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Can GA be useful to track email marketing campaigns   Message List  
Reply | Forward Message #12019 of 24267 |
Hi,
I have heard of various tools which can be used to track email
campaigns, but just wanted to know if GA can help achieve the same.

I am a webmaster for a fortune 500 company and we send out tonnns of
emails across. Is there a way that Google Analytics can help in
getting information on the email campaigns.

Is there any other freeware tool that does that? How can i achieve
this? Please help
Tue Jul 24, 2007 7:18 am

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amitab_doc
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Forward 		Message #12019 of 24267 |
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Hi, I have heard of various tools which can be used to track email campaigns, but just wanted to know if GA can help achieve the same. I am a webmaster for a... 		Amitabh
amitab_doc
Offline Send Email 		Jul 24, 2007
3:28 pm

Hi Amitabh I would personally find GA more helpful than the built in reporting of Constant Contact for example and it is nice to see email stats in the same ...
Darlene Moore
demoore_ca
Offline Send Email 		Jul 24, 2007
4:07 pm

I didn't know about this GA URL Builder - many thanks for pointing that out. Mayuresh...
Mayuresh Walke
mayureshwalke
Offline Send Email 		Jul 24, 2007
6:37 pm

Most web analytic tools, including GA, are useful for managing email marketing as campaigns. You can see which email or which links (depending on how you want...
Edward Henrich
roosterpoor
Offline Send Email 		Jul 25, 2007
7:17 am

Of course, it is very easy. You should just add a few parameters to your outbound links from the newsletter. Tag your links in the following fashion: ...
Lothaire Ruellan
lothaire_rue...
Offline Send Email 		Jul 24, 2007
9:13 pm

I suggest also to ask your boss to give you a few thousand US$ in extra budget and buy a tool specifically built for email marketing, you will discover an...
Maurizio Fionda
fionda@...
Send Email 		Jul 25, 2007
4:14 am
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