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Website Optimization - What is your definition?   Message List  
Reply | Forward Message #10328 of 24267 |
I read an interesting article that talked about what the word "Website
Optimization" means in marketing. I thought I knew what this word means to
me and everybody else but after reading this article and thread on visits
and visitors on this newsgroup I am not sure if we all think of "Website
Optimization" the same way. Can you please let me know what comes to your
mind when you hear the word "Website Optimization", also if you can tell me
a little about your role that will help it put it in perspective? Please
note: anything you say can be and will be used on my blog (
http://webanalysis.blogspot.com) :)



If you don't want to reply to the whole group please email me, I will
compile all the response (anonymously, if you prefer) and post them on my
blog.


Thanks
--
Anil Batra
http://webanalysis.blogspot.com
Web Analytics, Behavioral Targeting and Online Advertising Blog


[Non-text portions of this message have been removed]




Tue Apr 10, 2007 4:36 pm

online_targe...
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Message #10328 of 24267 |
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I read an interesting article that talked about what the word "Website Optimization" means in marketing. I thought I knew what this word means to me and...
Anil Batra (ZAAZ)
online_targe...
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Apr 11, 2007
4:12 am

Anil, Could you possibly give a link to the article that you are talking about in your post? Thanks, Rob ... means to ... visits ... to your ... tell me ... ...
robb1171@...
robadams1171
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Apr 11, 2007
1:32 pm

I was going to send the link but that would have skewed everybody's thinking. So I want to hear the very first thing that comes to mind when you hear this...
Anil Batra (ZAAZ)
online_targe...
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Apr 11, 2007
6:03 pm

I'm from the marketing side. I would consider "website optimization" to be the tweaking of anything and everything on a site in order to achieve a goal, which...
jay.allen@...
jays_work_comp
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Apr 11, 2007
8:11 pm

I think Optimization is in general the process of trying to better achieve your site goals. As there might nearly always a user or a customer involved in your...
Oliver Schiffers
oschiffers
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Apr 12, 2007
2:25 pm

I saw the article you're referring to and was also surprised at the author's interpretation of the term "website optimization". It seemed to me he was...
Kristen Rahn Nomura
kristen_rahn
Offline Send Email
Apr 11, 2007
8:10 pm

Anil, At first glance I thought this question was a little obvious, but then I thought again and was surprised by the number of different ways I thought about...
Steve Wind-Mozley
winmoz01001
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Apr 12, 2007
2:25 pm

Website optimization refers to the set of tasks that have the common goal of increasing site conversion across different customer segments, through analysis of...
Satnam Singh
ssatnam
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Apr 12, 2007
7:42 pm

To me, website optimization means a few distinct yet intertwined concepts. I think it's important to realize the interpretation of the phrase is wholly...
Pete Olson
olsonpete
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Apr 12, 2007
7:46 pm

Thank you all who replied. Any views from people who are dealing with SEO or are SEO experts When somebody says Optimization or Website Optimization what does...
Anil Batra (ZAAZ)
online_targe...
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Apr 13, 2007
11:27 am

Anil, sorry for the late response--I'm a week behind in reading. I used to be SEO/SEM, now full-time web analytics. The definition I use for website...
Chadwick, Terry
tbchad
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Apr 17, 2007
1:48 am

How do site characteristics like privacy and accessibility play into web site optimization? What about quality? Are link defects "low value housekeeping"?...
Debbie Pascoe
d_pascoe2002
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Apr 13, 2007
11:15 am

When I hear "website optimization" I immediately think of providing content that will organically show higher in search than my competitors. We weight key...
Sharon Shepard
sharonmshepard
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Apr 13, 2007
2:24 pm

Debbie, Your question overlaps two areas: website optimization and website design/maintenance. They are intertwined but as David (I believe) wrote in one of...
ssatnam
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Apr 13, 2007
2:29 pm

Ok, Since this is my first post to the list, I want to take a moment and introduce myself. My name is Cortney Sellers, a self-employed disabled woman who...
Cortney Sellers
cortneysellers
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Apr 13, 2007
2:34 pm

We're using a really simple model: we optimize around conversion rate on our site : orders / visitors and use that as a basic barometer for success, bearing in...
Craig Scribner
craigscribner
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Apr 13, 2007
11:26 am

Good question... To me, "website optimisation" is the iterative use of analytics and usability testing to improve the content of a site such that all (or as...
david368096
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Apr 13, 2007
11:27 am

Hi Anil, It was an interesting question and responses were also a good read. I think we can all agree that the data spilled out by our favourite Web Analytics...
Aurélie Pols
aurelie_pols
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Apr 16, 2007
9:57 pm
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