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WebTrends Conversion Funnel Analysis   Message List  
Reply | Forward Message #17095 of 24281 |
Re: WebTrends Conversion Funnel Analysis

WIth something so complicated you can try to enable multiple values,
separated by a ;, but I don't think that's going to solve everything

But you'll probably end up having to solve it with some good old
fashioned programming that changes the value of the funnel tag based
on what path they're in. So if they're on path A it's going to be
Step1-A Step2-B etc, even if step 3 is common among all paths.

--- In webanalytics@yahoogroups.com, "angela.chen77"
<angela.chen77@...> wrote:
>
> All
>
> I am currently working on a Conversion Funnel Analysis report
> requested by a client. They had a one straight way order flow, which
> we used entry and exit pages for each different steps to calculate
> the abandon rate and step by step conversion rate, which worked
> pretty well. Recently, they've changed their order flows. There are
> four or more different possible routes to the order confirmation
> page. There are common and unique steps/pages on each of the
> scenario. Advised by WebTrends, I used customer Scenario Analysis for
> each of the scenario. But the traffic were not divided on each of the
> scenario. In additon, because the customers have different options to
> go to differnt steps rather then the predetermined conversion paths,
> the step by step conversion rate sometimes is over 100%. I just setup
> a customer path analysis and hopefully that will give me more
> information. Has anyone ever worked on something similar to this in
> WebTrends? What will be the best practice for conversion funnel
> analysis for different conversion scenarios by using WebTrends?
>
> Thanks a lot!
>
> Angela
>





Fri May 9, 2008 2:24 pm

bryan.cristina
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Message #17095 of 24281 |
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All I am currently working on a Conversion Funnel Analysis report requested by a client. They had a one straight way order flow, which we used entry and exit...
angela.chen77
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May 8, 2008
1:58 am

WIth something so complicated you can try to enable multiple values, separated by a ;, but I don't think that's going to solve everything But you'll probably...
bryan.cristina
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May 9, 2008
3:56 pm

Cristina Thank you for your input! I did retag the scenario analysis by using unique parameter value for each step in each individual scenario. As you...
angela.chen77
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May 9, 2008
8:45 pm

Any way you slice it, you'll have to carry some kind of query parameter through the scenario in order to track it successfully. For example, if your first step...
Wes Contreras
netgecko99
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May 10, 2008
3:01 am

Hi Angela. We have a similar funnel problem. One thing that was useful is that we used a metatag to differentiate new vs existing customer funnel flows even...
gadabout0
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May 14, 2008
4:21 am

Thank you for your reply! Wes and Rafael. All your inputs are very helpful! Rafael, my understanding is that instead of usting a very detailed step by step...
angela.chen77
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May 15, 2008
12:29 am
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