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Making the case for switching to page tagging   Message List  
Reply | Forward Message #9043 of 24275 |
Hi! I am researching options for website analyis for a site I'm working
on. We are currently using Urchin v5.7.03 using log file analysis (no
cookies, etc; using IP + User Agent as a tracking method). I want to
build a case to make the switch to page tagging and am now collecting
evidence that will help show that the benefits of a more accurate
solution will outweigh the cost and time of implementing the tags.

1) The site targets the Chinese market.
2) Most of the pages are .aspx with flash elements within the pages.
3) It is a marketing/business site business model, not online commerce.

Any thoughts? I know there are some accuracy issues with tracking flash
using log files but don't know them specifically. Thanks!


~Maureen





Tue Jan 16, 2007 4:40 pm

maureen.malloy
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Message #9043 of 24275 |
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Hi! I am researching options for website analyis for a site I'm working on. We are currently using Urchin v5.7.03 using log file analysis (no cookies, etc;...
maureen.malloy
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Jan 16, 2007
6:11 pm

hey maureen, i think one of the biggest benefits of using a page tagging methodology is getting rid of most spider/bot activity as well as being able to...
jmoons28
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Jan 16, 2007
7:08 pm

Hi Maureen, In addition to the point below, switching to a page tagging data collection methodology will bring quite a bit more to the table for your client....
Bill Bruno
casanva15
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Jan 16, 2007
9:44 pm

There are certainly many advantages of page tagging, but I don't think most of the reasons mentioned so far are among them. 1) Using cookies instead of...
Stephen Turner
sret1
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Jan 17, 2007
2:38 pm

Go ASP. Ensuring access to the latest version is easier. Check: http://www.ga-experts.co.uk/web-data-sources.pdf Lars [Non-text portions of this message have...
Lars J
swelarsj
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Jan 17, 2007
2:38 pm

Sorry Stephen I dissagree with you on 2)... I really see little value in looking a robot activity other than the comfort factor of knowing that they are...
GA-Experts.co.uk
whitingjo
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Jan 18, 2007
3:27 am

... I disagree :-) Robot activity is very easy to identify and remove. Moderately time consuming I'll grant, but not at all hard. The flip side, if you don't ...
Steve
nuilvows
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Jan 18, 2007
3:02 pm

Like `GA Experts' I too disagree with Stephen, we actively filter out Bots, Crawlers etc. based on known bot host address (IP's) and user agent descriptions,...
garethhebbron
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Jan 18, 2007
3:13 pm

... No, that's not the only advantage of logfile-based systems. Here are some more I can think of immediately: 1) They measure bot activity. We've talked about...
Stephen Turner
sret1
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Jan 18, 2007
3:57 pm

Has it come to this? Really? THIS group of all places, we actually have a debate of whether page tags or logs are "better"? What next? Is somebody going to...
tim.wilson@...
tgwilsonmit
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Jan 18, 2007
5:20 pm

Apologies for the long delay in replying to this great discussion! ... If you can't get that right, you've got bigger problems than analysis accuracy. :-) The...
Steve
nuilvows
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Jan 25, 2007
5:48 pm

Hi-- I'll add this to several posts on this topic: My company has worked with lots of organizations that use either log file analysis or tagging (sometimes...
Andrew Edwards
andrewedward...
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Jan 18, 2007
5:24 pm

Wow! Maureen, I'll bet you didn't realize that your question would start a virtual slugfest between page taggers and log analyzers :-) This has been a fun...
Debbie Pascoe
d_pascoe2002
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Jan 18, 2007
11:35 pm

While data collection methods are critical to consider, whether packet sniffing, page tagging, log file analysis, the more important question to ask is what's...
Judah Phillips
judahphillips
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Jan 19, 2007
3:56 am

You are all absolutely nuts in my book if you think page tags adquately exclude bots and spiders. That's vendor-speak and just simple disinformation. Is...
Judah Phillips
judahphillips
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Jan 19, 2007
8:54 pm

Hi. There is quite intensive discussion about web data collecting methods. What is the most important thing, I think, is to deploy cookies to your site, at...
ivo.rehberger
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Jan 26, 2007
4:26 am

Steve, Good post. And you deserve a virtual "aussie, aussie, aussie." Anyone who challenges that logs have no place in web analytics is simply and totally...
Judah Phillips
judahphillips
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Jan 29, 2007
9:50 am

At the Emetrics Summit in 2004, Matthew Berk, who had Eric's Jupiter job before Eric, and was then at Tommy Hilfiger ... said..... Sometimes it's massively...
Jim Sterne
jsterne
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Jan 29, 2007
6:10 pm

... And because we *all* love regular expressions in this forum, it might just be worthwhile pointing out that "GREP" stands for: Global. Regular Expression....
Steve
nuilvows
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Jan 29, 2007
11:21 pm

... I *thought* that was a little JCL under your finger nails. ... Emetrics Summit, The Big Picture http://www.emetrics.org Optimizing Online Marketing Value ...
Jim Sterne
jsterne
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Jan 30, 2007
4:25 pm

Good Morning, Although this is a web analytics forum, I was hoping someone could point me in the right direction. I'm looking for some "VALID" research on ...
Curt Stanisewski
grolsch65432
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Jan 30, 2007
5:30 pm

Curt, Is there a reason why it is 1 or the other? Any Campaign should have a combination of both. Steve...
Steve J Racicot
steve_racicot
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Jan 30, 2007
5:53 pm

Steve, Agreed, but dollars for dollars, where is there a better ROI? For instance, if we get X clicks through PPC for a particular keyword, would we get 2X, 3X...
Curt Stanisewski
grolsch65432
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Jan 30, 2007
6:35 pm

Curt, I am not an SEO specialist. However the idea of free traffic and free conversions seems natural to me. Having more content on your site gives the...
miles@...
milesbennett78
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Jan 30, 2007
5:54 pm

Miles, Thanks for the contact. My question back to you would be - Is SEO really free? I mean when you factor in the cost to develop a page, submit it to the...
Curt Stanisewski
grolsch65432
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Jan 30, 2007
6:37 pm

Curt, Yes, Over the Long Term (1+ year) you will get a much better return. (IMO) I have found that when starting a natural rankings campaign it is best to ...
Steve J Racicot
steve_racicot
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Jan 30, 2007
7:10 pm

Curt, "Free" is a very subjective term. I dont think anything is free, but work done today and using tactics like link baiting and social search, could...
Steve J Racicot
steve_racicot
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Jan 30, 2007
7:20 pm

An article appeared on Mediapost today htat might be of interest. ...
Steve J Racicot
steve_racicot
Offline Send Email
Jan 30, 2007
9:16 pm

The ROI answers to these questions (probably to any question really) vary greatly depending on the situation of the company. For instance, I might have a huge,...
Stephen Cheng
monkeylytics
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Jan 31, 2007
3:57 am
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