Looking through my del.icio.us (http://del.icio.us/andyed/analytics)
feed, I find:

A tantalizing teaser for Google Analtyics eventing.  Open it up
already Google!
http://www.epikone.com/blog/2007/10/16/event-tracking-pt-1-overview-data-model/

Louis Rosenfield's sample chapter on search analytics is a little
recognized gem.
http://www.rosenfeldmedia.com/books/searchanalytics/blog/sample_chapter_search_a\
nalytic/

On my blog, a post titled "Eye Tracking vs Mouse Tracking" has been
generating search referrals disportionately to my other posts.
http://alwaysbetesting.com/abtest/index.cfm/2007/4/29/Eye-Tracking-vs-Mouse-Trac\
king

On a related note, I've just released a browser for site inspection,
with a visualization of human foveal vision.  Not quite analytics, but
it could raise your awareness of the psychological factors leading to
the metrics you see.

2 minute screencast:
http://alwaysbetesting.com/abtest/index.cfm/2007/12/26/Scrutinizing-the-Shopping\
-Experience

Free Download (beta): http://about.stompernet.com/scrutinizer

Note: we're testing navigation vs no-nav on the download site. Visit
http://about.stompernet.com/scrutinizer/learnmore if you get stuck
with no-nav and want to read more.  The results are solidly in favor
of having nav, with a small increase in opt-in conversion and a huge
reduction in bounce rate w/ navigation.  As I expected, and reported
at
http://www.optimizeandprophesize.com/jonathan_mendezs_blog/2007/10/testing-navig\
at.html

Hey all!

First of all, Wish you a very happy new year 2008!

After the successful WAW Bangalore, lets rock Chennai now! Please join
us for Chennai second Web Analytics Wednesday.The venue details will
be posted soon.

Register at:
http://www.webanalyticsdemystified.com/wednesday/?event_id=2444

Thank you,
Trinadh
Web Analytics Association Country Manager - India

Hi,

The blogs that kindled my interest the most last year were

Avinash's blog on Web analytics 2.0
http://www.kaushik.net/avinash/2007/11/multiplicity-succeed-awesomely-at-web-ana\
lytics-20.html

And Eris's blog on Web Analytics 3.0
http://blog.webanalyticsdemystified.com/weblog/2007/09/web-analytics-20-i-am-mor\
e-worried-about-web-analytics-30.html


Regards,

jaisri






On 12/26/07, Digital Alex by Alex L. Cohen <alex@...> wrote:
>
>   Dear Yahoo Forum,
>
> 2007 is near a close. Which web analytics and marketing optimization posts
> were your favorite of 2007?
>
> Bloggers - Which posts were your most popular this year?
>
> Happy Holidays,
> -Alex
> www.alexlcohen.com
>
> --
> Alex Cohen
>
> [Non-text portions of this message have been removed]
>
>
>



--
Jaisri Chety

Read Calvin and Hobbes - http://hobbes-n-calvin.blogspot.com


[Non-text portions of this message have been removed]

***********************************************************
                  2nd Round CALL FOR CHAPTERS
       Proposal Submission Deadline: January 31, 2008
            Full chapter submission: April 30, 2008
   http://www-staff.it.uts.edu.au/~yczhao/IGI-book/CFC.htm
***********************************************************


Title
-----
Post-Mining of Association Rules: Techniques for Effective
Knowledge Extraction


Editors
-------
Dr.   Yanchang Zhao
Prof. Chengqi Zhang
Dr.   Longbing Cao


Publisher
---------
IGI Global (formerly Idea Group)


Introduction
------------
There are often a huge number of association rules
discovered in a data mining practice, making it difficult
for users to identify those that are of particular interest
to them. Therefore, it is important to remove insignificant
rules and prune redundancy as well as summarize, visualize
and post-mine the discovered rules. Moreover, the
information we can get from traditional association rules
is very limited, so new forms of association rules are
needed to discover useful and actionable knowledge. The
book aims to present a whole picture of the post-analysis,
summarization and new forms of association rules and
introduce the up-to-date research on the above topics to
extract useful knowledge from a large number of discovered
association rules.


The Overall Objective of the Book
---------------------------------
The book will focus on the post-analysis of association
rules to extract useful and actionable knowledge from a
large number of discovered rules. It will cover interest,
redundancy, post-mining, summarization, presentation and
visualization of association rules, as well as novel forms
and new trends of association rules. It will not only
present academia with a systematic view of the current
research progress on the above topics, but it will also
help industry learn from the ideas and apply them to find
actionable knowledge in real-world applications.


The Target Audience
-------------------
The audience of this book will be researchers in the field
of data mining, postgraduate students who are interested
in data mining, and industry data miners. Note that the
audience is not limited to those interested in association
rules because the post-mining of association rules involves
clustering, classification and many other techniques of
data mining, as well as statistics and artificial
intelligence, which are actually beyond association rule
mining itself.


Recommended topics include, but not limited to:
-----------------------------------------------
* Subjective & objective interestingness
* Removing redundancy in association rules
* Summarization and generalization of association rules
* Presentation and visualization of association rules
* Maintenance of association rules
* Post-mining of association rules, e.g., clustering
   association rules
* Class association rules and association classifier
* Quantitative association rules and inter-transaction
   association rules
* New forms/challenges/trends of association rules and
   association mining


Important Dates
---------------
2nd round proposal deadline:         January 31, 2008
Notification of proposal acceptance: February 28, 2008
Full chapter submission:             April 30, 2008
Notification of chapter review:      June 30, 2008
Revised chapter submission:          July 30, 2008
Final notification of acceptance:    August 15, 2008
Camera ready copy submission:        September 15, 2008


Submission Procedure
--------------------
Researchers and practitioners are invited to submit on or
before January 31, 2008, a 2-5 page manuscript proposal
clearly explaining the mission and concerns of the proposed
chapter. Authors of accepted proposals will be notified by
February 28, 2008 about the status of their proposals and
sent chapter organizational guidelines. Full chapters are
expected to be submitted by April 30, 2008. All submitted
chapters will be reviewed on a double-blind review basis.
The book is scheduled to be published by IGI Global
(formerly Idea Group), www.igi-global.com, publisher of the
IGI Publishing (Idea Group Publishing), Information Science
Publishing, IRM Press, CyberTech Publishing, Information
Science Reference (formerly Idea Group Reference) and
Medical Information Science Reference imprints.

Detailed instructions are available at
http://www-staff.it.uts.edu.au/~yczhao/IGI-book/CFC.htm.


Contact
-------
Inquiries and submissions can be forwarded electronically
(Word document) to:

Dr. Yanchang Zhao
Faculty of Information Technology,
University of Technology, Sydney (UTS), Australia
Tel.: +61 2 6131 0264
Mobile: +61 4300 93392
Email: yczhao@...




      
________________________________________________________________________________\
____
Never miss a thing.  Make Yahoo your home page.
http://www.yahoo.com/r/hs

[Non-text portions of this message have been removed]

Hi Alex,

Should anybody care about entries in the Spanish language, the most popular
blog entry at the Spanish WAA was:

"El día en que la Analítica Web se nos quede
pequeña<http://www.analiticaweb.es/el-dia-en-que-la-analitica-web-se-nos-quede-p\
equena/>".
http://www.analiticaweb.es/el-dia-en-que-la-analitica-web-se-nos-quede-pequena/

Many thanks for the initiative, I am seeing great things in this list!

Happy 2008,


Sergio Maldonado

Spanish Web Analytics Association
www.aeaw.es



On Dec 26, 2007 9:12 AM, Digital Alex by Alex L. Cohen <alex@...>
wrote:

>   Dear Yahoo Forum,
>
> 2007 is near a close. Which web analytics and marketing optimization posts
> were your favorite of 2007?
>
> Bloggers - Which posts were your most popular this year?
>
> Happy Holidays,
> -Alex
> www.alexlcohen.com
>
> --
> Alex Cohen
>
> [Non-text portions of this message have been removed]
>
>
>


[Non-text portions of this message have been removed]

Hi all,

First of all, happy 2008 and all the best wishes!!

Does anyone have experience using a crawler (or
another technique) to ensure quality of coding after
implementation?

We use a simple crawler that spiders our websites (we
are an interactive web agency based in Amsterdam) for
web analytics codes in the html (current beta version
is GA).

So if a developer by accident removes the WA code we
are informed by e-mail (sms in the future)to promptly
correct the code. For flash sites it is a bit more
complicated. Any tips?

Thanks a lot guys!

Michael




       ___________________________________________________________
Support the World Aids Awareness campaign this month with Yahoo! For Good
http://uk.promotions.yahoo.com/forgood/

To complete the round of replies, I should add that Unica's NetInsight
too can be configured to track conversions following initial visits /
clicks.

Best,
Akin
Unica


________________________________

From: webanalytics@yahoogroups.com [mailto:webanalytics@yahoogroups.com]
On Behalf Of cdanuloff
Sent: Friday, December 28, 2007 5:24 PM
To: webanalytics@yahoogroups.com
Subject: [webanalytics] Re: Other than Coremetrics - what other packages
provide 1st click attribution?



Omniture SiteCatalyst/SearchCenter supports first, last, or linear
(evenly spread across all clicks) revenue allocation for paid search.
They don't have the custom-allocation capability you asked about. -
Craig

> On Dec 27, 2007 4:47 PM, David Culbertson <davidsculbertson@...>
wrote:
> >
> >
> >
> >
> >
> >
> > Happy holidays, folks!
> >
> > Just came across this article today and it reminded me how much some
> > of clients, on budgets too small to afford Coremetrics, could use a
> > 1st click tracking feature:
> >
> > http://www.internetretailer.com/dailyNews.asp?id=24849
<http://www.internetretailer.com/dailyNews.asp?id=24849>
> >
> > Any cheaper hosted or log file analyzers out there that offer a
> > similar capability?
> >
> > David Culbertson
> > LightBulbInteractive.com
> >
> >
>
>
>
> --
> --------------------------------------
> Thomas Bosilevac
> Independent Web Analytics Consultant
> Phone: (503) 701-9514
> Email: Bosilevac@...
> http://www.linkedin.com/in/webmetrics
<http://www.linkedin.com/in/webmetrics>
> -------------------------------------
>






[Non-text portions of this message have been removed]

Hi Trinadh,

   Happy new year to you as well.
   My best wishes to you for chennai event.

   Regards
   Anil Kumar Singh

ktrinadhrao <ktrinadhrao@...> wrote:
           Hey all!

First of all, Wish you a very happy new year 2008!

After the successful WAW Bangalore, lets rock Chennai now! Please join
us for Chennai second Web Analytics Wednesday.The venue details will
be posted soon.

Register at:
http://www.webanalyticsdemystified.com/wednesday/?event_id=2444

Thank you,
Trinadh
Web Analytics Association Country Manager - India






ANIL KUMAR SINGH

---------------------------------
  Bollywood, fun, friendship, sports and more. You name it,  we have it.

[Non-text portions of this message have been removed]

Check out a company called Maxamine. They have a really neat site
crawler tool that can check for the existance of analytics code,
along with a suite of other reports about your site. I took a demo of
it a few months back and it looks like a really useful tool.

Kevin Rogers


--- In webanalytics@yahoogroups.com, Mike&Pierrette <nlmikel@...>
wrote:
>
> Hi all,
>
> First of all, happy 2008 and all the best wishes!!
>
> Does anyone have experience using a crawler (or
> another technique) to ensure quality of coding after
> implementation?
>
> We use a simple crawler that spiders our websites (we
> are an interactive web agency based in Amsterdam) for
> web analytics codes in the html (current beta version
> is GA).
>
> So if a developer by accident removes the WA code we
> are informed by e-mail (sms in the future)to promptly
> correct the code. For flash sites it is a bit more
> complicated. Any tips?
>
> Thanks a lot guys!
>
> Michael
>
>
>
>
>       ___________________________________________________________
> Support the World Aids Awareness campaign this month with Yahoo!
For Good http://uk.promotions.yahoo.com/forgood/
>

Happy New Year to all,

As a Reminder the NYC Web Analytics Wednesday is one week away.  We
look forward to seeing you all there.

January 9th at Barna.  Sponsored by Omniture.

Sign up at: http://www.webanalyticsdemystified.com/wednesday/?
event_id=2433

--- In webanalytics@yahoogroups.com, "Joel Collymore"
<joelcollymore@...> wrote:
>
> Just wanted to send out a reminder to mark you calenders for January
> 9th at Barna.  Sponsored by Omniture.
>
> Sign up at: http://www.webanalyticsdemystified.com/wednesday/?
event_id=2433
>
> Email any questions.  Joelcollymore @ hotmail.com
>
> --- In webanalytics@yahoogroups.com, "Joel Collymore"
> <joelcollymore@> wrote:
> >
> > Hello all,
> >
> > The next New York City Web Analytics Wednesday will be held at
> Barna on
> > January 9th, 2008 6:00 to 8:00
> >
> > Omniture is sponsoring the January WAW event, we welcome all new
> > comers.  Please let me know if you have any questions.
> >
> > Please register attendance at
> > http://www.webanalyticsdemystified.com/wednesday/?event_id=2433
> >
> > Barna is located at
> > 365 Park Ave South
> > New York, NY 10016
> > Phone: (212) 532-8300
> > (26th St & Park)
> >
> > Email:
> > JoelCollymore at hotmail.com
> >
>

--- In webanalytics@yahoogroups.com, Philippa Gamse <pgamse@...> wrote:
> in my experience (and this is very dependant on your product /
service and demographic), the *quality* of traffic from a highly
targeted link is far higher than that from search engines, which can
tend to be much more of the "tire kicker" type.

Ah but if we are going to segment links we should also segment search
engine referred traffic.  I tend to automatically segment by brand
related searchers vs. others.  Others can be broken down by the types
of services or products you offer.  How far you segment will depend
upon how much time you have and the variety of traffic - do you just
want to look at WebTrends type of traffic or do you want to separate
WebTrends training from WebTrends consulting type of traffic?

Great discussion!

My name is Stella and I am a recruiter at HBO, Time Warner.

I joined the Yahoo Group in hopes to find an excellent candidate for
this role (seen below).  Please feel free to pass this opportunity
to your friends. Please email resumes to stella.gruvman@...
Happy 2008

SENIOR ANALYST
Responsibilities:
Perform an in-depth analysis and reporting of traffic associated
with HBO/Cinemax online services, including but not limited to
HBO.com and Cinemax.com, and its relationship to usage of content on
other platforms. Individual will work closely with various internal
clients responding to ad-hoc requests, while ensuring that reports
adequately meet their needs. Other responsibilities may include
evaluation of digital research vendors/sources, and multi-platform
analysis of viewing trends/scheduling strategies associated with
HBO, Cinemax, broadcast, basic and other pay television networks.

Requirements:
Individual must have experience with both internal traffic analysis
tools (Omniture Site Catalyst) and syndicated traffic sources
(ComScore Media Metrix and/or Nielsen NetRatings). Requires 2-3
years experience in web traffic analysis; prior television research
experience helpful. Person should be very detail oriented, have
excellent written and verbal skills, demonstrate the ability to
multi-task while meeting deadlines, and be able to work both
independently and within a group striving towards a common goal.


Stella Gruvman
Recruiter
HBO, Time Warner
stella.gruvman@...

Hi David,

When it comes to basic attribution, most tools can do it. If you want to do
it at zero cost I would try working it out with PHPMyVisites in a local
installation or Google Analytics in the hosted mode.

If you plan to spend money and want to get further (eg. be able to play with
the allocations as you wish), I would rather turn to a leading provider
(Coremetrics, WebTrends, Omniture...) that actually includes this feature in
its offering. It should not be that expensive anyhow, as you will only pay
relative to your traffic.

That said, I ignore whether cheaper products like Weborama, Nedstats, Xiti
or Nielsen SiteCensus can really go this extra mile (have not been able to
find any info and would be very interested, as we are preparing to undertake
a comparative study!). They could be a great alternative if they do...

Good luck!


Sergio Maldonado

Spanish Web Analytics Association
www.aeaw.es






On Dec 28, 2007 1:47 AM, David Culbertson <davidsculbertson@...>
wrote:

>   Happy holidays, folks!
>
> Just came across this article today and it reminded me how much some
> of clients, on budgets too small to afford Coremetrics, could use a
> 1st click tracking feature:
>
> http://www.internetretailer.com/dailyNews.asp?id=24849
>
> Any cheaper hosted or log file analyzers out there that offer a
> similar capability?
>
> David Culbertson
> LightBulbInteractive.com
>
>
>


[Non-text portions of this message have been removed]

Those who participated in the salary survey in the middle of last year or
those who are interested in knowing what to expect in terms of Salary and
bonus in the Web Analytics Field, here are the Web Analytics Salary survey
results

http://webanalysis.blogspot.com/2008/01/web-analytics-salary-survey-2007.html
**<http://www.hmtweb.com/blog/2008/01/e-commerce-live-chat-case-study-can-it.htm\
l>

If there is any additional information that you would like to see in next
survey, please leave comments on the blog so that I can improve this survey
in future.

--
Anil Batra
http://webanalysis.blogspot.com
Web Analytics, Behavioral Targeting and Online Advertising Blog
http://www.zerodash1.com
Analytics Consulting


[Non-text portions of this message have been removed]

Happy New Year,

IndexTools provides this functionality.  Users can assign credit to
original source of the visitor, direct source of the visit, or last
campaign source of the visitor.

The analyst has the ability to change the attribution based upon the
purpose of the report they are building.

Regards,
John Gill

   --- In webanalytics@yahoogroups.com, "David Culbertson"
<davidsculbertson@...> wrote:
>
> Happy holidays, folks!
>
> Just came across this article today and it reminded me how much some
> of clients, on budgets too small to afford Coremetrics, could use a
> 1st click tracking feature:
>
> http://www.internetretailer.com/dailyNews.asp?id=24849
>
> Any cheaper hosted or log file analyzers out there that offer a
> similar capability?
>
> David Culbertson
> LightBulbInteractive.com
>

Thomas,



Coremetrics does exactly what you describe below. Moreover, we don't
force users to choose one way of looking at attribution. You can
simultaneously have multiple views (e.g. one that is 100% to first
click, one that is 100% to last click, and one that is a user-defined
weighting as you described below) so that you're able to value your
campaigns in multiple ways.



Let me know if you have any more questions.



Elizabeth Magill, Sr. Product Marketing Manager

Coremetrics <http://www.coremetrics.com/>

1840 Gateway Drive, Suite 320

San Mateo, CA 94404

O: 650-762-1423 | F: 650-762-1499





--



I am not sure what the cost associated with this functionality is, but
it is pretty standard functionality within WebTrends to allow for
both first and last campaign attribution. (I believe you can only use
tag-based and not log-file analysis)

In fact, WebTrends has many options available to help build a better
understanding of your visitor retention,however, is still limited
virtually to First ,Most Recent and Same Visit Attribution. This can
be done on a Search Engine, Natural Search, Paid Search,Referring URL,
or defined campaign basis. All are isolated in their own data sets so
you can utilize all at the same time, no need to define upfront.

That said, each of these values attribute 100% of the
revenue/visits/etc You can not define allocation of 30% to the First
campaign visited and 70% to the last.

I am HIGHLY interested in applications that allow for this in a data
model where I can define the scoring model on the analysis end and not
have to predefine it. Any suggestions??

Extra Credit: How about spreading this across dynamically. For example:
First\Initial Visit - 20%
Continued Visits - 5%
Visit where success event occurs: 70%
This is a tough model, because you are assuming 4 visits. There would
need to be automation in spreading the scoring model out evenly.



Elizabeth Magill, Sr. Product Marketing Manager

Coremetrics <http://www.coremetrics.com/>

1840 Gateway Drive, Suite 320

San Mateo, CA 94404

O: 650-762-1423 | M: 650-619-7760 | F: 650-762-1499



   <http://www.coremetrics.com/clientsummit2008>





[Non-text portions of this message have been removed]

We tried building something like this in-house, mainly trying to find
out where all of our email traffic was originally coming from, but the
whole thing returned inconsistent data.  We spend a lot of money on
the traffic we drive to our site & the biggest gripe of our Partner
Managers/Marketing Department is that they're not getting the credit
they deserve because other in-house channels (email, SEO, etc.) take
credit for a good portion of their revenue.

We use HBX & would LOVE to have a tool that lists all of the traffic
sources/campaigns before the final conversion traffic source/campaign.
  Since I'm unaware of a feature in HBX that could do this (NOTE:  we
do not use their commerce tool because we're a 1 product company), I'm
curious to know if HBX is able to do this (or even any other web
analytics vendor).  What would really impress me is if there's
something that did it in a very easy way in a very simple interface
(as opposed to in a complicated way in a hard-to-read interface, like
everything else in my world).

Any Ideas?  Gripes?  Desires?

--- In webanalytics@yahoogroups.com, "Thomas Bosilevac"
<bosilevac@...> wrote:
>
> I am not sure what the cost associated with this functionality is, but
> it is pretty standard functionality within WebTrends to allow for
> both first and last campaign attribution. (I believe you can only use
> tag-based and not log-file analysis)
>
> In fact, WebTrends has many options available to help build a better
> understanding of your visitor retention,however, is still limited
> virtually to First ,Most Recent and Same Visit Attribution.  This can
> be done on a Search Engine, Natural Search, Paid Search,Referring URL,
> or defined campaign basis.  All are isolated in their own data sets so
> you can utilize all at the same time, no need to define upfront.
>
> That said, each of these values attribute 100% of the
> revenue/visits/etc   You can not define allocation of 30% to the First
> campaign visited and 70% to the last.
>
> I am HIGHLY interested in applications that allow for this in a data
> model where I can define the scoring model on the analysis end and not
> have to predefine it.  Any suggestions??
>
> Extra Credit:  How about spreading this across dynamically.  For
example:
> First\Initial  Visit - 20%
> Continued Visits - 5%
> Visit where success event occurs: 70%
> This is a tough model, because you are assuming 4 visits.  There would
> need to be automation in spreading the scoring model out evenly.
>
>
>
>
> On Dec 27, 2007 4:47 PM, David Culbertson <davidsculbertson@...> wrote:
> >
> >
> >
> >
> >
> >
> > Happy holidays, folks!
> >
> >  Just came across this article today and it reminded me how much some
> >  of clients, on budgets too small to afford Coremetrics, could use a
> >  1st click tracking feature:
> >
> >  http://www.internetretailer.com/dailyNews.asp?id=24849
> >
> >  Any cheaper hosted or log file analyzers out there that offer a
> >  similar capability?
> >
> >  David Culbertson
> >  LightBulbInteractive.com
> >
> >
>
>
>
> --
> --------------------------------------
> Thomas Bosilevac
> Independent Web Analytics Consultant
> Phone:  (503) 701-9514
> Email:  Bosilevac@...
> http://www.linkedin.com/in/webmetrics
> -------------------------------------
>

Hi All,

Wish you a very happy new year !

Hope that WAW Chennai will be as successful as Bangalore one was.

Regards,
Madhu

--- In webanalytics@yahoogroups.com, Anil Kumar Singh
<anilkrsingh1@...> wrote:
>
> Hi Trinadh,
>
>   Happy new year to you as well.
>   My best wishes to you for chennai event.
>
>   Regards
>   Anil Kumar Singh
>
> ktrinadhrao <ktrinadhrao@...> wrote:
>           Hey all!
>
> First of all, Wish you a very happy new year 2008!
>
> After the successful WAW Bangalore, lets rock Chennai now! Please join
> us for Chennai second Web Analytics Wednesday.The venue details will
> be posted soon.
>
> Register at:
> http://www.webanalyticsdemystified.com/wednesday/?event_id=2444
>
> Thank you,
> Trinadh
> Web Analytics Association Country Manager - India
>
>
>
>
>
>
> ANIL KUMAR SINGH
>
> ---------------------------------
>  Bollywood, fun, friendship, sports and more. You name it,  we have it.
>
> [Non-text portions of this message have been removed]
>

Hi



We have used Maxamine extensively for 9 months and find it to be an
excellent crawling and reporting tool for not only analysing tags on
site, but also ensuring correct variable population.  It is a great tool
to run post implementation and at various intervals to ensure that all
pages remain tagged, kind of like a tagging health check.



We deal with Debbie Pascoe who has been extremely helpful.



Best regards



Susan Fine

Online Analytics Director








www.acceleration.biz







Disclaimer: Click here to view online
<http://www.acceleration.biz/new/maildisclaimer.asp>

P Please consider the environment before printing this email













From: webanalytics@yahoogroups.com [mailto:webanalytics@yahoogroups.com]
On Behalf Of vabeachkevin
Sent: 02 January 2008 07:03 PM
To: webanalytics@yahoogroups.com
Subject: [webanalytics] Re: Quality Control Techniques



Check out a company called Maxamine. They have a really neat site
crawler tool that can check for the existance of analytics code,
along with a suite of other reports about your site. I took a demo of
it a few months back and it looks like a really useful tool.

Kevin Rogers

--- In webanalytics@yahoogroups.com
<mailto:webanalytics%40yahoogroups.com> , Mike&Pierrette <nlmikel@...>
wrote:
>
> Hi all,
>
> First of all, happy 2008 and all the best wishes!!
>
> Does anyone have experience using a crawler (or
> another technique) to ensure quality of coding after
> implementation?
>
> We use a simple crawler that spiders our websites (we
> are an interactive web agency based in Amsterdam) for
> web analytics codes in the html (current beta version
> is GA).
>
> So if a developer by accident removes the WA code we
> are informed by e-mail (sms in the future)to promptly
> correct the code. For flash sites it is a bit more
> complicated. Any tips?
>
> Thanks a lot guys!
>
> Michael
>
>
>
>
> __________________________________________________________
> Support the World Aids Awareness campaign this month with Yahoo!
For Good http://uk.promotions.yahoo.com/forgood/
>





[Non-text portions of this message have been removed]

David,

Marketwave HitList can also provide 1st click attribution.

Colin Cooper colin@...
ISSEL
Marketwave Web Analytics
http://www.issel.co.uk
Tel: +44 (0)870 166 2435
For support contact support@...
Registered in England and Wales No: 3218933
Registered Office: 1 Trinity Avenue, London N2 0LX

--- In webanalytics@yahoogroups.com, "David Culbertson"
<davidsculbertson@...> wrote:
>
> Happy holidays, folks!
>
> Just came across this article today and it reminded me how much some
> of clients, on budgets too small to afford Coremetrics, could use a
> 1st click tracking feature:
>
> http://www.internetretailer.com/dailyNews.asp?id=24849
>
> Any cheaper hosted or log file analyzers out there that offer a
> similar capability?
>
> David Culbertson
> LightBulbInteractive.com
>

Hi everybody,  This might be an interesting article for anybody interested
in web analytics vendors market shares (especially in The Netherlands):  Google
Analytics endangers Dutch market leadership of Nedstat  Google has reached a
market share of 24% with Google Analytics within 2 years. The formally
unparalleled Dutch market leader NedStat that controls almost 25% of the market
is possibly endangered by Google’s new web analytics solution.    The increase
of Google’s market share, however, is in the lower and middle segments of the
market. Omniture is clearly the largest web statistics program in top level
segment within the Netherlands. Moniforce and Webtrends share second place in
the top level category.


   The Mirabeau Monitor 2008 in which 150 websites were researched in The
Netherlands, subdivided into 3 top 50 lists: the AEX –AMX lists (top 50
company’s on the stock exchange), top 50 traffic volume websites, top 50 best
findable websites, was published in English and Dutch. The  English web
statistic fact sheet is found on the website of full service Internet agency
Mirabeau.

   Please let me know what you think

   Regards,

   Michel Spalburg
   Mirabeau



---------------------------------
Be a better friend, newshound, and know-it-all with Yahoo! Mobile.  Try it now.

[Non-text portions of this message have been removed]

Hi all  :) ;

I have set up campaigns in HBX but it is not tracking the responses
properly (Leave the conversions)  :( . So i tried to find out any
error has happened in setting the campaigns, but  everything is fine.

Can any one suggest me the any other way to figure out this problem?
:unsure:

Thanks,
Bhagawat.

A combination of SEO (algorithmic, organic, "free") and SEM (PPC)
listings is the best way to go at this point in time.  But it comes
down to how much real estate do you want to have on a search results
page?  If I'm a consumer looking for your product would you rather
have me see one ad on the first results page or two ads?  Two of
course.  It creates more vsibility and a higher chance of a click on
one of your ads.

With over 7 out of 10 searchers clicking on algorithmic search
results (organic, free) in Yahoo for example, there's a clear value
to optimizing your presence across the entire page.  By expanding
your focus, you can increase your exposure to searchers, ultimately
leading to greater sales and opportunities for reinforcing your
brand messaging.

Also in Yahoo!, consumers tend to spend about 53% of their time on
algorithmic results vs. about 40% on the Sponsored (PPC) listings.
So the importance of managing your presence in SEO (algorithmic) is
clear.

The problem with SEO vs. SEM though, is that you don't really have
control of your ad (titles and descriptions) with SEO.  And these
days, it's all about quality of ads.  Quality content leads to
qualified traffic, higher performance and ultimately higher
transaction values.  There is a lot of backend content work that
needs be done on your site so that the SEO crawler grabs quality
content.  When a SEO crawler scrapes out content from your site and
uses it for your SEO ad, you better make sure it's relevant to what
the visitor is searching for.

On the other hand, with SEM you can easily modify and manage your ad
content (titles and descriptions) to meet your visitors' needs.

Because of the SEO issue, Yahoo created their Search Submit Pro
program (not sure if Google has a program liek this).  While it
doesn't guarantee a ranking like SEM, it does allow you to manage
your SEO ad content, gets your ad URLs crawled every 24-48 hours
(vs. 4-6 weeks for normal SEO), ensures all of your URLs are crawled
(let's say you have 1000 URLs you want crawled), allows you to add
up to 3 Quick Links (which is like having an additional 3 small ads)
and allows you to create Category level and Product level ads
(letting you get more specific in your ads based on what the visitor
searches for).  Similar to SEM you pay a per click charge, but it's
a flat rate based on what category you are in (like $0.23 for
example).


If you do a combination of SEM and a program like SSP from Yahoo,
now you have the opportunity to have two solid relevant ads accross
one search results page.  It's shouldn't be an argument about
whether SEO or SEM is better.  It's about taking advantage of both
so that you can have higher quality ads on a search results page.

Matt


--- In webanalytics@yahoogroups.com, "nevertrustab" <patriccc@...>
wrote:
>
> Hello,
>
> One thing SEOs often seem to say is: I get 80% of my traffic from
> search and only 20% of my traffic from links and draw the
conclusion
> that search is 4 times as valuable as traffic from referring URL's.
>
> I think this is wrong, because search traffic is more volatile, it
has
> a higher risk profile (a lot of it might be gone tomorrow if the
> engines change their algorithms). Similar to the stock market:
Making a
> certain amount of money from blue chips would be considered the
better
> investment than making the same amount of money from volatile high-
risk
> stocks.
>
> If I could choose between either 10,000 uniques/month from search
or
> 7,000 uniques/month from referring URLs, I'd probably go for the
7,000
> uniques/month from referring URLs, because it would be a safer
traffic
> source.
>
> I remember a discussion between a PPC guy and an SEO guy. The PPC
guy
> boasted that PPC gives him more traffic than SEO would in most
> industries. The SEO pointed out that PPC traffic is gone
completely
> once you stop advertising, whereas an SEO effort will still make
you
> money for a long time. He was right: the pay-out profile of SEO
happens
> over a longer time period than PPC does, so you have to take that
into
> account.
>
> However, I think the pay-out profile of referring URLs might be an
even
> longer process than that of SEO (referring URLs > SEO > PPC). Many
SEOs
> mention that it will be a lot harder to rank in the future, b/c
the
> SERPs will become more competitive.
>
> The traffic you get from well-positioned links that you acquired
for
> traffic (not just for rankings) should stay similar over many many
> years, whereas for a search engine ranking you will need more and
more
> links to rank at the same spot.
>
> Of course the amount of traffic you get from your referring URLs
will
> probably decline, too (as there'll be more links on the same page
in
> the future), but link authority will decline just as much (every
page
> can only pass a certain amount of "PageRank", which is split among
the
> links on that page (if there are 10 links on the page you only get
10%
> of the "PageRank" you'd get if your link was the only one)).
>
> However, what's working against organic search rankings and in the
> favor of referring URLs is that for a certain spot in the SERPs
you
> will need more and more links in the future to stay in the same
spot
> (where you need 1,000 links to rank now, it might be multiple
thousands
> in a few years).
>
> I'm definitely not saying this means you shouldn't invest in SEO.
I
> love SEO :-) and it just drives so much more traffic than
referring
> sites do, right now. However, the value of traffic from referring
URLs
> could be underestimated if you think long-term and it might be yet
> another reason to focus your link building efforts on sites that
> actually drive traffic (those are often the best links for SEO
> purposes, too).
>
>
> Food for thought - hopefully? ;-)
>
> P.S.: I know there's lots of other stuff to consider (e.g.
investing
> heavily into SEO right now to get to the top of the SERPs and
watch the
> snowball effect (links coming in passively)).
>

Hi David,

Yahoo Analytics provides a report that shows keyword sales that were
originally influenced by other keywords.  It's called the Assist
report and it's included on both of our analytics products
(Conversion Only and Full Analytics).

I discuss the report on my blog at:
http://mattlillig.blogspot.com/2007/06/yahoo-assists-in-helping-
their.html

Regards,
Matt Lillig

--- In webanalytics@yahoogroups.com, "David Culbertson"
<davidsculbertson@...> wrote:
>
> Happy holidays, folks!
>
> Just came across this article today and it reminded me how much
some
> of clients, on budgets too small to afford Coremetrics, could use a
> 1st click tracking feature:
>
> http://www.internetretailer.com/dailyNews.asp?id=24849
>
> Any cheaper hosted or log file analyzers out there that offer a
> similar capability?
>
> David Culbertson
> LightBulbInteractive.com
>

Hi David,

Yahoo Analytics provides a report that shows keyword sales that were
originally influenced by other keywords.  It's called the Assist
report and it's included on both of our analytics products
(Conversion Only and Full Analytics).

I discuss the report on my blog at:
http://mattlillig.blogspot.com/2007/06/yahoo-assists-in-helping-
their.html

Regards,
Matt Lillig

--- In webanalytics@yahoogroups.com, "David Culbertson"
<davidsculbertson@...> wrote:
>
> Happy holidays, folks!
>
> Just came across this article today and it reminded me how much
some
> of clients, on budgets too small to afford Coremetrics, could use a
> 1st click tracking feature:
>
> http://www.internetretailer.com/dailyNews.asp?id=24849
>
> Any cheaper hosted or log file analyzers out there that offer a
> similar capability?
>
> David Culbertson
> LightBulbInteractive.com
>

I know this is an old post but if this person is still on this
board, here is your answer:

If you use Yahoo's free Conversion Only tag on your Thank
You/Confirmation page, you don't have to append anything to your
URLs.  Yahoo will automatically collect and report the search terms
and their conversions for you.

Regards,
Matt

--- In webanalytics@yahoogroups.com, "Branden" <branden@...> wrote:
>
> Greetings all.
>
> Long time listener. First time caller. I'm hoping someone can share
> their experiences with the following.
>
> I am running several PPC campaigns with various networks (google,
> yahoo, msn). To track conversions, I am using my own home grown
script
> which tells me what key phrases are converting. In order to make
that
> happen, I'm using custom landing page urls. Something like:
>
> www.mydomain.com/landingpage?
source=google&campaign=widgets&keyword=widgets-for-sale
>
> Altering every single keyword has grown to be a rather painful
> process. I was thinking I could take advantage of Google and
Yahoo's
> auto-tagging feature but Google strips everything out on the
redirect
> and leaves me with a proprietary alphanumeric URL. Yahoo's a bit
> better but I can't obtain the keyword, just the source and
campaign.
>
> Does anyone know if there is a way to interpret those queries?
Or...am
> I forced to keep doing what I'm doing with the custom urls or else
use
> multiple tracking solutions (ie. Google analytics for Google
> conversions and Yahoo conversion tracker for Yahoo)?
>
> Appreciate any advice you can offer me.
>
> Thanks.
>

Would anyone on the list attend a Sacramento WAW if I host one?
I'd like to gauge interest and choose a venue based on where people
are coming from if there is interest.

Jaimie Scott
Independent Consultant Web Analyst

Conversion Company, a young internet company based in Amsterdam, the
Netherlands, is looking internet specialists with a wide range of
experience.  Preferably we are looking for candidates who are already
based/living in the Netherlands, have a solid grasp of the Dutch
language (written and spoken) and who are fully internet minded.

Our collective goal, increasing online conversion!

Our current vacancies:

     * Technical Web Analytics Consultants (Senior/Junior)
     * Affiliate Marketing Professionals
     * Web Analytics Consultants (Junior)
     * Internet Channel Managers (Senior)
     * Search Engine Professionals (Senior/Junior)
For further inquiries, please contact Matthew Niederberger (message via
this post) or visit our website <http://www.conversioncompany.com>




[Non-text portions of this message have been removed]

Hi Mike,

we were using perl to scrape our site to do the same thing (HBX tags)
but of course you cant (readily) execute the JavaScript tags, so just
because they are in the pages doesn't mean they actually work, or they
contain the right values!

Faced with that problem (and not being able to parse flash action
script) we looked around for a suitable tool. By chance one of our
guys was told about Maxamine, and after a demo we are currently
implementing it.

Maxamine spiders your site (and can index content) and once the
spidering is complete you can then extract reports on your site from
many different angles (page weight, SEO, HTML conformity, WA tags,
ect, etc). Its real power is in its ability to execute JS and it under
stands JS includes even ones that are squirted into the page via
document.write, this allows you to see not just pages that have tags,
but pages that have tags that are incorrect, or just don't work

Maxamine can also send email based on certain triggers that you set.

Its worth having a demo on your site to see how useful it will be to you.

Stuart.

--- In webanalytics@yahoogroups.com, Mike&Pierrette <nlmikel@...> wrote:
>
> Hi all,
>
> First of all, happy 2008 and all the best wishes!!
>
> Does anyone have experience using a crawler (or
> another technique) to ensure quality of coding after
> implementation?
>
> We use a simple crawler that spiders our websites (we
> are an interactive web agency based in Amsterdam) for
> web analytics codes in the html (current beta version
> is GA).
>
> So if a developer by accident removes the WA code we
> are informed by e-mail (sms in the future)to promptly
> correct the code. For flash sites it is a bit more
> complicated. Any tips?
>
> Thanks a lot guys!
>
> Michael
>
>
>
>
>       ___________________________________________________________
> Support the World Aids Awareness campaign this month with Yahoo! For
Good http://uk.promotions.yahoo.com/forgood/
>

The HTML code didn't work so here are the links to the article:

   Dutch:
   http://www.mirabeau.nl/specials/marktaandeel-leveranciers-webstatistieken.asp

   English:
  
http://www.mirabeau.nl/specials/monitors-2008/mirabeau-monitor-market-shares-web\
-statistic-programs.pdf

   Website:

   www.mirabeau.nl




---------------------------------
Be a better friend, newshound, and know-it-all with Yahoo! Mobile.  Try it now.

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