Having problems with message search?
Well, I’ve spent the weekend in Web 2.0 cyberspace, and in addition to ‘hot topic’ and ‘diversified media’ I might add the words ‘intuitively muddled.’
For example:
- opening up accounts in blogging software is a newbie nightmare
- Getting ready to post your first article on Newsvine
- Figuring out the measure of your reputation on del.icio.us was other people’s bookmarking you, when you started out innocently thinking it was just a convenient labour saving web book marker for yourself
So maybe a good place to start might be by us collectively developing intuitive and web-journey guidance to offer to Web 2.0 tech builders, whilst figuring out how to develop integrated metrics from a variety of paths, touchpoints, and report variations.
Maybe Technology would be fine for that, with intuitive guidance as part of the brief?
Thoughts/comments/opinions?
Chris
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-----Original
Message-----
From: Jim Sterne
[mailto:jsterne@...]
Sent: 12 November 2006 20:47
To: waa_advocacy@yahoogroups.com;
waa_advocacy@yahoogroups.com
Cc: seth.romanow@...; cdalessa@...;
richard.foley@...; andrea@...;
Shubhra.Srivastava@...; civy@...;
greg.drew@...; bryane@...
Subject: RE: [waa_advocacy] Re:
Web 2.0 and PVs, User Experince
Ahhh - but we
abolished that a while ago.
Any reason to bring it back? Or should we
foster "working groups" as Eric has called his?
At 08:54 AM 11/12/2006, Jay McCarthy wrote:
In my view this is not a topic for the advocacy committee rather perhaps the technology committee.
-Jay-
From: waa_advocacy@
yahoogroups. com [ mailto:waa_advocacy @yahoogroups. ] On Behalf Of Jim Sternecom
Sent: Saturday, November 11, 2006 5:36 PM
To: waa_advocacy@yahoogroups. com
Cc: seth.romanow@comcast.net; cdalessa@organic. com; richard.foley@ sas.com; andrea@netsetgo. com; Shubhra.Srivastava@ ichotelsgroup. com; civy@charter. net; greg.drew@webtrends .com; bryane@futurenowinc .com
Subject: Re: [waa_advocacy] Re: Web 2.0 and PVs, User Experince
Any reason Eric is doing this, rather than the WAA?
At 06:36 AM 11/11/2006, Stephane Hamel wrote:
This is a hot topic and a working group led by Eric Peterson is
looking into it. There is a diversity of media and medium in the Web
2.0 sphere, which makes it more complex to measure than if it was only
pure HTML viewed in a browser.
There seems to be a consensus that "page view" is not the good unit of
measure anymore... I sugested, based on post I had seen a long time
ago, "meaningful user event" but the question remains: how to measure it!
Check out http://www.webanalyticsdemystified. com/web2group/ index.asp
on Eric Peteron's site for more info about the working group.
S.Hamel
http://shamel.blogspot. com
--- In waa_advocacy@yahoogroups. , "mokatia" <mokatia@...> wrote:com
>
> Hello,
> I'm here in San Francisco attending the web 2.0 conference and i was
> wondering how can we accomodate and accurtly measure the user experince
> in a web 2.0 world.
>
> mostafa
>
--------------------- --------- --------- --------- ------
Emetrics Summit, The Big Picture
Optimizing Online Marketing Value
London, March 29-30, 2007
Düsseldorf, April 17-18, 2007
San Francisco, May 7-9, 2007
http://www.emetrics.org
--------------------- --------- --------- --------- -----
Jim Sterne <jsterne@targeting.com>
www.targeting.com +1-805-965-3184
President, www.WebAnalyticsAssociation. org
------------
Emetrics Summit, The Big Picture
Optimizing Online Marketing Value
London, March 29-30, 2007
Düsseldorf, April 17-18, 2007
San Francisco, May 7-9, 2007
http://www.emetrics
Jim Sterne <jsterne@targeting.
www.targeting.
President, www.WebAnalyticsAss
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