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comScore Report   Message List  
Reply | Forward Message #10403 of 24277 |
comScore released an analysis of cookie deletion behavior this morning that runs
the risk of getting buried in all the DoubleClick /Google news.

The press release and summary findings can be found here -
http://www.comscore.com/press/release.asp?press=1389

The most interesting thing I found was that contrary to popular wisdom, 3rd
party cookies do not seem to be deleted at a substantially higher rate than
first party cookies.

Oh, and Eric was quoted as well. ;o)

Joe Wilson
Chief Scientist
TACODA
Mon Apr 16, 2007 3:33 pm

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joewilsoniv
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Forward 		Message #10403 of 24277 |
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comScore released an analysis of cookie deletion behavior this morning that runs the risk of getting buried in all the DoubleClick /Google news. The press... 		Joe Wilson
joewilsoniv
Offline Send Email 		Apr 17, 2007
5:45 am

Yeah, it's an interesting marketing press release. It does a good job positioning comScore against what it perceives to be it's competitors, and the messaging...
Judah Phillips
judahphillips
Offline Send Email 		Apr 17, 2007
2:11 pm

Joe, I had to read and re-read your comment about "3rd party cookies do not seem to be deleted at a substantially higher rate than first party cookies" a few...
Eric Peterson
eefsafe
Offline Send Email 		Apr 17, 2007
6:00 pm

I find it interesting that the industry tries to come up with a % of overstatement by which we can all 'adjust' our unique users to find out our true reach....
christopherjones16
christopherj...
Online Now Send Email 		Apr 17, 2007
7:21 pm

Hi Chris, I absolutely agree with your assessment of the problem but I'm not sure the "industry" is trying to come up with a percent overstatement that can be...
Eric Peterson
eefsafe
Offline Send Email 		Apr 18, 2007
4:36 pm

Eric, I agree that 3rd party cookies continue to be blocked at a higher rate than 1st party cookies (7-10% vs 1-2% in our analysis). I see this as less of a...
Joe Wilson
joewilsoniv
Offline Send Email 		Apr 17, 2007
7:18 pm

Hi all, Been following this with interest and agree with most of the sentiments here. One comment was made (by Eric I think) which said "what if your business...
Jackson, Steve
redandwhiteb...
Offline Send Email 		Apr 19, 2007
9:31 pm

... <snip> ... ie. The problem is not cookie deletion rates or accuracy in a particular number. The problem is being fairly compared with ones competitors....
Steve
nuilvows
Offline Send Email 		Apr 20, 2007
3:51 am

Steve, I wonder what the magical cookie corrected data based on a standard correction method really is and how it manipulates the collected metrics? Also...
Fulton Yancy
webbanalys
Offline Send Email 		Apr 20, 2007
1:28 pm

Hey Fulton, No Worries. I'd have thought it obvious to both questions... shows how wrong (again) I can be. :-) (b) Why? Fraud. Pure and simple. (a) How?...
Steve
nuilvows
Offline Send Email 		Apr 21, 2007
1:57 am

Ismo Tenkanen (TNS Gallup) published a white paper discussing how they correct the data. There is no need to manipulate data, but based on the studies I've...
Jackson, Steve
redandwhiteb...
Offline Send Email 		Apr 23, 2007
3:26 pm
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