In this case, I think you'll like the direction comScore is going... can't say
more yet.

--josh--


----- Original Message -----
From: kam.rafique
My view is that rather than use page views which is outdated, we should
focus on "events".
An event would allow us to monitor activity within flash or any ajax
application even if the URL in the browser never changes. We could do
this through measuring clicks, video markers even page views etc...

This would provide us with an overall picture of engagement.

...and all this should relate to our and our customers objectives. But
would this be useful to Nielsen, probably not?





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