... Let's not forget that Nielsen / comScore have business models that are pretty rare, and if their customers put enough pressure on them to provide a metric...
IMHO, Time-based metrics will eventually become relevant only to some sites and irrelevant to other sites. From what I have read and heard, various industry...
Robbin and Justin, Thanks again for all of your help. We'll moving forward with implementing the code as you both have recommended. I'll keep everyone posted...
Time-based metrics have utility in context of user needs, site objectives, and goals. As a stand-alone metric for comparing overall performance or engagement...
Sr. Web Development Manager- 63438 This position can be based in either San Diego, CA or Plano, TX If you're interested in the challenge of transforming a...
I would argue that advertising-- all of it-- exists in either time or space. Print has a spatial construct, broadcast a temporal one. Advertising media pretty...
Web QA Analyst-63437 This position can be based in either San Diego, CA or Plano, TX If you're interested in the challenge of transforming a Fortune 500 ...
The time spent metric isn't really new. Nielsen NetRatings (and ComScore) have been reporting various time spent metrics for years - time spent has always been...
I'll echo Neil's statement, that metrics are only valuable if they meet business goals or industry needs. The shift from page views to time spent per site does...
No, I do not like the time spent on site metric for 2 reasons. 1, it's hard to get accurate. 2, it's all about value of engagement. 1) Typically time spent on...
I think page views is an OK measure of engagement. I think bounce rate is better, and time on site, should the methods by which Nielsen, or anyone arrive at...
I just read the chapter on rich internet applications in Avinash's book again..and it seems to me that he's very bullish on the future of RIAs. He also writes...
Hi Daniel, I can't really answer your questions, but I would like to ask you a question: I like the idea of using time on site for videos, etc. to find out ...
Hi there, It feels like it's almost back to the future on this one... Back in 2002 NetRatings acquired a European based audience measurement company called...
Hello Jeremiah, Your timing is so perfect! We just got a client that does remarkable Web 2.0 campaigns, I have been all over the web searching for a toosl to...
Hey everyone, I just read a PDF located at the following address: http://www.nielsen-netratings.com/pr/pr_070710.pdf From what I gather, it seems that due to...
"ANALYTICS, APPETIZERS, & ALES" Come join the Yahoo! Analytics team and a half dozen other attendees in Burbank, CA as we discuss analytics over beer and...
Hi Paul, Avinash gave away this secret in his book already :-((( lol. He writes how much he's in love with SEO and that he expects the spending on SEO to...
... Hi Chad! Would you be so kind as to expand on what the different Omniture products are that you are referencing? I believe I have used Omniture with Site...
Antonio, I'm already half-way through Avinash's book and am really enjoying it/learning a lot--love his blog. I will definitely look into your other...
If the page that contains the URL is linked to from within the main website, it should get spidered by the search engines. To aid things along, you can create...
Our company used to use Authenticlick to combat click fraud. The problem was the Authenticlick wasn't able to get our reports out to us in a reasonable amount...
Although I'm delighted that our competition is mostly focused on SEM, I think it is important for members of this group to focus on SEO. But please keep this...
I'm a social media guy that's watching the measurement industry as it evolves. This directly will tie to Web Analytics as the web evolves. I hope this list of...
Hi, Chad Try Efficient Frontier, http://www.efrontier.com/efficient_frontier/, for bid management. You'll always have a job integrating your data and reports,...
The standard definition of recency is: recency tells you how many visitors came to your site x days ago, independent whether they are new or returning ...
Having problems with message search?
Fill out this form to ensure your group is one of the first to be migrated to the new message search system.
