
-Make internal stakeholders more likely to fund user experience activities

Questions for panelists

-What is the perception of our profession? General populace, consumer
vs enterprise, users vs. decision makers
-Internal vs. external evangelism
-Should UX be a prominent bullet, contained in the core marketing
message, translated into efficiency, lower support costs,
extensibility, old ROI message?
-Quality products talk for themselves. Is it what you say, or what you do?
-What are the most effective venues for user experience. Old vs. new.
-How do marketing and UX interact in your company (PR, events,
outbound, analyst relations, etc.)?
-Why would one want to market UX, what could be achived (goals)?
-Provide recent best practice examples and discuss benefit (MSFT
Spark, Yahoo patterns library, SAP DesignGuild, Oracle Enterprise Web
2.0 UX and tech event)


---------------------------

--- In ux-evangelists@yahoogroups.com, "v12gte" <luke.kowalski@...> wrote:
>
> This is a thread where the panelists and others can post their
> breakdown of how they would spend their budget (internal or external
> evangelism).
>
> User Experience Evangelism (Internal vs. External)
>
> This following was presented as a panel at CHI2008.org in Florence on
> Tuesday, April 8.
>
> Luke Kowalski, Oracle Corp.
> Carola Thompson, SAP, AG
> Tom Chi, Yahoo!
> Darren Mc Cormick, Microsoft Corp.
> Omar Vasnaik, Microsoft Corp.
> Peter Heller, Oracle Corp.
>
> chi2008:
>
> User Experience evangelism inside an organization is a frequent topic.
> Methods for marketing user centered design to internal stakeholders
> have been analyzed in many papers and on panels. Emerging media and
> new venues have recently presented an opportunity to reexamine methods
> and goals for external user experience marketing and evangelism. This
> interactive panel will address motivations and brainstorm about
> discount methods for promoting the role of the human factors
> profession to the general public, and communicating directly with the
> end users. This will be contrasted with the position that a well
> designed product should market itself, and that money is best spent on
> design and internal evangelism instead.
> The panel itself will involve 3 parts: 1. Moderator collecting answers
> to the "What would you do with a 1 million dollar UX marketing
> budget?" question via index cards. 2.  Four panelists presenting short
> sales pitch proposing what they would do when faced with the same
> question. 3. Panel discussion focusing on the contributions from the
> audience and focused on producing two lists. One would include
> specific user experience marketing venues (targeted bloggers,
> un-conferences, think tanks, specific ad words, design-friendly
> printed publications like Business Week, etc.). The second list would
> focus on goals and of user experience marketing (raising awareness and
> promoting better image of user experience vs. engineering and other
> disciplines, increased sales, better brand, recruiting, swaying
> executives, etc.). The panel would continue to live after external
> publication of the two lists, with new blog installments, comments,
> and any subsequent and open discussions.
>

#1 From: "v12gte" <luke.kowalski@...>
Date: Sat Apr 12, 2008 11:13 pm
Subject: How would you spend your 1 million Euro UX marketing budget?
v12gte
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This is a thread where the panelists and others can post their
breakdown of how they would spend their budget (internal or external
evangelism).

User Experience Evangelism (Internal vs. External)

This following was presented as a panel at CHI2008.org in Florence on
Tuesday, April 8.

Luke Kowalski, Oracle Corp.
Carola Thompson, SAP, AG
Tom Chi, Yahoo!
Darren Mc Cormick, Microsoft Corp.
Omar Vasnaik, Microsoft Corp.
Peter Heller, Oracle Corp.

chi2008:

User Experience evangelism inside an organization is a frequent topic.
Methods for marketing user centered design to internal stakeholders
have been analyzed in many papers and on panels. Emerging media and
new venues have recently presented an opportunity to reexamine methods
and goals for external user experience marketing and evangelism. This
interactive panel will address motivations and brainstorm about
discount methods for promoting the role of the human factors
profession to the general public, and communicating directly with the
end users. This will be contrasted with the position that a well
designed product should market itself, and that money is best spent on
design and internal evangelism instead.
The panel itself will involve 3 parts: 1. Moderator collecting answers
to the "What would you do with a 1 million dollar UX marketing
budget?" question via index cards. 2.  Four panelists presenting short
sales pitch proposing what they would do when faced with the same
question. 3. Panel discussion focusing on the contributions from the
audience and focused on producing two lists. One would include
specific user experience marketing venues (targeted bloggers,
un-conferences, think tanks, specific ad words, design-friendly
printed publications like Business Week, etc.). The second list would
focus on goals and of user experience marketing (raising awareness and
promoting better image of user experience vs. engineering and other
disciplines, increased sales, better brand, recruiting, swaying
executives, etc.). The panel would continue to live after external
publication of the two lists, with new blog installments, comments,
and any subsequent and open discussions.

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