Google Analytics does not take any funnels or Goals into account when
calculating bounce rate. A bounce is simply a (1 page visit). If the
visitor views any *other* page (30 minutes before or after), they will
not be counted as a bounce.
Try cross-segmenting "Campagne A" by Landing Page, and comparing that
with your Top Content -> Top Landing Pages report.
--- In webanalytics@yahoogroups.com, "tervebe" <beate@...> wrote:
>
> Hi,
>
> I'm puzzled about the calculation of the bounce rate in Google
> Analytics, when you calculate it yourself by means of the funnel
> visualisation.
>
> 1.
> Bounce rate via Traffic Sources - AdWords Campagne A is 40%
>
> 2.
> Funnelvisualisation for Goal 1 (thankyou page): 207 entrances on the
> landingpage for AdWords campagna A - 141 exits. Self calculated
> Bouncerate is 68%.
>
>
> How do these different percentages relate to each other?
>
> Best regards,
>