Manager – Customer Marketing Analytics
Base $120k - $130k + 15% bonus
For Fortune 500 Firm – northern Chicago land, IL
Must be US Citizen, PR, Green Card
Relo allocation; drug screen/background ck conducted


Reports into Director of Direct Marketing
Annual sales of $10 billion; employ 33,000 people in 150 countries worldwide,
and serve over 350,000 customers. There are 356 people in the Division of this
Company; 52 employed within the Marketing Department.

Description
The Manager of Customer Marketing Analytics leads and provides strategic
direction to the direct marketing function of the Company to identify customer
analyses that will reveal critical customer insights needed to develop B2B
direct marketing programs to develop response models, based on customers'
behaviors; identifies and prioritizes customer opportunities. The role promotes
their product thru direct mail.

The successful candidate will also:
• Lead and manage a staff (5 direct reports). This is a hands-on position
employing data mining techniques to identify appropriate direct marketing
contact strategies for their B2B catalog. Build and apply regression-based
models for catalog mailing campaigns.
• Participate in establishing business objectives, developing budgets, and
providing summaries of program performance. Ensures a coordinated global
marketing program.
• Maintain awareness of key competitor developments and external best practices,
dynamically adjusting strategy as required.
• Develop processes to ensure critical business needs, to shorten turnaround
time on ad-hoc requests, and to provide deeper analytic insights to researchers
and cross business segment managers.
Strong potential candidate portfolio will include (in order of priority):
• B to B experience that aligned to mix of catalog and direct mail
• Good balance of hands on SAS analytics, juggling multiple projects, and
analyst management techniques
• Able to articulate what has worked and why (mix of modeling and testing)
• Good circulation and prospecting experience
• Able to communicate complex direct marketing principles in plain language both
up and down
• Some B to C experience

Requirements

Absolute must have's for this position, B2B within Multi-Channel Direct
Marketing (web, catalog and telephone), strong and current SAS Program ming,
expert hands-on Data Mining skills (lifetime value, circulation strategy,
segmentation, testing & control, list rentals – catalog is essential), strong
management experience and strategic development. Client requires all of these
attributes.
This Company does not have a sales force - they sell their product thru catalog,
on-line and phone channels.
• Minimum of 5 years of experience in marketing analytics including customer
modeling, managing specific segment development initiatives including
technical/analytic development process. Must have extensive knowledge of
statistical methods and system design used to analyze customer data and
behavior.
• Must have experience working directly with SAS and programming in it and other
data analytics tools. (3 of the people that report into this role are jr. level
SAS programmers); Expert in Excel
• Must have B2B experience in a multi-channel direct marketing environment (web,
catalog and telephone).
• Strong management experience – 5 direct reports. This is however a hands-on
lead job.
• Bachelor's degree required in Business Statistics or Marketing – Graduate
degree or MBA a plus
• Must have experience managing creative process to ensure high-impact customer
contacts in a catalog direct mail environment. B2B experience is a must!
• Must possess excellent communication, leadership, and organizational skills to
be able to integrate multiple business needs, build compromise where necessary,
and present ideas to senior management. Must be expert in developing strategic
plans.
• Must possess strong analytical skills and detail orientation to interpret
analytic findings into relevant and actionable business insights and to
recommend appropriate and effective strategies to successfully assist in
accomplishing business results. Company is looking to establish methodology and
put processes in place – driving organization around these bylaws.
• Must have communication skills to encourage business to focus on core customer
issues and to produce a clear, concise strategic plan to assist the organization
in meeting its goals.

Position may require up to 10% travel – to occasional conferences

Qualified candidates send a cover letter and resume to: Linda@...