All,

Please join us for our next WAA Advocacy Call one week from today at 11:00 PST/2:00 EST. 

Call-in information: 
888-288-9321 (or 719-234-0201)
Participate passcode: 904248

Proposed Agenda items:

* Cookies discussions and their impact: Google Europe, Google-Doubleclick merger, recent Insight Express study: http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=64100&Nid=32364&p=289294

* Proposed 'Ethics Task Force' 

* FTC Behavioral Targeting 'Town Hall' meeting

* Pending Congressional Spyware laws

Please feel free to respond with other proposed discussion items to me or the full group list.

I look forward to our call. 

Best,

--Ben Isaacson

---------------------------
Privacy & Compliance Leader, CIPP
Experian Digital & Hitwise
Direct:  714-830-7253
ben.isaacson@...
475 Anton Blvd. Costa Mesa, CA 92626
---------------------------

Would anyone be interested in helping Ben as the Advocacy Co-Chair for
the Advocacy Committee.

This can be very rewarding and an opportunity to work with great people
and influence the direction of the association and industry

if you are interested please contact me at
rfoley@...

Hi, Ben! I don't know how big this group is, but it would be really
helpful to send out invites to the conference calls via Outlook. Thanks.

--- In waa_advocacy@yahoogroups.com, "benisaacson" <Ben.Isaacson@...>
wrote:
>
> I think we should have our scheduled call tomorrow to discuss whether
> the Googleclick privacy issues will impact our web analytics efforts.
>
> Please call-in at 10PST/1EST to:
>
> 641-985-1000 (227677#)
>
>
> Best,
>
> --Ben Isaacson
>

It's worth it to me if it's worth it to you. I can't wait to see your
findings. I took it and I'll have my staff take it as well just to
boost your results. That's 10 more right there!

Best of luck,
April Wilson
www.aprilwilson.net

--- In waa_advocacy@yahoogroups.com, "Stephane Hamel" <shamel67@...>
wrote:
>
> Hi everyone,
> two weeks ago Avinash posted about "how should web analysts spend
> their day", and on my side, I've been talking about "attention". So
I
> took Avinash suggestion and the survey used to map out the types of
> attention being spent on a task (see www.attnco.com). The
combination
> of the two should give us a pretty good picture of the web analysts
> job, the time they spend on each type of activity, and if those are
> perceived as positive or negative tasks (and other attention
> characteristics).
>
> My problem is I don't have the reputation of Eric Peterson, so I
can't
> gather a thousand followers :) I only got about 30 survey
responses...
> I must admit the survey is a bit complex (I wanted to use the exact
> methodology from Attention Map) and the questions are directly taken
> from Avinash. I got about a hundred page views on the survey start,
55
> started it, including 28 completed.
>
> Despite the low response rate, I can already see some interesting
> results I could share.
>
> As "advocacies of WA", I would appreciate if you could take a look
at
> what I'm trying to accomplish, comment, bash or anything will be
> accepted :)
>
> If it's worth it, I will continue and ask for your support to
increase
> the number of respondents. Otherwise I will stop it there and
> summarize what I've found so far.
>
> Info:
> http://blog.immeria.net/2007/04/study-mapping-attention-of-web-
analysts.html
> First snapshot:
> http://blog.immeria.net/2007/04/study-first-results-are-in.html
> Survey: http://www.zoomerang.com/survey.zgi?p=WEB226ELQBKLMS
> Avinash's post:
> http://www.kaushik.net/avinash/2007/04/how-should-web-analysts-
spend-their-day.html
> The Attention company: http://attnco.com/
> Reference book: The Attention Economy, by Davenport & Beck
>
> Sincerely,
> Stéphane Hamel
> http://blog.immeria.net
>

Hi everyone,
two weeks ago Avinash posted about "how should web analysts spend
their day", and on my side, I've been talking about "attention". So I
took Avinash suggestion and the survey used to map out the types of
attention being spent on a task (see www.attnco.com). The combination
of the two should give us a pretty good picture of the web analysts
job, the time they spend on each type of activity, and if those are
perceived as positive or negative tasks (and other attention
characteristics).

My problem is I don't have the reputation of Eric Peterson, so I can't
gather a thousand followers :) I only got about 30 survey responses...
I must admit the survey is a bit complex (I wanted to use the exact
methodology from Attention Map) and the questions are directly taken
from Avinash. I got about a hundred page views on the survey start, 55
started it, including 28 completed.

Despite the low response rate, I can already see some interesting
results I could share.

As "advocacies of WA", I would appreciate if you could take a look at
what I'm trying to accomplish, comment, bash or anything will be
accepted :)

If it's worth it, I will continue and ask for your support to increase
the number of respondents. Otherwise I will stop it there and
summarize what I've found so far.

Info:
http://blog.immeria.net/2007/04/study-mapping-attention-of-web-analysts.html
First snapshot:
http://blog.immeria.net/2007/04/study-first-results-are-in.html
Survey: http://www.zoomerang.com/survey.zgi?p=WEB226ELQBKLMS
Avinash's post:
http://www.kaushik.net/avinash/2007/04/how-should-web-analysts-spend-their-day.h\
tml
The Attention company: http://attnco.com/
Reference book: The Attention Economy, by Davenport & Beck

Sincerely,
Stéphane Hamel
http://blog.immeria.net

I think we should have our scheduled call tomorrow to discuss whether
the Googleclick privacy issues will impact our web analytics efforts.

Please call-in at 10PST/1EST to:

641-985-1000 (227677#)


Best,

--Ben Isaacson

Enter your vote today!  A new poll has been created for the
waa_advocacy group:

What is the target(s) for your web analytics practice?

   o web analytics - Healthcare
   o web analytics - IT
   o web analytics - Marketing
   o web analytics - Human Resources
   o web analytics - Other
   o predictive web analytics - Healthcare
   o predictive web analytics
   o do not use web analytics


To vote, please visit the following web page:
http://groups.yahoo.com/group/waa_advocacy/surveys?id=2403204

Note: Please do not reply to this message. Poll votes are
not collected via email. To vote, you must go to the Yahoo! Groups
web site listed above.

Thanks!

In my view this is not a topic for the advocacy committee rather perhaps the technology committee.

 

                                                                                                                                    -Jay-

 

---

From: waa_advocacy@yahoogroups.com [ mailto:waa_advocacy@yahoogroups.com] On Behalf Of Jim Sterne
Sent: Saturday, November 11, 2006 5:36 PM
To: waa_advocacy@yahoogroups.com
Cc: seth.romanow@...; cdalessa@...; richard.foley@...; andrea@...; Shubhra.Srivastava@...; civy@...; greg.drew@...; bryane@...
Subject: Re: [waa_advocacy] Re: Web 2.0 and PVs, User Experince

 

Any reason Eric is doing this, rather than the WAA?

At 06:36 AM 11/11/2006, Stephane Hamel wrote:

This is a hot topic and a working group led by Eric Peterson is
looking into it. There is a diversity of media and medium in the Web
2.0 sphere, which makes it more complex to measure than if it was only
pure HTML viewed in a browser.

There seems to be a consensus that "page view" is not the good unit of
measure anymore... I sugested, based on post I had seen a long time
ago, "meaningful user event" but the question remains: how to measure it!

Check out http://www.webanalyticsdemystified.com/web2group/index.asp
on Eric Peteron's site for more info about the working group.

S.Hamel
http://shamel.blogspot.com

--- In waa_advocacy@yahoogroups.com, "mokatia" <mokatia@...> wrote:
>
> Hello,
> I'm here in San Francisco attending the web 2.0 conference and i was
> wondering how can we accomodate and accurtly measure the user experince
> in a web 2.0 world.
>
> mostafa
>

------------------------------------------------------
Emetrics Summit, The Big Picture
Optimizing Online Marketing Value

London, March 29-30, 2007
Düsseldorf, April 17-18, 2007
San Francisco, May 7-9, 2007
http://www.emetrics.org
-----------------------------------------------------
Jim Sterne <jsterne@...>
www.targeting.com +1-805-965-3184
President, www.WebAnalyticsAssociation.org

This is a hot topic and a working group led by Eric Peterson is
looking into it. There is a diversity of media and medium in the Web
2.0 sphere, which makes it more complex to measure than if it was only
pure HTML viewed in a browser.

There seems to be a consensus that "page view" is not the good unit of
measure anymore... I sugested, based on post I had seen a long time
ago, "meaningful user event" but the question remains: how to measure it!

Check out http://www.webanalyticsdemystified.com/web2group/index.asp
on Eric Peteron's site for more info about the working group.

S.Hamel
http://shamel.blogspot.com

--- In waa_advocacy@yahoogroups.com, "mokatia" <mokatia@...> wrote:
>
> Hello,
> I'm here in San Francisco attending the web 2.0 conference and i was
> wondering how can we accomodate and accurtly measure the user experince
> in a web 2.0 world.
>
> mostafa
>

Hello,
I'm here in San Francisco attending the web 2.0 conference and i was
wondering how can we accomodate and accurtly measure the user experince
in a web 2.0 world.

mostafa

I saw that and am amzed that AOL could have been so stupid (perhaps I
shouldn't be).

Jay McCarthy wrote:

> FYI..
>
>
>
>
http://www.nytimes.com/2006/08/09/technology/09aol.html?ei=5090&en=f6f61949c6da4\
d38&ex=1312776000&partner=rssuserland&emc=rss&pagewanted=all
>
<http://www.nytimes.com/2006/08/09/technology/09aol.html?ei=5090&en=f6f61949c6da\
4d38&ex=1312776000&partner=rssuserland&emc=rss&pagewanted=all>
>
>
>
>
>
>
>
> *Jay McCarthy*
> Vice President of Business Development
>
>
>
> WebSideStory, Inc. <http://www.websidestory.com/>
>
> Office: (858) 546.0040 ext.366
> Fax:    (858) 546.0480
>
> skype: jmccarthy_wss
>
>  *Professional Profile <http://www.linkedin.com/pub/0/a24/409>*
> email: jay@... <mailto:jay@...>
>
>
>
> 10182 Telesis Court, 6th Floor
> San Diego, CA 92121
> www.websidestory.com <http://www.websidestory.com/>
>
> WebSideStory - On-Demand Web Analytics
>
> <http://promo.websidestory.com/wssig/marketing/>
>
>
>
>
>
>



--
Andrew Edwards
Managing Partner
Technology Leaders
230 Park Avenue
New York, NY 10169
(212) 808-3058
Cell: (917) 602-0083
aedwards@...
www.technologyleaders.com

Looks like a genuine data nightmare. . .what position does WAA advocacy
take on this?

Jim Sterne wrote:

> This isn't quite - but almost what Bob Page
> meant when he talked about a "Data Chernobyl"
> This is the sort of thing that could cause legislators
> to rise out of their graves and wander, zombie-like
> across the landscape of privacy.
>
>
> At 11:26 AM 8/7/2006, Jay McCarthy wrote:
>
>>
>>
>>
http://www.techcrunch.com/2006/08/06/aol-proudly-releases-massive-amounts-of-use\
r-search-data/
>>
>>
>>
>>
>>
>>
>> *Jay McCarthy*
>> Vice President of Business Development
>>
>> WebSideStory, Inc. <http://www.websidestory.com/>
>>
>> Office: (858) 546.0040 ext.366
>> Fax:    (858) 546.0480
>>
>> skype: jmccarthy_wss
>>
>> []  *Professional Profile* <http://www.linkedin.com/pub/0/a24/409>
>> email: jay@... <mailto:jay@...>
>>
>> 10182 Telesis Court, 6th Floor
>> San Diego, CA 92121
>> www.websidestory.com <http://www.websidestory.com/>
>>
>> WebSideStory - On-Demand Web Analytics
>>
>> <http://promo.websidestory.com/wssig/marketing/>
>>
>>
>>
>>
>>
>
> ------------------------------------------------------------------------
>
> ------------------------------------------------------
> *Emetrics Summit, The Big Picture - 2006
> *Optimizing Online Marketing Value
> Washington D.C., October 16-18
> http://www.emetrics.org
>
<http://www.emetrics.org/>-----------------------------------------------------
> Emetrics Summit 2007: San Francisco, London, Munich....
> -----------------------------------------------------
> Jim Sterne <jsterne@...>
> www.targeting.com <http://www.targeting.com/>   +1-805-965-3184
> President, www.WebAnalyticsAssociation.org
> <http://www.webanalyticsassociation.org/>



--
Andrew Edwards
Managing Partner
Technology Leaders
230 Park Avenue
New York, NY 10169
(212) 808-3058
Cell: (917) 602-0083
aedwards@...

 

http://www.techcrunch.com/2006/08/06/aol-proudly-releases-massive-amounts-of-user-search-data/

 

 

Jay McCarthy
Vice President of Business Development



Office: (858) 546.0040 ext.366
Fax:    (858) 546.0480

skype: jmccarthy_wss

 Professional Profile
email: jay@...

10182 Telesis Court, 6th Floor
San Diego, CA 92121
www.websidestory.com

WebSideStory - On-Demand Web Analytics