Web Analytics Wednesday report from Stockholm, Sweden

We met for our fifth WAW yesterday. About 55 people had signed up and
some 45 showed up. We tested having it in the morning for the first
time. The result? Some previous attendees couldn't attend and some fresh
faces joined us.

So far a total of over 150 different people (43% end-users, 41%
consultants and 16% vendor representatives) have attended Web Analytics
Wednesdays in Stockholm.

Yesterday's meeting focused on presentations by Rickard Hedenius from
Swedish insurance giant Folksam and Fulton Yancy from WebSideStory.
Rickard spoke about how Folksam works with web analytics and presented
some examples and outcomes thereof. Fulton spoke about measuring
advertisements and the importance of validating metrics. There was also
time for small talk over coffee and sandwiches as well as taking a peek
at Folksam's usability lab.

Yesterday's WAW: http://urlkick.com/1c1f

Thanks a bunch to Rickard and Fulton for excellent presentations!

The next WAW in Stockholm: http://urlkick.com/1c03

Lars Johansson
Swedish coordinator, WAA
www.webanalysts.info










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Internet Marketing Conference in NYC, 2007
www.internetmarketingconference.com
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