I don't think they have to have different advertisers for different
moods. Their advertiser just needs to provide maybe two or three
different styles of their advert. And they don't even need to be
that different.

For instance, if the Crowdfire advert here had just been without that
ridiculous upbeat rock guitar riff, it would probably have been a lot
less jarring. So for normal & fun BBtv pieces, they could use the
rock riff behind the voiceover, and for pieces like this - and there
are quite a few serious pieces, even just about China & Tibet, on
BBtv - they could use the advert without the music.

But my guess is that they'd think that this interfered with their
fun, upbeat brand, and that the integrity of this needed to be
maintained even if its juxtaposition with serious content made them
look like dicks. As here.

Rupert
http://twittervlog.tv

On 26-Aug-08, at 10:20 AM, Bill Cammack wrote:

So while I agree that the ads could have been
more in tune with the mood of the individual video, at this point, I
don't think it's feasible to tell an advertiser "We're going to do one
solemn video out of 100, maybe... so pay us to advertise your product
once in a blue moon".

Bill Cammack
http://billcammack.com




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