Hi Jim, (Long time no see :-) ) I don't even know why we need cookies anymore. I can't even fart on the web without having to "register." OK, that was gross,...
Hi all, I've been thinking about reformatting some of the basic stat reporting to eliminate single-page visits. Not *all* single-page visits -- maybe just...
Jeff, I routinely segregate Hit & Run visits from my Regualar stats. I define a hit & run as someone who comes from an external link (search engine, portal,...
... [snip] ... It all depends on the sales cycle. Some of my clients need to get everybody's mother's maiden name and shoe size because the leads are so far...
You seem so concerned about ethics, yet you're involved in marketing analytics? Is that a joke? ;-) ... It is not automatically obvious that cookies are...
Consider the buying model of Awareness, Interest, Trial and Purchase. There are many models like this that are helpful in understanding consumer behavior on...
Hmmm, I kind of like my very simple registration process (name, email) to allow people access to sample chapters of the books, etc. I've found that A) it...
Eric, If you want low-brow web analytics, it's yours, my compliments. OK, I'll admit that if all I needed to provide was my name and email address, I would not...
... I agree with everything Deborah says. I make a conscious decision to use a supermarket loyalty card because they give me a 1% discount when I do. Most...
Hi - I separate out what I call "bouncing visits." I'm using Jeff Eisenberg's concept of committed and scanning visitors. However, I don't always do it simply...
Some observations to the "ethics problem" and what WAA should do about cookies. . . 1 - it is just as okay to watch someone anonymously as they browse content...
You don't really believe that the supermarket is giving you a 1% discount, do you? The truth is that those that choose not to participate in the "loyalty"...
Tracking cookies are not useless to the consumer. The benefit is just not as tangible and direct as, say, a coupon. Security cameras in grocery stores provide...
A most excellent point. I was talking about this issue over the weekend with someone not involved in the world of web analytics and they made a similar point....
Hi Brandt Just curious, if a visitor only visited one page, how do you measure how long they viewed that page for? Assuming the visitor keeps their browser ...
... It really doesn't matter which way round you phrase it. My shopping is 1% cheaper than if I didn't use a loyalty card, and I'm happy to give up some...
Has anyone heard of Furnace Brook, LLC and their patent on digital product catalogs as used in online stores? It seems they are trying to force companies into...
Are you suggesting that "stealing" this information from an unknowing public is a right? Shopkeepers will typically advise by a small sign in public view that...
I disagree. In fact, I would say that the phrasing is the *only* important point. Unless this is the only grocery store available to you (which is not true...
I believe what is being suggested is that certain information about a web visitors behavior is owned by both the consumer and the web site provider. Note that...
The argument is in what terms are clearly expressed by the site. To bury the "we have the right to take space on your machine and track anything you do...
My comments below: ... -you are right to put "stealing" in quotes as I am sure you feel as anyone would: it isn't stealing at all, any more than your looking...
... I couldn't have made the argument better myself. The point is that it is free to the consumer (at least in terms of legal tender). Because of the...
See comments below Lawrence E. Portnoff 4 Walls, LLC 308 East Lancaster Avenue, Suite 200 Wynnewood, PA 19096 610-649-9500 800-390-1776 larry@... ... ...
Joe & Everyone else, I checked the stats for a few sites I work with, and the reach for the legal notices and privacy policies page were less then 0.5% Of...
Hi-- Sorry if it seemed like I was impugning your character--I didn't mean to. But I have fundamental differences with you on cookies. I believe that the owner...
Joe, I like how you equate information to the dollar. I guess data is the new dollar (I coined the phrase first!). If providing information is the price, then...
Jason, This is exactly the message I have been delivering since 1997 when I was at WashingtonPost.com and we were debating whether we should require...
Oops - always read your e-mails twice before hitting send. :o) What I meant to say in the third paragraph: I know that is an abstract argument, but I think...
