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GA custom reporting and advanced segments - do they work together?   Message List  
Reply | Forward Message #24256 of 24626 |
Re: GA custom reporting and advanced segments - do they work together?

Hi James,

Thanks for taking the time to respond.

What I'm trying to understand is the behavior of visitors to a specific
section of our site that was used for a campaign.

What I've done is create a custom report using absolute unique visitors by
page, and then applied a custom advanced segment to understand the number of
visitors who visited the page, and also visited another specific page
elsewhere on our site.

I've been using custom reports and advanced segments for a while now, and
have a good grasp of what segmentation is all about. This, however, is the
first time I've used the absolute unique visitors tracking within the custom
reports.

When I apply an advanced segment that is part of the set built in within GA
to my custom report, I see the full number of unique visits with the segment
defined below it. This is exactly what I expect to see. Here's an example
when I look at my entire site for the past month:

Unique Visitors
All Visits: 248,650
Non-bounce Visits: 190,135

The problem appears when I filter the data to report on a specific set of
pages, and then apply an advanced segment to the custom report. I tested
this with both my custom segment and the same non-bounce visits segment used
in the example above, and the results are the same.

1) before applying the advanced filter:

Unique Visitors
All Visits: 5022

2) after applying the advanced filter:

Unique Visitors
All Visits: 2241
Non-bounce Visits: 1191

In this case, I don't understand why there is any reduction in the number of
"all visits" reported.

I hope this clarifies my question/issue.

Alan


[Non-text portions of this message have been removed]




Fri Nov 6, 2009 3:04 pm

ace_etkin
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Message #24256 of 24626 |
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Greetings, here's a good challenge for the group: I've set up a custom report in Google Analytics to see (absolute) unique visitors by page. When I apply an...
Alan Etkin
ace_etkin
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Nov 6, 2009
4:36 am

Alan, When you applied your segment did you just hit 'create and apply to report', in other words are you not showing the global segment and your new segment. ...
insightrjames
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Nov 6, 2009
10:24 am

Hi James, Thanks for taking the time to respond. What I'm trying to understand is the behavior of visitors to a specific section of our site that was used for...
Alan Etkin
ace_etkin
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Nov 6, 2009
4:10 pm

Hi Alan, This is quite interesting. I replicated your situation (with a couple of assumptions) using a couple of my clients and couldn't replicate your...
insightrjames
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Nov 9, 2009
6:26 am

Hi James, Yes, those are the steps I took, but with different results. What I find most perplexing is that the behaviour of the custom report/advanced segement...
Alan Etkin
ace_etkin
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Nov 11, 2009
9:10 am
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