Hello,

VNU Business Media is looking for a Web Analytics Specialist at the
New York City location.  VNU Business Media provides business-to-
business information and industry expertise to professionals around
the globe via digital/online mediums.  With globally recognized
publications such as: Billboard, The Hollywood Reporter, Adweek,
etc.  We have leading market positions in the core segments of
media, marketing, and business information.

We are currently seeking an energetic, detail oriented person with
strong analytical skills to become our Web Analyst Specialist.  The
successful candidate must be a college graduate with 2+ years of web
analytics experience.  The primary role of this position is to
provide website findings to all VNU eMedia publications with
insightful, actionable data to move the business forward.

JOB DESCRIPTION:
- Provide internal business partners with website behavior insights
and traffic analysis of all VNU eMedia publications.
- Analyze email campaign metrics including:  delivery, bounce, open,
click-through rates, and viral activity.
- Publish Monthly Traffic and email Newsletter reports.
- Execute custom analysis projects identified by Brand Management,
Marketing, etc.
- Will be cross-trained within the department and work on various ad-
hoc projects.

SKILL SET:
- Able to use website data and translate findings into meaningful,
actionable data.
- Have the ability and be comfortable with compiling data from
various sources to generate a report.
- Must be proficient with Excel and PowerPoint.
- Strong problem solving skills, ability to work under pressure, and
able to multi-task and prioritize projects.
- Experience with Nielsen Netratings: Site Census, Omniture: Site
Catalyst, or WebTrends is a plus, but not required.

EXPERIENCE:
- Must have 2+ years of web analytics, SEO & SEM, online research,
or e-commerce experience.
- Have a good understanding of media/online industry, web analytics,
report generation and manipulation.
- Bachelor's degree.

INSTRUCTION:
1. Please send a cover letter with your resume to:
dwong@...
2. Include in the Subject Line: WEB ANALYTICS POSITION.
3. Include your SALARY HISTORY and salary requirement in the body of
your cover letter.

Regards,
DanW

Eric defines the measurement for stickiness (or page stick) as follows
in Web Analytics Demystified:

1 - (single access page views of a page / entry page views of the same
page)

Where I'm having a challenge is in finding values as page views in
HBX. Both the numbers for "single access pages" and "entry pages" are
reported out as visits, not as page views.

My questions:

1) Am I missing something or is this just not an available metric in
HBX?

2) If you can't track using page views, can you use visits instead?



[Non-text portions of this message have been removed]

Our vendor created a virtual tour for one of our properties, Pinehurst. 
Pinehurst would like to not only track how many users go to the virtual tour,
but also how many click on the various links within the tour.  The tour is built
in flash, so is there any way to track on a more granular level other than
visits?  Here is a link to the tour for a reference.

   http://www.pinehurst.com/phurstvirtual/index.htm

   Thank you,
Leslie


---------------------------------
Groups are talking. We´re listening. Check out the handy changes to Yahoo!
Groups.

[Non-text portions of this message have been removed]

Hi,
I'm noticing a lag in our page views during the summer months for the
last couple years and wondering if some of that is related to overall
web browsing trends? We publish a wide variety of health information
websites and most of the topics should not have a seasonal nature
(with exceptions for allergies, flu and a few others that are not our
main source of traffic). I'd like to find a good resource for seeing
overall web usage trends over the course of a year. If it breaks it
down by broad areas, like health, that's even better, but not
essential. I've seen sites that show overall growth in web usage year
to year, but nothing I can recall that shows month to month trends.
Anyone have a suggestion?

I suspect that health information web searches would trend similarly
to the number of people visiting doctors. Maybe I could find a site
that shows trends in doctor visits over the year. Any suggestions are
welcome.

Incidentally, I'm in the U.S. but our browsers came from all over the
world, but I think it's most heavily from the U.S. Unfortunately our
web log system does not accurately report that so I can't be sure. I
mention this because "seasonal" can mean so many different things
depending on where the browser is located.

Thanks!
Val Nelson
http://www.healthcommunities.com/

I'm reading through my pile of books. I've been especially excited about two of
them, and it turns out that they're a great read together.

1) Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing
(ISBN: 0785218971) by Bryan Eisenberg, Jeffrey Eisenberg and
with Lisa T. Davis

2) ONE: A Consumer Revolution for Business (ISBN: 1904879365) by Stefan Engeseth

Both books not only make you think, but rethink.

What are you currently reading? Share if you think it'll interest this group.

Lars

We are just beginning to use cookies on my organizations website.
Currently, we have one cookie that simply tracks whether someone has
been to our Web site before.  I am interested in finding resources on
cookie placement strategy so that we can get a better idea of who are
users are and how they use the site differently.

Malin

Forgive me if I am missing something (I have never used HBX).

If you are looking at the a metric giving the  number of visits with
only one page view then the number of page views is equal to the
number of visits.

For entries, a visit can have only one entry (starting point) so this
too is a one to one relationship where the numbers are the same.

This is just a guess, but they may not report page views with the the
visits number simply because it is redundant for the above two metrics.

So you should be able to plug them directly into the equation.

-Ian


On Aug 1, 2006, at 3:44 PM, benrydesign wrote:

>
> Eric defines the measurement for stickiness (or page stick) as follows
> in Web Analytics Demystified:
>
> 1 - (single access page views of a page / entry page views of the same
> page)
>
> Where I'm having a challenge is in finding values as page views in
> HBX. Both the numbers for "single access pages" and "entry pages" are
> reported out as visits, not as page views.
>
> My questions:
>
> 1) Am I missing something or is this just not an available metric in
> HBX?
>
> 2) If you can't track using page views, can you use visits instead?
>
> [Non-text portions of this message have been removed]
>
>
>



[Non-text portions of this message have been removed]

If you use javascript you can integrated into flash. The developer would just
have to execute the javascript when these events happen.

Depending on the solution you are using I would bet your vendor has some sort of
document on how to do this. I know webtrends does and you would implement any
code the same way, so you could just get the how to and send it to whoever will
make that change.

Melissa
Sent from my BlackBerry® wireless handheld

-----Original Message-----
From: Leslie Nicholson <ldncc@...>
Date: Tue, 1 Aug 2006 12:04:32
To:webanalytics@yahoogroups.com
Subject: [webanalytics] Tracking visits to a virtual tour

Our vendor created a virtual tour for one of our properties, Pinehurst.
Pinehurst would like to not only track how many users go to the virtual tour,
but also how many click on the various links within the tour. The tour is built
in flash, so is there any way to track on a more granular level other than
visits? Here is a link to the tour for a reference.

  http://www.pinehurs: <http://www.pinehurst.com/phurstvirtual/index.htm>
t.com/phurstvirtual/index.htm

  Thank you,
  Leslie


  ---------------------------------
  Groups are talking. We´re listening. Check out the handy changes to
Yahoo! Groups.

  [Non-text portions of this message have been removed]

There is but it has to be built into the flash.

The flash needs to be programmed to either directly or though a
javascript function also placed on the page make trackable calls to
the their stats implementation when the events to be tracked occur.

For example if a user clicks on "Skip Intro" from the opening a
request should be made to http://[URL appropriate to stats
implementation]?[variable stats implementation can use to uniquely
identify the event]. The actual structure of the URL to send the
request too completely depends on the stats implementation so take
the above simply as an example.

-Ian


Ian Houston
Principal / Consultant
Visioactive LLC

On Aug 1, 2006, at 3:04 PM, Leslie Nicholson wrote:

> Our vendor created a virtual tour for one of our properties,
> Pinehurst. Pinehurst would like to not only track how many users go
> to the virtual tour, but also how many click on the various links
> within the tour. The tour is built in flash, so is there any way to
> track on a more granular level other than visits? Here is a link to
> the tour for a reference.
>
> http://www.pinehurst.com/phurstvirtual/index.htm
>
> Thank you,
> Leslie
>
>
> ---------------------------------
> Groups are talking. We´re listening. Check out the handy
> changes to Yahoo! Groups.
>
> [Non-text portions of this message have been removed]
>
>
>



[Non-text portions of this message have been removed]

We also use Urchin 5.  Urchin 6 was supposed to be released a few
months ago.  I'm not holding my breath on a new version now that it is
part of google.

Malin





--- In webanalytics@yahoogroups.com, "calanctus" <calanctus@...> wrote:
>
> Has anyone heard about a release date for Urchin 6 software? We've
> been using Urchin 5 and really like its mix of features, but we're
> ready for something better. It would be easier to stay with the same
> product. But now that Google owns it, it seems like development of the
> software has been pushed to the back burner....
>

Halfway through Waiting for Your Cat to Bark; i enjoyed the Q&A video
on the CD a lot too!

--- In webanalytics@yahoogroups.com, Lars <freshflavour@...> wrote:
>
>
> I'm reading through my pile of books. I've been especially excited
about two of them, and it turns out that they're a great read together.
>
> 1) Waiting for Your Cat to Bark? Persuading Customers When They
Ignore Marketing (ISBN: 0785218971) by Bryan Eisenberg, Jeffrey
Eisenberg and
> with Lisa T. Davis
>
> 2) ONE: A Consumer Revolution for Business (ISBN: 1904879365) by
Stefan Engeseth
>
> Both books not only make you think, but rethink.
>
> What are you currently reading? Share if you think it'll interest
this group.
>
> Lars
>

Google Trends (http://trends.google.com) gives a good graphical view
of web search activity based on keyword (but they don't give you
numbers).  That's what I use when looking for general trends.

For a deeper look at trends, like the international browsers, you
could take a look at services like Nielsen NetRatings or ComScore.

From time to time mediapost.com runs an article about online
behavior with respect to healthcare as well.

Cheers!
AaronF

--- In webanalytics@yahoogroups.com, "valnelson64" <vnelson@...>
wrote:
>
> Hi,
> I'm noticing a lag in our page views during the summer months for
the
> last couple years and wondering if some of that is related to
overall
> web browsing trends? We publish a wide variety of health
information
> websites and most of the topics should not have a seasonal nature
> (with exceptions for allergies, flu and a few others that are not
our
> main source of traffic). I'd like to find a good resource for
seeing
> overall web usage trends over the course of a year. If it breaks
it
> down by broad areas, like health, that's even better, but not
> essential. I've seen sites that show overall growth in web usage
year
> to year, but nothing I can recall that shows month to month
trends.
> Anyone have a suggestion?
>
> I suspect that health information web searches would trend
similarly
> to the number of people visiting doctors. Maybe I could find a
site
> that shows trends in doctor visits over the year. Any suggestions
are
> welcome.
>
> Incidentally, I'm in the U.S. but our browsers came from all over
the
> world, but I think it's most heavily from the U.S. Unfortunately
our
> web log system does not accurately report that so I can't be sure.
I
> mention this because "seasonal" can mean so many different things
> depending on where the browser is located.
>
> Thanks!
> Val Nelson
> http://www.healthcommunities.com/
>

Hi Van,

This is a question that we also ask at all times - is the drop in traffic
because of something we did or just seasonal.

I'm not handling specifically a healthcare-related site, but can share what
happens for a lead generation site that focuses on business process outsourcing.
Leads drop during christmas season and summers. Summers meaning starting of
June.

But as you said, a site that gives seasonal variations would be really cool.

Regards,

Seby Kallarakkal
Sent from my BlackBerry® on Airtel


-----Original Message-----
From: "valnelson64" <vnelson@...>
Date: Tue, 01 Aug 2006 16:49:15
To:webanalytics@yahoogroups.com
Subject: [webanalytics] Where to find seasonal trends for web browsing?

Hi,
  I'm noticing a lag in our page views during the summer months for the
  last couple years and wondering if some of that is related to overall
  web browsing trends? We publish a wide variety of health information
  websites and most of the topics should not have a seasonal nature
  (with exceptions for allergies, flu and a few others that are not our
  main source of traffic). I'd like to find a good resource for seeing
  overall web usage trends over the course of a year. If it breaks it
  down by broad areas, like health, that's even better, but not
  essential. I've seen sites that show overall growth in web usage year
  to year, but nothing I can recall that shows month to month trends.
  Anyone have a suggestion?

  I suspect that health information web searches would trend similarly
  to the number of people visiting doctors. Maybe I could find a site
  that shows trends in doctor visits over the year. Any suggestions are
  welcome.

  Incidentally, I'm in the U.S. but our browsers came from all over the
  world, but I think it's most heavily from the U.S. Unfortunately our
  web log system does not accurately report that so I can't be sure. I
  mention this because "seasonal" can mean so many different things
  depending on where the browser is located.

  Thanks!
  Val Nelson
  http://www.healthco: <http://www.healthcommunities.com/> mmunities.com/

Our San Francisco Peninsula Client is in need of a SAS Programmer with
advanced SAS macro skills. Candidate will develop and support various
UNIX systems and software. Mostly SAS software for use in clinical
trials data analysis and reporting by the biostatistics and
programming  departments. Position will not include working directly
with clinical trials data or on clinical trials report teams.Ideal
candidate will have advanced skills in: SAS data manipulation, SAS
reporting, SAS macros, Unix, and software design and testing. A degree
in a computer-related area is preferred. Experience in any area of
clinical trials is extremely desirable, but not required. We'd also
like to see someone with a broad range of experience in several types
of data and several software development systems (esp. SAS web dev,
Splus, Perl, Java, Javascript).

Full details at http://www.datashaping.com/jobs.shtml

We get monthly web traffic estimates for the overall industry our company is
in from the MediaMetrix service from comScore.  Looking at historical data,
you can see the natural seasonality of traffic for our industry.  Check out
www.comscore.com.  It looks like the closest industry they might have to
"health" is "pharmaceutical".  And, of course, they don't provide the data
for free.
- Nick


On 8/1/06, Seby Kallarakkal <seby@...> wrote:
>
> Hi Van,
>
> This is a question that we also ask at all times - is the drop in traffic
> because of something we did or just seasonal.
>
> I'm not handling specifically a healthcare-related site, but can share
> what happens for a lead generation site that focuses on business process
> outsourcing. Leads drop during christmas season and summers. Summers meaning
> starting of June.
>
> But as you said, a site that gives seasonal variations would be really
> cool.
>
> Regards,
>
> Seby Kallarakkal
> Sent from my BlackBerry(r) on Airtel
>
>
> -----Original Message-----
> From: "valnelson64" <vnelson@...>
> Date: Tue, 01 Aug 2006 16:49:15
> To:webanalytics@yahoogroups.com
> Subject: [webanalytics] Where to find seasonal trends for web browsing?
>
> Hi,
> I'm noticing a lag in our page views during the summer months for the
> last couple years and wondering if some of that is related to overall
> web browsing trends? We publish a wide variety of health information
> websites and most of the topics should not have a seasonal nature
> (with exceptions for allergies, flu and a few others that are not our
> main source of traffic). I'd like to find a good resource for seeing
> overall web usage trends over the course of a year. If it breaks it
> down by broad areas, like health, that's even better, but not
> essential. I've seen sites that show overall growth in web usage year
> to year, but nothing I can recall that shows month to month trends.
> Anyone have a suggestion?
>
> I suspect that health information web searches would trend similarly
> to the number of people visiting doctors. Maybe I could find a site
> that shows trends in doctor visits over the year. Any suggestions are
> welcome.
>
> Incidentally, I'm in the U.S. but our browsers came from all over the
> world, but I think it's most heavily from the U.S. Unfortunately our
> web log system does not accurately report that so I can't be sure. I
> mention this because "seasonal" can mean so many different things
> depending on where the browser is located.
>
> Thanks!
> Val Nelson
> http://www.healthco: <http://www.healthcommunities.com/> mmunities.com/
>
>
>
>
> ---------------------------------------
> The Web Analytics Forum
> Founded by Eric T. Peterson (www.webanalyticsdemystified.com)
> Moderated by the Web Analytics Association (
> www.webanalyticsassociation.org)
> Email moderators at: webanalytics-moderators@yahoogroups.com
> Yahoo! Groups Links
>
>
>
>
>


[Non-text portions of this message have been removed]

Just a quick note to draw the group's attention to a recent interview
with the Head of European Web Analytics for Google and long-standing
forum member Brian Clifton.  The interview is on the latest
e-consultancy.com newsletter:
http://www.e-consultancy.com/news-blog/newsletter/2769/google-analytics-explaine\
d--interview-with-brian-clifton.html

If you would like to comment on this interview then our blog is open
to all:
http://www.ga-experts.co.uk/blog?utm_id=3

Jim Newsome
________________________________________
Google Analytics Authorised Consultants
http://www.ga-experts.co.uk?utm_id=4

In fact, this is not available in the UI.

You can try these others ways :
> Via Report Builder
> Via Active Viewing (Page Analysis-> Single Access Ratio)

Cheers,

Adrien
http://www.web-analytique.com


--- In webanalytics@yahoogroups.com, Ian Houston <ihouston@...> wrote:
>
> Forgive me if I am missing something (I have never used HBX).
>
> If you are looking at the a metric giving the  number of visits with
> only one page view then the number of page views is equal to the
> number of visits.
>
> For entries, a visit can have only one entry (starting point) so this
> too is a one to one relationship where the numbers are the same.
>
> This is just a guess, but they may not report page views with the the
> visits number simply because it is redundant for the above two metrics.
>
> So you should be able to plug them directly into the equation.
>
> -Ian
>
>
> On Aug 1, 2006, at 3:44 PM, benrydesign wrote:
>
> >
> > Eric defines the measurement for stickiness (or page stick) as follows
> > in Web Analytics Demystified:
> >
> > 1 - (single access page views of a page / entry page views of the same
> > page)
> >
> > Where I'm having a challenge is in finding values as page views in
> > HBX. Both the numbers for "single access pages" and "entry pages" are
> > reported out as visits, not as page views.
> >
> > My questions:
> >
> > 1) Am I missing something or is this just not an available metric in
> > HBX?
> >
> > 2) If you can't track using page views, can you use visits instead?
> >
> > [Non-text portions of this message have been removed]
> >
> >
> >
>
>
>
> [Non-text portions of this message have been removed]
>

Thanks Nick,
Just to add to his point Alexa or Alexaholic (http://www.alexaholic.com) can
provide you reasonble estimates of the seasonal trends.All that is reqd you
should know your industry competitors pr related industry.
Moreover both is Free.

On 8/2/06, Nick Walker <njwalk@...> wrote:
>
>   We get monthly web traffic estimates for the overall industry our
> company is
> in from the MediaMetrix service from comScore. Looking at historical data,
> you can see the natural seasonality of traffic for our industry. Check out
> www.comscore.com. It looks like the closest industry they might have to
> "health" is "pharmaceutical". And, of course, they don't provide the data
> for free.
> - Nick
>
>
> On 8/1/06, Seby Kallarakkal <seby@... <seby%40nabler.com>> wrote:
> >
> > Hi Van,
> >
> > This is a question that we also ask at all times - is the drop in
> traffic
> > because of something we did or just seasonal.
> >
> > I'm not handling specifically a healthcare-related site, but can share
> > what happens for a lead generation site that focuses on business process
> > outsourcing. Leads drop during christmas season and summers. Summers
> meaning
> > starting of June.
> >
> > But as you said, a site that gives seasonal variations would be really
> > cool.
> >
> > Regards,
> >
> > Seby Kallarakkal
> > Sent from my BlackBerry(r) on Airtel
>
> >
> >
> > -----Original Message-----
> > From: "valnelson64"
<vnelson@...<vnelson%40healthcommunities.com>
> >
> > Date: Tue, 01 Aug 2006 16:49:15
> > To:webanalytics@yahoogroups.com <webanalytics%40yahoogroups.com>
> > Subject: [webanalytics] Where to find seasonal trends for web browsing?
> >
> > Hi,
> > I'm noticing a lag in our page views during the summer months for the
> > last couple years and wondering if some of that is related to overall
> > web browsing trends? We publish a wide variety of health information
> > websites and most of the topics should not have a seasonal nature
> > (with exceptions for allergies, flu and a few others that are not our
> > main source of traffic). I'd like to find a good resource for seeing
> > overall web usage trends over the course of a year. If it breaks it
> > down by broad areas, like health, that's even better, but not
> > essential. I've seen sites that show overall growth in web usage year
> > to year, but nothing I can recall that shows month to month trends.
> > Anyone have a suggestion?
> >
> > I suspect that health information web searches would trend similarly
> > to the number of people visiting doctors. Maybe I could find a site
> > that shows trends in doctor visits over the year. Any suggestions are
> > welcome.
> >
> > Incidentally, I'm in the U.S. but our browsers came from all over the
> > world, but I think it's most heavily from the U.S. Unfortunately our
> > web log system does not accurately report that so I can't be sure. I
> > mention this because "seasonal" can mean so many different things
> > depending on where the browser is located.
> >
> > Thanks!
> > Val Nelson
> > http://www.healthco: <http://www.healthcommunities.com/> mmunities.com/
> >
> >
> >
> >
> > ---------------------------------------
> > The Web Analytics Forum
> > Founded by Eric T. Peterson (www.webanalyticsdemystified.com)
> > Moderated by the Web Analytics Association (
> > www.webanalyticsassociation.org)
> > Email moderators at:
webanalytics-moderators@yahoogroups.com<webanalytics-moderators%40yahoogroups.co\
m>
> > Yahoo! Groups Links
> >
> >
> >
> >
> >
>
> [Non-text portions of this message have been removed]
>
>
>



--
Cheers!!
Apurba Sen
Product Development
Rediff.com India Ltd
NASDAQ:REDF
web:www.rediff.com
http://apurbas.blogspot.com
Phone :91-22 2444 9144 * 313
GSM :91-98670- 85718

"Champions aren't made in the gyms. Champions are made from something they
have deep inside them -- a desire, a dream, a vision."

--Muhammad Ali


[Non-text portions of this message have been removed]

Sorry, I stepped away for a moment and didn't see the question.  Ian
is absolutely correct (as usual!): In the situation described, visits
or sessions are a fine proxy for page views since there is a one to
one relationship.  I apologize, I should have mentioned that in the
text (and will add that to future editions of the book.)

Eric T. Peterson
Author, Moderator, Visual Sciences Employee
http://www.webanalyticsdemystified.com/weblog



--- In webanalytics@yahoogroups.com, "adrien_naeem" <blynxxx@...> wrote:
>
> In fact, this is not available in the UI.
>
> You can try these others ways :
> > Via Report Builder
> > Via Active Viewing (Page Analysis-> Single Access Ratio)
>
> Cheers,
>
> Adrien
> http://www.web-analytique.com
>
>
> --- In webanalytics@yahoogroups.com, Ian Houston <ihouston@> wrote:
> >
> > Forgive me if I am missing something (I have never used HBX).
> >
> > If you are looking at the a metric giving the  number of visits with
> > only one page view then the number of page views is equal to the
> > number of visits.
> >
> > For entries, a visit can have only one entry (starting point) so
this
> > too is a one to one relationship where the numbers are the same.
> >
> > This is just a guess, but they may not report page views with the
the
> > visits number simply because it is redundant for the above two
metrics.
> >
> > So you should be able to plug them directly into the equation.
> >
> > -Ian
> >
> >
> > On Aug 1, 2006, at 3:44 PM, benrydesign wrote:
> >
> > >
> > > Eric defines the measurement for stickiness (or page stick) as
follows
> > > in Web Analytics Demystified:
> > >
> > > 1 - (single access page views of a page / entry page views of
the same
> > > page)
> > >
> > > Where I'm having a challenge is in finding values as page views in
> > > HBX. Both the numbers for "single access pages" and "entry
pages" are
> > > reported out as visits, not as page views.
> > >
> > > My questions:
> > >
> > > 1) Am I missing something or is this just not an available metric in
> > > HBX?
> > >
> > > 2) If you can't track using page views, can you use visits instead?
> > >
> > > [Non-text portions of this message have been removed]
> > >
> > >
> > >
> >
> >
> >
> > [Non-text portions of this message have been removed]
> >
>

I know others must deal with this, but I'm wondering how.  My site
sells widgets and trinkets, with 5 varieties of each.  My analytics
tool is set up so I get visits to each of the individual widget and
trinket pages, as well as total visits to widgets and total visits to
trinkets (de-duped, in either visits or UVs).  I also get an order
metric in the same way.  But along comes a merchandiser who wants to
know what the conversion for 3 specific widgets and 2 specific
trinkets are, in total.  But the analytics tool can't give me the
de-duped visit or visitor count to these 5 items without setting up a
new variable and collecting it on a go-forward basis.  So do I add up
the visits to the individual pages, knowing that some of the visitors
visited more than one?  And the same with orders?  I can get a count
of unique order IDs from our data warehouse, which is "smarter" than
the analytics tool exactly because it has this ability.

To me, it just seems like bad math, even if it is the only way.  But
that's the problem - it seems to be the only way. Especially when you
try to compare metrics that calculate correctly (total site visits and
total orders for conversion, for instance) to the incorrect
calculations.

Thanks,
Jim

A quick introduction…

My name is Resa Hoeller and I am the Director of Web Services for a
non-profit organization (the website is www.himss.org ). I am just
starting to use our analytics software (NetTracker 7.0 in
combination with Google Analytics) to improve site performance,
track ad/email campaign success, etc. When our team started using
Google Analytics, I was blown away by the amount of information that
it could give me (for FREE!)

Now a few questions…
1. Is it common to use more than one tool to track a site?   2. On
one site that I am tracking, we are using a 3rd party for purchasing
registration. At this point, it is out of the question to get
the "thank you" page to reside on my site. So the question is… is
there some way I can set a goal in Google to track an action, like a
mouse down? I want to capture the entry page at the start of my goal
and the mouse down event as the completion of the goal.

Thanks, and I look forward to meeting some of you at the eMetrics
Smmit

Resa

I use Omniture's Excel client and find it to be a bit buggy.  I'm
curious what users of HBX's Excel tool have to say - how well it
works, the interface to set up data blocks, limitations, etc.  I love
the potential of the tool, but reality seems a bit behind in my
experience.

Thanks,
Jim

Jim, I take it your tool does not count visitORS to the unique trinket and
widget pages - just visits?  Can you see additions to the cart and abandons
from it in your tool (by product)?

If I understand the question and you have these reports you could try to get
to it this way:

Take a chunk of time and divide the "total visits" by the "total visitors".
This = average visits per visitor.  Then take the number of visits to the
widget and trinket pages and divide this number by the other number you just
got (ave. # of visits per visitor).  This would be an approximation of the
number of unique visitors that hit those pages (although I can think of some
things that would skew this number but if you don’t have that report this is
close enough).  Next, you want to get the data from your "additions by
product" report (just what we call it in our tool maybe something different
in yours).  This report basically shows the number of times a specific
product was added to a cart.  Get the data points you need here and then
lastly get the total number of "purchases by product" for the same time
period.  I think that most ecommerce analytics tools would have these
reports as "canned" ones.

From here, you can build your funnel:

X number of visitors resulted in (on average)
Y number of visits to target pages.  These visits resulted in
Z number of additions to the shopping cart, which resulted in
K number of products actually purchased.

Whether the funnel should include both visitors and visits, or whether it
should just start with visits, or start with visitors is debatable.  I could
make an argument both for and against but am not going to bore everyone.

I hope this helps and that I did not totally miss the boat with your
question.

Thanks,

Justin England
VP Sales & Professional Services
www.ManticoreTechnology.com
512.241.3780 - x11
Justin.England@...



-----Original Message-----
From: webanalytics@yahoogroups.com [mailto:webanalytics@yahoogroups.com] On
Behalf Of jwb96
Sent: Wednesday, August 02, 2006 12:48 PM
To: webanalytics@yahoogroups.com
Subject: [webanalytics] Summing non-summable metrics

I know others must deal with this, but I'm wondering how.  My site sells
widgets and trinkets, with 5 varieties of each.  My analytics tool is set up
so I get visits to each of the individual widget and trinket pages, as well
as total visits to widgets and total visits to trinkets (de-duped, in either
visits or UVs).  I also get an order metric in the same way.  But along
comes a merchandiser who wants to know what the conversion for 3 specific
widgets and 2 specific trinkets are, in total.  But the analytics tool can't
give me the de-duped visit or visitor count to these 5 items without setting
up a new variable and collecting it on a go-forward basis.  So do I add up
the visits to the individual pages, knowing that some of the visitors
visited more than one?  And the same with orders?  I can get a count of
unique order IDs from our data warehouse, which is "smarter" than the
analytics tool exactly because it has this ability.

To me, it just seems like bad math, even if it is the only way.  But that's
the problem - it seems to be the only way. Especially when you try to
compare metrics that calculate correctly (total site visits and total orders
for conversion, for instance) to the incorrect calculations.

Thanks,
Jim









---------------------------------------
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Founded by Eric T. Peterson (www.webanalyticsdemystified.com) Moderated by
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Yahoo! Groups Links

Jim,

What bugs have you found in the Omniture Excel tool? Are they
preventing you from getting what you need, or are they just
irritating? I have been in the ring with Omniture's Excel plugin for a
few years now, and there might be some workarounds that I can help you
with...

best regards, Craig

--- In webanalytics@yahoogroups.com, "jwb96" <jwb96@...> wrote:
>
> I use Omniture's Excel client and find it to be a bit buggy.  I'm
> curious what users of HBX's Excel tool have to say - how well it
> works, the interface to set up data blocks, limitations, etc.  I love
> the potential of the tool, but reality seems a bit behind in my
> experience.
>
> Thanks,
> Jim
>

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--- In webanalytics@yahoogroups.com, "jwb96" <jwb96@...> wrote:
>
> But the analytics tool can't give me the
> de-duped visit or visitor count to these 5 items without setting up a
> new variable and collecting it on a go-forward basis.

I'm not sure I've fully understood the whole situation, but this
sentence makes me think that your real underlying problem is that you
can't define new visitor segments after the data has been collected.
If that's so, you have a very serious limitation in whatever program
you're using. Segmentation is probably the most important thing you
need to do when exploring the data, and it's not useful to have to
wait 24 hours for the results, and then think of a follow-up question
and wait another 24 hours for the result of that, etc. (Apologies if
I've completely misunderstood you!)

--
Stephen Turner
CTO, ClickTracks http://www.clicktracks.com/
WINNER: ClickZ Best Web Analytics Tool 2003, 2004 & 2005

Jim -

I am big, fan of the HBX report builder tool. I can capture metrics by
either the use of the wizard, which predefines a set of rows /
columns, or I can define which rows and columns I want to import to.
This makes the tool really flexible. I also like the drill down
features, trending options, match items to a particular data set and
I can build reports based on my active segments.  The downside is that
I can import a max amount of data at a time and it will sometimes
crash, most often in the afternoon.


Paul



-- In webanalytics@yahoogroups.com, "Craig Scribner" <craig@...> wrote:
>
> Jim,
>
> What bugs have you found in the Omniture Excel tool? Are they
> preventing you from getting what you need, or are they just
> irritating? I have been in the ring with Omniture's Excel plugin for a
> few years now, and there might be some workarounds that I can help you
> with...
>
> best regards, Craig
>
> --- In webanalytics@yahoogroups.com, "jwb96" <jwb96@> wrote:
> >
> > I use Omniture's Excel client and find it to be a bit buggy.  I'm
> > curious what users of HBX's Excel tool have to say - how well it
> > works, the interface to set up data blocks, limitations, etc.  I love
> > the potential of the tool, but reality seems a bit behind in my
> > experience.
> >
> > Thanks,
> > Jim
> >
>

I've had success in posting questions here in the past so I'm hoping someone can
help me with the following.

   The company I work for maintains over 200 Web sites, all for our various
properties around the country.  One of those properties brought to my attention
the Web site, Alexa, as an online web tracking tool.  The numbers do not match
what I have in WebTrends, and I wonder how Alexa gathers with information
without our log files.  Does anyone know about this company?  From what I
gather, they are free to the public for general web analytics.

   Thank you!
   Leslie


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Director of Business Analysis, Edmunds.com, Santa Monica, CA

Edmunds.com, the authoritative Internet resource for automotive-
related content, is seeking a Director of Business Analysis in the
Los Angeles area.

Key Responsibilities:
• Responsible for analysis of main revenue components,
including advertising and leads
• Responsible for analysis of the web site traffic, including
paid marketing, free search engine and other sources of traffic
• Responsible for monitoring of various site performance
metrics
• Presentation of overall site metrics to business and
executive teams

Skills and Requirements:
• Bachelor's degree or equivalent work experience is required
(MBA a plus)
• 8+ years of relevant business analytic experience
• Strong software analytical skills (Excel, Database Reporting)
• Strong analytic modeling ability
• Ability to meet aggressive deadlines and provide quick
turnaround in a rapid growth/high change environment.
• Solid attention to detail
• Must be able to work in fast-paced, hands-on team
environment.
• Excellent oral, written, interpersonal & group presentation
skills.
• Resourceful problem solver
• Management experience desired
• Ability to multitask, work well under pressure, prioritize
and meet deadlines
• Flexible, open minded and solution oriented with the ability
to adapt to the fast paced Internet environment

Please email resumes to raysib@....

Leslie,

   Alexa tracks the internet usage of their toolbar users.  Then they use their
community of toolbar users as a representative sample and extrapolate these
numbers to estimate website traffic statistics for a particular website.

   Andy Chun
Kelley Blue Book


Leslie Nicholson <ldncc@...> wrote:
           I've had success in posting questions here in the past so I'm hoping
someone can help me with the following.

The company I work for maintains over 200 Web sites, all for our various
properties around the country. One of those properties brought to my attention
the Web site, Alexa, as an online web tracking tool. The numbers do not match
what I have in WebTrends, and I wonder how Alexa gathers with information
without our log files. Does anyone know about this company? From what I gather,
they are free to the public for general web analytics.

Thank you!
Leslie


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