Hi there -

I am hoping some members of this group are advanced Omntiure
SiteCatalyst users and have some experience of using Omniture's
Genesis tool to integrate data from 3rd party marketing tools - in
particular DoubleClick's DFA. I am about to start the integration
process using the online "drag-and-drop" tool where the integration is
configured, but before I do, I'd like to ask if there are any previous
learnings I should be aware of (whilst Omniture assign an
Implementation Consultant to help with this, they won't provide one
until the contract addendum is signed, so until the paperwork is done,
I thought I'd call on the expertise of this group).

During the DFA integration set-up, you must chose an eVar to store the
campaign ID shared by DFA and SiteCatalyst, and 3 custom events that
store the 3 metrics imported from DFA. My question is around which
eVar to use. I have 2 choices:
1. Use s.campaign
2. Use a designated eVar for DFA

Using s.campaign seems to be the best choice (and is the default
option used by SiteCatalyst) as traffic from DFA should be treated as
campaign just like all my other online campaigns. However, in the
small print of the implementation instructions, it says if you are
using Genesis to integrate data in this way, then you should NOT have
your normal "?src=XXX" campaign tracking code parameter in the URL (as
I'm guessing this would overwrite the special value s.campaign is set
to automatically when a visitor arrives from a DFA campaign). It is an
inconvenience to remove all my campaign URL tracking codes from my DFA
links, however, I still want to use s.campaign so that my DFA
campaigns are alongside all my other campaigns in the same report. Has
anyone else come across this issue? What solution did you chose? Is it
possible to write some logic in the Omniture JS file that simply won't
call the getQueryParam function for s.campaign if there's a value
already there (set by the Genesis code pasted on the landing page).

I am in Salt Lake this week at the Summit, so if you read this and are
also here, feel free to let me know and I'll happily buy you a drink
in exchange for your advice on this!

Many thanks,

John