Hi guys,

I've been toying around with the notion of using financial models based
off of web analytics data to evaluate the net present value of online
initiatives. Finally, I've gotten around to writing a post in an
old-school business case format
<http://analytics.mikesukmanowsky.com/analytics/index.php/2008/02/24/web\
-analytics-and-net-present-value-part-1/?utm_source=npv&utm_medium=post>
.

Anyone interested in including this in the UBC courses? [:)]

It's my thought, that showing how versatile web analytics data is and
how many different groups can make use of it (i.e. marketing, finance,
IT, etc.) only increases its adoption rate within an organization.

If more people are paying attention to the benefits of tools like Google
Analytics, WebTrends, Omniture, and so on, it becomes much easier to
secure resources. Resources we all need like web analysts or dedicated
developers for more complex tagging.

I'd love for everyone to have a look
<http://analytics.mikesukmanowsky.com/analytics/index.php/2008/02/24/web\
-analytics-and-net-present-value-part-1/?utm_source=npv&utm_medium=post>
and let me know what you think.

http://analytics.mikesukmanowsky.com/analytics/index.php/2008/02/24/web-\
analytics-and-net-present-value-part-1/

In the next few weeks, I plan to look into a few more examples of using
web analytics to calculate NPV, Payback Period and ROI for a few
different business models.

Best regards,
Mike



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