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Nielsen NetRatings Switch-Off to Time on Site   Message List  
Reply | Forward Message #11781 of 24625 |
Re: [webanalytics] Re: Nielsen NetRatings Switch-Off to Time on Site

I think the answer is yes. Media occupy space, or transpire over time (or, to
be fair, both.) I'm not sure I can imagine an advertising medium which does
neither.

----- Original Message -----
From: Judah Phillips
To: webanalytics@yahoogroups.com
Sent: Thursday, July 12, 2007 10:28 AM
Subject: [webanalytics] Re: Nielsen NetRatings Switch-Off to Time on Site


Josh,

Why does "measuring audiences to ad supported media" on the *web* need to be
"one or the other?"

Would a Name Media agree? Linden/Second Life? Milliondollarhomepage.com?
Google?

Judah

[Non-text portions of this message have been removed]





[Non-text portions of this message have been removed]
Fri Jul 13, 2007 4:11 am

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joshchasin
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Forward 		Message #11781 of 24625 |
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Jim, Incredible post--I think am going to become a very frequent reader of your blog as soon as I press the send button. However, it might be useful to point...
dhs1986@...
jakesmitty007
Offline Send Email 		Jul 13, 2007
12:57 am

... don't care, as we won't be able to measure! It's "Apparent" because they've done something on the site, or paid attention, or interacted with the site, or...
Jim Novo
jimnovo2
Offline Send Email 		Jul 13, 2007
1:00 am

I think the answer is yes. Media occupy space, or transpire over time (or, to be fair, both.) I'm not sure I can imagine an advertising medium which does...
Josh Chasin
joshchasin
Offline Send Email 		Jul 13, 2007
12:36 pm

In this case, I think you'll like the direction comScore is going... can't say more yet. --josh-- ... From: kam.rafique My view is that rather than use page...
Josh Chasin
joshchasin
Offline Send Email 		Jul 13, 2007
12:36 pm

... Judah, man, you know I love ya and think you're a very smart guy, and I agree with what you are saying - at the site level. But I don't think that's the...
Jim Novo
jimnovo2
Offline Send Email 		Jul 13, 2007
8:21 pm

If Jim does not work for Nielsen, he probably should... :) ... [Non-text portions of this message have been removed]...
Michael Rohde
duckpubs
Offline Send Email 		Jul 14, 2007
9:22 pm

Hi Josh, Exactly, both. I'd argue that the companies I mentioned may be better measured on space, not time. But realistically both ontologies of measurement...
Judah Phillips
judahphillips
Offline Send Email 		Jul 16, 2007
4:01 pm

Hello Jim, Y'know I share the love and respect. I also hear ya loud and clear about the differences in understanding the impact of a duration metric on...
Judah Phillips
judahphillips
Offline Send Email 		Jul 17, 2007
1:18 am

Thanks Leslie. :) I'm glad to hear you found it helpful and/or thought provoking. Cheers, Judah [Non-text portions of this message have been removed]...
Judah Phillips
judahphillips
Offline Send Email 		Jul 17, 2007
1:20 am

... Sure, let's stipulate these panels have all kinds of measurement problems as it is, which is part of the reason for going through the audits. It could be...
Jim Novo
jimnovo2
Offline Send Email 		Jul 17, 2007
7:11 pm

Judah, For what it's worth, I'm pretty sure that (in contrast to javascript-based web analytics systems), the audience measurement services are able to capture...
dhs1986@...
jakesmitty007
Offline Send Email 		Jul 17, 2007
7:16 pm

Sometimes this can be known, and other times it must be assigned via an edit rule. It depends on the activity that truncates the duration. If it was a user...
jchasin@...
joshchasin
Offline Send Email 		Jul 18, 2007
6:07 am
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