OVERVIEW
The Web Analyst supports key business stakeholders by providing in-
depth analysis of consumer behavior and website performance.
RESPONSIBILITIES

„X Reporting / analysis of web site metrics
„X Provide recommendations for improving the online experience
and key business performance metrics.
„X Manage a/b and multivariate testing plans for eCommerce and
site design initiatives.
„X Maintain pulse on trends in web and online marketing
measurement strategies.

SKILLS
„X Demonstrated experience with web analytics and measurement
tools like Coremetrics
„X Experience working with multivariate testing vendors like
Optimost and Offermatica a plus.
„X Proven experience with Excel/Access.
„X Familiarity with web technologies and website development.
„X Excellent strategic, analytical, communication and
presentation skills.

QUALIFICATIONS
„X BS in business, marketing and/or statistics
„X 2 years+ in an analytically-based role in an Internet
environment
„X Strong knowledge of html and customer profiling /
segmentation.