... don't care, as we won't be able to measure! It's "Apparent" because they've done something on the site, or paid attention, or interacted with the site, or...

I think the answer is yes. Media occupy space, or transpire over time (or, to be fair, both.) I'm not sure I can imagine an advertising medium which does...

In this case, I think you'll like the direction comScore is going... can't say more yet. --josh-- ... From: kam.rafique My view is that rather than use page...

... Judah, man, you know I love ya and think you're a very smart guy, and I agree with what you are saying - at the site level. But I don't think that's the...

If Jim does not work for Nielsen, he probably should... :) ... [Non-text portions of this message have been removed]...

Hi Josh, Exactly, both. I'd argue that the companies I mentioned may be better measured on space, not time. But realistically both ontologies of measurement...

Hello Jim, Y'know I share the love and respect. I also hear ya loud and clear about the differences in understanding the impact of a duration metric on...

... Sure, let's stipulate these panels have all kinds of measurement problems as it is, which is part of the reason for going through the audits. It could be...

Judah, For what it's worth, I'm pretty sure that (in contrast to javascript-based web analytics systems), the audience measurement services are able to capture...

Sometimes this can be known, and other times it must be assigned via an edit rule. It depends on the activity that truncates the duration. If it was a user...