Search the web
Sign In
New User? Sign Up
webanalytics · The Web Analytics Forum
? Already a member? Sign in to Yahoo!

Yahoo! Groups Tips

Did you know...
Want to share photos of your group with the world? Add a group photo to Flickr.

Best of Y! Groups

   Check them out and nominate your group.
Having problems with message search? Fill out this form to ensure your group is one of the first to be migrated to the new message search system.

Messages

  Messages Help
Advanced
Engagement Metrics   Message List  
Reply | Forward Message #17096 of 24282 |
I am working with a Fortune 500 company to build out a new version of
the corporate responsibility section of their site.

What do you recommend for a suite of KPIs if the goal of the site is
to keep the user engaged. (Primary audience is the socially
responsible investor community).

Of course I am using the standard metrics such as time on page, page
views etc; really looking for the "didn't think of that one" metrics.

Thanks

John O'Farrell
Senior Interactive Strategist
Addison




Fri May 9, 2008 3:00 pm

propfow
Offline Offline
Send Email Send Email

Forward
Message #17096 of 24282 |
Expand Messages Author Sort by Date

I am working with a Fortune 500 company to build out a new version of the corporate responsibility section of their site. What do you recommend for a suite of...
propfow
Offline Send Email
May 9, 2008
3:56 pm

I'd look for conversion events that were signals of additional interest - subscriptions to a newsletter or RSS feed, requests for "contact me", requests to be...
Edward Vielmetti
evielmet
Offline Send Email
May 9, 2008
8:33 pm

ed - your comments are very helpful. thanks for sharing your insight. michael LuxuryLink.com...
mbchoe
Offline Send Email
May 11, 2008
2:28 am

... I believe that it is generally accepted that (for many kinds of sites), visitors who keep coming back (retention) and visitors who contribute (post, vote,...
Nick Arnett
narnett
Offline Send Email
May 9, 2008
8:33 pm

John, You should start by getting them to elaborate on the goals of the site because engagement means everything and nothing. Is there content on the site...
dmonteverdi
Offline Send Email
May 9, 2008
8:35 pm

John, Engagement should still be viewed within the whole consumption process: awareness-knowledge-trial-repeat-advocacy. For example, advocacy on a content...
matpflum
Offline Send Email
May 10, 2008
3:01 am

Derek, John and others... New post: http://daniel.webanalyticsdemystified.com/2008/05/08/thinking-outside-of-out-of-the-box-in-commercial-web-analytics/ The...
romanojon
Offline Send Email
May 10, 2008
3:01 am

Hi The whole discussion on Engagement Metrics was quite useful. One thing that struck me was listing down all the possible interactive activities that are...
IMMANUEL GODWIN
immanuelgodwin
Offline Send Email
Jun 4, 2008
2:52 pm
Advanced

Copyright © 2009 Yahoo! Inc. All rights reserved.
Privacy Policy - Terms of Service - Guidelines - Help