Hi,
I'll try one more time - if no one here knows the answers to my questions can
you please point me to where I might find resources/answers? I've spent the past
2 weeks searching on my own and am no where closer to an answer.
* For a PPC campaign, what is the normal % difference one should expect between
click reports from the search engines and the page view or tracking code reports
from our landing page? (5% 25%?)
* Are there any sites with hard statistics to back up this data?
* Can the length of a tracking code influence this difference?
I really will be most appreciative of any guidance or advice I can get in this
area. Please.
Gabi
 

________________________________
"The cosmos is all that is or ever was or ever will be. Our feeblest
contemplations of the cosmos stir us ... [and] we know we are approaching the
greatest of mysteries" - Carl Sagan




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