Manager – Customer Marketing Analytics
Base $120k - $125k + 10-15% bonus
For Int'l Scientific Instrument Firm – northern Chicago land, IL
Must be US Citizen, PR, Green Card or TN Visa Holder
Relo allocation; drug screen/background ck conducted

Reports into Director of Direct Marketing
Annual sales of $10 billion; employ 33,000 people in 150 countries
worldwide, and serve over 350,000 customers. There are 356 people in
the Division of this Company; 52 employed within the Marketing
Department.

Description
The Manager of Customer Marketing Analytics leads and provides
strategic direction to the direct marketing function of the Company
to identify customer analyses that will reveal critical customer
insights needed to develop B2B direct marketing programs to develop
response models, based on customers' behaviors; identifies and
prioritizes customer opportunities.
The successful candidate will also:
• Lead and manage a staff (5 direct reports). This is a hands-on
position employing data mining techniques to identify appropriate
direct marketing contact strategies for their B2B catalog. Build and
apply regression-based models for catalog mailing campaigns.
• Participate in establishing business objectives, developing
budgets, and providing summaries of program performance. Ensures a
coordinated global marketing program.
• Maintain awareness of key competitor developments and external best
practices, dynamically adjusting strategy as required.
• Develop processes to ensure critical business needs, to shorten
turnaround time on ad-hoc requests, and to provide deeper analytic
insights to researchers and cross business segment managers.
Requirements

Absolute must have's for this position, B2B within Direct Marketing,
strong and current SAS Programming, expert hands-on Data Mining
skills, strong management experience and strategic development.

• Minimum of 5 years of experience in marketing analytics including
customer modeling, managing specific segment development initiatives
including technical/analytic development process. Must have extensive
knowledge of statistical methods and system design used to analyze
customer data and behavior.
• Must have experience working directly with SAS and programming in
it and other data analytics tools. (3 of the people that report
into this role are jr. level SAS programmers); Expert in Excel
• Must have B2B experience in a direct marketing environment.
• Strong management experience – 5 direct reports. This is however a
hands-on lead job.
• Bachelor's degree required in Business Statistics or Marketing –
Graduate degree or MBA a plus
• Must have experience managing creative process to ensure high-
impact customer contacts in a catalog direct mail environment. B2B
experience is a must!
• Must possess excellent communication, leadership, and
organizational skills to be able to integrate multiple business
needs, build compromise where necessary, and present ideas to senior
management. Must be expert in developing a strategic plan.
• Must possess strong analytical skills and detail orientation to
interpret analytic findings into relevant and actionable business
insights and to recommend appropriate and effective strategies to
successfully assist in accomplishing business results. Company is
looking to establish methodology and put processes in place – driving
organization around these bylaws.
• Must have communication skills to encourage business to focus on
core customer issues and to produce a clear, concise strategic plan
to assist the organization in meeting its goals.
Position may require up to 10% travel – to occasional conferences



Interested candidates e-mail resume and cover letter to:
Linda@...
Linda Benton, President
Benton Search Associates, Inc.
847.223.8804 www.BentonSearch.com