It's been awhile since we've talked about measures of engagement here
in the group but I just posted about some work I've been doing with
comScore that a few of you might be interested in:
http://is.gd/4oqd
Essentially we've run the comScore panel data through a portion of the
Web Analytics Demystified Visitor Engagement framework so that you can
now compare levels of engagement across all of the sites in the
comScore panel.
Those of you who are interested in this type of thing should check out
the post. I welcome your feedback at my blog, or, if you're coming to
D.C. for Emetrics, look for me there.
Again, the post is up at:
http://is.gd/4oqd
Cheers,
Eric T. Peterson
Web Analytics Demystified
http://www.webanalyticsdemystified.com