Since www.example.com is an outbound link, the "Average Time On Page" is rather
meaningless. In technical terms it means visitors spent an average of 05:33
doing "something else" in between the time they clicked your link and then
coming back to view another page on your site.

Also, it only includes people who came back to your site (within 30 minutes)
after clicking the link. If they clicked the outbound link and never came back
then no time on page is calculated at all.

--- In webanalytics@yahoogroups.com, "l_terpak" <L_Terpak@...> wrote:
>
> Greetings,
>
> I'm fairly new to reporting on outbound links and I was wondering if this
group can help me discover the true meaning of the stats I have.
>
> In the Top Content report in Google Analytics, I'm looking at all of my
/outbound/http://www.example.com/ links.  Since I'm in Top Content, I need to
report on Pageviews, Unique Pageviews, Avg. Time on Page, Bounce Rate, and %
Exit (instead of visits).
>
> The information I'm confused about is, if the Avg. Time on Page is 05:33, does
that mean that someone stayed on http://www.example.com/ (the outbound site that
I'm linking to) for 05:33 or does it mean that someone stayed on that referring
page on my site for 05:33? This same question goes for Bounce Rate as well - is
GA reporting the number of bounces from my site?  Or bounces on the site I'm
linking to?
>
> I'm also under the impression that Pageviews reports the number of times that
the user clicked on the outbound link - is that correct?
>
> Thank you in advance for any and all help you can provide me,
> Leanne Terpak
>

In Google Analytics sessions are controlled by cookies. If the cookie still
exists (hasn't expired) every pageview is considered part of the same session.
It doesn't matter if the page was opened in the same window, a new window, a
separate tab or even a separate computer (assuming you managed to transfer your
cookies to another computer)

JavaScript simply has no good way of knowing how a page was opened, only that it
WAS opened, and since GA runs entirely as javascript; GA doesn't know either.

--- In webanalytics@yahoogroups.com, "davidsculbertson" <davidsculbertson@...>
wrote:
>
> Hi Adam,
>
> not a pop-up, a new browser window (not simply a tab). I guess that the user
agent string, ip address, and cookie don't change.
>
> --- In webanalytics@yahoogroups.com, Adam Berlinger <aberlinger1@> wrote:
> >
> > It shouldn't because the window opens during the same session. Is it a
pop-up window?
> >  Thanks,
> > Adam
> > http://analyticsbyadam.blogspot.com
> >
> >
> >
> >
> > ________________________________
> > From: davidsculbertson <davidsculbertson@>
> > To: webanalytics@yahoogroups.com
> > Sent: Wed, December 23, 2009 7:04:40 AM
> > Subject: [webanalytics] Does a new window opening on a website = a new
session?
> >
> >
> > The recent message thread on the impact of browser tabs got me thinking
about this.
> >
> > I've got a new client whose website, for certain sections, opens a new
browser window. Will that be viewed as a new session by Google Analytics?
> >
> > Dave Culbertson, LightBulb Interactive
> > "Bright ideas for Internet Success"
> > Office: 614-421-5957
> > Website: www.lightbulbintera ctive.com
> > Blog: www.lightbulbintera ctive.blogspot. com
> > Twitter: www.twitter. com/daveculberts on
> > Contact info via SMS: "daveculbertson" to 50500
> >
> >
> >
> >
> >
> >
> >
> > [Non-text portions of this message have been removed]
> >
>

--- In webanalytics@yahoogroups.com, "D. Beth Kirsch" <bkirsch2000@...> wrote:

> To me, Magnify 360 seems like such a better approach than the traditional MVT.
I've now done this testing at a couple companies and I really believe that you
just can't go to the best winning page for everyone.  People are different. 
Segments are different, traffic from channels are different. Day Parting,
location, etc impact people's buying decisions.
>
> I'm just wondering if I'm missing something here?
>

Hi Beth,

I'm not familiar with Magnify 360 (I don't think they're active in europe) but
if you're looking for a full service in testing to help you ensure you are
testing the right sort of things as well as delivering a competent platform (the
tech bit!), there are a couple more for your list:

Conversion Rate Experts (worldwide, mostly deploy gwo but good at it and have
the right certs)
Maxymiser (UK founded I think but also present in USA, have a pretty smart
platform, own tech)

drop me a private message if you'd like to lern more on either of the above!

Sebastian

Would strongly recommend you also look at other tools.  Maxymiser Is very good
but may not suit all budgets.

AT internet comes with an MVT tool - if you want further details, TargetStone
can help as we are their first UK partner.

Webtrends have got their Optimise tool which doesn't require specific boxes to
be configured but allows you to have a whole page view.  Speak to Hugh Kimber
@Webtrends.  (Firstname).(Lastname)@webtrends.com for more information.

What about google web optimiser.  Great tool for those first foray into testing.
There is also a great book out on this tool from the Eisenbergs.

One thing you may want to look out for is if you want it to work with 1. Your
analytics solution, 2. Move from a/b testing into mvt testing and 3. the pinacle
of testing - behavioural targeting (whether that be for ads or content).

Cheers

MIles
Miles Bennett
TargetStone
M: 07545822786
W: www.targetstone.com
B: http://blog.targetstone.com
L: http://www.linkedin.com/in/milesbennett

-----Original Message-----
From: "sebastian_robinson@..." <sebastian_robinson@...>
Date: Fri, 01 Jan 2010 18:47:57
To: <webanalytics@yahoogroups.com>
Subject: [webanalytics] Re: landing page optimization companies?



--- In webanalytics@yahoogroups.com, "D. Beth Kirsch" <bkirsch2000@...> wrote:

> To me, Magnify 360 seems like such a better approach than the traditional MVT.
I've now done this testing at a couple companies and I really believe that you
just can't go to the best winning page for everyone.  People are different. 
Segments are different, traffic from channels are different. Day Parting,
location, etc impact people's buying decisions.
>
> I'm just wondering if I'm missing something here?
>

Hi Beth,

I'm not familiar with Magnify 360 (I don't think they're active in europe) but
if you're looking for a full service in testing to help you ensure you are
testing the right sort of things as well as delivering a competent platform (the
tech bit!), there are a couple more for your list:

Conversion Rate Experts (worldwide, mostly deploy gwo but good at it and have
the right certs)
Maxymiser (UK founded I think but also present in USA, have a pretty smart
platform, own tech)

drop me a private message if you'd like to lern more on either of the above!

Sebastian




[Non-text portions of this message have been removed]

Web Analytics Tools like Omniture Site Catalyst and Visual Sciences have the
functionality of extracting cookies for users to a site. Is there a similar
functionality available in Google Analytics. Also is there some way to get the
IPs of the visitor to your site in google analytics which can be used as a
dimension.


Thanks,
Nilotpal

Hi Beth,
 
I completely agree with you - there better approaches to a simple A/B or MVT
test.  Amadesa uses a series of advanced algorythms with our Behavioral
Targeting solution to deliver a unique targeted experience to each
customer...and we've had a ton of success doing this with enterprise level
clients over the past year.
 
I would love an opportunity to discuss this with you in more detail as we can
absolutely help your business...just let me know and we can set something up. 
 
Jay Sahourieh
Director, Enterprise Business Solutions
Amadesa, Inc.
Cell - 415-690-3425
Email - jay@...




[Non-text portions of this message have been removed]

thanks for the advice.  I'm pretty set with who we are looking at.  So far,
Magnify 360 had impressed me the most. Test and Target seems OK and pricy,
Optimost much the same as Test and Target.  Amadesa was very weak and did not
make it to round two with us.

Google Optimizer does not meet are needs, neither does Site Spec.

Happy New Year

Beth Kirsch

[Non-text portions of this message have been removed]

Just curious how many of you use both SiteCatalyst (or a similar paid tool)
& Google Analytics and why? Which do you use for what kind of data
collection/analysis?

Thanks!
-Ellen


[Non-text portions of this message have been removed]

We use both SiteCatalyst and Google Analytics, most for a sanity check.

We do all of the heavy lifting with Omniture and use the numbers in Google
Analytics to check to see if the general traffic #'s are close.  This was we
have a good idea if one system stops tracking or if there is a glitch.

-Rudi Shumpert
http://www.rudishumpert.com


--- In webanalytics@yahoogroups.com, ellen keri goldberg <ellegitimate@...>
wrote:
>
> Just curious how many of you use both SiteCatalyst (or a similar paid tool)
> & Google Analytics and why? Which do you use for what kind of data
> collection/analysis?
>
> Thanks!
> -Ellen
>
>
> [Non-text portions of this message have been removed]
>

Hi Beth,

Since you mention that neither GWO nor SiteSpect meets your needs, may I ask
what your needs are?

I don't remember seeing this mentioned so sorry if I missed your requirements
from any previous posts.

- Ophir

--- In webanalytics@yahoogroups.com, "D. Beth Kirsch" <bkirsch2000@...> wrote:
>
> thanks for the advice.  I'm pretty set with who we are looking at.  So far,
Magnify 360 had impressed me the most. Test and Target seems OK and pricy,
Optimost much the same as Test and Target.  Amadesa was very weak and did not
make it to round two with us.
>
> Google Optimizer does not meet are needs, neither does Site Spec.
>
> Happy New Year
>
> Beth Kirsch
>
> [Non-text portions of this message have been removed]
>

We use Omniture as our main tool across all of our websites, and on about 25% of
our websites, GA has been implemented over the past few years as well.  I think
the main reason for this was because initially we had a very basic
implementation of Omniture, and some people found that GA was easy to
implement/use and got a bit more segmentation out of the box than we did with
Omniture.  Our marketing dept. found it was also easier to pull info for CPC
campaigns using AdWords and GA together.

Since I've been on board, we've reimplemented SiteCatalyst and I'm doing my best
to eliminate the need to implement GA any further on any websites.  Although
Rudi's idea on using it as a backup is a pretty logical reason to keep GA code
on those sites.

Kris G
Web Data Analyst
Canwest

--- In webanalytics@yahoogroups.com, ellen keri goldberg <ellegitimate@...>
wrote:
>
> Just curious how many of you use both SiteCatalyst (or a similar paid tool)
> & Google Analytics and why? Which do you use for what kind of data
> collection/analysis?
>
> Thanks!
> -Ellen
>
>
> [Non-text portions of this message have been removed]
>

Hi -
I'm trying to figure out how to track basic video stats for youtube videos that
we embed on our site (but videos that we didn't create).  I've heard that this
can be done with the chromeless youtube player but I'm wondering if there is an
easier way to do this - both products are owned by google afterall so it seems
fairly logical that their would be an easy way to integrate the two.

Any input would be greatly appreciated.

Thanks -
YC.

It makes no sense, your site's performance will be impacted by additional
javascripts.  More difficult for developer to maintain both set of codes.  I
would do a good sitecatalyst implementation rather than use another one to
compensate it.

--- In webanalytics@yahoogroups.com, "rshumpe" <shumpert@...> wrote:
>
> We use both SiteCatalyst and Google Analytics, most for a sanity check.
>
> We do all of the heavy lifting with Omniture and use the numbers in Google
Analytics to check to see if the general traffic #'s are close.  This was we
have a good idea if one system stops tracking or if there is a glitch.
>
> -Rudi Shumpert
> http://www.rudishumpert.com
>
>
> --- In webanalytics@yahoogroups.com, ellen keri goldberg <ellegitimate@>
wrote:
> >
> > Just curious how many of you use both SiteCatalyst (or a similar paid tool)
> > & Google Analytics and why? Which do you use for what kind of data
> > collection/analysis?
> >
> > Thanks!
> > -Ellen
> >
> >
> > [Non-text portions of this message have been removed]
> >
>

I agree this is a good idea.

On Sun, Jan 3, 2010 at 10:55 PM, rshumpe <shumpert@...> wrote:

>
>
> We use both SiteCatalyst and Google Analytics, most for a sanity check.
>
> We do all of the heavy lifting with Omniture and use the numbers in Google
> Analytics to check to see if the general traffic #'s are close. This was we
> have a good idea if one system stops tracking or if there is a glitch.
>
> -Rudi Shumpert
> http://www.rudishumpert.com
>
>
> --- In webanalytics@yahoogroups.com <webanalytics%40yahoogroups.com>,
> ellen keri goldberg <ellegitimate@...> wrote:
> >
> > Just curious how many of you use both SiteCatalyst (or a similar paid
> tool)
> > & Google Analytics and why? Which do you use for what kind of data
> > collection/analysis?
> >
> > Thanks!
> > -Ellen
> >
> >
> > [Non-text portions of this message have been removed]
> >
>
>
>


[Non-text portions of this message have been removed]

If you use YouTube's javascript API, the youtube video will "call out" to a
predefined javascript function everytime the video loads, plays, pauses, etc. If
you trigger Google Analytics tracking code within that function (like
trackEvent) you can get very good tracking data.

--- In webanalytics@yahoogroups.com, "yosaifc" <yosaif@...> wrote:
>
> Hi -
> I'm trying to figure out how to track basic video stats for youtube videos
that we embed on our site (but videos that we didn't create).  I've heard that
this can be done with the chromeless youtube player but I'm wondering if there
is an easier way to do this - both products are owned by google afterall so it
seems fairly logical that their would be an easy way to integrate the two.
>
> Any input would be greatly appreciated.
>
> Thanks -
> YC.
>

well, the two usually track different things for SEO purposes, GA I think is
better - it does track absolute URLs for example, whereas Omniture usually
tracks the page as you have called it. There are other aspects to using GA,
particularly the more recent, more powerful features and typically I find it
faster, particularly in later (UK)afternoons.

Cheers Gerry

http://twitter.com/dergal

--- In webanalytics@yahoogroups.com, ellen keri goldberg <ellegitimate@...>
wrote:
>
> Just curious how many of you use both SiteCatalyst (or a similar paid tool)
> & Google Analytics and why? Which do you use for what kind of data
> collection/analysis?
>
> Thanks!
> -Ellen
>
>
> [Non-text portions of this message have been removed]
>

You might want to check out the JW Player from Longtail Video.

I am doing what you are asking about with Omniture and wrote about it here: 
http://www.rudishumpert.com/2009/08/19/one-player-to-rule-them-all/

-Rudi Shumpert
@rrs_atl

--- In webanalytics@yahoogroups.com, "yosaifc" <yosaif@...> wrote:
>
> Hi -
> I'm trying to figure out how to track basic video stats for youtube videos
that we embed on our site (but videos that we didn't create).  I've heard that
this can be done with the chromeless youtube player but I'm wondering if there
is an easier way to do this - both products are owned by google afterall so it
seems fairly logical that their would be an easy way to integrate the two.
>
> Any input would be greatly appreciated.
>
> Thanks -
> YC.
>

Hi (and Happy New Year to all)!

If you have a youtube "brand channel" (http://www.youtube.com/advertise)
then the two are integrated, here is Google Announcement on the subject.
http://ytbizblog.blogspot.com/2009/05/google-analytics-now-providing-data-on.htm\
l
.

If you don't have a "brand channel", here is a link a custom tracking
"method" with a step-by-step guide by our dear friend, and one of the GA
masters, Justin Cutroni:
http://www.epikone.com/blog/2008/07/29/tracking-youttube-videos-with-google-anal\
ytics/
.

Hope this helps!

Thanks!

Feras Alhlou
t: 408-988-0003x111 | f: 408-988-0007
feras@...
www.e-nor.com
www.e-nor.com/blog

www.linkedin.com/in/ferasalhlou
www.facebook.com/ferasa
www.twitter.com/ferasa


On Mon, Jan 4, 2010 at 10:56 AM, yosaifc <yosaif@...> wrote:

>
>
> Hi -
> I'm trying to figure out how to track basic video stats for youtube videos
> that we embed on our site (but videos that we didn't create). I've heard
> that this can be done with the chromeless youtube player but I'm wondering
> if there is an easier way to do this - both products are owned by google
> afterall so it seems fairly logical that their would be an easy way to
> integrate the two.
>
> Any input would be greatly appreciated.
>
> Thanks -
> YC.
>
>
>


[Non-text portions of this message have been removed]

Part of the GA T's and C's mean that you can't identify your visitors, which
means that they need to remain slightly anonymous...  odd though you can twist
the data in other ways to ID them, such as what they purchased, which on many
sites with many products means you can come close...

Anyhow - this means no to both the questions officially.

Gerry

twitter.com/dergal


--- In webanalytics@yahoogroups.com, "nilotpol" <nil_pal2007@...> wrote:
>
> Web Analytics Tools like Omniture Site Catalyst and Visual Sciences have the
functionality of extracting cookies for users to a site. Is there a similar
functionality available in Google Analytics. Also is there some way to get the
IPs of the visitor to your site in google analytics which can be used as a
dimension.
>
>
> Thanks,
> Nilotpal
>

I have worked with a number of clients that use both GA and a paid web analytics
application. While there may be circumstances that dictate not using a second
app, I always recommend using GA (or another free web analytics app) in addition
to your paid web analytics application, such as Coremetrics, Omniture, or
Webtrends.

There are a few reasons to do so:

1. Comparison data: if you consistently use GA, you will always have a constant
set of data to use to compare to your paid web analytics tool. Given the
difficulty (some might say impossibility) of importing data from one app to
another, having a consistent data set to compare against will allow you to
better understand differences between your old and new paid application. For
example, if you use Site Catalyst and switch to Coremetrics you will see some
differences in the data due to differences in measurement.

The same holds true if you are using GA and switch/upgrade to an enterprise
level paid application like Site Catalyst, Coremetrics, or Webtrends. From a
technical perspective, keeping GA running, and running the two apps in parallel
gives you a way to test the implementation of the new application. From a
business perspective it allows you to understand the measurement differences
between the two applications, so that you can use your old data and the new
data.

2. Back-up data collection: This gives you a back-up data set in the event that
a set of tags get removed from your site or if there some system downtime or
slowness. I like to compare this to have two thermometers outside your house. If
one breaks, you can check the other one.

3. Agency/consultant interop: Many agencies and consultants are only familiar
with GA. In some cases they may know one or at most two other web analytics
tools. By keeping GA running, you can make it easier to work with your agency or
partner. Increasingly tough I am seeing that companies are requiring experience
or certification with certain web analytics apps as part of doing business with
them.

4. Ecosystem:  is starting to develop into an ecosystem. Between grease monkey
tools for GA and the applications that are being built with the GA API, running
GA gives you the ability to participate in that eco system.

With all that said, it is critical to make sure that both apps are implemented
well. By using Google's new asynchronous load capability, you should be able to
minimize the impact of running two apps.

IFSS
----------------------------------
Ian Strain-Seymour
Apogee Search



--- In webanalytics@yahoogroups.com, ellen keri goldberg <ellegitimate@...>
wrote:
>
> Just curious how many of you use both SiteCatalyst (or a similar paid tool)
> & Google Analytics and why? Which do you use for what kind of data
> collection/analysis?
>
> Thanks!
> -Ellen
>
>
> [Non-text portions of this message have been removed]
>

Better is a state of mind. One site I work on uses BEA and Stellent and the
resulting URLs are not intuitive. So being able to call the page name what we
want has made a huge difference in being able to read the reports.  So GA would
not help in that regard.

Susan Fariss
susantf@...



[Non-text portions of this message have been removed]

I'm hoping someone has tried this because right now I can't make it happen.  I
already have the Double Click integration working perfectly fine however we
switched agencies recently and I want to edit my integration.  I want to keep
things as is, only swapping out the Network ID and Advertiser ID.  Each time I
try and edit these numbers I constantly get an error message.  One time it was
the username/password then it switched to the Network and Advertsier ID.  I can
log into Dart using this id and the account has Admin access.

Anyone have any suggestions?

Thanks - Mike

,_._,___




[Non-text portions of this message have been removed]

I am using both on my site, just as a comparison of the tools. I have actually
embedded the Google Analytics code into my Omniture s_code file. I have seen the
my traffic metrics consistently higher in SiteCatalyst.

Kevin Rogers
http://webanalyticsland.com

--- In webanalytics@yahoogroups.com, ellen keri goldberg <ellegitimate@...>
wrote:
>
> Just curious how many of you use both SiteCatalyst (or a similar paid tool)
> & Google Analytics and why? Which do you use for what kind of data
> collection/analysis?
>
> Thanks!
> -Ellen
>
>
> [Non-text portions of this message have been removed]
>

Calling all web analytics and search marketing bloggers…

IQ Workforce <http://www.iqworkforce.com> would like to establish a handful
of new co-branding partnerships this year.

Our blogs and newsletters have a substantial audience of web analytics and
search marketing professionals.  We would like to help promote your blog or
newsletter by providing display advertising on our IQ
Blast<http://www.iqworkforce.com/blasts.asp>,
on our Rock Stars blog <http://www.iqworkforce.com/analyticsstars/> and in
the IQ Workforce blog <http://www.iqworkforce.com/blog/>.   We would also be
happy to have you write posts for our Rock Stars blog.

In exchange we would ask for similar exposure in your blog or newsletter.

We think it is a great deal for individuals and companies that share our
goal of growing their audience without paying an arm and a leg for display
and search advertising.

Please let us know if you would be interested in partnering.

Regards,

Corry Prohens
516-802-7700 ph
516-977-3119 fax
@corryprohens Twitter
LinkedIn Profile <http://www.linkedin.com/in/corryprohens>
www.IQWorkforce.com


[Non-text portions of this message have been removed]

Hi Matt.

What do you think of controlled testing as the often missing but absolutely
necessary ingredient for assessing the true impact of view-throughs? Ad serving
folks like yourselves are in a good position to do it. You have read the studies
with the control banners etc., I am sure.

Seems like an obvious answer to the good question whether views really impacted
the individual or were just correlated. But, as Jim Novo also says, too often we
forget about control groups in web analytics.

Greetings

Akin
Unica
Blog: http://MultichannelMetrics.com





From: webanalytics@yahoogroups.com [mailto:webanalytics@yahoogroups.com] On
Behalf Of Matt
Sent: Tuesday, December 22, 2009 4:35 PM
To: webanalytics@yahoogroups.com
Subject: [webanalytics] Re: Display measurement ?



Disclaimer: I am the Search Analytics Lead at Yahoo!

Since Yahoo! is #1 in diplay and #2 in search, I've put a lot of time and effort
into helping our clients use our analytics tools to help better measure the
effects of display on search. Beyond all of the studies (which I've read!) that
show that display drives search conversions, I've been able to see the same
results using our Assist attribution reporting. The theory that nobody clicks on
display ads is totally false. Sure, clicks on display ads do not receive the
bulk of advertising clicks, but clicks happen often enough to help advertisers
draw effective conclusions about how their display ads drive conversions for
other ads such as search. Unlike impressions, at least with clicks you know that
the consumer has actively engaged with your display ad.

The issue I have with impressions is that one never truly knows that if the
consumer was really engaged with your display ad when they reached the page.
With that said, I still think it's important to track impression level traffic
because of the value it brings to the branding of a display ad. Enough unique
studies have shown that visitors who were exposed to a branded display ad later
ivestigated that brand via search. I've run internal display attribution tests
on my own and I've seen the value that display brings to not just search click
lift, but search conversion lift as well.

We've been thinking about campaign attribution for a while now so keep an eye
out in the new year. :)

Matt Lillig
Yahoo! Search Analytics

--- In webanalytics@yahoogroups.com<mailto:webanalytics%40yahoogroups.com>,
"ppereira_02135" <paul.pereira@...> wrote:
>
> Hi,
>
>
> I am interested in understanding how individuals are accounting for
view-through data in their display measurement and tracking.
>
>
> There has been a lot of documents published of late that essentially discount
the value of a direct response to a display (e.g., comScore study) to the point
where some folks seem to feel clicks on a display ad have little or no value
while a recent multi-channel white paper from Forrester lists `clicking on a
display ad' as the third most likely response to being exposed to a relevant ad,
with searching on the product in question being the first most likely response
and investigating the brand further the second. Interestingly, the % responding
to Forrester's survey that would click was 13%.
>
> In the interest of full disclosure, I do not believe in 100% attribution of
view through data to being exposed to a display ad. I also am very familiar with
`engagement mapping', and attribution, and in my experience that % attributable
to being exposed to a display ad can vary wildly.
>
>
> I am more interested in people's thoughts and opinions and how they tactically
approach it on an individual campaign-basis, short of leveraging a tool such as
Omniture Genesis.
>



[Non-text portions of this message have been removed]

Nice post, Ian.

I would add the following, having used both on a daily basis for years:

1) the out-of-the-box segmentation features in GA are much more powerful
than Omniture SiteCatalyst and are...out-of-the box, which means if
you're working for a big, bureaucratic company (as I have in the past),
you don't need to ask your boss's boss's boss to negotiate with your IT
department or web team to have have them insert new Omniture tracking
code variables for a campaign that ended a month before.

2) GA's site search tracking feature is absolutely foolproof and can be
done in a couple of minutes at most by anyone with admin access to the
tool. While you can quickly gain access to metrics like conversion rate
for individual site search keywords (something that is quite a bit more
cumbersome to set up in Omniture), you can't really customize it to the
degree you can with Omniture.

3) With GA you don't need to deal with anyone from Google to get
anything done both because the implementation is simple and because
there is so much information, including code, available from third-party
sites, whereas with Omniture if you need help you have to contact Omniture.

4) GA's AdWords integration is great as others have mentioned, but
perhaps not surprisingly, integrating detailed cost data for Yahoo or
Bing search campaigns is at least AFAIK not possible. Omniture is much
more flexible in this respect.

So in summary, I would use them both whenever possible. :)

David

Ian S wrote:
>
>
>
> I have worked with a number of clients that use both GA and a paid web
> analytics application. While there may be circumstances that dictate
> not using a second app, I always recommend using GA (or another free
> web analytics app) in addition to your paid web analytics application,
> such as Coremetrics, Omniture, or Webtrends.
>
> There are a few reasons to do so:
>
> 1. Comparison data: if you consistently use GA, you will always have a
> constant set of data to use to compare to your paid web analytics
> tool. Given the difficulty (some might say impossibility) of importing
> data from one app to another, having a consistent data set to compare
> against will allow you to better understand differences between your
> old and new paid application. For example, if you use Site Catalyst
> and switch to Coremetrics you will see some differences in the data
> due to differences in measurement.
>
> The same holds true if you are using GA and switch/upgrade to an
> enterprise level paid application like Site Catalyst, Coremetrics, or
> Webtrends. From a technical perspective, keeping GA running, and
> running the two apps in parallel gives you a way to test the
> implementation of the new application. From a business perspective it
> allows you to understand the measurement differences between the two
> applications, so that you can use your old data and the new data.
>
> 2. Back-up data collection: This gives you a back-up data set in the
> event that a set of tags get removed from your site or if there some
> system downtime or slowness. I like to compare this to have two
> thermometers outside your house. If one breaks, you can check the
> other one.
>
> 3. Agency/consultant interop: Many agencies and consultants are only
> familiar with GA. In some cases they may know one or at most two other
> web analytics tools. By keeping GA running, you can make it easier to
> work with your agency or partner. Increasingly tough I am seeing that
> companies are requiring experience or certification with certain web
> analytics apps as part of doing business with them.
>
> 4. Ecosystem: is starting to develop into an ecosystem. Between grease
> monkey tools for GA and the applications that are being built with the
> GA API, running GA gives you the ability to participate in that eco
> system.
>
> With all that said, it is critical to make sure that both apps are
> implemented well. By using Google's new asynchronous load capability,
> you should be able to minimize the impact of running two apps.
>
> IFSS
> ----------------------------------
> Ian Strain-Seymour
> Apogee Search
>
> --- In webanalytics@yahoogroups.com
> <mailto:webanalytics%40yahoogroups.com>, ellen keri goldberg
> <ellegitimate@...> wrote:
> >
> > Just curious how many of you use both SiteCatalyst (or a similar
> paid tool)
> > & Google Analytics and why? Which do you use for what kind of data
> > collection/analysis?
> >
> > Thanks!
> > -Ellen
> >
> >
> > [Non-text portions of this message have been removed]
> >
>
>

Mike,

I can't say that I have tried exactly what you're describing, but I believe I
can help. Would you mind e-mailing me (omniturecare@...) the details of
what you're doing (including login company, report suite information, and the
error that you're receiving)? I'd be happy to dig in and figure out why it's
throwing an error as well as how to make the change successfully.

Thanks,
Ben Gaines
Community Manager
Omniture, an Adobe company


--- In webanalytics@yahoogroups.com, Mike <mikenh_09@...> wrote:
>
>
>
> I'm hoping someone has tried this because right now I can't make it happen.  I
already have the Double Click integration working perfectly fine however we
switched agencies recently and I want to edit my integration.  I want to keep
things as is, only swapping out the Network ID and Advertiser ID.  Each time I
try and edit these numbers I constantly get an error message.  One time it was
the username/password then it switched to the Network and Advertsier ID.  I can
log into Dart using this id and the account has Admin access.
>
> Anyone have any suggestions?
>
> Thanks - Mike
>
> ,_._,___
>
>
>
>
> [Non-text portions of this message have been removed]
>

Hi,  Does anyone have any experience/opinion of the OpinionLab/Omni integration
via Genesis?  We're clients of both and we're considering taking that step but I
wanted to get a sense the true value and if you found it worthwhile.

Thanks,
Keefe

keefe.s.wong at idearc.com

Happy new year to everyone! To celebrate the new year, I would like to share
with you what's going with Web Analytics in the country so famous for its wine
and cheese.

http://bit.ly/7uuL0b

Nicolas Malo

Hi, I am adding a place for users to add in zip codes and I want to track
individual zip codes that users are submitting.  Is there a way to do this in
Google Analytics or should I tag it so each zip code comes up as it's own Page
View?
Thanks,
Michael